Posts Tagged ‘User Experience’

We are pleased to present below all posts tagged with ‘User Experience’.

How To Recruit A UX Designer

The Web has entered an era of user-centricity. If businesses are to attract new customers and retain existing ones, they must create websites and apps that deliver intuitive and tailored experiences. Whether you run an online retailer or a not-for-profit community website, the user experience is mission critical.

How To Recruit A UX Designer

As a consequence, we have seen a real surge in the need for talented user experience (UX) designers who can help turn vision into reality. How do you attract, recruit and retain UX talent in your business?

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Designing The Well-Tempered Web

As technology evolves, so does the art and craft of Web design. New technology creates new challenges, which require new solutions. Often we’re working in uncharted territory, where the solutions demanded really are new. Other times, we’re faced with problems of a more universal nature, problems that have a history.

Designing The Well-Tempered Web

Given the limited history of Web design, we have to look beyond our immediate domain for answers to the more challenging questions. We do this all the time when we draw on the rich history of graphic design and visual arts. But we’re not limited to sibling disciplines. If we can identify the abstractions and patterns that constitute our challenges, we can look to any source for guidance. We can look to a seemingly unrelated field, such as psychology or music. We can even look to an episode from the early 18th century about Johann Sebastian Bach.

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Stop Designing Pages And Start Designing Flows

For designers, it’s easy to jump right into the design phase of a website before giving the user experience the consideration it deserves. Too often, we prematurely turn our focus to page design and information architecture, when we should focus on the user flows that need to be supported by our designs. It’s time to make the user flows a bigger priority in our design process.

Stop Designing Pages And Start Designing Flows

Design flows that are tied to clear objectives allow us to create a positive user experience and a valuable one for the business we’re working for. In this article, we’ll show you how spending more time up front designing user flows leads to better results for both the user and business. Then we’ll look in depth at a common flow for e-commerce websites (the customer acquisition funnel), as well as provide tips on optimizing it to create a complete customer experience.

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The Myth Of The Sophisticated User

As I sat in my local co-working space, shoulder-deep in a design problem on my MacBook Air, I could hear him. He was on the phone, offering screen-by-screen design recommendations to his client for the project they were working on. When this acquaintance of mine arrived at the subject of a particularly hairy task flow, he said, “Well, these aren’t going to be very savvy users, so we should probably put some instructions there.” He followed this by rattling off some dry, slightly too formal line intended to clear up any confusion about the page.

The Myth Of The Sophisticated User

It was an act that reflected his apparent belief that some savvier type of user is out there who would immediately understand the screen and could live without the instructive text. I cringed. I’ve heard the same suggestion on far too many phone calls, and it’s been wrong every time. To shed light on my reaction to it and to illustrate why such a suggestion is problematic, let’s consider a quick tale of two users.

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Effective User Research And Transforming The Minds Of Clients

Ah, the love of a client. That is indeed what we all seek as professionals, is it not? If we lived in a utopia, then that’s all there would be. Openness. Honesty. Passion. Flowing in both directions, client to service provider and vice versa. We want our clients to be right behind us in our ideas and open to new ones. In order for this to happen, there has to be trust.

Effective User Research And Transforming The Minds Of Clients

Clients that deal with large agencies tend to place their trust in the big brand names of these shops. Freelance designers and small agencies do not always inspire the confidence in clients that large shops do, which means that trust has to be built, nurtured and never taken for granted.

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An Extensive Guide To Web Form Usability

Contrary to what you may read, peppering your form with nice buttons, color and typography and plenty of jQuery plugins will not make it usable. Indeed, in doing so, you would be addressing (in an unstructured way) only one third of what constitutes form usability.

In this article, we’ll provide practical guidelines that you can easily follow. These guidelines have been crafted from usability testing, field testing, website tracking, eye tracking, Web analytics and actual complaints made to customer support personnel by disgruntled users.

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The Role Of Design In The Kingdom Of Content

If content sits at the top of the food chain, why do we spend so much time talking about the finer points of design? Every day we debate, experiment with and discuss topics that easily fall into the category of aesthetics, enhanced functionality and layout; in fact, relatively rarely do we talk about content. Nevertheless, even though we should concede that content is king in this realm, this doesn’t mean that design should be devalued.

The Combine

It may seem logical that the user experience lives and dies by how the user relates on an emotional level to the content on a website. But this is not necessarily the case. From a design perspective, our job is to maximize the value of every visitor, whether they love the content or hate it. The role of a UX designer is not always to make everyone feel all warm and fuzzy inside.

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