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How-To: Fit a Circle In a Square Hole
Being a designer in an environment where most people adhere to a strict path of logic can be challenging. There are few logic-centric people who understand the value design has to a product or service. Instead of beating your head against your desk, do something to get the company on common ground.By Ann Edwards, August 25th, 2008 in How-To | 33 Comments
Think back to the first time you discovered that not everyone holds the same respect for design as a necessary part of business as you do. You were just making your grand entrance into the professional world and, much like a child discovering their own hands and feet, you were overzealous about the impact design has on every aspect of society and business. Then something happened—a conversation with a supervisor or colleague, or a meeting with a client—that took the wind out of your sails and revealed the biggest challenge any designer can face: convincing the world of your work’s validity.
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How To Communicate Design Decisions To Clients?
By Smashing Editorial, July 22nd, 2008 in How-To | 124 Comments
You may have noticed that in certain business and marketing circles there exists a "backlash" against the design community. Despite the rise of attractive, user-friendly solutions, in such cirlces unattractive designs have somehow managed to remain at the verge of acceptance. You'll hear ideas being thrown around like "design is a waste of time — we have a really ugly site which outsells our competitors 3 to 1" or "we are not worried about the design, we'll outsource it or use a free Wordpress theme, let us focus more on the product".
You can almost sense a little bit of pride in how ugly their web-site is, or that they are treating design like a commodity. However off base these types of thoughts might be, there is clearly a lack of respect for designers in the business community at times. I'd like to address how you can shatter this barrier and talk to business folk in a language they understand.
This article provides you with 5 guidelines you can use as a designer to "speak business" — even if it's just to get your foot in the door or land a big project.
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