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Smashing Conf Barcelona 2016

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Beautiful Brochures and Booklets

In corporate design brochures and booklets are a standard tool for promotion and advertising. They are little books or magazines which lay around in conference halls, offices and waiting rooms. Sometimes they contain an annual report of the company or showcase the portfolio of an artist. Brochures can also be included in CDs and DVDs; however, usually they are given away as freebies (e.g. they may contain a calendar or some poster inside).

In either case, booklets serve advertising purposes and since they are usually short (max. 25-30 pages) they need to look good and be informative to focus users’ attention and effectively convey the message. Unfortunately, only a few brochures are indeed designed with close attention to details. However, there are some options for creative and appealing booklet and brochure design.

This post showcases beautiful examples of brochure and booklet layout. We have tried to include creative, visually appealing and interesting design solutions; the booklets presented below are nice to have in the hand and take with you. Hopefully, everybody will find something interesting and unusual for herself or himself. [Content Care Oct/20/2016]

You may want to take a look at our related posts

Brochures and Booklets Link

Urban Picnic5 Link

Ant and blanket pattern graphics are used to interpret the common picnic in this event brochure for Architecture Week. Using architecture stencils as the basis for the typography, the brochure has contrasting colours which reflect building materials. The choice of colors is impressive and eye-catching: this is what makes a good brochure design. Created by Rob Brearley, RGB design studio.

Booklets - Statistical data6

Alpha_Txt7 Link

ALPHA_TXT has developed into Typeface that represents the evolution of the English language. It reflects the way that we communicate due to our global society. ALPHA_TXT reflects this issue by abbreviating individual characters in the English alphabet. It is governed by same rules imposed as SMS messaging on a mobile telephone keypad. Designed by Viv Greywoode.

Booklets - Statistical data8
Booklets - Statistical data9
Booklets - Statistical data10

2008 Calendar11 Link

A pretty colorful calendar concept. Each month color is associated with a month — e.g. blue stands for January and red stands for July. The last page contains contact references to designer’s portfolio. That’s an effective brochure design. Designed by Jonathan Davies.

Booklets - Statistical data12
Booklets - Statistical data13
Booklets - Statistical data14
Booklets - Statistical data15

Premsela Booklets16 Link

Catchy colors meet dark booklet meet beautiful typography meet grids. Appealing editorial design by Robin Uleman.

Booklets - Statistical data17
Booklets - Statistical data18

Capital Jest Booklet19 Link

Well, this is a sexy design. Notice how well tiny square at the right bottom corner of the cover stand for the corporate identity of the company: although being tiny, they are very distinctive and attractive. Corporate & brand identity by studio FIRMA for company Capital Jets, specialized in business aviation. Included creating logo, full brand identity, web design, copywriting, design of exhibition stands, corporate stuff, booklets, design of corporate cars and airplanes. Designed by Firma.

Booklets - Statistical data20
Booklets - Statistical data21
Booklets - Statistical data22

Avant Garde Gothic Typeface Booklet23 Link

Features 27 pages containing information on Herbert Lubalin, the establishment of the ITC, type-classification, font-weights, ligatures and much more. Designed by Bora Acemi.

Booklets - Statistical data24
Booklets - Statistical data25

Jeannette Weber26 Link

Die anderen – Leben in Marxloh. Minimalism, beautiful information design.

Booklets - Statistical data27
Booklets - Statistical data28
Booklets - Statistical data29

ERF Link

Designed by BaseDesign agency.

Booklets - Statistical data
Booklets - Statistical data

Usinesonore30 Link

Designed by

Booklets - Statistical data31
Booklets - Statistical data32

Kiosk 3733 Link

Designed by Luke Lisi, Ben Suh, Laura Rottinghaus, Tristan Telander and Chi Hiu Yim from the University of Kansas Design Program (thanks, dls).

Booklets - Statistical data34
Booklets - Statistical data35

Restaurants Identity book36 Link

No, it doesn’t really matter what is inside the brochure. The cover is striking and appealing and hence manages to attract readers’ attention. Unfortunately, we do not know how the brochure look like from inside out.

Booklets - Statistical data37
Booklets - Statistical data38

Helvetica 50 project workbook Link

Blank workbook designed for Graphic Communication 3rd year Digital Media brief – exhibition design for the 50th birthday of Helvetica. Designed by Breakmould design agency.

Booklets - Statistical data
Booklets - Statistical data
Booklets - Statistical data

Silkroad39 Link

This is a brochure/poster for The Silkroad Project. The musical ensemble focuses on creating a flow of connectivity amongst different cultures across the world. This brochure has lines running and connecting through each fold and then folds out into a poster that acts as a calendar. Simple yet beautiful. Designed by Megan Brock.

Booklets - Statistical data40
Booklets - Statistical data41

Car Color Timeline Link

The objective behind this piece was to come up with a method to organize information as simple as the color of cars in the most effective and interesting way. Using a timeline system, the structure of Art Center’s Hillside parking lot was organized in step-by-step panels.

The timeline starts with raw data taken from photos and information gathered from each individual car. The data is then broken down into abstract shapes and optical mixing, giving the viewer various choices depending on their personal visual preference. At the end the data is compiled in a fairly generic information graphic. Winner of Adobe Education 2007 Award. Designed by Aaron Kapor.

Booklets - Statistical data
Booklets - Statistical data

BibliotequeDesign42 Link

Original brochure design by a London-based design agency BibliothequeDesign. Take a look at the examples below: the agency combines strong typography with geometric forms and catching colors. And the result is pretty catching as well.

Booklets - Statistical data43
Booklets - Statistical data44
Booklets - Statistical data45
Booklets - Statistical data46
Booklets - Statistical data47
Booklets - Statistical data48
Booklets - Statistical data49

Rizo + Gobart Link

Art Direction for this flyer/poster for the promotion of “Les hyperréalistes en France” exhibition at the Catherine et André Hug Art gallery. Designed by Xavier Encinas.

Booklets - Statistical data
Booklets - Statistical data
Booklets - Statistical data
Booklets - Statistical data

Sheridan & Co Brochure50 Link

Minimalism meets catchy colors. This is a booklet one would like to take with himself / herself. Designed by Un.titled.

Booklets - Statistical data51
Booklets - Statistical data52
Booklets - Statistical data53
Booklets - Statistical data54

Virtual Water55 Link

Based on the data gathered by Hoeckstra et al. in their study »Water Footprint of Nations« German designer Timm Kekeritz created this double-sided poster and an accompanying brochure. One side is visualizing the water footprint of selected nations, emphasizing the im- and export of virtual water. The other side shows the virtual water content of selected foods and commodities.

Booklets - Statistical data56
Booklets - Statistical data57
Booklets - Statistical data58
Booklets - Statistical data59

Alba Product Folder Link

This booklet is definitely hard to overlook. Designed by A-Side Studio.

Booklets - Statistical data
Booklets - Statistical data

Altus60 Link

The concept focuses on putting the viewer in the position to imagine their perfect home with no images to cloud the potential buyers mind. Instead this brochure features pop-ups to enforce that living at Altus puts you above everything. The combination of textured paper, pop-ups and horizontal lists of various building and neighbourhood amenities lead to a brochure that genuinely display the uniqueness of the product. Designed by Andrew MacPhee.

Booklets - Statistical data61
Booklets - Statistical data62
Booklets - Statistical data63
Booklets - Statistical data64

Alphabet City 2007 Link

A promotional booklet.

Booklets - Statistical data
Booklets - Statistical data
Booklets - Statistical data
Booklets - Statistical data

Cornwall Film Link

Scott Parker Design Limited.

Booklets - Statistical data
Booklets - Statistical data
Booklets - Statistical data

Annual report for Bank of Moscow65 Link

Designed by Danil Kryvoruchko.

Booklets - Statistical data66
Booklets - Statistical data67
Booklets - Statistical data68

Four IV Link

Brochures can not only look good: you can use fabric to make the reader feel the high quality of the brochure as well. Example: the AlphabetCity brochure displayed below.

Booklets - Statistical data
Booklets - Statistical data
Booklets - Statistical data
Booklets - Statistical data

BB/Saunders Link

BB/Saunders agency combines a very modern look with creative design solutions. Apparently, the agency loves circles, dots and strange geometrics shapes.

Booklets - Statistical data69
Booklets - Statistical data70
Booklets - Statistical data71
Booklets - Statistical data72

Neuelaboratories73 Link

We have no idea what this image stands for. But maybe it was the designer’s decision to make us feel like this in this brochure?

Booklets - Statistical data74

Peter&Wendy Link

Peter&Wendy studio has its own unusual style when it comes to brochure design. The grid in the background and strong, bold typography make the brochure stand out; consequence: the booklet is distinctive and hard to overlook.

Booklets - Statistical data
Booklets - Statistical data
Booklets - Statistical data

Benance Network Promo75 Link

Booklet containing information and research found during experimentation of Visualising Networks. The aim of the booklet is to promote the benefits of networking in this day and age, from students through to career professionals. The booklet is displayed with the instalation piece and is intended to be taken away with the viewer to keep.

Booklets - Statistical data76
Booklets - Statistical data77
Booklets - Statistical data78
Booklets - Statistical data79

Rizzo + Gobart Link

Art Direction for this flyer/poster for the promotion of “Les hyperréalistes en France” exhibition at the Catherine et André Hug Art gallery. Designed by Xavier Encinas.

Booklets - Statistical data

HelloLiz Link

What difference does it make who’s speaking? This brochure is a compendium of research on four different, but inter-related topics. Notes and essays concerning the ‘designer as author’ debate as well as the current state of art education are intermingled with personal investigation of self and the surrounding student community at MCAD. Unusual treatment of type, unusual booklet.

Booklets - Statistical data
Booklets - Statistical data
Booklets - Statistical data

Verto Booklet80 Link

Classic and traditional brochure design which is often used for interior design promotions. Simple yet beautiful, this bookmarklet perfectly manages to communicate with its target group. Designed by Dmitry Galsan.

Booklets - Statistical data81
Booklets - Statistical data82
Booklets - Statistical data83

BabeRF Link

In April of 2007, 50 artist bookmakers from Bristol and around the world came together at the Arnolfini art gallery to show and sell their work. Ginger Monkey was asked to create an identity for this event that focused on the artistry and hand crafted techniques used to create the books. He came up with a grungy and dirty result which lets the brochure stand out.

Booklets - Statistical data
Booklets - Statistical data

Glossyzine84 Link

These excerpts show that an annual report doesn’t have to be boring. However, it doesn’t have to be colorful neither. Used properly, black, white and typography can suffice.

Booklets - Statistical data85
Booklets - Statistical data86

Value and Service Link

Brochures can be printed not on simple paper, but on other materials. The booklet below shows how geometric shapes can be used to let the brochure not only look, but feel distinctive.

Booklets - Statistical data

De Facto87 Link

Designed by De Facto.

Booklets - Statistical data88
Booklets - Statistical data89
Booklets - Statistical data90
Booklets - Statistical data91
Booklets - Statistical data92

September Industry93 Link

Strong grid structure meets strong typography.

Booklets - Statistical data94

Nexus Neuronia Link

Brochure design doesn’t have to end with the deign inside out.

Booklets - Statistical data
Booklets - Statistical data95
Booklets - Statistical data

Siggi Oddsson Link

Unfortunately, Siggi Oddsson rarely designs brochures. Maybe he should. We would like to have the one with the image below.

Booklets - Statistical data

Gemstones Link

The same holds for Sveinn Porri Davíðsson…

Booklets - Statistical data

Terrace Exhibition Proposal96 Link

This is probably the sexiest form you ever saw. It was created by Ewan Robertson of Oscar And Ewan for Terrace Studios, a gallery in Dalston, London. The project includes identity, design and a website.

Booklets - Statistical data97

Rainbow in your hand Link

That’s creative. Flipbook with 36 black pages. When you flip through the book, a 3D rainbow will appear inside your hand.

Booklets - Statistical data

Footnotes Link

  1. 1 /2008/06/beautiful-and-expressive-packaging-design/
  2. 2 /2008/04/excellent-book-covers-and-paperbacks/
  3. 3 /2008/02/breathtaking-typographic-posters/
  4. 4 /2008/02/award-winning-newspaper-designs/
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SmashingConf Barcelona 2016

Hold on, Tiger! Thank you for reading the article. Did you know that we also publish printed books and run friendly conferences – crafted for pros like you? Like SmashingConf Barcelona, on October 25–26, with smart design patterns and front-end techniques.

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Vitaly Friedman loves beautiful content and doesn’t like to give in easily. Vitaly is writer, speaker, author and editor-in-chief of Smashing Magazine. He runs responsive Web design workshops, online workshops and loves solving complex UX, front-end and performance problems in large companies. Get in touch.

  1. 1


  2. 2

    wow…. hell, there are a lot of wonderful brochures :)

  3. 3


  4. 4

    wow this is a real extensive list. I wonder how you find all these gems. fyi you’ve written “month” instead of “colour” in the description of Calendar 2008.
    smashing post as always!

  5. 5

    God, you guys rock!

  6. 6

    great, as usual!

  7. 7

    They are all beautiful but somehow looks as if they could be designed by the same person. Is there just one style now…? Big clean type and clean colors sort of. With some variation.

  8. 8

    Carlton Dickson

    June 16, 2008 2:59 am

    Excellent designs!

  9. 9

    Nice print inspiration as usual..

  10. 10

    leszek pietrzak

    June 16, 2008 3:03 am

    Stunning design :-o

  11. 11

    Nice stuff…But I do see a bit too much of Helvetica based postmodernised Swiss style brochures. Though I do like the look of it this style has definately been done to dead right now… Time for something new!?

  12. 12

    Gilberto Saraiva

    June 16, 2008 3:27 am

    very inspirative!!

  13. 13


    June 16, 2008 3:28 am

    WOW , excellent designs!

  14. 14

    Great one! Thanks.

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  16. 16

    Greg Ponchak

    June 16, 2008 3:49 am

    I honestly think that was my favorite post. Ever.
    Great work!

  17. 17

    Oh shit, some very nice designs here. Good inspiration, Thanks guys!

  18. 18

    excellent listing

  19. 19

    really beautiful

  20. 20

    I really do love your monday inspiration posts!!!


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