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Beautiful Brochures and Booklets

In corporate design brochures and booklets are a standard tool for promotion and advertising. They are little books or magazines which lay around in conference halls, offices and waiting rooms. Sometimes they contain an annual report of the company or showcase the portfolio of an artist. Brochures can also be included in CDs and DVDs; however, usually they are given away as freebies (e.g. they may contain a calendar or some poster inside).

In either case, booklets serve advertising purposes and since they are usually short (max. 25-30 pages) they need to look good and be informative to focus users’ attention and effectively convey the message. Unfortunately, only a few brochures are indeed designed with close attention to details. However, there are some options for creative and appealing booklet and brochure design.

This post showcases beautiful examples of brochure and booklet layout. We have tried to include creative, visually appealing and interesting design solutions; the booklets presented below are nice to have in the hand and take with you. Hopefully, everybody will find something interesting and unusual for herself or himself.

You may want to take a look at our related posts

Brochures and Booklets Link

Urban Picnic6 Link

Ant and blanket pattern graphics are used to interpret the common picnic in this event brochure for Architecture Week. Using architecture stencils as the basis for the typography, the brochure has contrasting colours which reflect building materials. The choice of colors is impressive and eye-catching: this is what makes a good brochure design. Created by Rob Brearley, RGB design studio.

Booklets - Statistical data7

Alpha_Txt8 Link

ALPHA_TXT has developed into Typeface that represents the evolution of the English language. It reflects the way that we communicate due to our global society. ALPHA_TXT reflects this issue by abbreviating individual characters in the English alphabet. It is governed by same rules imposed as SMS messaging on a mobile telephone keypad. Designed by Viv Greywoode.

Booklets - Statistical data9
Booklets - Statistical data10
Booklets - Statistical data11

2008 Calendar12 Link

A pretty colorful calendar concept. Each month color is associated with a month — e.g. blue stands for January and red stands for July. The last page contains contact references to designer’s portfolio. That’s an effective brochure design. Designed by Jonathan Davies.

Booklets - Statistical data13
Booklets - Statistical data14
Booklets - Statistical data15
Booklets - Statistical data16

Premsela Booklets17 Link

Catchy colors meet dark booklet meet beautiful typography meet grids. Appealing editorial design by Robin Uleman.

Booklets - Statistical data18
Booklets - Statistical data19

Capital Jest Booklet20 Link

Well, this is a sexy design. Notice how well tiny square at the right bottom corner of the cover stand for the corporate identity of the company: although being tiny, they are very distinctive and attractive. Corporate & brand identity by studio FIRMA for company Capital Jets, specialized in business aviation. Included creating logo, full brand identity, web design, copywriting, design of exhibition stands, corporate stuff, booklets, design of corporate cars and airplanes. Designed by Firma.

Booklets - Statistical data21
Booklets - Statistical data22
Booklets - Statistical data23

Avant Garde Gothic Typeface Booklet24 Link

Features 27 pages containing information on Herbert Lubalin, the establishment of the ITC, type-classification, font-weights, ligatures and much more. Designed by Bora Acemi.

Booklets - Statistical data25
Booklets - Statistical data26

Jeannette Weber27 Link

Die anderen – Leben in Marxloh. Minimalism, beautiful information design.

Booklets - Statistical data28
Booklets - Statistical data29
Booklets - Statistical data30

ERF Link

Designed by BaseDesign agency.

Booklets - Statistical data
Booklets - Statistical data

Usinesonore31 Link

Designed by

Booklets - Statistical data32
Booklets - Statistical data33

Kiosk 3734 Link

Designed by Luke Lisi, Ben Suh, Laura Rottinghaus, Tristan Telander and Chi Hiu Yim from the University of Kansas Design Program (thanks, dls).

Booklets - Statistical data35
Booklets - Statistical data36

Restaurants Identity book37 Link

No, it doesn’t really matter what is inside the brochure. The cover is striking and appealing and hence manages to attract readers’ attention. Unfortunately, we do not know how the brochure look like from inside out.

Booklets - Statistical data38
Booklets - Statistical data39

Helvetica 50 project workbook Link

Blank workbook designed for Graphic Communication 3rd year Digital Media brief – exhibition design for the 50th birthday of Helvetica. Designed by Breakmould design agency.

Booklets - Statistical data
Booklets - Statistical data
Booklets - Statistical data

Silkroad40 Link

This is a brochure/poster for The Silkroad Project. The musical ensemble focuses on creating a flow of connectivity amongst different cultures across the world. This brochure has lines running and connecting through each fold and then folds out into a poster that acts as a calendar. Simple yet beautiful. Designed by Megan Brock.

Booklets - Statistical data41
Booklets - Statistical data42

Car Color Timeline Link

The objective behind this piece was to come up with a method to organize information as simple as the color of cars in the most effective and interesting way. Using a timeline system, the structure of Art Center’s Hillside parking lot was organized in step-by-step panels.

The timeline starts with raw data taken from photos and information gathered from each individual car. The data is then broken down into abstract shapes and optical mixing, giving the viewer various choices depending on their personal visual preference. At the end the data is compiled in a fairly generic information graphic. Winner of Adobe Education 2007 Award. Designed by Aaron Kapor.

Booklets - Statistical data
Booklets - Statistical data

BibliotequeDesign43 Link

Original brochure design by a London-based design agency BibliothequeDesign. Take a look at the examples below: the agency combines strong typography with geometric forms and catching colors. And the result is pretty catching as well.

Booklets - Statistical data44
Booklets - Statistical data45
Booklets - Statistical data46
Booklets - Statistical data47
Booklets - Statistical data48
Booklets - Statistical data49
Booklets - Statistical data50

Rizo + Gobart Link

Art Direction for this flyer/poster for the promotion of “Les hyperréalistes en France” exhibition at the Catherine et André Hug Art gallery. Designed by Xavier Encinas.

Booklets - Statistical data
Booklets - Statistical data
Booklets - Statistical data
Booklets - Statistical data

Sheridan & Co Brochure51 Link

Minimalism meets catchy colors. This is a booklet one would like to take with himself / herself. Designed by Un.titled.

Booklets - Statistical data52
Booklets - Statistical data53
Booklets - Statistical data54
Booklets - Statistical data55

Virtual Water56 Link

Based on the data gathered by Hoeckstra et al. in their study »Water Footprint of Nations« German designer Timm Kekeritz created this double-sided poster and an accompanying brochure. One side is visualizing the water footprint of selected nations, emphasizing the im- and export of virtual water. The other side shows the virtual water content of selected foods and commodities.

Booklets - Statistical data57
Booklets - Statistical data58
Booklets - Statistical data59
Booklets - Statistical data60

Alba Product Folder61 Link

This booklet is definitely hard to overlook. Designed by A-Side Studio.

Booklets - Statistical data62
Booklets - Statistical data63

Altus64 Link

The concept focuses on putting the viewer in the position to imagine their perfect home with no images to cloud the potential buyers mind. Instead this brochure features pop-ups to enforce that living at Altus puts you above everything. The combination of textured paper, pop-ups and horizontal lists of various building and neighbourhood amenities lead to a brochure that genuinely display the uniqueness of the product. Designed by Andrew MacPhee.

Booklets - Statistical data65
Booklets - Statistical data66
Booklets - Statistical data67
Booklets - Statistical data68

Alphabet City 2007 Link

A promotional booklet.

Booklets - Statistical data
Booklets - Statistical data
Booklets - Statistical data
Booklets - Statistical data

Cornwall Film Link

Scott Parker Design Limited.

Booklets - Statistical data
Booklets - Statistical data
Booklets - Statistical data

Annual report for Bank of Moscow69 Link

Designed by Danil Kryvoruchko.

Booklets - Statistical data70
Booklets - Statistical data71
Booklets - Statistical data72

Four IV Link

Brochures can not only look good: you can use fabric to make the reader feel the high quality of the brochure as well. Example: the AlphabetCity brochure displayed below.

Booklets - Statistical data
Booklets - Statistical data
Booklets - Statistical data
Booklets - Statistical data

BB/Saunders Link

BB/Saunders agency combines a very modern look with creative design solutions. Apparently, the agency loves circles, dots and strange geometrics shapes.

Booklets - Statistical data73
Booklets - Statistical data74
Booklets - Statistical data75
Booklets - Statistical data76

Neuelaboratories77 Link

We have no idea what this image stands for. But maybe it was the designer’s decision to make us feel like this in this brochure?

Booklets - Statistical data78

Peter&Wendy Link

Peter&Wendy studio has its own unusual style when it comes to brochure design. The grid in the background and strong, bold typography make the brochure stand out; consequence: the booklet is distinctive and hard to overlook.

Booklets - Statistical data
Booklets - Statistical data
Booklets - Statistical data

Benance Network Promo79 Link

Booklet containing information and research found during experimentation of Visualising Networks. The aim of the booklet is to promote the benefits of networking in this day and age, from students through to career professionals. The booklet is displayed with the instalation piece and is intended to be taken away with the viewer to keep.

Booklets - Statistical data80
Booklets - Statistical data81
Booklets - Statistical data82
Booklets - Statistical data83

Rizzo + Gobart Link

Art Direction for this flyer/poster for the promotion of “Les hyperréalistes en France” exhibition at the Catherine et André Hug Art gallery. Designed by Xavier Encinas.

Booklets - Statistical data

HelloLiz Link

What difference does it make who’s speaking? This brochure is a compendium of research on four different, but inter-related topics. Notes and essays concerning the ‘designer as author’ debate as well as the current state of art education are intermingled with personal investigation of self and the surrounding student community at MCAD. Unusual treatment of type, unusual booklet.

Booklets - Statistical data
Booklets - Statistical data
Booklets - Statistical data

Verto Booklet84 Link

Classic and traditional brochure design which is often used for interior design promotions. Simple yet beautiful, this bookmarklet perfectly manages to communicate with its target group. Designed by Dmitry Galsan.

Booklets - Statistical data85
Booklets - Statistical data86
Booklets - Statistical data87

BabeRF Link

In April of 2007, 50 artist bookmakers from Bristol and around the world came together at the Arnolfini art gallery to show and sell their work. Ginger Monkey was asked to create an identity for this event that focused on the artistry and hand crafted techniques used to create the books. He came up with a grungy and dirty result which lets the brochure stand out.

Booklets - Statistical data
Booklets - Statistical data

Glossyzine88 Link

These excerpts show that an annual report doesn’t have to be boring. However, it doesn’t have to be colorful neither. Used properly, black, white and typography can suffice.

Booklets - Statistical data89
Booklets - Statistical data90

Value and Service91 Link

Brochures can be printed not on simple paper, but on other materials. The booklet below shows how geometric shapes can be used to let the brochure not only look, but feel distinctive.

Booklets - Statistical data92

De Facto93 Link

Designed by De Facto.

Booklets - Statistical data94
Booklets - Statistical data95
Booklets - Statistical data96
Booklets - Statistical data97
Booklets - Statistical data98

September Industry99 Link

Strong grid structure meets strong typography.

Booklets - Statistical data100

Nexus Neuronia101 Link

Brochure design doesn’t have to end with the deign inside out.

Booklets - Statistical data102
Booklets - Statistical data103
Booklets - Statistical data104

Last Click Link

Circle Link

No, this is not a booklet design. But if it was a booklet, it would be a damn sexy one.

Booklets - Statistical data

Siggi Oddsson105 Link

Unfortunately, Siggi Oddsson rarely designs brochures. Maybe he should. We would like to have the one with the image below.

Booklets - Statistical data106

Gemstones Link

The same holds for Sveinn Porri Davíðsson…

Booklets - Statistical data

Terrace Exhibition Proposal107 Link

This is probably the sexiest form you ever saw. It was created by Ewan Robertson of Oscar And Ewan for Terrace Studios, a gallery in Dalston, London. The project includes identity, design and a website.

Booklets - Statistical data108

Rainbow in your hand Link

That’s creative. Flipbook with 36 black pages. When you flip through the book, a 3D rainbow will appear inside your hand.

Booklets - Statistical data

Sources and Resources Link

Footnotes Link

  1. 1 /2008/06/beautiful-and-expressive-packaging-design/
  2. 2 /2008/04/excellent-book-covers-and-paperbacks/
  3. 3 /2008/02/breathtaking-typographic-posters/
  4. 4 /2008/02/award-winning-newspaper-designs/
  5. 5 /2008/01/monday-inspiration-data-visualization-and-infographics/
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SmashingConf Barcelona 2016

Hold on, Tiger! Thank you for reading the article. Did you know that we also publish printed books and run friendly conferences – crafted for pros like you? Like SmashingConf Barcelona, on October 25–26, with smart design patterns and front-end techniques.

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Vitaly Friedman loves beautiful content and doesn’t like to give in easily. Vitaly is writer, speaker, author and editor-in-chief of Smashing Magazine. He runs responsive Web design workshops, online workshops and loves solving complex UX, front-end and performance problems in large companies. Get in touch.

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  2. 2

    wow…. hell, there are a lot of wonderful brochures :)

  3. 3


  4. 4

    wow this is a real extensive list. I wonder how you find all these gems. fyi you’ve written “month” instead of “colour” in the description of Calendar 2008.
    smashing post as always!

  5. 5

    God, you guys rock!

  6. 6

    great, as usual!

  7. 7

    They are all beautiful but somehow looks as if they could be designed by the same person. Is there just one style now…? Big clean type and clean colors sort of. With some variation.

  8. 8

    Carlton Dickson

    June 16, 2008 2:59 am

    Excellent designs!

  9. 9

    Great post! Don’t know if you seen but take a look at Pobravka annual report by Bruketa & Žinić

  10. 10

    Nice print inspiration as usual..

  11. 11

    leszek pietrzak

    June 16, 2008 3:03 am

    Stunning design :-o

  12. 12

    Nice stuff…But I do see a bit too much of Helvetica based postmodernised Swiss style brochures. Though I do like the look of it this style has definately been done to dead right now… Time for something new!?

  13. 13

    Gilberto Saraiva

    June 16, 2008 3:27 am

    very inspirative!!

  14. 14


    June 16, 2008 3:28 am

    WOW , excellent designs!

  15. 15

    Great one! Thanks.

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  17. 17

    Greg Ponchak

    June 16, 2008 3:49 am

    I honestly think that was my favorite post. Ever.
    Great work!

  18. 18

    Oh shit, some very nice designs here. Good inspiration, Thanks guys!

  19. 19

    excellent listing

  20. 20

    really beautiful


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