Posts Tagged ‘Navigation’

We are pleased to present below all posts tagged with ‘Navigation’.

Efficiently Simplifying Navigation, Part 2: Navigation Systems

How do we make navigation as simple and predictable as possible? As explained in part 1 of this series, the first two steps are to structure content in a way that naturally narrows the navigation options, and to explain those options in a way that minimizes the cognitive load on users.

Efficiently Simplifying Navigation, Part 2: Navigation Systems

However, two more steps are required — namely, to choose the right type of navigation menu, and then to design it. The second part of this series addresses the third step and discusses which type of navigation menu is best suited to which content.

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Efficiently Simplifying Navigation, Part 1: Information Architecture

Navigation, as crucial as it is to the user experience, is merely a means to an end — the end being to consume content. This is why users have very contrasting expectations about content and navigation. While content is supposed to be unique, surprising and exciting, navigating to it is supposed to be as simple and predictable as possible.

Efficiently Simplifying Navigation, Part 1: Information Architecture

This series of articles, divided into two parts, is a four-step guide to efficiently simplifying the navigation experience, by analyzing the type and amount of content as well as choosing and carefully designing the right type of navigation menu.

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An E-Commerce Study: Guidelines For Better Navigation And Categories

Product findability is key to any e-commerce business — after all, if customers can’t find a product, they can’t buy it. Therefore, at Baymard Institute, we invested eight months conducting a large-scale usability research study on the product-finding experience. We set out to explore how users navigate, find and select products on e-commerce websites, using the home page and category navigation.

An E-Commerce Study: Guidelines For Better Navigation And Categories

The one-on-one usability testing was conducted following the “think aloud” protocol, and we tested the following websites: Amazon, Best Buy, Blue Nile, Chemist Direct, Drugstore.com, eBags, GILT, GoOutdoors, H&M, IKEA, Macy’s, Newegg, Pixmania, Pottery Barn, REI, Tesco, Toys’R’Us, The Entertainer, and Zappos. The pages and design elements that we tested include the home page, category navigation, subcategories, and product lists.

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Responsive Navigation On Complex Websites

Central to a solid user experience is a well-structured, simple navigation system. Over the past few months, I’ve been involved in launching two large institutional websites with complex navigation systems.

Responsive Navigation On Complex Websites

Maintaining simplicity on such large websites becomes increasingly difficult as content requirements grow and tiers of navigation are added, not to mention the extra complexity added by small screens.

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Original And Innovative Web Layouts

The layout is the foundation of your website. It guides the user through the sections and tells them what is most important. It also sets the aesthetic of the website. Therefore, you need to carefully think through how you lay out content.

Original And Innovative Web Layouts

An original, creative layout goes a long way to improving the user experience of a website, although not letting your creativity get in the way of usability is important. As usual, we have to put ourselves in the users' shoes: What do we want them to see first? How will your message be best communicated? We have to ask these questions before we start designing, because the layout will shape the rest of the design.

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Creative And Innovative Navigation Designs

A website has a personality — it is a reflection of the person or organization behind it. When people visit your website, you want it to stand out from the crowd, to be memorable. You want people to come back and use your website or get in touch with you.

Creative And Innovative Navigation Designs

So, to distinguish itself from the unwashed masses, your website not only needs remarkable content, but also has to be innovative yet functional. Ask yourself, what would make life easier for your user? The following websites will whet your appetite for extreme creativity. Browse through and explore them for yourself.

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How Much Has The Web Really Changed?

Responsive design is about more than just layout; it’s about designing for the Web, which means, mostly, for people with browsers. And that’s just about everything we know about the people who visit our websites: they are probably using a browser. All the rest we just don’t know.

How Much Has The Web Really Changed?

Up until not so long ago, we used to base our designs on some rather general assumptions about screen size and input type. With the rise of devices with various screen sizes and alternative ways to interact, these assumptions have turned out to be unreliable. We need to upgrade the defaults that we use when we start designing our websites.

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