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Logotrend 2007: Leaves

In modern logo-design leaves stand for fresh ideas or – more generally – for an innovative way of thinking. In Web they are mostly used to communicate light-weight solutions as well as clean and unobtrusive designs. In fact, leaves, plants or ornaments which appear to be related to the nature can be found almost everywhere; it’s a trend that will probably be reversed soon, due to an extreme overuse of the theme in modern designs. The sites themselves, using leaves for their logos, mostly do not have a relation to foliage – and even although often green color is used, that is not necessarily the case.

We’d like to present you some of them. The following logos aren’t supposed to represent the quality of logo designs with leaves, but the trend we observe on the Web. The images can be clicked and lead to the sites from which the logos have been taken. You’ll also find tutorials you can use to learn how to create “leaf logos” at the end of this post. Please notice that this post features only those logos which are related to the Web.

What do you think? Is an extensive use of leaves in logos a current Web 2.0 hype which will disappear soon or are the leaves here to stay?

Leaves on light background Link



Logo with leaves

Logo with leaves


Logo with leaves

Apple To Oranges




Logo with leaves


(This logo isn’t used any longer)

Logo with leaves

Logo with leaves

Logo with leaves

Logo with leaves



Logo with leaves

Logo with leaves

Logo with leaves

Leaves on dark background Link

Logo with leaves

Logo with leaves

Logo with leaves

Logo with leaves

CSS Based

Bonus Link

  • Leaf Logo With Adobe Photoshop
    Learn how to create a Leaf Logo using Photoshop Preset Shapes.

    Leaf Logo With Adobe Photoshop

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Sven is the co-founder and former CEO of Smashing Magazine. He's now writing at his Conterest Blog, where he focuses on blogs, content strategy and publishing — all in German.

  1. 1

    Some nice logos there. Nice small selection. It comes along with all the webdesign trends, the curves, the plant shapes, etc.

  2. 2

    This article seems useless IMO.

  3. 3

    Don’t forget about Coda.

  4. 4

    The Supermarket

    August 31, 2007 10:37 pm

    forgot one mint.

  5. 5

    Couldn’t help notice the “Marketing Consulting by ACS” leaf logo on the right column of this blog…

  6. 6

    You forgot your very own “Marketing Consulting by ACS”.

  7. 7

    Vitaly Friedman & Sven Lennartz

    August 31, 2007 10:42 pm

    Mint is already in the list.

    Coda logo was added, thank you.

  8. 8

    Djurdjica Selec

    August 31, 2007 10:52 pm

    They’re so fresh and easy. Really a pleasure to look at, esp. when landing on a site for the first time.
    Almost as if they’re saying: “Making things naturally easy for you” (Don’t steal that line ;))

    Vitaly, Sven – nice job collecting them all!

  9. 9

    What about the Coda leaf?

    Probably the best thing to arrive on my computer all year.

  10. 10

    also, the as-of-yet unreleased Versions – a Subversion Mac client.

  11. 11

    And don’t forget the Mondo Mint from Mondo USA:

  12. 12

    I do not think that this is a trend. This is a bad example of logos.
    Definition: LOGO – A recognizable graphic design element, representing an organization or product.
    So how would u call those – recognizable – they look the same?

  13. 13

    Well, leaves are cool, but I do think that they’re just this quarters ‘reflected logo’. In time, they’ll just get used as appropriate.

  14. 14

    I love this article for several reasons:
    1. I’m going to be hesitant to use a leaf in any of my new logos
    2. It made me realise that the words ‘trend’ and ‘logo’ shouldn’t really be in the same sentence. I would want my logos to be unique and easily identified with the product, not to be competing with a bunch of other similar logos. There shouldn’t really be such a thing as trend in logo.
    3. I’m taking it as a market indicator, as to how the environment has started to play a major factor in selling things.

  15. 15

    Incase, the maker of Mac accessories.

  16. 16

    Nate Cavanaugh

    September 1, 2007 1:15 am

    I think it should be noted that most of these, even the Mint logo, owe their inspiration to Jon Hicks.

    Mint of course had it’s logo way before most of these, and at worst I would say that Shaun was an early adopter of this trend, if not a pioneer (his logo is actually superior to the Hicks one, IMHO), but most of these would fall into the late adopters to laggards arena of the fashion curve.

    No disrespect to any of these guys, some of the logos are incredible, but the trend is near the end of it’s life-cycle.

    Even I have some sort of leaf inspired stuff on my logo, THAT’s how old it is ;P

    Ah well, it’s nice to see a little vegetation among the gradients and star shaped Beta stickers and oversized inputs :)

  17. 17

    Many of these logo’s were created before 2007, but yeah, the leaf is the new insta-logo treatment coming from a lot of experienced and in-experienced designers.

  18. 18

    cool collection..

  19. 19

    Innovative thinking. We couldn’t agree more…

    And our logo proves it.
    ripe with ideas ™

  20. 20


    September 1, 2007 2:38 am

    Few more leafy logos I’ve come across. I thought I’d throw them in the mix as well.


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