Posts Tagged ‘Web Design’
We are pleased to present below all posts tagged with ‘Web Design’.
We are pleased to present below all posts tagged with ‘Web Design’.
Since its early days, video has been one of the most powerful and efficient tools of visual communication. It is able to deliver a direct and clear message to a broad audience as well as focus viewers on something particular. A visually appealing video is an excellent way to present a product, service or brand and take user experience to a much more interactive level. For this reason, elegant, creative and professional videos are becoming increasingly popular in Web design today.
Some designers go even further, creating Bluray-like experience in the browser, with interactive navigation menus, soft transitions and exceptional visual effects — all supported with background videos. This can be done with Flash or HTML5, however, most websites incorporate background videos using only Flash. To enable the rich cross-device experience, it is worth considering adding fallback-videos for those users who have a browser that does not support Flash. Nevertheless, we didn't want to go into technical details just yet and wanted to see what actual approaches designers take within their websites.Read more...
Quality product descriptions can transform e-commerce conversion rates — it's common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. Most online retailers use manufacturers' copy or rely solely on images to sell products. They then use inadequate copy elsewhere on their site and fail to achieve a consistent tone to persuade their audience. This creates a compelling opportunity for savvy retailers: by writing quality e-commerce copy you will create a unique competitive advantage.
Essentially, your copy must achieve two goals — establish trust and convince visitors that your product is right for them. Potential customers cannot see or touch the product since it's not physically there in front of them. This is why it’s important that your copy anticipates the needs of your visitors while convincing them that your company can be trusted to provide excellent products. Persuasion and creating trust are difficult things to do with words alone; yet, they are still achievable.Read more...
It's nearly impossible to provide an accurate quote to a prospective web design client without first gathering information about what that particular client needs. Some designers do this in either a face-to-face meeting or over the phone, but more often, they have a questionnaire that prospective clients fill out. This is preferable for a couple of reasons, but the most important is probably that this document then becomes an integral part of the design process and is available to refer back to along the way.
So the question is whether you should put that questionnaire up on your website, or only send it to prospective clients once they've contacted you. There are a couple of reasons you may want to make it available online, but the obvious one is that clients are often eager to get started with their projects and so by providing the questionnaire online, this eliminates a step in the pre-contract part of the process.
Here, we've collected questionnaires and worksheets used by actual web design companies, including some of the leaders in the industry. There are both online and downloadable forms included, as well as the pros and cons for each format.Read more...
One of the main goals of having a website, whether it be a portfolio website or a business website, is to declare your presence on the Web. There are thousands upon thousands of websites out there; it's pretty well established that you are competing for your audience's interest and attention. To this end, it’s important to make those few seconds count when making a first impression.
There are many things happening in web design today. One of the interesting developments is the emergence of responsive web design, in which fluid grids, flexible images, and CSS media queries are used to create more adaptive layouts and hence more elegant user experiences. These designs can adapt to the browser's viewport, completely changing the layout or the overall design of the page altogether, to fit the available space.
We also see a rising popularity of soft
:focus-effects, where buttons, navigation items and links feel more responsive and engaging as well. The transitions are smooth, and often subtly or vividly animated. Another important development is of course the rich web typography, made possible with the emergence of font embedding services. We have much more freedom for our typographic decisions which is an opportunity to create more diverse, unique and therefore memorable designs.
Let's say you're driving down the freeway at 65mph and you see the roadside plastered with advertising posters on both sides. Some small, some large, all meant in some measure to cause you to remember a brand or identity, to keep that company name in your mind. The more saturated the roadside becomes with advertisements, the more the brand has to be distinctively creative, unique and memorable.
Generally, the eye-catching ads are mostly the ones with witty taglines that are easy and fun to remember. As much as the colors of the images and fonts being used are important to make it easy on the eyes, the idea actually has to be unique and simple enough to be separated from other commercials.Read more...
Good design speaks for itself, right? Unfortunately, that is rarely the case. Most of us don’t have the privilege of designing for ourselves; we design for clients, clients who have their own taste and ideas, clients who ultimately need to be persuaded on why we’ve made certain decisions. Good design doesn’t speak for itself; it needs an advocate.
This article examines both why design requires justification and how you can go about providing it in a way that is clear and understandable. While we'll focus on visual design, the principles described here are applicable to any creative process or endeavor. Indeed, we learned most of these lessons while presenting Web interfaces and prototypes to clients, which took place after the visual designs had been agreed on.Read more...
Fashion is a cultural phenomenon. It’s so often transient, but at the same time one of the most polished mirrors of our time. Unlike other art forms and creative media, fashion is a mode of self-expression for all players involved: the designer makes clothes to express their personality, and the consumer wears them for the same purpose. Fashion also accommodates a number of other creative professions, such as photography, make-up and hair-dressing and Web design.
In this post, we'll look at websites from the fashion industry. We spoke with two developers whose websites differed in style and implementation to find out the considerations involved in designing a website for a fashion brand. Further below, you'll find a collection of smart websites done by clothing designers, photographers, make-up artists and other players.
With its look at trends and features in this niche, this post may come in handy for those of you working on a related project or who are simply curious to know how Web design is approached in this industry. Although we won’t discuss the clothing itself, fashionistas may find some use in it, too.Read more...