Posts Tagged ‘Usability’

We are pleased to present below all posts tagged with ‘Usability’.

Designing For Explicit Choice

If you’re a UX designer, you’ve probably designed a lot of forms and web (or app) pages in which the user needs to choose between options. And as a designer, you’re likely familiar with best practices for designing forms. Certainly, much has been written and discussed about this topic. So, you probably know all about how best to label and position form fields and so on for optimal usability.

Designing For Explicit Choice

But have you thought about how the design of a form affects the user’s decision-making? Have you ever considered to what extent the design itself affects the choices people make? As always in design, there are a variety of ways to design a form or web page.

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Functional Animation In UX Design

Editor’s Note: This article contains many video examples that show functional animation. Therefore, it may take longer to load on slow connections. A good UX designer can easily explain the logic behind each decision in a design concept. This includes the information architecture, the content hierarchy, the flow and the assumptions made.

Functional Animation In UX Design

Sooner or later, animation will be introduced to the wireframe concept, and then making design decisions or explaining them becomes harder. Reasons such as “It will be cool!” or “It’s trendy” or ”exciting” are exactly the areas where a design starts to lose its strength. Animations deserve a far better ground in our design considerations. We should be justified in defining animations and explaining their purpose — just the same way that we explain all other elements in a design.

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The Current State Of E-Commerce Filtering

When done right, filters enable users to narrow down a website’s selection of thousands of products to only those few items that match their particular needs and interests. Yet, despite it being a central aspect of the user’s e-commerce product browsing, most websites offer a lacklustre filtering experience. In fact, our 2015 benchmark reveals that only 16% of major e-commerce websites offer a reasonably good filtering experience.

The Current State Of E-Commerce Filtering

Given the importance of filtering, we — the entire team at the Baymard Institute — spent the last nine months researching how users browse, filter and evaluate products in e-commerce product lists. We examined both search- and category-based product lists. At the core of this research was a large-scale usability study testing 19 leading e-commerce websites with real end users, following the think-aloud protocol.

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Assessing Mobile Usability With Google Webmaster Tools

Back in 2013, Google officially announced that it would begin to penalize websites that provide a faulty user experience on mobile devices. Specific examples included redirecting inner URLs to a home page when viewed in a mobile version of a website, as well as showing 404 errors to people attempting to access pages on mobile.

Assessing Mobile Usability With Google Webmaster Tools

Toward the end of 2014, a Google spokesperson hinted that the mobile user experience would become a ranking factor. In January 2015, a number of website owners received messages warning about mobile usability issues on their websites, linking to a section of Webmaster Tools where they could review the problems.

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An Exploration Of Carousel Usage On Mobile E-Commerce Websites

Does this title make you skeptical? I would have been too before I saw the research that led to this article. Ask anyone and they’ll tell you that carousels are an anti-pattern. Don’t use them. But maybe it’s not so cut and dry.

An Exploration Of Carousel Usage On Mobile E-Commerce Websites

Using real data, this article aims for a better understanding of the current argument against carousels and whether they really deserve the reputation they’ve gained. I’ll break down the arguments point by point and see if our data lines up with those expectations. Through all of that, I’ll detail our findings and methods and make some recommendations on how and when you should use carousels in future.

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Using Motion For User Experience On Apps And Websites

Digital experiences are emulating real life more and more every day. This may seem counterintuitive, considering the hate that rains down on skeuomorphic visual design, but there's a lot more to emulating real life than aesthetics.

Using Motion For User Experience On Apps And Websites

Interface designers can emulate real-life physics and movement on a digital screen. This type of motion is becoming more common, which is why it's becoming easier for people to understand computers. We're not getting better, the interfaces are!

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Refining Your Mobile Onboarding Experience Using Visual Analytics

In the wonderful world of millions of mobile apps, many users suffer from ADD (app deluge disorder), and no aphorism looms larger for developers than “You only get one chance to make a first impression.” Once a large group of people are downloading your app, you’ve already won half the battle and have accomplished your primary goal. Now, keeping them engaged post-download is your next one. This is where onboarding takes center stage.

Refining Your Mobile Onboarding Experience Using Visual Analytics

Being involved in a mobile analytics firm, I see firsthand what challenges app publishers experience. In this article, I will go over the importance of using visual mobile analytics to measure the user experience from day one, as well as provide examples and other insights, so that you can optimize your onboarding experience and increase your app’s retention rate.

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How To Run User Tests At A Conference

User testing is hard. In the world of agile software development, there's a constant pressure to iterate, iterate, iterate. It's difficult enough to find time to design, let alone get regular feedback from real users.

How To Run User Tests At A Conference

For many of us, the idea of doing formal user testing, is a formidable challenge. There are many reasons why: you don't have enough lead time; you can't find enough participants, or the right type of participant; you can't convince your boss to spend the money.

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