Posts Tagged ‘Strategy’

We are pleased to present below all posts tagged with ‘Strategy’.

Responsive Image Container: A Way Forward For Responsive Images?

The aim of republishing the original article by Yoav is to raise awareness and support the discussion about solutions for responsive images. We look forward to your opinions and thoughts in the comments section! – Ed.

It’s been a year since I last wrote about it, but the dream of a “magical” image format that will solve world hunger and/or the responsive images problem (whichever comes first) lives on. A few weeks back, I started wondering if such an image format could be used to solve both the art direction and resolution-switching use cases.

Responsive Image Container: A Way Forward For Responsive Images?

I had a few ideas on how this could be done, so I created a prototype to prove its feasibility. The prototype is now available, ready to be tinkered with. In this post, I’ll explain what this prototype does, what it cannot do, how it works, and its advantages and disadvantages relative to markup solutions.

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Key Ingredients To Make Your App Go Viral

A viral app is the highest achievement on iTunes and Google Play. It’s an app that customers eagerly share across the Internet, through social networks, email, chat and word of mouth. It’s like rocket fuel, and it is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising.

Key Ingredients To Make Your App Go Viral

Ad clutter is everywhere, and people just ignore it. No one trusts ads, and they cost too much for developers anyway. But humans have shared stories since we’ve been using rocks as tools. We’re naturally built for viral sharing.

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Email Marketing For Mobile App Creators

If you’ve developed mobile applications or have just started building one, then you probably realize that marketing should be as much of an ongoing concern as the product’s design and development. After all, what’s the point in creating a beautiful, valuable app if no one knows about it?

Email Marketing For Mobile App Creators

Assuming that promotion on Google Play or Apple’s App Store will take your app from beta to bestseller is… well, magical thinking. In reality, most successful developers kick off their marketing efforts months before release.

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Choosing A Responsive Image Solution

If you code websites, it’s a good bet that at least one of your clients has asked about or requested a mobile-friendly website. If you go the responsive design route (whereby your website is flexible enough to adjust visually from mobile to desktop widths), then you’ll need a strategy to make images flexible, too — a responsive image solution.

Choosing A Responsive Image Solution

The basics are fairly simple to learn, but once you’ve mastered them, you’ll find that scaling images is only the beginning — you might also have performance and art direction conundrums to solve.

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A Client- And Server-Side ApproachProviding The Best Mobile User Experience Possible

Now and again, I hit the swimming pool. It’s a good way to exercise, but also to relax after a long day in front of my PC. I can do quite a few laps in my front crawl, but only because I don’t use my legs much. I kick steadily to ensure that my legs stay lifted and don’t slow me down. I don’t use my legs much for forward propulsion.

Providing The Best Mobile User Experience Possible

Does this relate to mobile Web development, responsive Web design and server-side device detection? The analogy is a stretch, but yes, it does.

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Case StudyImprove Mobile Support With Server-Side-Enhanced Responsive Design

In many ways, responsive Web design deserves a big share of the honor for making the Web more usable on non-desktop devices. This trend of letting the browser determine more about how a Web page should be displayed makes sense, especially now that mobile browsers are slightly more trustworthy than in the old days of mobile.

Improve Mobile Support With Server-Side-Enhanced Responsive Design

However, a responsive website is not automatically a mobile-friendly website. Amid the buzz of trendy Web development techniques, the good ol’ Web server doesn’t get the spotlight it deserves. Modern Web development should be about finding the right balance between server-side and client-side implementation.

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Mobile Design’s Wake-Up CallPreparing Websites For The Unexpected

Designing websites for smartphones is easy compared to retrofitting those already in place. More than that, it’s embarrassing how, almost eight years after CSS gained practical acceptance, a lack of foresight haunts those of us who write HTML.

Preparing Websites For The Unexpected

Converting older websites to responsive design causes headaches not because small screens are difficult, but because most HTML documents were written under an assumption about screen size.

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Making Advertising Work In A Responsive World

Advertising has always had an uneasy relationship with the media because of ethical considerations on both sides of the printing press. On the one hand, journalists are reluctant, quite rightly, to be seen as under the thumb of an advertiser, and on the other side, advertisers don’t want to be seen to be enforcing their views on the free press.

Making Advertising Work In A Responsive World

The relationship between the media and marketeers is the greatest sham marriage of all time: convenience, rarely love. We need each other. Writers need to be paid, and people making products need to be paid too. That being said, the journalism profession has been somewhat eager to hand a lot of control of their content to advertisers for some time now.

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Making Advertising Work In A Responsive World

Advertising has always had an uneasy relationship with the media because of ethical considerations on both sides of the printing press. On the one hand, journalists are reluctant, quite rightly, to be seen as under the thumb of an advertiser, and on the other side, advertisers don’t want to be seen to be enforcing their views on the free press.

Making Advertising Work In A Responsive World

The relationship between the media and marketeers is the greatest sham marriage of all time: convenience, rarely love. We need each other. Writers need to be paid, and people making products need to be paid too. That being said, the journalism profession has been somewhat eager to hand a lot of control of their content to advertisers for some time now.

Read more...

The Success FormulaHow To Succeed With Your Mobile App

Most apps fail. This cruel reality has led many disillusioned developers to conclude, often subconsciously, that succeeding on the App Store is like striking it rich in the gold rush: you just need to get lucky. The idea of luck is a dangerous sedative to ease the pain of failure. Pain is a good thing. It shows something is wrong. If my app fails, I want to know why.

How To Succeed With Your Mobile App

Instead of blaming forces beyond our control, why not look at what folks like tap tap tap and Tapbots are doing to succeed again and again and again. While applying this formula flawlessly is nearly impossible, working towards it will dramatically increase your chances of success. These concepts are based on the iOS platform, but many of the principles apply to other platforms as well. Any successful app rests on the foundation of a solid idea, because the idea determines the ultimate potential of the execution. Avoid the temptation of jumping straight into execution after having an epiphany in the shower. A little bit of research up front can save you a lot of pain down the road.

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