Posts Tagged ‘Visual Design’

We are pleased to present below all posts tagged with ‘Visual Design’.

Effective Logo Design, Part 3: How Geometry Influences Logo Design

Galileo knew it. Every ancient culture that left traces of knowledge in their art knew it. Basic shapes compose the fundamental geometry of the universe. We can take credit for a lot of things, but human beings did not invent geometric shapes. We discovered them through the observation of nature. Understanding basic shapes and their functions have taught us to mark time and space in a variety of ways, inspiring mathematics, technology, language and ever-evolving civilization.

Effective Logo Design, Part 3: How Geometry Influences Logo Design

A handful of simple shapes have been used throughout time in the art of all cultures: the circle, intersecting lines, the triangle, the square and the spiral. Cultural anthropologist Angeles Arrien researched and documented commonalities in cultural art forms over several decades and found consistent geometric shapes embedded in all art. She called them the “five universal shapes.”

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Effective Logo Design, Part 2: Using Nature’s Patterns In Logo Design

There are only a handful of fundamental patterns that create all of the natural diversity around us. Nature’s patterns perform three basic tasks that get the work of the universe done by moving, storing and connecting energy.

Effective Logo Design, Part 2: Using Nature’s Patterns In Logo Design

Nature communicates within an interconnected and intricate system of checks and balances to weave patterns and processes together for perfect and purposeful outcomes. Nature is the ultimate economist when it comes to creating so much from so little. Everything gets used in this supremely elegant system. Nothing is wasted. And all of it happens in the moment. We covered Symbols, Metaphors And The Power Of Intuition in the first post of the series last week; this week let's take a closer look into nature's patterns.

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Practical Techniques On Designing Animation

Animation, like any other facet of the web, must be designed. As web developers, we think about the effects of typography, layout, interaction, and shifting viewports, but when incorporating animation we have another factor to consider: time.

Designing For Animation

It’s not just an extra aspect to consider, either: it increases the complexity of each of the aforementioned parameters exponentially. Rather than viewing this as a heavy mass of ideas, we can bake animation into the core of our user experience process to create dazzling, exciting, and engaging work that pushes boundaries and collectively elevates the medium of the web.

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Effective Logo Design, Part 1: Symbols, Metaphors And The Power Of Intuition

No designer creates wow work 100% of the time. There’s no question that creating good design takes significant exertion, but generating the wow factor in your work can also be fairly effortless. Many designers follow their intuition during the creative process and incorporate universal symbols and metaphors simply because it “feels right.” Intuition — accessible to all people and most especially useful to those engaged in creative pursuits — guides designers towards solutions that align with a universal knowing.

Effective Logo Design, Part 1: Symbols, Metaphors And The Power Of Intuition

Adding a universal quality to a logo provides the broadest communicative reach, what almost all identities are intended to accomplish. The intellectual exercise of connecting the dots of “thinking” is not irrelevant in design, of course — particularly when it comes to branding — but by combining the intuitive immediacy of symbols and metaphors with strategic thinking, you integrate essential information that helps your logo stand out and be remembered.

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What Is The Most Underrated Word In Web Design?

An "affordance" is a perceived signal or clue that an object may be used to perform a particular action. A chair sits at around knee height and appears to provide support. It affords sitting. A toothbrush has a handle a little longer than the human palm. It affords gripping.

What Is The Most Underrated Word In Web Design?

All of the objects that surround us have affordances: some are explicit (the “Push” sign above a door handle), and others are hidden (a chair could be used to break a window or used as a weapon). The term was first coined by psychologist James G. Gibson, then introduced to human-computer interaction by Donald Norman in his book The Psychology of Everyday Things, required reading for budding industrial and product designers everywhere.

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A User In Total Control Is A Designer’s Nightmare

How do you balance the creative control you give to the users, the usability of the product they make with your tool and the flexibility of that tool? We designers have always had a problem of handing over creative control to the general population — the basic users. There are two reasons for this.

A User In Total Control Is A Designer's Nightmare

The first is obvious: We are the ones who are supposed to know the principles of design and usability. Some of us were born with this feeling of what feels and looks right, while other designers have learned it — at least good designers eventually have.

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Case Study Maintaining Momentum Through Efficient Mobile Design

When interacting with mobile devices, users have little patience for confusing interfaces or unnecessary steps that impede their progress. As designers, we must understand the role of momentum in effective user interface design and create experiences that keep our users moving forward.

Maintaining Momentum Through Efficient Mobile Design

Think about the act of checking email on a mobile device. This is probably one of our most efficient interactions with our phones; we do it while crossing the street, between conversations and even (for the dangerous few!) while driving. Every distracting bit of user interface (UI) that could get in the way of checking our email has been stripped from the design, making it a streamlined process that we love doing.

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Smart Transitions In User Experience Design

Some websites outperform others, whether in their content, usability, design, features, etc. Details of interaction design and animation make a fundamental difference on modern websites. We’ll share some lessons drawn from various models and analyze why these simple patterns work so well.

Smart Transitions In User Experience Design

When we design digital products, we often use design applications such as Photoshop and Sketch. Most people who have been in the business for a few years obviously know that design is more than just about visual presentation.

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A Case Study How Your Product Can Benefit From User Feedback

Like many great ideas, ours was born of a problem. When I was a graduate student at MIT, I sat next to a classmate who is visually impaired. He would whisper to me to ask the time, even though he wore a watch — which prompted me to wonder how the blind tell time.

How Your Product Can Benefit From User Feedback: A Case Study

I later learned from my classmate that he had a talking watch that announced the time out loud when he pressed a button, but he rarely used it in public because he found it disruptive and embarrassing. After that conversation with my classmate, I went home and Googled "watch for the blind". I couldn’t believe what I saw.

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Data-Driven Design In The Real World

As more designers and writers look to analytics to inform their decisions, many still struggle to implement their findings in a sustainable, ongoing way. Too often, testing and analysis are one-off activities, providing plenty of important-looking numbers but not lot of context or specific direction.

Data-Driven Design In The Real World

After more than five years helping content and design teams capture, measure and understand website performance data (client-side at Bazaarvoice and now at Volusion), I’ve learned a lot about connecting the dots between data and design improvements. Today, I want to share some of those lessons with you.

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