Posts Tagged ‘Opinion Column’

We are pleased to present below all posts tagged with ‘Opinion Column’.

Giving Our Clients The Best Deal In Mobile

Are we cheating our clients when it comes to mobile? More precisely, are we allowing our desire for mobile work to get in the way of providing our clients with the best solution for their business needs? This is the uncomfortable question we asked ourselves recently when redesigning our agency’s website, and we want to discuss it with the broader Web community: You, dear reader.

Giving Our Clients The Best Deal In Mobile

We are not for a minute suggesting that either we or anyone else is intentionally taking advantage of the current excitement about mobile to “con” our clients. However, we do wonder whether our clients’ excitement and our own desires are hindering our ability to make rational business decisions — decisions that would lead to the best solution for our clients.

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Are You Giving Your Users Positive Feedback?

We love to tell users that they have done something wrong. We have error messages for everything from poorly formatted telephone numbers to incorrect logins. But what about our user's successes, do we celebrate them? Do we tell them they are doing something right?

Are You Giving Your Users Positive Feedback?

It is as important to tell users that they are doing things right, as it is to inform them when they make a mistake. This kind of positive reinforcement is key to a pleasurable user experience. In this post, I want to explain why positive feedback matters, suggest when it is appropriate and how to integrate it into your website.

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Why Your Links Should Never Say “Click Here”

Have you ever wanted your users to click a link but didn’t know how to get them to act? When some designers run into this problem, they’re tempted to use the words “Click here” on their links.

Why Your Links Should Never Say 'Click Here'

Before giving in to the temptation, you should know how using these words on a link can affect how users experience your interface. Not to mention that having proper link titles is a major accessibility requirement since the term ‘click’ is irrelevant to many assistive technologies and isn’t descriptive enough for screen readers.

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Classes? Where We’re Going, We Don’t Need Classes!

Classes, classes, classes everywhere. What if we don’t need CSS classes at all? What if we stopped worrying about how many classes we’re using and what we should be calling them and just finished with them once and for all? It would be no revelation to you to say that HTML elements can be styled without recourse to the class attribute, but have you considered the multitude of benefits that come from forgoing classes altogether.

Classes? Where We're Going, We Don't Need Classes!

In this article, we’ll demonstrate that the class is as antiquated and inappropriate for styling as the table is for layout, and that omitting them can discipline us to create more usable, reusable content. I appreciate that this is a contentious subject; I’ll meet you in the comments.

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You Design It, They Do It

What if someone came to you and said, “I've designed this great website, but people don't stay on it. Why?” How would you respond? Would you ask them whether they have done extensive A/B testing? Would you recommend testing the usability of the website?

You Design It, They Do It

People like to test a number of metrics to see why people are not staying on a website. I think sometimes we spend so much time focusing on analytics that we throw common sense out the window. Don't get me wrong—analytics are a powerful tool for improving a website. But often the problem is right in front of your face.

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Publish What You Learn

I don’t think anyone can deny that the Web has changed the way people teach, learn, and do research. Of course, this doesn’t mean that everything we read online is true and accurate—far from it.

Publish What You Learn

But I believe that through honest discussion and objective collaboration, accurate and useful information is much more likely to be the end result of any educational endeavor.

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Symptoms Of An Epidemic: Web Design Trends

Since Elliot Jay Stocks so poignantly told us to destroy the Web 2.0 look, we’ve witnessed a de-shinification of the Web, with fewer glass buttons, beveled edges, reflections, special-offer badges, vulgar gradients with vibrant colors and diagonal background patterns. The transformation has been welcomed with relief by all but the most hardened gloss-enthusiasts.

Collage of interfaces with stiches

However, design and aesthetics work in mysterious ways, and no sooner does one Web design trend leave us before another appears. We'll start by looking at some of the most common symptoms, many of which you have probably noticed. They are easy to spot, and as with many other conditions, they often appear in conjunction with each other.

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