Posts Tagged ‘Techniques’

We are pleased to present below all posts tagged with ‘Techniques’.

Techniques For Overcoming Poor CSS Support In Email

Designing and developing emails can be challenging, especially if you start doing it after years of designing and developing websites. Unlike most Web browsers, email clients have not yet united in support of HTML email standards, resulting in poor CSS support for email.

Color Picker

Inconsistent support for images in email clients has thus motivated us to experiment in a code editor and to develop the following techniques.

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Top Non-Destructive Photoshop Techniques

The creative process is not a linear one. As artists and designers, we often set off in one direction only to decide that the proper solution lies somewhere else completely. Unfortunately, many of the creative software packages we use (Photoshop in particular) can be pretty unforgiving when in comes to making changes late in the game.

Top Non-Destructive Photoshop Techniques

Sure, we’ve got “Undo” for a quick change of heart, but often we don’t realize we need to make an adjustment until several steps (or days) later. Luckily, Photoshop has some great features built in that allow us to work in ways that protect our precious pixels—truly freeing us to do our best work.

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How To Use Custom Post Types To Organize Online Marketing Campaigns

Custom post types add a level of flexibility to WordPress that makes this open-source Web development platform more useful on many levels. Whenever I have been faced with a Web-based task, especially one that involves organizing information, the first thing I do is examine WordPress to determine if it can handle the job. It usually can.

How To Use Custom Post Types To Organize Online Marketing Campaigns

As an Internet marketer and analyst, I need to be able to organize online marketing campaigns in a way that is trackable in Google Analytics. This is the perfect task for WordPress custom post types. In this article, we’ll explain how to create a WordPress plugin that enables you to organize Internet marketing campaigns using trackable URLs, shortened versions of those URLs, and trackable QR codes that you can also use for offline marketing activities.

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Extracting Logos Using Levels In Adobe Fireworks

In all the years that I’ve been using Adobe Fireworks, I have always had to perform one task in every project: remove the background from a logo. Most of the time, it’s because the client doesn’t have the original raw file that their previous designer used to create their company’s logo, or because I need to work with a bunch of affiliate logos that I downloaded from the Web and not all of them have transparency information.

Extracting Logos Using Levels In Adobe Fireworks

With a rectangular or elliptical logo, I just trace over it with a shape and turn it into a mask. But when tracing a mask is impractical (as with complex shapes or text-based logos), I used to follow a method that I devised for extracting logos in Adobe Fireworks that doesn’t rely on the dreaded Magic Wand tool. This method took advantage of a few Live Effects to remove the background and retain the logo form. It was simple, but also primitive: it worked perfectly only when the contrast between the logo and background was already ideal and the logo form had only one color. Otherwise, I ended up with jagged edges.

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How To Set Up A Print Style Sheet

In a time when everyone seems to have a tablet, which makes it possible to consume everything digitally, and the only real paper we use is bathroom tissue, it might seem odd to write about the long-forgotten habit of printing a Web page. Nevertheless, as odd as it might seem to visionaries and tablet manufacturers, we’re still far from the reality of a paperless world.

Infinitum

In fact, tons of paper float out of printers worldwide every day, because not everyone has a tablet yet and a computer isn’t always in reach. Moreover, many of us feel that written text is just better consumed offline. Because I love to cook, sometimes I print recipes at home, or emails and screenshots at work, even though I do so as rarely as possible out of consideration for the environment.

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Introduction To URL Rewriting

Many Web companies spend hours and hours agonizing over the best domain names for their clients. They try to find a domain name that is relevant and appropriate, sounds professional yet is distinctive, is easy to spell and remember and read over the phone, looks good on business cards and is available as a dot-com.

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Or else they spend thousands of dollars to purchase the one they really want, which just happened to be registered by a forward-thinking and hard-to-find squatter in 1998. They go through all that trouble with the domain name but neglect the rest of the URL, the element after the domain name. It, too, should be relevant, appropriate, professional, memorable, easy to spell and readable. And for the same reasons: to attract customers and improve in search ranking.

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Getting Started With PHP Templating

In the early days of PHP applications, “spaghetti code” was a familiar sight. Fragments of PHP code were mixed in with HTML mark-up. There were no frameworks, so Web applications were just a bunch of source files. As the PHP language matured, developers started to think about the cleanliness and maintainability of their code. The model-view-controller (MVC) pattern was introduced.

MVC is a software architecture that allows for the separation of business logic from the user interface. In this architecture, the user sees and interacts with the view that, in the case of Web applications, is generated HTML code (along with JavaScript, CSS, images, etc.)

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