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Logotrend 2007: Leaves

In 2007 logo-design leaves stand for fresh ideas or – more generally – for an innovative way of thinking. In Web they are mostly used to communicate light-weight solutions as well as clean and unobtrusive designs. In fact, leaves, plants or ornaments which appear to be related to the nature can be found almost everywhere; it’s a trend that will probably be reversed soon, due to an extreme overuse of the theme in modern designs. The sites themselves, using leaves for their logos, mostly do not have a relation to foliage – and even although often green color is used, that is not necessarily the case.

We’d like to present you some of them. The following logos aren’t supposed to represent the quality of logo designs1 with leaves, but the trend we observe on the Web. The images can be clicked and lead to the sites from which the logos have been taken. You’ll also find tutorials you can use to learn how to create “leaf logos” at the end of this post. Please notice that this post features only those logos which are related to the Web. [Content Care Oct/04/2016]

What do you think? Is an extensive use of leaves in logos a current Web 2.0 hype which will disappear soon or are the leaves here to stay?

Leaves on light background Link

Logo with leaves
Logo with leaves
Logo with leaves
Apple To Oranges
Logo with leaves
Logo with leaves
Logo with leaves
Logo with leaves
Logo with leaves
Logo with leaves
Logo with leaves
Logo with leaves

Leaves on dark background Link

Logo with leaves
Logo with leaves
Logo with leaves
Logo with leaves
CSS Based

Footnotes Link

  1. 1

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Sven is the co-founder and former CEO of Smashing Magazine. He's now writing Science-Fiction and at his Conterest Blog, where he focuses on blogs, content strategy, writing and publishing — all in German.

  1. 1

    Some nice logos there. Nice small selection. It comes along with all the webdesign trends, the curves, the plant shapes, etc.

  2. 2

    This article seems useless IMO.

  3. 3

    Couldn’t help notice the “Marketing Consulting by ACS” leaf logo on the right column of this blog…

  4. 4

    Vitaly Friedman & Sven Lennartz

    August 31, 2007 10:42 pm

    Mint is already in the list.

    Coda logo was added, thank you.

  5. 5

    Djurdjica Selec

    August 31, 2007 10:52 pm

    They’re so fresh and easy. Really a pleasure to look at, esp. when landing on a site for the first time.
    Almost as if they’re saying: “Making things naturally easy for you” (Don’t steal that line ;))

    Vitaly, Sven – nice job collecting them all!

  6. 6

    also, the as-of-yet unreleased Versions – a Subversion Mac client.

  7. 7

    I do not think that this is a trend. This is a bad example of logos.
    Definition: LOGO – A recognizable graphic design element, representing an organization or product.
    So how would u call those – recognizable – they look the same?

  8. 8

    Well, leaves are cool, but I do think that they’re just this quarters ‘reflected logo’. In time, they’ll just get used as appropriate.

  9. 9

    I love this article for several reasons:
    1. I’m going to be hesitant to use a leaf in any of my new logos
    2. It made me realise that the words ‘trend’ and ‘logo’ shouldn’t really be in the same sentence. I would want my logos to be unique and easily identified with the product, not to be competing with a bunch of other similar logos. There shouldn’t really be such a thing as trend in logo.
    3. I’m taking it as a market indicator, as to how the environment has started to play a major factor in selling things.

  10. 10

    Nate Cavanaugh

    September 1, 2007 1:15 am

    I think it should be noted that most of these, even the Mint logo, owe their inspiration to Jon Hicks.

    Mint of course had it’s logo way before most of these, and at worst I would say that Shaun was an early adopter of this trend, if not a pioneer (his logo is actually superior to the Hicks one, IMHO), but most of these would fall into the late adopters to laggards arena of the fashion curve.

    No disrespect to any of these guys, some of the logos are incredible, but the trend is near the end of it’s life-cycle.

    Even I have some sort of leaf inspired stuff on my logo, THAT’s how old it is ;P

    Ah well, it’s nice to see a little vegetation among the gradients and star shaped Beta stickers and oversized inputs :)

  11. 11

    Many of these logo’s were created before 2007, but yeah, the leaf is the new insta-logo treatment coming from a lot of experienced and in-experienced designers.

  12. 12

    There is no such thing as “Web 2.0” design. Web 2.0 is about interaction and networking and nothing about design. This is one of the most misinterpreted ‘buzzes’ on the net today.

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  14. 14

    Leaf logos are great beacuse you can do all kind of modification to the leaf itself. is exampel that illustrates this. Hype or no hype, who cares as long as the logo is eyecatching.

  15. 15

    This trend is on it’s way out. But what’s on it’s way in?

  16. 16

    Don’t know what to think of these.. Think I prefered the ‘Speech Bubble’ trend a bit more..

    …But then again I’m not much in to following trends..

    Still, always nice to see pleasent logos rather than the 1000’s of ugly ones I see a day..

  17. 17

    Russell Heimlich

    September 1, 2007 7:53 am

    Yea go Refresh DC! Woo!

  18. 18

    So, we’re in 20 year earth cycle. Think this has anything to do with it? Ask your hard core, spiritual artists why…

  19. 19

    I see many people talking shit here. If you don’t like what you see, leave, if you don’t know what you are talking about, you don’t necessary need to make any comment. I am personally impressed about what Smashing Magazine is doing, cause it’s great resource and they are doing right what they’re doing.

    My personal comment about these logos is that are mostly great, and there is no such thing about being experienced or not to make a logo like this, yes it is a trend, and it’s about web 2.0 and it’s design trends. Why green leafs, cause these are fresh, and as the article says in the beginning and web 2.0 means freash, like webdesignfromscratch says “Today’s web designs are so fresh, they feel like they’ve taken a deep breath.”

  20. 20

    I’ve always liked these logos, and the the tutorial you posted is great, thanks!

  21. 21

    I think it’s because, not only do they look great, but they’re simple. there’s not a lot of detail to them, and they can be associated with anything…

  22. 22

    Please tell me the font used for “plasq” ??

  23. 23

    Yeah, it has definitely become a bit humdrum, but it’s been that way for a while. This article is about 12 months too late…

  24. 24

    Are leaves the new gradient fill?

  25. 25

    well i do think this is an improvement over the swirl / spiral / swish trend of a few years back.

    it’s important to be aware of logo trends, in order to avoid following along with them — even inadvertently. I would not want any brand identity I was involved with to end up in a trend list, even a nice trend like this one.

  26. 26

    Cris Pearson - plasq

    September 4, 2007 2:40 am

    @Romy – the plasq font is completely custom :)

  27. 27

    All beautifull… but are they just copies?

  28. 28


    September 4, 2007 6:19 pm

    One of your sponsor..leaf as well….
    Marketing Consulting by ACS

  29. 29

    Logotrend 2008, will be root?

  30. 30

    agree. completely. and that’s the problem with a lot of the 2.0 logo trends.

  31. 31

    Hi webmaster!

  32. 32

    Interesting facts.I have bookmarked this site. stephanazs

  33. 33

    Its good. I am actually impressed by smashing magazine. I mean to do such a trend analysis on basis of such elements like leaf is an extra ordinary idea. Wud be great if the same sort of tren analysis could be done on other elements like a specific colour or a line etc could really do wonders for design people.

  34. 34

    It’s now 2011. Will this trend ever stop. I’ve seen examples on green tech, social media, landscape architecture, software, and now even a dna clinic. What’s amazing is that anyone would be fool enough to pay for a leaf logo when you can just down load a public domain leaf dingbat font for free, pick one, color it green and voila, you’ve got your own “fresh, exciting logo design”.


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