Posts Tagged ‘Strategy’

We are pleased to present below all posts tagged with ‘Strategy’.

How To Use Data And Research To Build A Better Mobile Web

The value you bring to any project as a designer or user experience professional isn’t only your ability to execute a series of tasks. Good clients will recognize and appreciate the guidance, recommendations and opinions that come with your experience.

How To Use Data And Research To Build A Better Mobile Web

It’s up to you to be forthcoming and to position yourself as a valuable thinker from the start. It’s also up to you to base your recommendations on more than subjective opinion. This is especially true in the rapidly evolving world of mobile, where clients typically require as much education as they do execution.

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How To Simplify Mobile App Data With Google Analytics And Tag Manager

Information about customers has never been available on the scale it is today. Businesses are learning new ways to leverage data to improve themselves on a daily basis. They’re realizing that data collection and data analysis have a measurable return on investment, and decision-makers are asking to see them.

Simplify Mobile App Analytics With Google Analytics And Tag Manager

As a developer, business owner or marketer, you need to know how to gather data and how to do it efficiently and in a scalable way. Furthermore, you need to understand what that data means and how to present it.

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Lessons Learned From An App Graveyard

Guesstimates by analysts put the number of mobile app downloads this year at somewhere between 56 and 82 billion, with the average user downloading somewhere between 26 and 41 apps, with a smaller subset of those apps being used on a regular basis.

Lessons From An App Graveyard

Other numbers indicate that 95% of downloaded apps are abandoned within a month and 26% of apps are only used once. Depending on the user, these abandoned apps are deleted or ignored, never to be opened again. I choose to leave these ignored apps on my phone and tablet, and at last count, I had over 375 apps on my iPhone.

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Responsive Image Container: A Way Forward For Responsive Images?

The aim of republishing the original article by Yoav is to raise awareness and support the discussion about solutions for responsive images. We look forward to your opinions and thoughts in the comments section! – Ed.

It’s been a year since I last wrote about it, but the dream of a “magical” image format that will solve world hunger and/or the responsive images problem (whichever comes first) lives on. A few weeks back, I started wondering if such an image format could be used to solve both the art direction and resolution-switching use cases.

Responsive Image Container: A Way Forward For Responsive Images?

I had a few ideas on how this could be done, so I created a prototype to prove its feasibility. The prototype is now available, ready to be tinkered with. In this post, I’ll explain what this prototype does, what it cannot do, how it works, and its advantages and disadvantages relative to markup solutions.

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Key Ingredients To Make Your App Go Viral

A viral app is the highest achievement on iTunes and Google Play. It’s an app that customers eagerly share across the Internet, through social networks, email, chat and word of mouth. It’s like rocket fuel, and it is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising.

Key Ingredients To Make Your App Go Viral

Ad clutter is everywhere, and people just ignore it. No one trusts ads, and they cost too much for developers anyway. But humans have shared stories since we’ve been using rocks as tools. We’re naturally built for viral sharing.

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Email Marketing For Mobile App Creators

If you’ve developed mobile applications or have just started building one, then you probably realize that marketing should be as much of an ongoing concern as the product’s design and development. After all, what’s the point in creating a beautiful, valuable app if no one knows about it?

Email Marketing For Mobile App Creators

Assuming that promotion on Google Play or Apple’s App Store will take your app from beta to bestseller is… well, magical thinking. In reality, most successful developers kick off their marketing efforts months before release.

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Choosing A Responsive Image Solution

If you code websites, it’s a good bet that at least one of your clients has asked about or requested a mobile-friendly website. If you go the responsive design route (whereby your website is flexible enough to adjust visually from mobile to desktop widths), then you’ll need a strategy to make images flexible, too — a responsive image solution.

Choosing A Responsive Image Solution

The basics are fairly simple to learn, but once you’ve mastered them, you’ll find that scaling images is only the beginning — you might also have performance and art direction conundrums to solve.

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