Posts Tagged ‘User Research’

We are pleased to present below all posts tagged with ‘User Research’.

A Five-Step Process For Conducting User Research

Imagine that this is what you know about me: I am a college-educated male between the ages of 35 and 45. I own a MacBook Pro and an iPhone 5, on which I browse the Internet via the Google Chrome browser. I tweet and blog publicly, where you can discover that I like chocolate and corgis. I’m married. I drive a Toyota Corolla. I have brown hair and brown eyes. My credit-card statement shows where I’ve booked my most recent hotel reservations and where I like to dine out.

A Five-Step Process For Conducting User Research

If your financial services client provided you with this data, could you tell them why I’ve just decided to move my checking and savings accounts from it to a new bank? This scenario might seem implausible when laid out like this, but you’ve likely been in similar situations as an interactive designer, working with just demographics or website usage metrics.

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50 Design Problems In 50 Days: Real Empathy For Innovation (Part 1)

I recently travelled 2517 miles to try to solve 50 problems in 50 days using design — a journey that would challenge me to fundamentally rethink my understanding of the user-experience design process.

50 Problems In 50 Days: Real Empathy For Innovation (Part 1)

I set myself a challenge. I wanted to test the limits of design’s ability to solve problems — big and small. To do this, I left the comfort of my computer chair and set out into the unknown. Each day, I had 24 hours to observe a problem, attempt to solve it and then communicate the solution.

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Exploring Ten Fundamental Aspects Of M-Commerce Usability

Everyone is talking about mobile. Some e-commerce websites are venturing into it. Mobile commerce (also known as “m-commerce”) has immense potential, exhibiting a 86% growth rate and hitting $25 billion in 2012 (set to reach $86 billion by 2016, according to eMarketer).

Exploring Ten Fundamental Aspects Of M-Commerce Usability

It’s also a whole new platform, with new interaction methods and usage contexts that introduce a host of limitations and pitfalls to watch out for when designing and running an m-commerce website. With few best practices yet established, m-commerce is, to a large degree, unchartered territory when it comes to actual implementation.

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A Collaborative Lean UX Research Tool

Liverpool FC fans sing “You’ll Never Walk Alone” to their players during matches. UX research is best done when a team is involved. When you run UX research on your own without active observers, you are missing its point.

The Rainbow Spreadsheet: A Collaborative Lean UX Research Tool

This article describes and gives you a tool I created called the Rainbow Spreadsheet. With it, you will be able to collaboratively observe UX research sessions with team members (or clients). You will be able to conduct research that involves the entire product team, with results that are turned around quickly and that team members will be committed to acting on.

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Designing For The Multifaceted User

Designing with users in mind is a tricky thing. Not only does it require of us a sound understanding of who our users are, but the actual act of translating what we know about them into a well-designed product is not always an obvious or easy path.

Designing For The Multifaceted User

Currently, our user experience tools tend to focus on “who” users are. I believe this is a hangover from how we traditionally approached marketing and market research. A couple of years ago, I stumbled across a somewhat different method, which has proven useful in a few of my own projects.

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Improving Your Website Usability Tests

In one of the first usability tests I ever did, I met a lovely old lady who could not use a mouse. She kept lifting it in the air and pointing at the screen, speaking words of encouragement to the cursor. At the end of the test I got absolutely nothing, but she did think I was a “lovely boy” who should meet her granddaughter.

Improving Your Website Usability Tests

Very quickly I learned the value of setting very clear criteria for participant recruitment. If you've ever run a usability test before, you'll know that it's not as easy as it looks. Although it's not rocket science, there are some intricacies that can make a big difference.

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entrepreneurshipLean Startup Is Great UX Packaging

When Albert Einstein was a professor at Princeton University in the 1940s, there came the time for the final exam of his physics class. His assistants passed the exam forms to the hundreds of students, and the hall was dead silent. One of the assistants suddenly noticed something was wrong.

Lean Startup Is Great UX Packaging

She approached Einstein and told him that a mistake had been made with the exam form and that the questions were the same as those in the previous year’s exam. Einstein glanced over the exam form and said that it was OK. He explained that physics had changed so much in the last year that the answers to the questions were now different.

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