Posts Tagged ‘User Research’

We are pleased to present below all posts tagged with ‘User Research’.

Considerations When Conducting User Research In Other Countries: A Brazilian Case Study

Following a recent economic windfall, Brazilians are faced with more choices of how to spend their money. This provides a situation for good UX to make a huge impact and sway customers to buy new products or services. Companies inside and outside Brazil are interested in capturing a part of this new market.

Considerations When Conducting User Research In Other Countries: A Brazilian Case Study

My company, Blink UX, had the opportunity to conduct in-home user interviews in São Paulo on behalf of a Brazilian real estate company called Zap Imóveis. This project provided me with invaluable insider knowledge on how to best conduct in-home user interviews in Brazil and, more broadly, how to conduct field research in foreign countries using the same underlying principles.

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Designing For Smartwatches And Wearables To Enhance Real-Life Experience

Imagine two futures of mobile technology: in one, we are distracted away from our real-world experiences, increasingly focused on technology and missing out on what is going on around us; in the other, technology enhances our life experiences by providing a needed boost at just the right time.

Designing For Smartwatches And Wearables To Enhance Real-Life Experience

The first reality is with us already. When was the last time you enjoyed a meal with friends without it being interrupted by people paying attention to their smartphones instead of you? How many times have you had to watch out for pedestrians who are walking with their faces buried in a device, oblivious to their surroundings?

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Designing For The Elderly: Ways Older People Use Digital Technology Differently

If you work in the tech industry, it’s easy to forget that older people exist. Most tech workers are really young, so it’s easy to see why most technology is designed for young people. But consider this: By 2030, around 19% of people in the US will be over 65. Doesn’t sound like a lot? Well it happens to be about the same number of people in the US who own an iPhone today. Which of these two groups do you think Silicon Valley spends more time thinking about?

Designing For The Elderly: Ways Older People Use Digital Technology Differently

This seems unfortunate when you consider all of the things technology has to offer older people. A great example is Speaking Exchange, an initiative that connects retirees in the US with kids who are learning English in Brazil.

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All You Need To Know About Customer Journey Mapping

“Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve, with their purpose remaining the same: to entertain, to share common experiences, to teach and to pass on traditions.”

All You Need To Know About Customer Journey Mapping

Francisco Inchauste wrote those words on this website back in 2010. His post is just one of many on this website that talk about the power of storytelling to engage users. But storytelling is not just a tool to engage users. It is also a powerful way to teach organizations more about their customers.

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Don’t Get Lost In Translation: How To Conduct Website Localization

A common mistake with localized websites is considering the translated content to be just another version of the pages in the original language. Translation isn’t everything. Of course, for the user it’s all about the content: Is the content relevant and understandable and in line with the user’s cultural context?

Don't Get Lost In Translation: How To Conduct Website Localization

From a commercial point of view, when you decide to create and maintain a multilingual website, you have to consider many more points than just translation. We’ll explore some of the issues to think about when localizing a website.

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How To Run User Tests At A Conference

User testing is hard. In the world of agile software development, there's a constant pressure to iterate, iterate, iterate. It's difficult enough to find time to design, let alone get regular feedback from real users.

How To Run User Tests At A Conference

For many of us, the idea of doing formal user testing, is a formidable challenge. There are many reasons why: you don't have enough lead time; you can't find enough participants, or the right type of participant; you can't convince your boss to spend the money.

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A Guide To Conducting A Mobile UX Diagnostic

Today’s mobile users have increasing expectations, they are intolerant of faults in their mobile experiences, and they complain about bad mobile experiences on social media and through word of mouth. How do you make sure that your mobile experience meets or exceeds users’ expectations?

A Guide To Conducting A Mobile UX Diagnostic

One quick way to identify potential problems is to conduct a user experience diagnostic, by having a few mobile specialists look for potential problems with a mobile presence. A diagnostic can be done during design and development to ensure that the mobile website or app adheres to best practices and guidelines. It also serves as a great starting point for a redesign to identify particular opportunities for improvement.

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