Posts Tagged ‘testing’
We are pleased to present below all posts tagged with ‘testing’.
Comprehensive Review Of Usability And User Experience Testing Tools
- October 20th, 2011
- 0 Comments
Usability and user experience testing is vital to creating a successful website, and only more so if it’s an e-commerce website, a complex app or another website for which there’s a definite ROI. And running your own user tests to find out how users are interacting with your website and ...
Read more...Reliable Cross-Browser Testing, Part 1: Internet Explorer
- September 2nd, 2011
- 0 Comments
In a perfect world, cross-browser testing would be straightforward. We would download a legacy version of a browser, run it, and be able to instantly test our pages and scripts without a single care in the world. The reality of cross-browser testing, though, is very different. Issues such as runtime ...
Read more...Review Of Cross-Browser Testing Tools
- August 7th, 2011
- 110 Comments
At some point in the future, the way that all major browsers render Web code will likely be standardized, which will make testing across multiple browsers no longer necessary as long as the website is coded according to Web standards. But because that day is still a way off (if ...
Read more...Multivariate Testing 101: A Scientific Method Of Optimizing Design
- April 4th, 2011
- 18 Comments
In a previous article on Smashing Magazine, I described A/B testing and various resources related to it. I have also covered the basics of multivariate testing in the past, yet in this post I’ll go deeper in the technical details of multivariate testing which is similar to A/B testing but ...
Read more...Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates
- November 24th, 2010
- 37 Comments
The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game. Now with millions of results available on any topic imaginable, the window to grab a visitor’s attention has decreased significantly (in 2002, the BBC reported it is about 9 ...
Read more...In Defense Of A/B Testing
- August 26th, 2010
- 36 Comments
Recently, A/B testing has come under (unjust) criticism from different circles on the Internet. Even though this criticism contains some relevant points, the basic argument against A/B testing is flawed. It seems to confuse the A/B testing methodology with a specific implementation of it (e.g. testing red vs. green buttons ...
Read more...The Ultimate Guide To A/B Testing
- June 24th, 2010
- 83 Comments
A/B testing isn’t a buzz term. A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate. And yet A/B testing is still not as common as such Internet marketing subjects as SEO, Web analytics and usability. People ...
Read more...Browser Tests, Services and Compatibility Test Suites
- October 2nd, 2007
- 54 Comments
Cross-browser compatibility is still one of the most complex issues when it comes to web-development. Web standards usually guarantee a (relatively) high degree of consistency, however no browser is perfect and particularly older browsers have always been quite good at surprising web-developers with their creative understanding of (X)HTML/CSS-code. Still you ...
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