How to Choose a Typeface

Choosing a typeface can be tricky. The beauty and complexity of type, combined with an inexhaustible supply of options to evaluate, can make your head spin. But don’t be baffled — and don’t despair. While there are no easy-to-follow rules on how best to choose a typeface, there are many tried-and-true principles you can quickly learn and apply to make an appropriate typeface choice. If you work systematically through the options below, you’ll have a winning typeface choice in no time. Let’s get started.

The first thing you have to do in order to choose a typeface is form a strong impression in your mind about how you want your audience to react to the text. This is your goal, and it will guide the process. You might provide this impression, or it might be dictated to you by your client, or it may be determined by your audience.

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The @Font-Face Rule And Useful Web Font Tricks

The possibility of embedding any font you like into websites via @font-face is an additional stylistic device which promises to abolish the monotony of the usual system fonts. It surely would be all too easy if there was only one Web font format out there. Instead, there’s quite a variety, as you will get to know in this article.

This quick introduction to @font-face will lead you towards a guide through the @font-face kit generator. If you want to make Web use of your already licensed desktop fonts, read up on how to embed them from your own server. Topped up with some helpful tips, tricks and workarounds, this article will hopefully provide some useful insights.

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“What Font Should I Use?”: Five Principles for Choosing and Using Typefaces

For many beginners, the task of picking fonts is a mystifying process. There seem to be endless choices — from normal, conventional-looking fonts to novelty candy cane fonts and bunny fonts — with no way of understanding the options, only never-ending lists of categories and recommendations. Selecting the right typeface is a mixture of firm rules and loose intuition, and takes years of experience to develop a feeling for. Here are five guidelines for picking and using fonts that I’ve developed in the course of using and teaching typography.

Many of my beginning students go about picking a font as though they were searching for new music to listen to: they assess the personality of each face and look for something unique and distinctive that expresses their particular aesthetic taste, perspective and personal history. This approach is problematic, because it places too much importance on individuality.

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Best Practices of Combining Typefaces

Creating great typeface combinations is an art, not a science. Indeed, the beauty of typography has no borders. While there are no absolute rules to follow, it is crucial that you understand and apply some best practices when combining fonts in a design. When used with diligence and attention, these principles will always yield suitable results. Today we will take a close look at some the best practices for combining typefaces — as well as some blunders to avoid.

By far the most popular principle for creating typeface combinations is to pair a sans serif header typeface with a serif body typeface. This is a classic combination, and it’s almost impossible to get wrong.

In the examples above — a typical article layout — we have Trade Gothic Bold No.2 paired with Bell Gothic on the left side. They are both sans serif typefaces. However, they have very different personalities. A good rule of thumb, when it comes to header and body copy design problems, is not to create undue attention to the personality of each font. Trade Gothic is arguably a no-nonsense typeface. Bell Gothic, on the other hand, is much more dynamic and outspoken.

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Typographic Design Patterns and Best Practices

Even with a relatively limited set of options in CSS, typography can vary tremendously using pure CSS syntax. Serif or sans-serif? Large or small font? Line height, spacing, font size and padding… The list goes on and on.

To find typographic design patterns that are common in modern Web design and to resolve some common typographic issues, we conducted extensive research on 50 popular websites on which typography matters more than usual (or at least should matter more than usual). We’ve chosen popular newspapers, magazines and blogs as well as various typography-related websites.

We’ve carefully analyzed their typography and style sheets and searched for similarities and differences. We have also put together a spreadsheet of the study that displays the websites’ various values (for example, the ratio between the line height and line length).

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Review of Popular Web Font Embedding Services

Even though @font-face was introduced in the CSS2 spec in 1998, it wasn’t until this past year that all in-use web browsers added support for it. This year we’re seeing a wave of web font services being marketed, and this could have a profound impact on web typography.

Web font services, like Typekit and now the Google Font API, have captured a lot of attention. But in the past 3 months there’s been an explosion of new services; services like Fonts Live, Fontdeck, Webtype and others with conjugated names involving “Font” or “Type”.

While all of these services are unique, they each provide a tool for web designers and developers to legally display professional fonts on their website. The guide below compares 10 of these services, breaking down the pros and cons of each. We hope this comparison will help you make a more informed decision on which service to use when you venture into the ever-growing, sometimes confusing, world of web fonts.

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The Beauty Of Typography: Writing Systems And Calligraphy Of The World

The beauty of typography has no borders. While most of us work with the familiar Latin alphabet, international projects usually require quite extensive knowledge about less familiar writing systems from around the world. The aesthetics and structure of such designs can be strongly related to the shape and legibility of the letterforms, so learning about international writing systems will certainly help you create more attractive and engaging Web designs.

Pick any language you like: Arabic, Chinese, Japanese, maybe Nepali? Each is based on a different writing system, which makes it interesting to figure out how they work. Today, we’ll cover five categories of writing systems. This may sound tedious and academic, but it’s not. If you take the time to understand them, you’ll find that they all give us something special. We’ve tried to present at least one special feature of each language from which you can draw inspiration and apply to your own typography work. We’ll cover: East Asian writing systems, Arabic and Indic scripts (Brahmic). If you are interested, we will cover Cyrillic, Hebrew and other writing systems in the next post.

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The Beauty Of Typography: Writing Systems And Calligraphy, Part 2

The beauty of writing systems is that each has something unique from which to draw inspiration. Two weeks ago, in the first part of this article, we covered Arabic and East-Asian languages (Chinese, Japanese, Korean and Vietnamese) and a few Indic scripts (Devanagari, Thai and Tibetan).

We are now back for the second (and last) part, which is a bit different but just as interesting. You will see that some features of the languages presented here clearly correspond to our Latin-based system, while others are unfamiliar. The point of this second part is to complete our look at writing systems of the world and to think more generally about what they signify. We’ll cover Hebrew, Modern European scripts, Mongolian, Inuktitut and International Phonetic Alphabet.

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The Right Type: 5 Inspiring Typography Tales

Nowadays, typefaces are a dime a dozen; there’s certainly no shortage of free fonts. But as in any artistic field, the standouts are rare, and understanding why they excel takes gradual experience.

In this yarn, we’ll take a closer look at inspiring stories behind the design of typefaces that you may have seen or used but didn’t know the history of. We’ll explore the nooks and crannies — both literal and figurative — of the evolving printed word. By the end, we hope you come away with a better appreciation of how things came to be.

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Expressive Web Typography: Useful Examples and Techniques

Wherever we turn online, typography jumps out at us — sometimes literally, with the assistance of some clever coding. And now more than ever, we are seeing greater focus on this design element and its varied implementations around the Web. With the growing popularity of font embedding services and @font-face, typography is the talk of the town, but even though it is a regular topic among communities, not all of our typographic efforts are successful. Sometimes we swing for the fences, only to miss or fall short.

This is what brings us together today. We have looked around the Web and checked some of the many typographic choices of website owners — some of which are successful, others not so much. Below is a selection of some elegant and interesting websites. We will critique the typography on them, in order to explore how we can improve the type on our own websites. Look through them to see whether you spot any typographical trespasses that you may have committed yourself.

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Rich Typography On The Web: Techniques and Tools

Let’s face it: Web-safe fonts are very limiting. Maybe a dozen fonts are out there that are widely enough adopted to be considered “Web safe,” and those ones aren’t exactly spectacular for much other than body type. Sure, Georgia, Arial or Times New Roman work just fine for the bulk of the text on your website, but what if you want something different for, let’s say, headings? Or pull quotes? What then?

You have a few options. Many people just opt for more elaborate CSS font stacks, with their preferred fonts up front. But that still leaves a big chunk of your visitors seeing the same old Web-safe fonts.

Enter dynamic text replacement. In addition to font stacks, why not replace the heading text with an image, embedded font, or bit of Flash? The methods described below are easier than they sound. And the end result is that the vast majority of users will see the beautiful typography you want them to see. A word of warning, though: don’t use dynamic text replacement for all of the text on your page. All that would do is slow it down and frustrate your visitors. Instead, save it for headings, menu items, pull quotes and other small bits of text.

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Web Typography: Educational Resources, Tools and Techniques

Web typography has evolved a lot over the last years. Today we see rich, accessible typography, a plethora of type design choices for the web and a number of remarkable, type-based web designs. It’s a great time for web design, and it’s a great time for web typography. Still, being as excited as we are, we should not forget about the foundational principles of good type design on the web and use them properly within our projects. Great choice is good, but, most importantly, we should be making meaningful typographic choices in our designs.

In this post we present an extensive overview of educational resources, tools, articles, techniques and showcases all related to web typography. Please notice that the overview presents resources which we have stumbled upon, discovered, collected and reviewed over the last six months. This round-up is quite long, so save some time for a thorough study.

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50 Helpful Typography Tools And Resources

We love beautiful typography, and we appreciate the efforts of designers who come up with great typographic techniques and tools or who just share their knowledge with fellow designers. We are always looking for such resources. We compile them, carefully select the best ones and then prepare them for our round-ups. And now it’s time to present a beautiful fresh dose of typography-related resources.

To help you improve the typography in your designs, we’re presenting here useful new articles, tools and resources related to typography. You will learn the fundamentals of typography, find out how to combine fonts and know what to keep in mind when choosing a typeface. We also present typography-related slideshows, glossaries, layouts and experiments.

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Related Posts

You might be interested in the following “Best of” selections as well:

• Free High Quality Fonts Resources
• Web Design Elements: Examples And Best Practices
• Learning From The Past: Design Legacies & Arts