Posts Tagged ‘Useful’

We are pleased to present below all posts tagged with ‘Useful’.

Why You Should Get Excited About Emotional Branding

Globalization, low-cost technologies and saturated markets are making products and services interchangeable and barely distinguishable. As a result, today’s brands must go beyond face value and tap into consumers’ deepest subconscious emotions to win the marketplace.

Why You Should Get Excited About Emotional Branding

In recent decades, the economic base has shifted from production to consumption, from needs to wants, from objective to subjective. We’re moving away from the functional and technical characteristics of the industrial era, into a time when consumers are making buying decisions based on how they feel about a company and its offer.

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Design Principles: Visual Perception And The Principles Of Gestalt

This article is part of a new series about design principles that can serve both as a refresher for seasoned designers and reference for newcomers to the industry. Hopefully, the content covered here isn't too obvious and self-explanatory, but it's always great to have a nice quick refresher every now and again, isn't it? — Ed.

In 1910, psychologist Max Wertheimer had an insight when he observed a series of lights flashing on and off at a railroad crossing. It was similar to how the lights encircling a movie theater marquee flash on and off.

Design Principles: Visual Perception And The Principles Of Gestalt

To the observer, it appears as if a single light moves around the marquee, traveling from bulb to bulb, when in reality it's a series of bulbs turning on and off and the lights don't move it all. This observation led to a set of descriptive principles about how we visually perceive objects. These principles sit at the heart of nearly everything we do graphically as designers.

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A Modern Designer’s Canvas

When I gave this talk a title, I called it “A Modern Designer’s Canvas,” because originally I was going to talk about the tools and processes that I use when I’m designing. But being a good designer or developer is about so much more than knowing how to use tools. It’s also about the way we approach what we do and our attitude towards it.

A Modern Designer’s Canvas

I’m going to talk about four lessons that can help us do what we do better. These have been important to me, especially over the last challenging few years, when how we make websites has changed so much. They’re lessons that I learned a long time ago, at art school:

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Are We Thinking About Digital All Wrong?

I want to let you in on a secret — writing a book is a scary experience. You pour your heart into it and then wait for the reaction when it is published. You can be certain of only one thing: You will be criticized.

Are We Thinking About Digital All Wrong?

My book Digital Adaptation will soon be officially released, and I know a lot of clever people are going to disagree with what I have written. They are going to argue that I focus too much on digital and its characteristics and its implications and its impact on business and on the way we work and organize teams, when ultimately digital is just a tool.

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Taming The Email Beast

In the 1950s, when consumer electronics such as vacuum cleaners and washing machines emerged, there was a belief that household chores would be done in a fraction of the time.

Taming The Email Beast

We know now it didn’t work out that way. Our definition of clean changed. Instead of wearing underwear for multiple days, we started using a fresh pair every day, and so the amount of washing required increased. In short, technology enabled us to do more, not less.

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How To Launch Anything

Launching a new product — especially your first — can be incredibly daunting. Even knowing where to turn for help can be hard. So many blog posts are full of free advice on how to successfully launch that I almost didn’t write another one.

How To Launch Anything

But many of the posts I read for my first product launch didn’t help me very much. The material was too fluffy, the marketing ideas were vague, or the advice didn’t apply to my tiny business. Having launched five new products in fewer than nine months, I’ve turned product launches into a science.

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Email Templates For Web Designers And Developers (PDF, ODT, TXT)

This article features email templates for communicating with clients, superiors, teammates and the like. You can easily customize them. They balance firmness and tact, professionalism and friendliness.

Email Templates For Web Designers And Developers (PDF, ODT, TXT)

Please note, though, that these templates are subjective. They’ve been created to the best of my ability, with the help and input of dozens of designers and developers.

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