Posts Tagged ‘Marketing’

We are pleased to present below all posts tagged with ‘Marketing’.

Marketing Rules and Principles for Freelancers

Freelancers have it hard. I mean, really hard. In theory, the idea of working for yourself, of being able to choose who you work with and what you work on, sounds like the perfect job. In practice though, it’s a lot more than just working on amazing projects for amazing clients from the comfort of your own home.

There is a tremendous amount of competition out there, and a lot of it is willing to play dirty, cut-throat and underhanded to beat you to the clients. How are you supposed to get ahead of those guys? Is it even possible to earn an honest buck? Thankfully, it is possible and can be a lot easier than you think.

Madoff

Marketing and its in-your-face division Advertising are all about one thing. Building brand equity. If you take away only one concept from this article, please let it be this one! In this internet fueled economy, brand strength is everything! But brand and brand equity are often misunderstood concepts, the easiest way to think about brand equity is that it’s the sum total of feelings people get when they think about your business or service. And it’s important to remember that brand equity can be positive or negative.

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10 Harsh Truths About Corporate Blogging

I have reached the conclusion that most organizations have a blog simply because they feel they should. Many marketing departments fail to “get” blogging and have poorly visited blogs with few comments. Because their blog fails to perform, they conclude that blogging is an ineffective marketing tool and either remove it entirely or leave it to languish.

A screenshot of the 37Signals blog showing a large number of comments

However, it does not need to be this way. Corporate blogs can be a powerful communication tool that builds brand awareness and nurtures a sense of engagement. You only need to look at the vibrant community surrounding the 37Signals blog to know that corporate blogging can work.

Why are most corporate blogs failing and why do the few succeed? To answer these questions, we need to face a few harsh truths about corporate blogging.

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Useful Glossaries For Web Designers and Developers

In a day in age where there are just as many freelancers as there are university educated designers, developers, and all around web gurus, it is amazing to me how much many of us don’t know or have forgot about our trade. As a self-taught designer, I will admit to you upfront that there is a lot I don’t know when it comes to official jargon or certain aspects of things like typography and graphic design. It is these reasons that I call upon glossaries from time to time.

glossary

But glossaries aren’t just for brushing up on old terms or for calling upon while you learn new things. They can also make a great reference point for your customers. I am sure we have all had clients who thought they knew what they were talking about when it came to SEO or web design. When you try to explain to these clients that they don’t know what they are talking about, the end result can sometimes turn ugly or at least bring on an unwanted headache. In these situations it is handy to have a glossary at hand to point your clients to. This way they can see that they were mistaken and you get the satisfaction of your own personal “I told you so.”

Last week we presented Web Design Industry Jargon: Glossary and Resources, a general guide to industry terms that should get you well on your way to understanding what web designers are talking about. In this post we go into detail in each single area of web design such as typography, usability, marketing, Photoshop, wordpress, graphic design, CSS, XHTML, DOM, JavaScript, print design, SEO, social media, software development, Twitter and further areas.

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100% Google AdSense: Tools, Tips and Resources

Google AdSense is a simple and low-risk way for publishers to quickly monetize their content. The pay-per-click ad system has created an opportunity for anyone to instantly have advertising on their website, without the hassle of having to actively sell ad space. AdSense makes up a good portion of the advertising revenue for many websites, and other websites may use AdSense to earn the bulk of their revenues. Either way, AdSense is an excellent system for monetizing your content.

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Best Practices For Bulletproof E-Mail Delivery

Have your e-mails already been flagged as spam, although you've sent a seemingly legitimate proposal to your client? Have you ever wondered why the efficiency of your newsletter campaigns suddenly dropped down? In both cases you deal with a problem which is harder to get done with than you think it is: bulletproof e-mail delivery.

The main problem with undelivered mails is that both sides — sender and recipient — don't really know what happened. Was the e-mail sent? Is the task done? Was the e-mail delivered? Most recipients will never know that an e-mail flagged as spam was sent to them — they just don't receive the e-mail. And most senders will never know that an e-mail flagged as spam wasn't delivered — they just don't get a response.

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This article suggests over 20 bulletproof techniques, best practices and related services you can use to ensure best e-mail and newsletter delivery rates.

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Google PageRank: What Do We Know About It?

Everybody is using it, but (almost) nobody really knows how it works. Google PageRank is probably one of the most important algorithms ever developed for the Web. With billions of existing pages and millions of pages generated every day, the search issue in the Web is more complex than you probably think it is. PageRank, only one of hundreds of factors used by Google to determine best search results, helps to keep our search clean and efficient. But how is it actually done? How does Google PageRank work, which factors do have an impact on it and which don't? And what do we really know about PageRank?

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Google AdSense: Facts, FAQs and Tools

Google AdSense is probably one of the most popular revenue generators in the Web. We hear the stories about bloggers-genies, who manage to turn their blogs into cash machines overnight. However, it's not that simple to find the actual tips, which stick to Google policies, might increase your revenues and don't try to trick out the readers of your weblog.

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