Posts Tagged ‘User Experience’

We are pleased to present below all posts tagged with ‘User Experience’.

Effective User Research And Transforming The Minds Of Clients

Ah, the love of a client. That is indeed what we all seek as professionals, is it not? If we lived in a utopia, then that’s all there would be. Openness. Honesty. Passion. Flowing in both directions, client to service provider and vice versa. We want our clients to be right behind us in our ideas and open to new ones. In order for this to happen, there has to be trust.

Effective User Research And Transforming The Minds Of Clients

Clients that deal with large agencies tend to place their trust in the big brand names of these shops. Freelance designers and small agencies do not always inspire the confidence in clients that large shops do, which means that trust has to be built, nurtured and never taken for granted.

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An Extensive Guide To Web Form Usability

Contrary to what you may read, peppering your form with nice buttons, color and typography and plenty of jQuery plugins will not make it usable. Indeed, in doing so, you would be addressing (in an unstructured way) only one third of what constitutes form usability.

In this article, we’ll provide practical guidelines that you can easily follow. These guidelines have been crafted from usability testing, field testing, website tracking, eye tracking, Web analytics and actual complaints made to customer support personnel by disgruntled users.

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The Role Of Design In The Kingdom Of Content

If content sits at the top of the food chain, why do we spend so much time talking about the finer points of design? Every day we debate, experiment with and discuss topics that easily fall into the category of aesthetics, enhanced functionality and layout; in fact, relatively rarely do we talk about content. Nevertheless, even though we should concede that content is king in this realm, this doesn’t mean that design should be devalued.

The Combine

It may seem logical that the user experience lives and dies by how the user relates on an emotional level to the content on a website. But this is not necessarily the case. From a design perspective, our job is to maximize the value of every visitor, whether they love the content or hate it. The role of a UX designer is not always to make everyone feel all warm and fuzzy inside.

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Improve The User Experience By Tracking Errors

It’s easy to see your top-visited pages, navigation patterns and conversion metrics using visitor-tracking tools like Google Analytics. However, this data doesn’t show the roadblocks that users typically run into on your website. Tracking and optimizing error messages will help you measurably improve your website’s user experience. We’ll walk through how to add error tracking using Google Analytics, with some code snippets. Then, we’ll assemble the data and analyze it to figure out how to improve your error message drop rates.

Track Errors Google - Cover

The most helpful errors to track are form-field errors and 404 pages. Form-field errors can be captured after the form’s validation has run; this can be client-side or server-side, as long as you can trigger a Google Analytics event when an error message appears to a user. (We’ll be using Google Analytics in this article, but you can apply these concepts to many visitor-tracking tools, such as Omniture and Performable.)

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Taking A Customer From Like To Love: The UX Of Long-Term Relationships

"What do you mean improve? I charged him correctly didn't I?". My manager looked at me disappointed. "Yes, Des, you charged him correctly. But a vending machine can do that too. They show up on time, they're more accurate, I don't pay them by the hour and they're never hungover. Your job is to do something that a vending machine can't do. Your job is to make our customers happy. Give them a good experience. Bring them back here again. Get it?"

Taking Customers From Like to Love

MBAs call this "customer experience", though when it's spelled out it sounds more like common sense. And like most common sense it's rarely that common. Especially in the world of subscription software where we need customers to stick around. User experience designers are great at making software friendly and usable to new customers.

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New Approaches To Designing Log-In Forms

For many of us, logging into websites is a part of our daily routine. In fact, we probably do it so often that we’ve stopped having to think about how it’s done… that is, until something goes wrong: we forget our password, our user name, the email address we signed up with, how we signed up, or even if we ever signed up at all.

Bagcheck Sign In

These experiences are not just frustrating for us, but are bad for businesses as well. How bad? User Interface Engineering’s analysis of a major online retailer found that 45% of all customers had multiple registrations in the system, 160,000 people requested their password every day, and 75% of these people never completed the purchase they started once they requested their password.

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Breaking The Rules: A UX Case Study

I read a lot of design articles about best practices for improving the flow of sign-up forms. Most of these articles offer great advice, such as minimizing the number of steps, asking for as little information up front as possible, and providing clear feedback on the status of the user’s data.

If you’re creating a sign-up form, you could do worse than to follow all of these guidelines. On the other hand, you could do a lot better. Design guidelines aren’t one size fits all. Sometimes you can improve a process by breaking a few rules. The trick is knowing which rules to break for a particular project.

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