Posts Tagged ‘Usability’
We are pleased to present below all posts tagged with ‘Usability’.
We are pleased to present below all posts tagged with ‘Usability’.
Sometimes small changes can have huge effects. Concerning conversion rates, which is the proportion of website visitors who submit their contact information or make a purchase, better Web design leads directly to greater revenue.
Most online store designers who want to optimize their conversion rates only concentrate on the “inner” part of the shopping process, the sales funnel. They focus on product pages, the shopping cart and check-out-process. This is good, but not necessarily sufficient. It is equally important that advertisements convert – just as the simple fact that users find the URL and that both (ads and URLs) perfectly fit the image conveyed by the landing page. Sound practices make for the most successful conversions.
There are thousands of tips and tricks for increasing conversion rates. There are various marketing techniques that aim at simplyfing the purchasing and the checkout processes. This article is the first part of our new 3-part-series "Optimizing Conversion Rates" that covers most important strategies and techniques that will help you boost your conversion rate. The second part will be published next week, and the last part will be published the week after that. The first article deals with "proper" advertising, building up trust and credibility and the handling of shipping costs.Read more...
Last week we presented 8 Useful Tips To Help Your Website Convert – we discussed various rules and guidelines from marketing, such as subliminal suggestion, prevention of choice paralysis, AIDA-principle, attention guide and the Gutenberg rule. The main idea was to help designers and developers create a design that would help the site to grow and become a success the financial point of view.
This article presents further principles and rules that will help your site convert. Among other things, we cover A/B testing, footnotes, testimonials, feature lists, the sign-up process and typography. You may be interesting in the following related posts:
As we see more and more businesses move their services online, and even more that begin their life on the Web, a greater need arises for websites that are designed and built to sell. A great-looking website may achieve the goal of shaping and delivering a strong brand, but its good looks alone aren't enough to sell the products or services on offer. For that, you need to introduce the element of marketing.
Research shows that objects and images you see around you can prime you for certain behaviors. For example, a study on children showed that after being shown a Santa Claus cap, they were more likely to share candy with others. The cap embodied the concept of sharing and giving in their minds, and exposure to it primed them for regarding sharing more positively. The same study also exposed kids to a “Toys ‘R’ Us” logo, which had the opposite effect of the Santa Claus cap, making them less likely to share their candy.
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When was the last time you called customer support because you were having problems checking out online? Probably never! Cart abandonment rate is at around 60%, and most of it happens before the user even begins the checkout process. Sometimes, convincing your customers to trust you is your biggest challenge.
There is no “Consumer Trust for Dummies,” but as eCommerce designers, we need to focus on some fundamentals. The following topics may seem as obvious as walking into a seven-foot Wookie, but rest assured you will find plenty of websites with a mouth full of fur.
If your core demographic is women between the ages 35 and 65 who have an annual income of $60,000+, you would treat them different than the 18- to 25-year-old male demographic. First and foremost in e-tail: forcing your visitor to think is a bad idea. When creativity stops being subjective and can be measured by a dollar amount, making sure you're designing for the customer is a no-brainer.Read more...
Craigslist is obviously one of the most popular websites in the world, and each month it serves millions of users who post and view classified ads on the website. At the time this article was written, Craigslist was ranked as the 28th most-visited English-language website in the world by Alexa. Despite the fact that Craigslist receives such a huge amount of traffic each month, it is also criticized for its design, which seems to be at least 10 years out-of-date.
This very basic design has also become a huge part of Craigslist's branding, and it helps make the website memorable and instantly recognizable. As a result, the company has benefited in some ways from a design that many people consider to be very subpar. Over the years, as various design trends have come and gone, Craigslist has bucked the trends and stubbornly maintained it's bare-boned approach.
However, despite the fact that Craigslist has been able to benefit in some ways from its ultra-basic design, there are plenty of reasons to consider making some changes. A simple approach to design and layout that cuts excess and eliminates anything that is less than critical is typically assumed to improve usability.Read more...
By now, all good designers and developers realize the importance of usability for their work. Usable websites offer great user experiences, and great user experiences lead to happy customers. Delight and satisfy your visitors, rather than frustrate and annoy them, with smart design decisions. Here are 9 usability problems that websites commonly face, and some recommended solutions for each of them.
Hyperlinks are designed to be clicked, so to make them usable, it makes sense to ensure that they’re easy to click. Why would we want a larger clickable area? Simple. Because our hand movement with the mouse isn’t very precise. A large clickable area makes it easier to hover the mouse cursor over the link. To ensure we get a large clickable area, we could either make the whole link bigger or increase the padding around the link using the CSS “padding” property.
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The US government is a brand, one often overlooked in favor of the obvious companies and celebrities. The United States of America is arguably a brand in dire need of refreshing. While this is certainly a larger task than simply restyling a logo or adding a smattering of Web 2.0 cliches to its Web and print material, a significant step has been taken in the full overhaul of the White House website.
Millions across the world focused on the United States' inauguration of Barack Obama, waiting for the change they were promised in the election campaign. While only time will tell if that happens, a dramatic change can be seen on the new White House website.
In this installment, we'll take a tour of the updated Whitehouse website, as well as quickly compare it to the old website under the George W. Bush administration. The many changes within the government are reflected in the website's new direction: the design, the content and the technology.Read more...