Posts Tagged ‘Process’

We are pleased to present below all posts tagged with ‘Process’.

Progressive Enhancement And Standards Do Not Limit Web Design

Lately I have been getting bored and annoyed with people getting up in arms against Web standards and the ideas of progressive enhancement, claiming that they hold us back from creating a rich, beautiful Web. There are also claims that these tools limit us from pushing the boundaries of what is possible with today’s technologies.

The problem with claims such as these is that they are based on a misunderstanding of standards and progressive enhancement and ― at least to me ― on arrogance and ignorance about what our job on the Web is. The Web is out there for everybody and is a product and a medium like any other.

For example, I am a big film buff and love good movies. I also understand, though, that in order to fund great movies we have to make money from terrible ones that appeal to the lowest common denominator or rehash ideas that were successful in the past.

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How To Communicate Design Decisions To Clients?

You may have noticed that in certain business and marketing circles there exists a "backlash" against the design community. Despite the rise of attractive, user-friendly solutions, in such cirlces unattractive designs have somehow managed to remain at the verge of acceptance. You'll hear ideas being thrown around like "design is a waste of time — we have a really ugly site which outsells our competitors 3 to 1" or "we are not worried about the design, we'll outsource it or use a free Wordpress theme, let us focus more on the product".

Eye-Tracking

You can almost sense a little bit of pride in how ugly their web-site is, or that they are treating design like a commodity. However off base these types of thoughts might be, there is clearly a lack of respect for designers in the business community at times. I'd like to address how you can shatter this barrier and talk to business folk in a language they understand.

This article provides you with 5 guidelines you can use as a designer to "speak business" — even if it's just to get your foot in the door or land a big project.

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