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Pagination Gallery: Examples And Good Practices


Structure and hierarchy reduce complexity and improve readability. The more organized your articles or web-sites are, the easier it is for users to follow your arguments and get the message you are trying to deliver. On the Web this can be done in a variety of ways.

In body copy headlines and enumerations are usually used to present the information as logically separated data chunks. An alternative solution is pagination, a mechanism which provides users with additional navigation options for browsing through single parts of the given article. Parts of the article are usually referred to by numbers, hints, arrows as well as “previous” and “next”-buttons.

Search engines almost always use pagination; newspapers tend to make use of it for navigation through the parts of rather large articles. And there are situations when pagination is also necessary for weblogs. Additional navigation can simplify the access to some site pages — e.g. make it easier for users to browse through the archives of the site.

In most cases pagination is better than traditional “previous – next” navigation as it offers visitors a more quick and convenient navigation through the site. It’s not a must, but a useful nice-to-have-feature.

Let’s take a look at the good practices of pagination design as well as some examples of when and how the pagination is usually implemented.

Good Practices Of Pagination Design
(7 Aspects according to Faruk Ates) Link

  1. Provide large clickable areas
  2. Don’t use underlines
  3. Identify the current page
  4. Space out page links
  5. Provide Previous and Next links
  6. Use First and Last links (where applicable)
  7. Put First and Last links on the outside
  • Style sheets freely available for free download: Some Styles For Your Pagination1.
  • If your weblog runs upon WordPress you can use WP-PageNavi2 plug-in to generate pagination “on the fly”. It’s easy to install, however, requires some changes in the source code of your WordPress theme.

Mistake #1: Navigation Options Are Invisible Link

Since pagination’s primary purpose is to serve as an improved navigation, it is supposed to make it clear for the visitors where they are, where they’ve already been and where they can go next. These three facts give users a complete understanding of how the system works and how the navigation should be used.

Mistake #2: Pagination Isn’t Intuitive Link

If you have to decide between a quite complex (but beautiful) pagination and a simple one with necessary functionality always prefer the simple solution. If users don’t understand the mechanism behind navigation they won’t be able to use it and therefore won’t use your web-site.

Helium.com753 is a perfect example for this mistake. Take a look at the screenshot below: what do the arrows stand for? For the page you’ve already visited or for the page you are currently on? And why does the link to the second page have a white background color? Why do the arrows have different colors? This is unintuitive.

Screenshot Pagination4
Unintuitive pagination design on Helium.com753

Unintuitive designs result from the lack of structure, hierarchy and well thought-out design decisions. “Blank” pagination is as unintuitive as overcrowded design solution.

Screenshot Pagination6
Our favourite example: Helium.com753
Screenshot Pagination8
Not spaced out page links are harder to scan and to navigate through. Make-Believe.org9 as an example. The design is unintuitive.

Creative Solutions Can Be User-Friendly Link

The more frequently a design element is used, the harder it is for designers to introduce some creative approaches without risking to make the design less intuitive. Consequently, pagination designs have rather a variety of different patterns — revolutionary approaches are used very rarely.

However, creative approaches can be user-friendly. E.g. Dirty.ru1210 uses a slider-based pagination menu; users can drag it to get more available options, that means links to the older pages of the site.

Screenshot Pagination11
A slider on Dirty.ru1210

Erweiterungen.de1513, the German version of the official Firefox extensions web-site, provides more navigation options once the visitor clicks on the “…”-button.

Screenshot Pagination14
Further navigation options are displayed once the “…”-button is clicked. Erweiterungen.de1513.

Although “standard” pagination — linked blue numbers following each other — is very common for most web interfaces, designers tend to experiment with colors, forms, backgrounds and shapes.

The pagination doesn’t need to look nice aiming to captivate users’ attention; as a part of site navigation it offers users an important functionality and as such has to be used effectively. Still, visual clues can be helpful. In most designs blue and grey colors dominate — colors traditionally used by services.

Simple Enumeration Link

Screenshot Pagination
Screenshot Pagination

Colors and Shapes In Use Link

Often designers use colors to highlight the current page and separate it from the other pages. The numbers of the pages are also given a shape: a rectangle, a circle or a button. The current page is usually not linked.

Apple Store22
Screenshot Pagination24
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Screenshot Pagination

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Pagination With Manual Page Input Link

In some cases users can provide the number of the page they’d like to see manually, via the input-element. This is common for paginations with the limited number of options — e.g. in these designs you can’t jump to the last page if you’d like to.

Screenshot Pagination56

Unusual Solutions Link

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Footnotes Link

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Sven is the co-founder and former CEO of Smashing Magazine. He's now writing at his Conterest Blog, where he focuses on blogs, content strategy and publishing — all in German.

  1. 1
  2. 2

    This article is great! I’m doing a step-by-step system for my own site so it really came in handy, I was using a basic links 1,2,3 etc but now I might add some CSS to them and make them more user friendly!

    great article!

  3. 4

    YES! The UE is most important.

  4. 5

    Great timing. I’m in the middle of a final redesign before launching and adding pagination was one of my final tasks. Does anyone know how to code pagination into a wordpress template? So far, I’ve only come across this wordpress plugin.

  5. 6

    Guys, you’re outstanding! The magazine is a weekly blast of superlative, effective and useful articles. This one is perfect. And kudos to you right because is about a so important but too often underrated argument. Pagination is the core of this so overloaded world of informations and documents and answers that is the web today.

  6. 7

    The simplest is always the best. bold better than !

    Nice exhaustive gallery

  7. 8

    I think facebook has some of the best pagination styles. Super easy to read and understand how to use it.

  8. 9

    Wow..excellent pagination

  9. 10

    That’s great! I must add it on my site

  10. 11

    Sure I’m biased, but I really like my pagintation design for I’ve never seen anything like it on the web, and I even blogged about it a few months ago. Compact and versatile it is. Funny how you have Veer listed.

    • 12

      @Ryan. you’re right. That’s a pretty nice option. I definitely think ten or more links just to go from page to page is way too cumbersome. Your design balances the real-estate efficiencies found in some of the jump to entry field designs with the simplicity of clicking on a number. I’m sure others will feel that a single click to page 2 is better than the two required in your design. Also there is the added movement of scrolling the drop down. …At any rate, kudos! I like it.

      If anyone knows of an actual user study comparing, please post a link to results.

  11. 13

    I was just putting together a pattern library entry on pagination tools, this will be a great help. Thanks!

  12. 14

    Great article, simple and easy to use is the best option for Paginations. But that doesn’t mean they have to be ugly.

  13. 15

    Thanx a lot for that wonderful list!

  14. 16

    1..2..3..4..5 pagination is just not intuitive to begin with. Navigation is about context, and there’s no way to know what “3” is, at-a-glance.

    Keep the prev/next/first/last if you have to, but paginate, predominantly, based on something less-arbitrary than page number, like letter…

  15. 17

    Great post! You guys have inspired me to take another look at Paging possibilities.

    Another method of paging that I like is the simple dropdown. Tom’s Hardware, Anandtech and most other tech sites use this effectively.

  16. 18

    It never crossed my mind how important is the pagination thing!
    Thanks for the great article

  17. 19

    80% of the pagination examples are the same… =/

  18. 20

    Thank you for this good source of ideas. It’s always a lot of detail work but the navigation is so important for any website!

  19. 21

    Thanks a lot for this great article.

  20. 22

    I appreciate the range of themes that are shown and discussed on this blog. Pagination is so important and really worth to be thought about.

  21. 23

    Something that is not covered in this post is the possibility of having different levels of “granularity” in the display of page numbers, to give a better overview of the number of results and some means to browse more effectively by moving forwards and backwards in chunks of different sizes.
    This is useful especially in cases where the number of resulting pages is really big.
    E.g. for a query that returns 3500 pages:

    1 2 3 4...10...100...1000...2000...3000...3500 next >>

    or when we’re in the middle of the results:

    1...100...1000 ... 2000 ... 2234 2235 2236 2237... 2300...3000...3500 next >>

    Another point: I think it is far better to get rid of the links to first & last page, but always provide a means to go to the first & last page by clicking their numbers. It is VERY frustrating to click “last” instead of “next” and they’re often placed right next to each other.

    Of course, I do agree with Stephen that it is MUCH better to display something more relevant to the actual data than page numbers…

  22. 24

    Justin Scheetz

    November 16, 2007 7:35 pm

    Wow, thanks for using our pagination ( in one of your “good” examples. Love this site, too!

  23. 25

    Chris Pemberton

    November 16, 2007 7:45 pm

    Great article as always. One point for all to remember. The pagination design is important but design is nothing without function. Keep it simple keep it quick. So often I see people who grab all the data from the DB and then paginate the data object on the page, SLOW!! which then lets down the design.

    I like that all the examples highlight a key to pagination design, correct spacing between the page numbers. I have seen sites which bunch them together making quick clicking harder for novice computer users…Yes there are some still out there :)

  24. 26

    Another Fine article from smashingmagazine.
    Keep it UP friends.

  25. 27

    When I grow up, I want to marry

  26. 28

    these are great – thank you!

    what really drives me crazy is when default positions and hover positions don’t match…. I just love clicking the wrong link because it moved under my mouse…don’t you?

  27. 29

    I’m fairly impressed with the list. Stylish Labs & apple’s store — both look great but with usability in mind
    Ours at HostJury are good as well though, albeit we’re only using them on the blog: HostJury blog

  28. 30

    lets start a pagination hall of shame
    my first nomination is
    no next page widget and its hard to tell which page you
    are currently on

  29. 31

    I did something similar for the search forms:

    Search forms examples

  30. 32

    Hey, that’s pretty cool – I checkout out the wordpress plugin.

    I’m going to install it tomorrow, thanks for turning me on to it.

  31. 33

    Great inspiration for a very specific issue.
    Thank you!

  32. 34

    I was very proud discovering my paginator 3000 (paginator with slider created for among creative examples (= After this I desided to publish it’s source files in my blog Maybe it could be useful for somebody else (=

  33. 35

    Spencer Lavery

    November 20, 2007 8:41 pm

    Google’s search results pagination should be in the article listed under “Unusual Solutions”. It’s probably the most used pagination in the world, too.

  34. 36

    LAME :)

    All are the same.
    how about NOT conformist pagination:,

    still in early alpha but layout looks cool.

  35. 37

    Hello, I’ve liked this article a lot and would like to translate it to French and publish it to my website alongside other translations, with all the due backlinks and credits to you of course…

    Do I have your authorization ?

    Thanks in advance,
    Marie ALHOMME (webdesigner/front-end developer)

  36. 38

    Really fantastic analysis, could have used this about a month ago when we were designing our new pagination method. Although we’re using Flash and our content is all media, we think we figured out something new. We call it ‘Pagiscrolling’ ;) and I’d love to get opinions on it. Here’s a link to it’s use, and a place to critique it,

  37. 39

    Thank you for using our website’s pagination method, as an example, in this article! :)

  38. 40

    Real good summary of this topic. Pagination is a very difficult thing in modern web technologies. thank you for this awesome article.

  39. 41

    extreme webmaster

    December 6, 2007 9:03 am

    Basically, the best ones are those with numbers inside a square. They are far more usable, because the user has a bigger area to click on (rather than going for a digit between two other ones). Also, the selection is far more visible when the square changes the background color. And they look elegant too, and can be integrated in different kinds of designs and layouts.

  40. 42

    I am just now devising a paging system for a site – You couldn’t have timed this better!

    Welcome back!!!


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