Posts Tagged ‘Marketing’

We are pleased to present below all posts tagged with ‘Marketing’.

How To Use Analytics To Build A Smarter Mobile Website

Mobile first! Responsive design! You’ve heard all of the buzzwords and catchphrases. Countless helpful and not-so-helpful articles proclaim the rise of mobile, but what practical steps can you take to make your brand more approachable for mobile users?

How To Use Analytics To Build A Smarter Mobile Website

When arguing a case to make a website mobile-friendly, abundant evidence exists to present to the business owner, such as the Pew Research study that shows that 56% of US adults carry around a smartphone. However, while general statistics are useful for demonstrating the value of designing with mobile in mind, they don’t provide the guidance necessary to understand precisely how users will interact with a particular brand on their phone.

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How To Use Data And Research To Build A Better Mobile Web

The value you bring to any project as a designer or user experience professional isn’t only your ability to execute a series of tasks. Good clients will recognize and appreciate the guidance, recommendations and opinions that come with your experience.

How To Use Data And Research To Build A Better Mobile Web

It’s up to you to be forthcoming and to position yourself as a valuable thinker from the start. It’s also up to you to base your recommendations on more than subjective opinion. This is especially true in the rapidly evolving world of mobile, where clients typically require as much education as they do execution.

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How To Simplify Mobile App Data With Google Analytics And Tag Manager

Information about customers has never been available on the scale it is today. Businesses are learning new ways to leverage data to improve themselves on a daily basis. They’re realizing that data collection and data analysis have a measurable return on investment, and decision-makers are asking to see them.

Simplify Mobile App Analytics With Google Analytics And Tag Manager

As a developer, business owner or marketer, you need to know how to gather data and how to do it efficiently and in a scalable way. Furthermore, you need to understand what that data means and how to present it.

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How To Use Email To Alienate Your Users

Spam! Monty Python may love it, but the rest of us are not so convinced. But what is spam? Are you spamming users without realizing it? And is there any place in the world for email marketing?

How To Use Email To Alienate Your Users

Most of us have a love/hate relationship with email. Its one of those necessary evils. Nowhere is our relationship with email more confused than when it comes to spam. For a start, spam is hard to define.

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Stop Shouting. Start Teaching.

Imagine you are in a classroom. Let's say a high school classroom. You're sitting at your desk, listening to your favorite teacher—the one who inspired you, the one who got you excited about that thing you love for the first time.

Stop Shouting. Start Teaching.

You've stopped taking notes because your body just can't quite function normally when your mind is being blown. You don't feel the pen in your hand, or the surface of the desk under your arms. You're somewhere in between your body and the blackboard. That's the magic of learning; it's transportational.

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Email Newsletter Design: Guidelines And Examples

The email newsletter is a powerful marketing and communication tool that has various useful functions. It reminds your users about you; it informs users about your products; it tells them what you have been up to; and it helps you build a unique relationship with them. Users like email newsletters if the newsletters bring them value.

Southern newsletter

The fundamental rule for creating an email newsletter is to give it interesting, relevant and up-to-date information that is enjoyable to read. Users sign up for newsletters hoping be informed about things that they would not otherwise be able to find out about. In this article, we'll discuss some guidelines for designing and distributing email newsletters. Each point will be accompanied by both good and bad examples.

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Marketing Rules and Principles for Freelancers

Freelancers have it hard. I mean, really hard. In theory, the idea of working for yourself, of being able to choose who you work with and what you work on, sounds like the perfect job. In practice though, it’s a lot more than just working on amazing projects for amazing clients from the comfort of your own home.

There is a tremendous amount of competition out there, and a lot of it is willing to play dirty, cut-throat and underhanded to beat you to the clients. How are you supposed to get ahead of those guys? Is it even possible to earn an honest buck? Thankfully, it is possible and can be a lot easier than you think.

Madoff

Marketing and its in-your-face division Advertising are all about one thing. Building brand equity. If you take away only one concept from this article, please let it be this one! In this internet fueled economy, brand strength is everything! But brand and brand equity are often misunderstood concepts, the easiest way to think about brand equity is that it’s the sum total of feelings people get when they think about your business or service. And it’s important to remember that brand equity can be positive or negative.

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