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Beautiful and Expressive Packaging Design

Packaging design has the primary goal to attract customers’ attention. For this purpose, package designs can not simply inform the customers, but also provoke feelings and communicate emotions. An effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf. [Content Care Oct/20/2016]

As an ongoing part of our monday inspiration series today we present excellent examples of beautiful, attractive and communicative packaging design. We have also tried to present creative and unusual ideas which you could use for your projects.

You may want to take a look at our related posts

Packaging Design Link

Atypyk! Link

Atypyk is an artistic group of French creative minds. Their products are smart yet ironic, and their ideas are packed into good packaging examples. The second picture is the packaging of a 6pack-vase (cans not included).

Creative Product Designs
Creative Product Designs

Pot Of Link

biz-R has recently completed a naming, brand direction and packaging project for Clive’s new ‘Potof’ range of fresh organic meals. a really bold, highly graphic, identity based on symbology,pattern and colour associated with each recipe’s origin. The eye-catching result communicates beautifully, on and off the shelf.

Creative Product Designs

100% Chocolate Cafe Link

The concept behind Tokyo’s 100% Chocolate Cafe is to put your senses in the middle of a chocolate kitchen. They live up to their name with over 56 types of different chocolates, cheese and black pepper chocolates. They also serve chocolate drinks, chocolate pastries, chocolate ice cream, and even chocolate sandwiches. Colorful and clean packaging.

Creative Product Designs
Creative Product Designs
Creative Product Designs

R Design Studio Link

Sexy, striking, catchy and beautiful — package design by R Design Studio from London. The choice of colors is remarkable.

Creative Product Designs
Creative Product Designs

Tasty Type Link

Izze Beverage Co®. doesn’t boast their nonprofit mission on their label, but the design’s simplicity hints that they are a different kind of company. Izze’s sales grew 450% per year over the first two years without any TV, print, or online advertising. Surely their success is due in part to the bottle — clearly branded with Trade Gothic™ caps and a clever use of a Caslon™ asterisk, emulating a cross-section of the fruit contained therein.

Creative Product Designs

Best Wishes Bag Link

This package is literally over 20 years old. The design is still amazing.

Creative Product Designs

Beer Bank Link

Stylish, traditional packaging by designlab Fuerzza.

Creative Product Designs
Creative Product Designs

Tiger-Tiger Ice Cream Link

Flavor sounds like something from one of Miss Retro Modern’s or Charm & Poise’s challenged recipe cards!

Creative Product Designs

cd&c self-promotion > wine label & packaging Link

Wine label and packaging. The colors of dots on the wine bottle are chosen very carefully: notice how well they fit to the branding logo on the bottle.

Creative Product Designs

Espa Packaging Link

Packaging design for a range of advanced skin care products for one of spas. Strong, vibrant gradient in use.

Creative Product Designs

Arcadia Organic Tea Link

This packaging was hand made and assembled by me for a package design class as part of my BFA. The pattern was lacquer transfered to green paper. They come in a package of four so placed back-to-back all the little pyramids would nest together to make a larger pyramid.

Creative Product Designs

Graphis Packaging Link

Retro packaging with dominant geometric forms. Nowadays the design looks impressive and vibrant

Creative Product Designs
Creative Product Designs
Creative Product Designs

Scone Mix Package Link

Orange Cranberry Scone Mix designed by Montia. Simple yet attractive. Notice how well the package uses only three colors.

Creative Product Designs

Porto Novo Caffee Package Link

Designed by Fizi Pao. Beautiful and elegant packaging.

Creative Product Designs
Creative Product Designs

Cocoa Bar Link

Some pretty bar wrappers from Cocoa Bar, NYC.

Creative Product Designs

Askul Garbage Bag Link

Even although a package bag isn’t really something one would give a special attention to, some interesting solutions are possible. The design below makes use of colorful typography.

Creative Product Designs

Cadbury Milk & White Chocolates Link

Cadbury Packaging Designs for ‘Gourmet Chocolates’. Designed by Daniel Elliott. Simple but sweet and attractive.

Creative Product Designs
Creative Product Designs

Sferra 1891 Link

Packaging for Sferra’s recently debuted 1891 line. Linens packaging.

Creative Product Designs
Creative Product Designs

Coffee Time: Bag and Cups Link

S43 Agency for a CoffeeTime brand from Latvia. Link

Creative Product Designs
Creative Product Designs

Book Packaging Link

Peter&Wendy love typography and a strong typographic packaging. We love it too!

Creative Product Designs
Creative Product Designs

Typographic Packaging Link

Another example with typography in use. Sometimes all you need is just a title of what is inside the package.

Creative Product Designs

Steampunk Packaging Link

According to designer, the task for this design was to pick a subculture and design a series of pictograms/logos & etc for it, and then apply said logo(s) to a package for a set of information cards about that subculture. Designed by Rovina Cai from Australia.

Creative Product Designs

Brad Surcey (site is currently offline)
Strong colors and beautiful compositions. Notice how well the title of the product is emphasized, ih4 strongly and clearly communicates what is inside without revealing too much unnecessary information.

Creative Product Designs
Creative Product Designs

Warming Little Link

Designed by Thirdperson, comprising a range of special winter soups with promotional heat resistant cardboard sleeves that slotted onto the existing cups. They’ve scooped a few awards, including Design Week 2008.

Creative Product Designs

Ferrarelle Link

Clean minimalism at its best. Excellent packaging of a mineral water bottle.

Creative Product Designs

Typography Link

Nothing can beat the old school typography.

Creative Product Designs

Remarkable Pencils Link

Apparently, the 10 pencils packaged into this box are 100% remarkable. Well, at least they have a remarkable packaging.

Creative Product Designs
Creative Product Designs

Askinosie Chocolate Link

When it comes to the design of chocolate packaging, there are a number of options available. For instance, you can provide the package with some further information about the chocolate and give it a more traditional, historic and authentic look.

Creative Product Designs
Creative Product Designs
Creative Product Designs

WH Smith Link

“Our brief was to create a compelling and inspirational solution. Because of copyright issues regarding artist’s work was a problem, our solution was to take inspiration from the though process behind how one paints and draws and to convey famous artists thoughts by choosing relevant quotes that captured the spirit of the product. We achieved this by commissioning different illustrators to recreate these quotes with the relevant use of materials.”

Creative Product Designs

Askul Link

Original geometric forms can also be used for product packaging. And they are attractive, too!

Creative Product Designs

Visualization of CI Link

Clean and slick design by Martin Zampach.

Creative Product Designs
Creative Product Designs

Food Packaging Link

Nice old times strike back. Louise Fili with a traditional, old-times food packaging.

Creative Product Designs
Creative Product Designs

Before Grain Dog & Cat Food Link

Well, it is the packaging for dog and cat food, but it just look good. Notice how interesting the typography is used — the letters are building a pyramid.

Creative Product Designs
Creative Product Designs

Vintage Packaging Link

This design is more than 20 years, but it still looks very impressive. Beautiful color scheme for a vintage t-shirt packaging.

Creative Product Designs

Fuelosophy Link

Fruit drinks designed by Templin Brink Design combine beautiful illustration and an interesting form of the bottle.

Creative Product Designs
Creative Product Designs
Creative Product Designs

Banana Juice Link

Well, that’s an original design. Banana juice package in form of a banana! Designed by Naoto Fukasawa.

Creative Product Designs

Infuzions Link

Creative packaging by Parker Williams Design.

Creative Product Designs

Equal Exchange Link

Designed by Good Digital Agency.

Creative Product Designs
Creative Product Designs

Typographic Packaging Link

Here the typography is pretty loud.

Creative Product Designs

Tea packaging Link

Experimenting with typography.

Creative Product Designs

Beck 8-Bit Link

One more time experimental packaging.

Creative Product Designs

Fruits Packaging Link

Original packaging which may surprise and attract customer’s attention.

Creative Product Designs

Afro Coffee Packaging Link

Afro by Dalla Cia: a Wine Box radio. Who thought that a radio on a wine label could actually work…

Creative Product Designs

Chocolate Scrabble Link

Unfortunately, this item is no longer available.

Creative Product Designs

Coke Vintage Packaging Link

Old times, old times. We really miss packaging like this.

Creative Product Designs

Japanese packaging Link

Really original design.

Creative Product Designs

Last Click Link

Package design for Turkish Delight Link

Sometimes packages can really communicate emotions. The intention of the design below was to attract children and provide sustainability instead of throwing it away after consuming this product. For this reason the package can turn into a paper toy. The children can put together the body which is inside the package, and the face.

Creative Product Designs
Creative Product Designs
Creative Product Designs

Pio Pio Cheep Cheep Link

A sweet paper toy one more time.

Creative Product Designs

Milk Boxes in Love Link

Yeeeah! He found her! Or she found him! In any case, these milk boxes are now together. When buying a next milk package make sure to buy two — for Mr. Milky and his lah4ysad history. It is nice to know that everything is fine now.

Creative Product Designs

Footnotes Link

  1. 1 /2008/05/26/beautiful-and-original-product-designs/
  2. 2 /2008/04/21/celebration-of-vintage-and-retro-design/
  3. 3 /2008/01/07/monday-inspiration-innovative-designs-and-devices/

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Vitaly Friedman loves beautiful content and doesn’t like to give in easily. Vitaly is writer, speaker, author and editor-in-chief of Smashing Magazine. He runs responsive Web design workshops, online workshops and loves solving complex UX, front-end and performance problems in large companies. Get in touch.

  1. 1

    Beautiful. Some lovely retro designs. Great use of fonts throughout.

    1
  2. 2

    i love the milk boxes, they are so cute….

    -1
  3. 3

    Heh, you guys love that Coffee & TV video!

    I wanna eat that Before Grain Dog & Cat Food based on the packaging..

    -1
  4. 4

    This is a fantastic post. Always love seeing whats new on the market so to speak A+ :P

    -1
  5. 5

    Pixelsnobbery

    June 2, 2008 2:09 am

    ^ Duh! Posted before I read the whole post! It IS the ones from the coffee and Tv video! haha

    -1
  6. 6

    very beautiful

    1
  7. 7

    Great collection. I love the Selfridges tea boxes. Hmm… want some tea right now.

    The Chocolate Cafe packaging is great. Too bad they mispelled the name of #1. It should be “Côte d’Ivoire”, not “Cote D’Ivoire”. ;)

    0
  8. 8

    thank you, amazing! ‘chocolate cafe’ and ‘r design studio’ are wonderful. how about setting-up some poll?

    -2
  9. 9

    woowww this is veryy cool post !!!

    0
  10. 10

    really beautiful………i like the theme of Visualization of CI…..

    -2
  11. 11

    good post, but looks like you guys just went to thedieline.com and stole everything they posted about…

    -1
  12. 12

    Now this is a great post!

    -2
  13. 13

    This was a breath of fresh air! I loved this post and am feeling thoroughly inspired again. Whether you got the info from thedieline.com or not, thank you – because i would never have seen it if you didn’t post it here.

    0
  14. 14

    Luiz Gustavo F. Zanotello

    June 2, 2008 4:11 am

    Very nice.! xD

    0
  15. 15

    Latvian Coffe time is nice…

    -1
  16. 16

    I love how some typographic packages look like old Penguin Book’s covers

    -1
  17. 17

    Love it! Very inspiring and great color combinations. Thanx

    0
  18. 18

    “Vintage Packaging
    This design is more than 20 years, but it still looks very impressive. Beautiful color scheme for a vintage t-shirt packaging.”

    It’s a Kix cereal box with an offer for a vintage t-shirt, not t-shirt packaging as you stated. This also isn’t 20 years old, it’s a vintage version put out by General Mills for Target.

    -1
  19. 19

    I hope these designers are considering recycled solutions and restricting the amount of landfill that they might add too.

    Pease.

    -1
  20. 20

    This was simply orgasmic! =3

    -2

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