Posts Tagged ‘Usability’

We are pleased to present below all posts tagged with ‘Usability’.

Redesigning The Country Selector

The country selector. It’s there when you create an account for a new Web service, check out of an e-commerce store or sign up for a conference. The normal design? A drop-down list with all of the available countries. However, when conducting a large session of user testing on check-out usability (which we wrote about here on Smashing Magazine back in April 2011), we consistently found usability issues with the massive country selector drop-downs.

Typical country selector

Jakob Nielsen reported similar issues as far back as 2000 and 2007 when testing drop-downs with a large number of options, such as state and country lists. So, this past summer we set out to redesign the country selector. This article focuses on the four design iterations we went through before arriving at the solution (free jQuery plugin included).

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An Extensive Guide To Web Form Usability

Contrary to what you may read, peppering your form with nice buttons, color and typography and plenty of jQuery plugins will not make it usable. Indeed, in doing so, you would be addressing (in an unstructured way) only one third of what constitutes form usability.

In this article, we’ll provide practical guidelines that you can easily follow. These guidelines have been crafted from usability testing, field testing, website tracking, eye tracking, Web analytics and actual complaints made to customer support personnel by disgruntled users.

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Comprehensive Review Of Usability And User Experience Testing Tools

Usability and user experience testing is vital to creating a successful website, and only more so if it’s an e-commerce website, a complex app or another website for which there’s a definite ROI. And running your own user tests to find out how users are interacting with your website and where problems might arise is completely possible.

Verify

But using one of the many existing tools and services for user testing is a lot easier than creating your own. Free, freemium and premium tools are out there, with options for most budgets. The important thing is to find a tool or service that works for your website and then use it to gather real-world data on what works and what doesn’t, rather than relying purely on instinct or abstract theories.

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Free Download Free Download: Cheat Sheet For Designing Web Forms

Forms, forms, forms, often overlooked when it comes to design. In this post we are glad to release a Form Design Cheat Sheet, created by Joe Leech and released for Smashing Magazine and its readers. This crib sheet contains an Omnigraffle template, Photoshop (PSD) and PDF examples for you to download and use how you wish. Print it out, stick it on your wall, send it to your clients, generally help make everybody’s forms a bit better.

Form Design

The designers of the crib sheet have spent years designing and testing forms for their projects and decided to summarize the most common problems and issue that they've seen quite often in their projects. As usual, the goodie is absolutely free to use in private and commercial projects. The crib sheet is released under a Creative Commons license.

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Improving The Online Shopping Experience, Part 2: Guiding Customers Through The Buying Process

Part 1 of “Improving the Online Shopping Experience” focused on the upper part of the purchase funnel and on ways to get customers to your website and to find your products. Today, we move down the funnel, looking at ways to enable customers to make the decision to buy and to guide them through the check-out process.

Funnel Part 2

Inform and reinforce the customer’s buying decisions by offering in-depth product information. The content on product pages should be relevant and should give the customer a virtual feel for the product. Ensure that your website addresses the key elements of a product page.

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Improving The Online Shopping Experience, Part 1: Getting Customers To Your Products

Amazon turned sweet sixteen this year, and, by extension, so did online shopping as we know it. As online shopping has grown over the past 16 years, so have user needs and expectations related to the online shopping experience. Setting up shop online is easy, but creating an experience that satisfies target users is a different story altogether.

Purchase Funnel

In the traditional journey of a purchase, commonly depicted as a funnel, a business loses potential customers as they move closer to the purchasing stage. While this is natural and expected, improving the user experience can reduce this loss by removing unnecessary barriers to shopping online.

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Interaction Design Tactics For Visual Designers

Anyone designing Web-based properties today requires a basic understanding of interaction design principles. Even if your training is not formally in human-computer interaction, user experience design or human factors, knowing the fundamentals of these disciplines greatly enhances the chances of your design’s success. This is especially true for visual designers. Many visual designers are formally trained in art school and informally trained at interactive agencies.

A Graphic Designed Sculpture

While these institutions focus on designing communications, neither typically provides a strong interaction design foundation. Having a broader skill set not only makes your designs more successful but makes you more valuable and employable (i.e. you become the unicorn). While in no way exhaustive, to get you started, here are five key tactics to understand and implement in your next project.

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