Posts Tagged ‘User Experience’

We are pleased to present below all posts tagged with ‘User Experience’.

Picking A Mobile Support Strategy For Your Website

The number of people browsing the Web from a mobile device has more than tripled since 2009, and it is sure to continue growing, with browser platforms such as iOS and Android offering mobile browser support that is almost identical to what we have come to expect from a desktop experience. As the mobile consumer market continues to grow, so will the aspirations of individuals and companies who look to embrace what the mobile Web has to offer.

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With this in mind, many website owners have begun to develop a strategy for providing information and services to their mobile visitors. However, mobile strategies can vary massively from website to website, depending on what the company wants to offer visitors. For example, eBay’s strategy will be very different from an individual’s strategy for a portfolio website, which might simply be to improve readability for those viewing on a mobile device.

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The Medium Is The Message

Since the early days of communication, humanity has been captivated by the methods it uses to convey and preserve information. How we communicate with each other defines who we are and constitutes so much of what makes a culture and an individual unique.

Over the centuries, we have seen media evolve across a wide array of channels, from print to radio to television to the Internet. Each one of these channels, or media, has its own unique characteristics, much like the people who use them.

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Getting Started With Defensive Web Design

Nothing ruins a great website UI like people using it. At least, it often feels that way. You put in days or weeks building the interface, only to find that a vast majority of visitors abandon it partway through the process that it supports. Most of the time, visitors leave because they’ve hit a roadblock: a problem that lets them go no further. They typed their credit card number wrong or clicked the wrong link or mistyped a URL. And it's not their fault.

Getting Started With Defensive Web Design

A good design assumes that people make mistakes. A bad one leaves visitors stuck at a dead end because they mistyped one character. The best professionals account for this with smart, defensive design strategies (also known as contingency design).

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Print Loves Web

A recent power cut highlighted the fragile and dated way I access content on the Web. I sit in front of a computer which has a number of hardware elements like a keyboard, mouse and monitor — all connected to a black box which houses a number of other smaller more complicated bits of hardware. To access content on the Web, I rely on all of these layers working, not to mention the parts outside of my control-like cabling and remote servers.

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There was nothing for it but to pick up a book to try and satisfy my visual hunger. With all other distractions (the kinds that need juice from the wall) lying lifeless around my flat, I was able to really enjoy a book I’d been meaning to look at for some time. With many image filled pages the large hardback book (Supply and Demand by Shepard Fairey) was a real joy. Controlling the speed at which I let the pages flick with my thumb, the smell of the ink and paper and the subtle cracking noise of the spine as I opened the book wider, it was the best user experience I’d had in a very long time.

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Optimizing Emotional Engagement In Web Design Through Metrics

Think about what keeps you coming back to your favorite store, your favorite person or even your favorite website. It’s not just a mindless buy-go, hug-go or click-go relationship. It is a complicated, emotional connection. It is what makes relationships with people and brands intoxicating. User engagement must have an equally complex emotional connection. It must affect the user in mind, body and spirit. Anything less is a 1990s brochure website.

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You can create strong storytelling strategies based on user personalities and segmentation. However, it seems almost impossible to measure those efforts, let alone know how to optimize them, without access to a neuroscience laboratory. In fact, emotional engagement can be optimized, and quite effectively, using something already at your disposal: performance metrics.

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Innovative Techniques To Simplify Sign-Ups and Log-Ins

There are many ways to design sign-up and log-in forms. Most designers are familiar with the conventional ways. But understanding and applying a few innovative techniques could make your forms simpler and more efficient to fill out. In this article, we'd like to present a couple of new ideas that might be useful for your next designs. Please notice that before using these techniques, you should make sure that they make sense in the context in which you are going to use them. We'd love to hear about your case-studies and usability tests that affirm or dismiss the suggestions proposed below.

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The purpose of every sign-up form is for users to complete it successfully and send it in. However, if the form is long and complicated, then the user’s excitement for your website could turn to displeasure. Here are a few innovative techniques that will make your forms faster and easier to fill out.

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Why User Experience Cannot Be Designed

A lot of designers seem to be talking about user experience (UX) these days. We’re supposed to delight our users, even provide them with magic, so that they love our websites, apps and start-ups. User experience is a very blurry concept. Consequently, many people use the term incorrectly. Furthermore, many designers seem to have a firm (and often unrealistic) belief in how they can craft the user experience of their product. However, UX depends not only on how something is designed, but also other aspects. In this article, I will try to clarify why UX cannot be designed.

Souvenirs tend to have weak manipulative qualities, but they can be evocative when they elicit memories.

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I recently visited the elegant website of a design agency. The website looked great, and the agency has been showcased several times. I am sure it delivers high-quality products. But when it presents its UX work, the agency talks about UX as if it were equal to information architecture (IA): site maps, wireframes and all that. This may not be fundamentally wrong, but it narrows UX to something less than what it really is.

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