Posts Tagged ‘Research’

We are pleased to present below all posts tagged with ‘Research’.

A Five-Step Process For Conducting User Research

Imagine that this is what you know about me: I am a college-educated male between the ages of 35 and 45. I own a MacBook Pro and an iPhone 5, on which I browse the Internet via the Google Chrome browser. I tweet and blog publicly, where you can discover that I like chocolate and corgis. I’m married. I drive a Toyota Corolla. I have brown hair and brown eyes. My credit-card statement shows where I’ve booked my most recent hotel reservations and where I like to dine out.

A Five-Step Process For Conducting User Research

If your financial services client provided you with this data, could you tell them why I’ve just decided to move my checking and savings accounts from it to a new bank? This scenario might seem implausible when laid out like this, but you’ve likely been in similar situations as an interactive designer, working with just demographics or website usage metrics.

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Effectively Planning UX Design Projects

Planning user experience (UX) projects is a balancing act of getting the right amount of user input within the constraints of your project. The trick is to work out the best use of your time. How can you get the most UX goodness for your client’s budget? This article explains how to choose the right mix of tools for the task at hand.

Effectively Planning UX Design Projects

The planning phase is all about understanding what you have been asked to do and working out the best combination of activities that will give you the outcome you need, within the time, budgetary and resource constraints of the project.

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The UX Research Plan That Stakeholders Love

UX practitioners, both consultants and in house, sometimes conduct research. Be it usability testing or user research with a generative goal, research requires planning. To make sure product managers, developers, marketers and executives (let’s call them stakeholders) act on UX research results, planning must be crystal clear, collaborative, fast and digestible. Long plans or no plans don’t work for people..

The UX Research Plan That Stakeholders Love

You must be able to boil a UX research plan down to one page. If you can’t or won’t, then you won’t get buy-in for the research and its results. This article addresses one key aspect of planning UX research: the one-page plan document. Before we get to that, we’ll briefly discuss the benefits of research planning and identify the audience of a research planning document.

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Effective User Research And Transforming The Minds Of Clients

Ah, the love of a client. That is indeed what we all seek as professionals, is it not? If we lived in a utopia, then that’s all there would be. Openness. Honesty. Passion. Flowing in both directions, client to service provider and vice versa. We want our clients to be right behind us in our ideas and open to new ones. In order for this to happen, there has to be trust.

Effective User Research And Transforming The Minds Of Clients

Clients that deal with large agencies tend to place their trust in the big brand names of these shops. Freelance designers and small agencies do not always inspire the confidence in clients that large shops do, which means that trust has to be built, nurtured and never taken for granted.

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How Metrics Can Make You A Better Designer

Metrics can be a touchy subject in design. When I say things like, “Designers should embrace A/B testing” or “Metrics can improve design,” I often hear concerns. Many designers tell me they feel that metrics displace creativity or create a paint-by-numbers scenario. They don’t want their training and intuition to be overruled by what a chart says a link color should be.

KISSmetrics Infographic

These are valid concerns, if your company thinks it can replace design with metrics. But if you use them correctly, metrics can vastly improve design and make you an even better designer. First, when I talk about metrics, I’m talking about making use of a couple of very specific tools, i.e. user analytics as well as A/B or multivariate testing.

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Designing Global Applications For Children

The entire process of designing digital applications comes with many challenges and decisions. For the majority of projects, you will be designing in somewhat familiar territory. But what happens when you have to design something to be used by hundreds of children around the world? How do you accommodate your design for kids of different ages and backgrounds? What special challenges emerge, and how can they be overcome?

Lego Website

For a project of this scale, the design process we follow might require modifications. These modifications would be to accommodate the needs of younger age groups and would shape the entire length of the project, from user research, brainstorming, interface design and interaction design all the way to the final stages of usability testing and user support.

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10 Useful Usability Findings and Guidelines

Everyone would agree that usability is an important aspect of Web design. Whether you're working on a portfolio website, online store or Web app, making your pages easy and enjoyable for your visitors to use is key. Many studies have been done over the years on various aspects of Web and interface design, and the findings are valuable in helping us improve our work. Here are 10 useful usability findings and guidelines that may help you improve the user experience on your websites.

eye tracking

A study by UX Matters found that the ideal position for labels in forms is above the fields. On many forms, labels are put to the left of the fields, creating a two-column layout; while this looks good, it's not the easiest layout to use.

Why is that? Because forms are generally vertically oriented; i.e. users fill the form from top to bottom. Users scan the form downwards as they go along. And following the label to the field below is easier than finding the field to the right of the label.

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