Posts Tagged ‘Strategy’

We are pleased to present below all posts tagged with ‘Strategy’.

Building The Web App For Unicef’s Tap Campaign: A Case Study

Since a smartphone landed in almost everyone’s pocket, developers have been faced with the question of whether to go with a mobile website or a native app. Native applications offer the smoothest and most feature-rich user experience in almost every case. They have direct access to the GPU, making layer compositions and pixel movements buttery-smooth.

Building

Native applications also provide native UI frameworks that end users are familiar with, and they take care of the low-level aspects of UI development that developers don’t have time to deal with. When eschewing an app in favor of a mobile website, developers often sacrifice user experience, deep native integration and a complex UI in favor of SEO and accessibility.

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Involving Clients In Your Mobile Workflow

A lot of mobile-minded talented folks across the globe produce great work, but yet sometimes you still hear many of them complain about their relationships with their clients. They often mention feeling isolated and not truly understanding what the client really needed.

Involving Clients In Your Mobile Workflow

This lack of personal interaction often leads to misunderstanding, as well as less awareness of and appreciation for all your hard work. While involving clients in your mobile workflow can be challenging, really working together will make a big difference. In this article, I’ll share some important things I’ve learned about involving clients in my mobile workflow. Let’s dive into some tips and tricks that I use every day.

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Are We Thinking About Digital All Wrong?

I want to let you in on a secret — writing a book is a scary experience. You pour your heart into it and then wait for the reaction when it is published. You can be certain of only one thing: You will be criticized.

Are We Thinking About Digital All Wrong?

My book Digital Adaptation will soon be officially released, and I know a lot of clever people are going to disagree with what I have written. They are going to argue that I focus too much on digital and its characteristics and its implications and its impact on business and on the way we work and organize teams, when ultimately digital is just a tool.

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How To Use Analytics To Build A Smarter Mobile Website

Mobile first! Responsive design! You’ve heard all of the buzzwords and catchphrases. Countless helpful and not-so-helpful articles proclaim the rise of mobile, but what practical steps can you take to make your brand more approachable for mobile users?

How To Use Analytics To Build A Smarter Mobile Website

When arguing a case to make a website mobile-friendly, abundant evidence exists to present to the business owner, such as the Pew Research study that shows that 56% of US adults carry around a smartphone. However, while general statistics are useful for demonstrating the value of designing with mobile in mind, they don’t provide the guidance necessary to understand precisely how users will interact with a particular brand on their phone.

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Making Embedded Content Work In Responsive Design

A few HTML elements don’t play nice with responsive layouts. One of these is the good ol' iframe, which you may need to use when embedding content from external sources such as YouTube. In this article, we’ll show you how to make embedded content responsive using CSS, so that content such as video and calendars resize with the browser’s viewport.

Making Embedded Content Work In Responsive Design

For those occasions when non-coders will be embedding video on your website and you don’t want to rely on them adding extra markup, we’ll also look at a solution that uses JavaScript instead of CSS.

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Responsive Design Frameworks: Just Because You Can, Should You?

Responsive design is about building a website with a grid-based layout, images that resize and media queries, as described by Ethan Marcotte. After Marcotte defined the technique, responsive design frameworks began to emerge that incorporated these principles.

Responsive Design Frameworks: Just Because You Can, Should You?

Mostly based on CSS and JavaScript, many of these frameworks are open-source, free to download and quickly customizable. Some of the most popular today are Bootstrap and Foundation, which we’ll focus on in this article. As responsive design frameworks became popular, a big debate emerged: Why would a professional designer use a responsive design framework?

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How To Create A Self-Paced Email Course

When I realized I had written what seemed to be a course (i.e. not my usual article or book), I was left with a sense of panic. There are so many options for running an online course, and all of them seem slightly confusing or time-intensive to set up.

How To Create A Self-Paced Email Course

Then I remembered the autoresponders feature in my newsletter application (I use MailChimp, although every newsletter software has it). I could trigger lessons with autoresponders and deliver course material to where most people spend most of their day: the inbox.

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How To Use Data And Research To Build A Better Mobile Web

The value you bring to any project as a designer or user experience professional isn’t only your ability to execute a series of tasks. Good clients will recognize and appreciate the guidance, recommendations and opinions that come with your experience.

How To Use Data And Research To Build A Better Mobile Web

It’s up to you to be forthcoming and to position yourself as a valuable thinker from the start. It’s also up to you to base your recommendations on more than subjective opinion. This is especially true in the rapidly evolving world of mobile, where clients typically require as much education as they do execution.

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