Posts Tagged ‘Search’

We are pleased to present below all posts tagged with ‘Search’.

Improving The Online Shopping Experience, Part 2: Guiding Customers Through The Buying Process

Part 1 of “Improving the Online Shopping Experience” focused on the upper part of the purchase funnel and on ways to get customers to your website and to find your products. Today, we move down the funnel, looking at ways to enable customers to make the decision to buy and to guide them through the check-out process.

Funnel Part 2

Inform and reinforce the customer’s buying decisions by offering in-depth product information. The content on product pages should be relevant and should give the customer a virtual feel for the product. Ensure that your website addresses the key elements of a product page.

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Improving The Online Shopping Experience, Part 1: Getting Customers To Your Products

Amazon turned sweet sixteen this year, and, by extension, so did online shopping as we know it. As online shopping has grown over the past 16 years, so have user needs and expectations related to the online shopping experience. Setting up shop online is easy, but creating an experience that satisfies target users is a different story altogether.

Purchase Funnel

In the traditional journey of a purchase, commonly depicted as a funnel, a business loses potential customers as they move closer to the purchasing stage. While this is natural and expected, improving the user experience can reduce this loss by removing unnecessary barriers to shopping online.

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Search Results Design: Best Practices and Design Patterns

If you've been assigned to design or provide the architecture for a large e-commerce project or other information-heavy website whose success depends on content findability, it is vital that the design and layout of the search functionality for that website is considered carefully.

The search results page is the prime focus of the search experience, and can make or break a site's conversion rates. Therefore, bridging the gap between a user and the content or products they seek is a crucial factor in the success of any large website. The responsibility to design an effective search results page is best considered after a thorough examination of some of the features and functions found on search results pages from a number of popular niches.

Walmart In-Store & Online

In this article, we'll look at a number of trends and practices incorporated on a variety of websites. From this examination, we'll conclude with a summary of the best practices learned from the examples those sites have set.

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Designing The Holy Search Box: Examples And Best Practices

On content-heavy websites, the search box is often the most frequently used design element. From a usability point of view, irritated users use the search function as a last option when looking for specific information on a website. If a website's content is not organized properly, an efficient search engine is not only helpful but crucial, even for basic website navigation. In fact, search is the user's lifeline to mastering complex websites. The best designs offer a simple search box on the home page and play down advanced search and scoping.

Screenshot

Search box

Search box

In practice, websites tend to grow over time, adding new content and, more importantly for us, adding new navigation options, such as additional content sections. However, these new content islands do not necessarily fit the whole information architecture that was well-designed and thoroughly structured when the website was initially designed. The consequence is a poor navigation scheme that is more irritating than helpful, because the content appears to be scattered all over the place instead of contained in separate, very distinct folders (in fact, this is a problem we encountered here at Smashing Magazine recently).

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Complete List of Best SEO-Tools

What are the best ways to boost your position in search engines? What keywords should you use on your web-pages? And which tools should you use to improve the quality of backlinks, link popularity and Google Pagerank? We deliver answers. Here is the list of the most useful SEO-tools you might be willing to use, developing and optimizing your next web-site. Our personal choice: 156 Seo Tools - one of the most comprehesive lists with essential SEO-references and tools. For even more resources check out the SEO section of The Web-Developer's Handbook. Links checked: May/11 2008

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