You’ve asked them a lot of questions, and now it’s time to confirm exactly what you’ll be doing for them. Break your proposal down into specific deliverables, with descriptions of technical limitations and dependencies. Include time frames for each section, and let the client know what is required of them so that every section is on time. Let them know that missed deadlines will push back all other deadlines.
Get their signature on the proposal, and get your down payment. Do not send any mock-ups until you receive the down payment, and let them know you are waiting on it. Some designers work behind the scenes and then tell the client that they have something to show them and will do so as soon as they get the down payment. Nothing moves clients faster than the prospect of seeing mock-ups.
Have you included your policy on revisions? How many revisions do you permit or require?
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