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25+ Magento Templates For Your E-Commerce Business

Magento1 is a popular open source e-commerce software platform that has a modular architecture and is extremely flexible. It comes with a number of online shop maintenance capabilities. It is also simple to configure and easy to customize. And despite the fact that it was launched just last year, it has been gaining more and more popularity among Web designers and e-business owners.


Magento has a ton of credentials in its pocket from some very big e-solution players. Magento Enterprise Edition, a commercial version aimed at larger companies, was launched just a month ago. The CMS includes such advanced features as marketing, promotional and SEO tools; analytics and reporting; mobile commerce; catalog-management tools. And Magento users have the freedom to customize their store with new themes, templates and plug-ins.

You may also want to check out the following Smashing Magazine articles:

Below you’ll find a showcase of excellent Magento templates for your e-commerce business. Hopefully, these templates and resources will serve you either as an inspiration for your themes, or as the foundation for your customized themes.

Free Magento Templates Link

Modern Theme | Live Demo
This is an alternative to the default theme created by the Magento core team. It brings a more corporate look and feel, with a clean and simple design.

Magento Classic Theme6
Templates-Master’s first free professional Magento theme, the Classic Theme is available in 10 colors, all available for free download. This is CSS3-powered theme, easy to customize and coming with free updates.


Telescope Theme | Download
Created by MagThemes, this theme is very popular in the Magento community. It is freely available for download and has already been downloaded over 6,000 times.

Pet Store Theme | Full Preview
This is the first free Magento theme from Template Monster. Very simple and light design, and easy to customize according to your needs.

Computer Store Theme8 | Live Demo9 | Download10
When you download this ready-made Web page design, you can practice editing it to gain experience working with this type of theme.


Blue Skin | Live Demo12
Another alternative to the Magento default interface, this one with a very minimal design that focuses on the shopping cart.

Electronics Store Theme13 | Full Preview14 | Download15
This theme has a rugged, mechanical appearance. The strong color and font would show off electronic devices well. To download this theme, just go to the store checkout and pay nothing; you’ll receive the theme by email within 24 hours.


Linen Theme | Download
Another free theme from MagThemes. Linen Theme is very flexible. It has a stretch design (can stretch to fit 90% of your browser window) and a clean and simple layout that draws your customer’s attention to the products.

Eco Fashion17 | Download18
The Eco Fashion e-commerce template is very easy to customize. With minor changes to the CSS and images, you can transform this into your own personal theme. It comes loaded with some key SEO tools, such as lightweight CSS menus and main page content that appears before the column, footer and header blocks.


Girly Store Theme
A free pink theme for stores targeted at girls. Includes theme files, the PSD source file for the logo and fonts. It has the same power as the default Magento template; only some minor changes were made to the CSS, images and theme code, but not the core files. So, you can update to new releases of Magento with no problem.

Refresh | [Editor’s note: removed]
Refresh is a free W3C-compliant, CSS-based template based on the original HTML/CSS template by This work is distributed under the Creative Commons Attribution 2.5 License, which means you are free to use and modify it for any purpose.

iPhone Optimized Theme | Full Preview
One more alternative skin to the default Magento interface. The very clean layout was created mainly with the iPhone in mind. It includes automatic detection and delivery of packages and themes (templates, skins, CSS, layout) based on the user-agent (client) that can be configured to global, website and store views. This video20 shows a preview of how Magento looks on the iPhone.

Commercial Magento Templates Link

HelloPerfect | [Editor’s note: removed]
A professional Magento template with a rocking background style. It has a clean and easy-to-navigate Web 2.0-style interface, made with a variety of different types of stores in mind.

JM Purity21 | Live Demo | Membership starts at $59.00
This template is simple but very clean and professional; users can customize the color a lot in just a few simple steps. JoomlArt has integrated its standard user tool into JM Purity, which enables buyers to control font size and color (default, red and blue) for optimal viewing.


Women’s Store | Live Demo23 | $185.00
This theme is intended mainly for a women’s accessories store. It’s a Template Monster template, so it obviously comes in multiple sources like PSD, XML, CSS and PHTML. Anyone who appreciates elegant, modern and unusual e-commerce websites will understand that this is more than just another HTML-based template.

HelloUniversal | Live Demo | $99.00
This template is perfect for any type of business and is available in your choice of three fabulous eye-catching colors (red, green, blue). A great start for your new online shop! Comes with the source PSD file.

Lingerie Store | Live Demo24 | $195.00
Another Template Monster template, this one targeted at female customers. The front page includes a big Flash slideshow gallery to introduce the store and products.

HelloPod | Live Demo | $99.00
This wonderful new theme comes in three colors (orange, blue and green), suitable for any type of online store. With a wonderfully sophisticated design, the theme looks stunning, and the exclusive widget helps it stand out too! It can be edited easily using the PSD files included in the package, and it is very SEO-friendly. Compatible with all major browsers.

Fitness Store | Live Demo25 | $180.00
This theme is a fantastic addition to the Template Monster Club. It is another very neat and clean old-school design with some compelling features. It has the same flexibility and powerful features that other Template Monster templates are known for, including an adaptable design and layout, a black-and-white color scheme and SEO optimization.

HelloTimes | Live Demo | $99.00
This classy theme from HelloTheme comes in two color schemes (blue and orange or blue and green). It is CSS3-powered and suitable for any type of store. The front page design is very clean and simple and includes a JavaScript content/image slider widget.


JM Mesolite | Live Demo | Membership starts at $59.00
This theme is an exact port of JoomlArt’s famous Joomla-based “Mesolite” template, with the same great features. But you’ll see in this new theme JoomlArt’s first extensions for Magento, namely a category list, product list, product slider and slideshow, all of which optimize the presentation of products to potential customers. The product slider and product list allow you to localize your store by displaying a specific groupings of products (such as ones based on best buys, top-rated, most reviewed, etc.).

Flower Store26 | Live Demo27 | $188.00
This incredible Magento template features a clean and beautiful new look and feel, designed to allow for quick and easy customization. Suitable for any kind of store, and comes with a dark background and eye-catching header design.


HelloModern | Live Demo | $99.00
This professional template has a clean and easy-to-navigate interface and is made with a variety of different types of stores in mind. It includes a clean and professional Web 2.0-style design, with very fast-loading HTML code. Compatible with all major browsers, and comes with fonts, PSD files and instructions.

Art & Photo Store | Live Demo29 | $195.00
This template features a clean and simple design and plenty of Template Monster’s horsepower under the hood, with a front-page Flash gallery, perfect for displaying products. It’s optimized with the latest Web technologies to increase your website’s efficiency.

Megastore | [Editor’s note: removed]
A very professional-looking Magento theme for all kinds of stores, but mainly larger stores with many categories and products. Many optional widgets and product-image magnifiers are available. Supports four-column category pages.

Grunge Theme
Grunge Theme is perfect for skateboarding, BMX biking, snowboarding and other extreme sports stores. It comes with a new “high-slide” gallery for product images, transparent pages, cross-browser compatibility and a new color scheme.

HelloMinty | Live Demo30 | $79.00
Another HelloThemes template, featuring a clean and lightweight design based on modern standards and using the full power of Magento, including a JavaScript content/image slider widget, which is simply great for displaying featured products. This theme comes in three colors (pink, blue and green). Suitable for any type of store.

Times Universal Theme31 | $154.00
The home page layout of the Times Universal Theme has three columns and JavaScript product and image sliders that are easy to use and SEO-friendly. It can be used for any kind of store that needs a classic look. Product tabs and a lightbox image module come already installed.


Further Resources Link

Check these out for more templates and Magento-related content:


Footnotes Link

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DKumar M. is a freelance Web and graphic designer and blogger. He is the author and owner of, a daily resource for Web designers and developers, where he frequently publishes articles about design, collections of resources, inspiration, tutorials and more. You can also follow him on Twitter @instantshift.

  1. 1

    Daniel Kerr

    May 5, 2009 2:32 pm

    Magento is probably the worst coded shopping cart system out there.

    Each template takes around 100 hours of work because you have to mess around with with xml files and loads of other stuff.

    It was also coded by some Russian coders and not an US company. The US company is just a media company using the system as a marketing tool.

    Its also buggy as hell!

    Well done smashing magazine for promoting lipstick on a pig.

  2. 2

    Prepare a high performance hosting if you plan to use Magento… To be honest, I am really tired of the installation of magento, its error rate is too high.

    I know that it is highly recommended by some people from its good architecture, but it is really not easy to approach, at least for this moment!

  3. 3

    I’ve only been reading SM for a few months, but judging from (too) many of the comments posted, readers here are no better than teens throwing obscenities around in a music forum. How on earth can you call yourself professionals acting the way you do, posting the comments that you do. I for one would never hire a designer/developer/etc that acts in that fashion. I sincerely hope you treat your customers differently to how you appear online.

  4. 4

    Hi Daniel,

    What would you recommend? OsCommerce is getting pretty old although it does do a propper job. Any others?

  5. 5

    Um, I don’t agree with Daniel’s assessment. I don’t know who codes it, but I do know that Magento is probably the best open-source cart. It’s really simple to integrate once you get the hang of it.

    It’s an easy install as well with SimpleScripts, so don’t listen to either of us. Go take a look!

  6. 6

    @Daniel Kerr

    Well, you obviously don’t know much about coding. Magento is the first example of what an open source PHP web application should be. Coding for magento is simply brilliant experience.

  7. 7

    nice one .. thank you :)
    it is pretty hard to get meganto templates on the internet

  8. 8


    Yes, I agree with you here.

    I see Magento more as a starting point or a framework for a company that does e-commerce and has professional developers.

    It is hard to compare it with something like Joomla or osCommerce. It’s just not click and you’re ready on a $5 dollar hosting. But if you have a group of developers to make a web shop for a big and important customer, Magento is just ideal choice.

  9. 9

    Omg this must be the worst post at SM ever. Most of these designs isnt even worth to be mentioned in the cemetery. The only one that looked ok was the megastore-theme from the and the free ones from the magento-team.

    Please make the rules more stringent next time SM or else i need to abandon you! :-(

  10. 10

    Save yourselves the trouble. Find something else. Magento is promising, but lacks in some very basic features — features you’d expect. Sales reports by products, for example. Would you believe you can’t generate a report of how many sales you’ve had for Product X? Believe it. It’s true.

  11. 11

    Other recent OS options for ecommerce are prestashop, shopify and silverstripe w/ ecommerce module. SM – Would be great to have a shootout between them

  12. 12

    @Mark – prestashop looks interesting, have you used it?

  13. 13

    Yea, the dedicated server ‘requirement’ to run magento properly keeps me using oscommerce, zencart, foxycart for small-scale e-commerce projects.

    Would love to hear from more people who have successfully upgraded to magento from another solution.

    Also, my brain is still calling it magneto for now because of the x-men comics lol.

    One last thing. Abandoning SM because of a few posts you don’t like is just silly. That’s like dropping out of high school because you had one bad gym teacher junior year.

  14. 14

    @Natzca – Haven;t used prestashop but agree that it looks pretty nice and a lot more straight forward than Magento

  15. 15

    Kevin Miller

    May 5, 2009 7:55 pm

    I think you should take this post down. What kind of post is that? It’s an ad right. Otherwise you’ve got to be kidding because most of the “templates” you posted here were not even worth spending even a minute.

    Speaking of Magento, tried it. And whenever I here its name it smells like revolting stench.

    If you want to waste your time with something, go watch porn. don’t try Magento.

  16. 16

    Excellent platform and highly recomended. It’s clear most of the people commenting here are completely out of their league and quite clueless.

    One of the best eCommerce platforms on the market and best of all its open source and free.

    Good post SM (althogh the templates are not that great and not many available for free).


  17. 17

    @John R.

    True. People who lack skill will find this a hard software package to use, and will most likely come and post comments like ‘I DO THIS FOR A LIVING’.

  18. 18

    I have been following Magento for quite a time now and saw the evolution of this product …. It is by far the most professional, cutting edge e-commerce platform available in the market and carries with it without a doubt amazing prospects

  19. 19

    I hope someone here can find some good Prestashop themes! Prestashop is great (but being beta, has a few glitches, but still stable enough for a live site if you spend some time on it) but all the themes I have come across are all basically CSS tweaks on the original default theme.

  20. 20

    Prestashop is also a good solution, but it’s difficult to find free and good template for that system… maybe here at SmashingMagazine you can do something ??

  21. 21

    I’ve recently launched a Magento powered store at

    I’m currently going through the process of doing a complete design overhaul as I just launched my new design on the main blog site. Regardless, I’ve been able to use Magento now for about a month or so, and I’m thoroughly impressed with its features. No shopping cart is perfect, as I’ve found…none of them do EXACTLY what I wanted, but this came the closest, and it was free. I wasn’t about to pay Shopify $24-$299/month PLUS transaction fees. The transaction fee is what really kills it for me. Aside from credit cards, you can sure as hell bet I don’t want to even give .5% of all of my gross sales (including shipping) just to have a hosted eCommerce system.

    While the learning curve with Magento was STEEP, once I figured the majority of things out, it’s fairly intuitive…and there’s reasons for setting up the templating/architecture the way they do. There have been a few gripes I’ve had, but mostly I’ve had a good experience. The gripes I’ve had I’m able to overcome for now, and I hope that they fix in upcoming releases. For software that is free, it’s awesome. I use osCommerce on an old eCommerce site I’ve had for a while, and Magento hands down puts it to shame.

    Also – as other people mentioned, it’s fairly server intensive, but the latest versions seems to be 10 fold better than before. It looks like they’re working on improving performance. I had been following development since the way beginning (before it was released), and there were many times where I had played around with it, and decided against it for mainly performance reasons. Now that I’m live with the latest version, it’s not bad at all. Also, installation can come with its issues, it’s very picky about what it requires to work…so that is definitely another pain to overcome (for example it took me forever when testing locally to realize you can’t use http://localhost, you must use or else you’ll never get in the admin.

    Documentation on their side is starting to get somewhat outdated, and I’m looking forward to them updating what they can. Hope this is all useful to anybody considering it, or that has used it in the past but hasn’t given it another try.

    Aside from that, some of the templates in the article were good, but most of them were not. I know that there aren’t a lot of templates out there, which is part of the problem…but hopefully more awareness on the product like this, will also help drive it to be a better and better product over time.

  22. 22

    Ejaz Siddiqui

    May 5, 2009 10:43 pm

    Either you agree or not, one thing is clear magento has the most visually appealing designs any ecommerce store may have.
    But you must have professional and dedicated developer to do it.

    Also it is not for people with very low budget as it requires considerable expense on setup, customization and maintenance.

    Nevertheless, a very good post.

  23. 23

    boring ugly templates…

  24. 24

    I have been evaluating quite a few e-commerce solutions these past months and I can only say that Magento outperforms all other I have tested so far.

    Those saying it is hard to install… huh? It’s not different from all the others, click, click and you are ready to go. Buggy? Not what I have experienced yet and it runs well on a “standard” hosting solution.

    No, I think it is a really good platform. The next platform I’m about to test is Prestashop so we’ll see how those two compares.

    /My 2

  25. 25

    What about stop complaining and designing your own template ?

  26. 26

    Sean Ravenwood

    May 5, 2009 11:20 pm

    Having just setup Magento in a breeze and almost finished reading all the doco to get a grip on it so i am confident to tackle making my own themes. I would say its a pretty reasonable system and quite a useful article to see examples of what can be done with it.

  27. 27

    Eeesh. I found Magento to be an absolute nightmare. I had a horrendous time with it. It often seemed that the developers had purposefully obfuscated the code as much as possible to encourage customers to pay for integration and customisation instead of doing it themselves. Working with it was an incredibly unpleasant experience. Another thing I found with it was that it was as slow as a dog on my development box – I’m no server admin, and I never did find a way to speed it up, even after doing all the tweaks I could find in their support forums short of “buy a Mac”. It’s the only application I’ve ever had response time issues with running on localhost.

    Prestashop, on the other hand, I adore. It’s MVC structure is a lot more Rails-like, so it’s quite a bit more intuitive, and it doesn’t rely on rakes of XML for changes. To those of you posting who have had success with Magento, I’m impressed by your dedication and your resistance to pain ( :p ), but it’s not for me.

  28. 28

    I have to agree with the negative comments about Magento (the name still makes me shudder). On the surface, it looks efficient and snazzy, but wading through through the hundreds of files, deep and confusing directory structure and absolutely terrible, terrible documentation for a month, I ended up developing my own system. I was very close to finishing the project, but the final deal breaker was the way the products were handled. To upload a product with 10 different sizes (like shoes for example), you would have to upoad 10 different “simple” products, and then create a “compound” product that englobed them all. If my client wanted to upolad 100 different shoes, he would have to create 1100 products!

    It may be “free” and “open source”, but that’s just to sucker you in, so that when you get stuck (and you will) you will need to pay them for help.

  29. 29

    It takes me 20-30 minutes to make a WP/Joomla template from a photoshop file. In magento that would take days. Its template system is simply disgusting.

    I would recommend you to try PrestaShop if you can test things around with your shop :)

  30. 30

    @Stephan – i fully agree! Worst post ever. This designs are… !@$!@#^

  31. 31

    Magento is awesome – but most of these templates are unusable – if you’re serious about your online business do yourself a favour and don’t even consider any of those. Every amateur out there got them by now, get yours professionally done.

    I’ve been working with Magento since it was beta and it’s a powerful solution. It has a very steep learning curve but once you get it, it’s a piece of cake.

    Shame on Smashing Magazine for promoting those template stores – we don’t want those type of sites here.

  32. 32

    and now magento is not free… why?

  33. 33

    I disagree with what people wrote; installing Magento is a fairly easy process and pays off quickly. Right now Magento stands out as one of the most professional products in the market and keeps improving.

  34. 34

    the themes are really ugly, for sure…and that just don’t make me wanna try this…
    but what for e-commerce ? joomla, presta, os(out dated no ?)
    joomla has a quite good reputation on a side, but, we never know, talking about : seo, speed, themes, free or not…
    quite complicate for a young one like me…
    SM, write a tutorial to help finding the good path !!!

  35. 35

    dkumar!!!! this is the worst SM post……….

    SM through out useless authors like this kumar fool!
    indian crap!

  36. 36

    Magento is a slick E-commerce platform for home businesses etc. However, I would not use it for large businesses that rely on online sales, but then again I’m a biased .NET Developer.

  37. 37

    Jash Sayani

    May 6, 2009 5:44 am

    Does anyone know about setting up a marketplace with Magento where people can buy and sell items ?


  38. 38

    Stay away from Magento, is the worst piece of software ever.

  39. 39

    Jash: You’ve got MagentoConnect from Magento itself, but its really not optimal.

    We’re working on building up a really great Magento Journal-site at with tips and tricks from developers and designers – to developers and designers. This is mainly because we think the blog and “tips” from the Magento isnt that good and also the site is soooo slow.

    If someone of you’re interested in contributing let us know!

  40. 40

    Leandro Corrêa

    May 6, 2009 6:33 am

    Magento Pros:
    – It’s free
    – Opensource

    Magento Cons:
    – Server intensive
    – Template system too confusing

  41. 41

    I use ubercart for drupal. It is not “finished” but when is open-source really finished anyway..Anyway I’m happy with has a big community for support and questions, and the drupal cms is also great to work with.

  42. 42

    Unless you want multilanguage support for ubercart…

  43. 43

    Wow, why all the hate? Magento looks pretty cool. Stop with the stupid “this is appalling!” bullcrap. If you don’t like the thread topic, DON’T POST.

    Heck, you call yourselves professionals. At least ACT professional.

    I’d like to see more stuff about Magento.

  44. 44

    WORST SHOPPING CART EVER… It’s a web designer’s nightmare. This cart DOES NOT WORK OUT OF THE BOX. You need to code the content right into the php files too, so your clients can’t manage their website from the backend. AWEFUL. And takes 10 years to design the frontend, which ends up being extremely buggy. I lost money on a project using Magento and had to go purchase X-cart (which I highly recommend if you want to get your project done in a timely manner and without bugs). DON’T USE MAGENTO. You’ll regret it…

    Shame on SM for posting such a useless article, and promoting such a crappy solution…

    circus: this is a “comment” and we are here to share our thoughts on the article above.

  45. 45


    May 6, 2009 8:20 am

    These designs are definitely sub par compared to the usual high standard of design I like to see on SM.

    — Lee

  46. 46

    Anyone else sense there’s a bit of trolling going on here? Magento may not satisfy everyone’s needs, but it can’t reasonably be called the worst shopping cart ever. I don’t understand why some posters here feel the need to be so agressively against it.

  47. 47

    @PG: “Magento may not satisfy everyone’s needs, but it can’t reasonably be called the worst shopping cart ever. I don’t understand why some posters here feel the need to be so agressively against it.”

    I honestly don’t think anybody is trolling, lol. It really is a difficult system to work with. I’m not hysterically anti-Magento, but I can fully appreciate how the people who are feel. I don’t rely on other people’s templates to do my work, I’ve got to build them from scratch, so the polarity of people saying “it’s easy!” to people saying “wtf? it’s impossible!” is likely in no small part due to how much customisation people have had to try and work with on it.

    Obviously you get the odd genius who’s climbed the mountainous learning curve and has entered a Zen-like relationship with the software, but for the rest of us, we’re never going to get all those hours, days, or weeks of our lives back. Some of us have been reduced to 3am tears trying to get Magento to do unreasonably simple things like a single column layout. I can look back on it and laugh now, but I’ll damned if anybody’s gonna get me to work on it again :D

  48. 48

    @PG & circus: I lost around a month’s work trying to set up a shop, and in the end I had to cut my losses and program one myself. If I had known before how awful Magento is, I would have my month back. The fact that Magento is free doesn’t make me any less resentful.

    @Ryan: Your comment was trolling at best, and downright racist at worst. I’m suprised no one has called you out on it yet. Please try to be a bit more constructive in the future. And learn some spelling.

  49. 49

    Vin Carrillo

    May 6, 2009 8:41 am

    Not sure how qualified in Web development any of the folks promoting Magento are, or how profitable your company is at selling white labeled versions of this platform to clients. We generate several thousand dollars monthly using CS-Cart, and with its simple PHP/Smarty framework it is a breeze to install, template and configure. Additionally and most importantly we have never had a client complain about back-end (admin) navigation or category and product population. In fact we generally spend less than an hour on the phone, and the client just gets it.

    On the other hand, we as a team effort, tried to manipulate Magento just two weeks ago and what a mess. The install size is at least three times larger than CS-Cart, we had to make some pretty exotic changes to our server environment, it took the three of us almost an hour to properly generate a CMS page, and another hour to create a product page. Excuse me, but WTF over? Why does a company charge almost 2 bills for a template – I would too if it took me days to create it!

    As noted within several comments, although Magento is an ‘open-source’ framework, it is absolutely the worst implementation of an ecommerce platform for anyone needing to generate revenue by selling it for client use. If your company has a dedicated IT staff willing to spend hours on the phone or on-site to tutor every aspect of implementing Magento, great! In fact this would be a really nice way to force your clients to pay some form of maintenance fee – they will need to call each time changes need to be made to their Web site. However if you want your clients to recommend you/your company to friends (aka word of mouth), switch to any of the other lighter platforms. May cost a couple hundred up-front but at least with CS-Cart, it rewards handsomely with free upgrades and some nice support if ever needed. Hell, I would even use Interspire’s shopping cart product, although costly, much easier to implement and configure than Magento.

    Don’t want to believe any of the negative post here? Just check the Magento forums and read all the disparaging and discouraging topics by individuals desperately trying to get this crap to work on their server. Why would anyone create such a difficult product is beyond comprehension unless they had an ulterior motive. Hey, maybe we can sell a Super Enterprise version with support included for say about $9000!

  50. 50

    Phew, this conversation is hard to watch! Looks like some so-called developer(s) feels threattened by Magento. It’s just a bit of software, dude. You’ll be okay!

  51. 51

    The designs are just templats and may be modified, what Magento is really concered with are the e-commerce aspects and in this sense, Magento is a real success!

  52. 52

    Daniel Kerr

    May 6, 2009 10:19 am

    I don’t mind saying something is good if its good. Magento is not good.

    osCommerce: It was Good, but now despertly needs updating with a better engine.
    Wordpress: Good
    Joomla: Good
    OpenCart: Good
    Pestashop: Good
    Magneto: Terrible to code with. Buggy as hell. It Actually has so much bloat it takes a few seconds on each request. The coding is all over the place it may never be bug free. etc..

  53. 53

    You know something is wrong when you unzip it and it’s 60 megs for the app. Great concept, best out there feature wise. If it was faster and lighter it would be great. I think they need to go back and refactor a lot of the code

  54. 54

    Jason Barone

    May 6, 2009 10:53 am

    I’ve played with Zen, os, Uber and Magento. Magento had the slickest interface of them all, however I found it very difficult to do everything. The template system was such a pain, most people won’t even figure out how to swap out a logo easily. The documentation was extremely bad and it’s difficult to find information. And It seemed rather bloated to me. I ended up deleting it after 3 days of playing with it.

    I haven’t tried Ubercart of eCommerce for Drupal on Drupal 6 yet, I’ll have to give that a shot.

  55. 55

    Most of those themes have absolutely terrible code. A lot of them are from companies that outsource to some pretty flaky coders, foreigners. But then again, they all tend to build off the existing poorly built default themes.

    Magento is buggy and uses many poor coding practices, but heck.. few systems I’ve used are any better. Prestashop is crummy. Volution is horrible. Shopify has outrageous fees and a non-customizable checkout design. Xcart and Litecommerce are Russian and they have backdoor access to any account, and LC isn’t 100% open source. I wouldn’t be able to do a justice on how terrible OSCommerce and its offshoots are. Then there are some really complex, really expensive systems that probably aren’t much better. Intershop is supposed to be decent, but I haven’t forked out the dough for a license yet. Cubecart and CS cart are making progress, but design is still a bit too much work (kinda like Magento). Haven’t used Joomla, or a WP implementation, but from what I’ve seen they can be a bit of work to customize with new core enhancements and alternate functionality (something that is fairly decent to do with Magento, after you get past the bottlenecks and limitations it does put forth), so not sure how those CMS based implementations do on larger scale sites (but then M is bloated and has performance issues, and it’s its own system). Magento is slick looking, but beauty is only skin-deep. If you know any decent standards, you’ll see the default themes fall apart in the lack of quality frontend code (Come on, inline javascript? Where did Minu learn to code?), let alone the core, which has too much HTML locked into it. Did I mention it’s too heavily reliant on JavaScript? And no, I’m not talking AJAX… There’s what… three areas of Magento that take advantage of that functionality, yet they laughably claim Magento is the Web 2.0 cart. What a way to run a Fortune 500 website or three!! Weee!

    Support for Magento is few and far between, and documentation is the worst. Plus, Roy Rubin has an ego the size of the Hindenburg. He’s definitely got some ecommerce blinders on. Trust me, I met him in person a year ago… he wasn’t any different than he is now. He’s just busier (busy looking for more Fortune 500 companies, not planning improvements that matter most to its user base, of course).

    But heck, I’ve been using Magento since day one and was a partner for the past year, while I watched expectations of improvement in support and quality fail to come to fruition (I knew that was going to happen though). It’s interesting to watch it all go down… kinda like the Hindenburg did (a forshadowing of things to come?).

    Ah, but I’ve stuck with M because it brings in some high-paying clients… plus I continue to find new flaws and usability issues all the time, and there’s nothing better to aid in the planning and development of a new ecommerce system that whomps them all. Just you wait and see. ;)

    Oh, and don’t try to fork Magento. All you’ll end up doing is moving stuff around, like putting the M after the o… stuff that I don’t think Agent K would approve of, though you might be able to trick Agent J into thinking it’s the new hotness. But alas, it’s still old and busted on the inside. Admit it Agent Om… you can’t handle the truth! It’s hopeless… for now. {grin}

    FYI, I’ve worked on approximately 18 Magento projects since its release last spring. If that helps you see the bugger… I mean bigger picture. ;)

  56. 56

    Scott, Amen brotha!

  57. 57

    I installed magento on a shared host no problem.

    I have played with it a bit and all seems ok thus far…..(famous last words) I do like the interface of the admin which is appealing to my clients.

    Iam not sure what all the fuss is about sounds like designers are pissed cause it isn’t easy and programmers are pissed cause it’s not the way they would have done it…

    Other just hate the designs post here (me being one of them …although hellothemes does a decent job…no affiliation)

    Please provide a link to your open source feature rich shopping cart…..ahh wait you can’t…”computer says no”

    I am by no means a magento fan I have used plenty of carts and few have the features. I will take the difficulty of installation and design if I can offer my clients all of these features newsletters, cms,,,and much much more….

    Come on people we hate haters..give constructive feed back so smashing can learn about posting what we want and magento can address their issues…”open source matters”

  58. 58

    We’ve been designing Magento themes, developing Magento extensions (payment-gateways, freight-modules, affiliate-system, etc) for almost two years now and I can for sure understand all the “anger” many of you have who’we had a bad experience with working on these topics in Magento, as its indeed very hard to get started.

    However, I can tell from our experience that if you really but your effords into getting to know Magento’s concept you’ll manage to handle these topics quite easily, and by the time even much better than most other ecommerce platforms out there. Trust me.

    Just my five cents to all of you.

  59. 59

    Brian Temecula

    May 6, 2009 2:40 pm

    Wow, SM is really stepping outside the box doing something other than WordPress templates. Thank you!

  60. 60

    Mangento is very slow shopping cart system. I will never want to use it again! then I change to use opencart which is a lot better than Mangento!! at least I can do anything I want in my shop!

  61. 61

    Timothy Harden

    May 6, 2009 9:53 pm

    Magento templates really are a nightmare. We use Interspire’s shopping cart and it takes about 2 hours to integrate a template, so a lot quicker. We’ve worked with Magento, X-Cart, OsCommerce, but Interspire is the winner for us. What prompted this write up of Magento anyway? Seems like a marketing ploy disguised as a blog about free templates. FYI Interspire ship with over 50 free (and much better quality) templates out of the box.

  62. 62

    This is a post with worthy comments on a strong debate.
    We are also developing a small webshop with Magento and I can tell that this is a pretty slick but complex system with it’s strange/new templating system. Takes a LOT of time to learn, although best interface all around.
    Thanks for all the real-life experiences from readers! (The comment about Russian coders tickles my mind anyway…)

  63. 63

    Magento is slow, buggy, template hell and has the worst updgrade system ever.

    It is clear build in this way to force users to buy support from the company.

    There´s no other logical reason as why a team that has the capacity to come up and to build a system with such good ideas like one page checkout, an great admin section, etc, manages to mess up the code so bad.

    Unless of course they intended to do it.

  64. 64

    @Fabio – Magento is slow, buggy, template hell and has the worst updgrade system ever.

    We already know that, but one million question is, what is the best alternative?
    Show me some decent payable e-commerce software? Show me…

  65. 65


    Just because your question is unanswered , that doens´t mean you should use Magento.

    There are other carts out there, they all have problems as well, but I´m sure you will loose less sleep over them than with Magento ;P

  66. 66


    yes I know that, now I’am looking a decent e-commerce and I can’t find it, so I need some help here.
    Maybe the best alternative is Interspire.

    I think Magento will soon fall down, it just a matter of time. They have great marketing, but even a great promotion can’t save a poor coding ;)

  67. 67

    This is a really bad selection of themes, between 3-4 theme developers. There are much better themes for Magento, I am astonished that some really good themes have been left out. This looks like an ad of three theme developers, not expected from SM

  68. 68

    Interesting mixed comments, some love it others hate it. I personally think it could be good, but it’s not easy to integrate your own designs, it’s buggy as hell, and the update process never works. I tried it, but for now I will definitely have to pass. I’ve been looking at Interspires Shopping Cart. Their corporate version is a quarter of the price and it looks to be pretty solid. They’ve been a software developer for over 5 years now. I’m just diving into it now, but I can provide a better review in a few weeks should anyone be interested.

  69. 69

    A couple of years ago I was looking at lots of free e-commerce systems, and actually found cubecart to be the best (features, customisation). None of the carts were very easy to customise at the time, but CC was the one I chose to go with at the time. Magento was looking interesting until I read all the horror stories of how hard it is to work with. Will check out the other ones mentioned and get back up to date with e-commerce.

    Cheers SM for this, it’s stimulated alot of discussion. I can see a full head-to-head article in the near future :)

  70. 70

    I have a few years experience building e-commerce sites, tried lots and was EXTREMELY disappointed with Magento. I’ve been going back after each update in case they worked out the bugs, but it still sucks. The code was horrible to decipher, the number of files to customize was obscene, and it was so bloated it took 7 minutes to upload one, yes ONE, product. Stay far far away from it.

  71. 71

    I’ve been using Magento for a couple of stores. After I set up my first, the second one was pretty easy. To the people saying they took an hour setting up the product page and so on, that’s ridicolous! Magento is a great cart system and by far the most professional.
    I found a theme on called Nice Price which looks pretty good and will be creating yet another store on Magento with it.

  72. 72

    I was contemplating looking into Magento as we currently do most of our websites using wordpress and this seemed like a logical step for shopping websites. But I must say, now I’m completely confused by everyones responses.

    It seems 3 or 4 people slate it, then another 2 say they like it but steep learning curve and these slaters just haven’t bothered to learn the platform enough and then 2 say it’s the best thing since slice bread and another 4 slate it again?

    I first heard about it by the wordpress guru Joost de Valk whom I like and respect so If he’s getting stuck in maybe I shouldn’t listen to the haters???
    I’m a designer so maybe a should hold off for a while, to see if it can develope into a more user friendly solution? I guess I’ll look to download it anyways and probably waste 3-4 days!

  73. 73

    …you don’t know what are talking, installing template is easy, but make your own template/desing is pain the ass, and with each upgrade you must update your template too.

  74. 74

    After reading this entire thread it’s very obvious that there is a handful of users, posting multiple times as other people, sometimes to promote their own product (e.g. opencart).
    [This is obvious from the syntax used, common grammar mistakes, etc, when you take a whole overview of all comments]

    Magneto in my experience can be frustrating initially, especially if you’re not a developer, which is probably where most of the posted resentment comes from – but it is easily the most powerful (free) solution out there.

    The initial size is large, but so is the Magneto’s functionality – just make sure you use a *good* FTP client that doesn’t take forever between file transfers (e.g. FireFTP sucks for this).
    Or use SimpleScripts.

    I will say though, that skinning Magneto isn’t fun – it would be fantastic if it were as easy as a WP installation, but it’s not.

  75. 75

    Magento does most of what I need and is flexible enough to allow for the rest.

    Complains about complexity are valid, but it’s just the way it is. If you can’t or don’t want to deal with it, don’t blame the system.

    I “do this for a living” and enjoy it.

  76. 76

    Duaine Hechler

    May 10, 2009 2:54 am

    Magento looks great on the surface. BUT …….

    I installed it for my business shopping cart and all went well until ….

    – FIrst thing I found out was that an upgrade will wipe out all your changes to the default theme and reload back to the DEMO store. For a SIMPLE workaround, you have to copy the default theme and call it something different and customize and use it.

    – Tried to update to the latest 1.3.1 – broke everything – could not even get to the admin logon screen. Plus had a hell of a time getting back to the previous version and getting stable

    – There common fix is to run a pear script in an SSH shell environment – my host will not left me do that – security risk

    – As well as running the PHP command popen() to download and install magento connect modules – had to sweet talk my host into turning that on

    – I tried to copy it to my desktop (localhost) – after many days, I finally got it there, many things were broken, as well as too many manual changes to – hidden – files.

    – Last but not least, it took almost 4 weeks to answer my forum posts

    Started with OSCommerce, then Zen-Cart then Magento ..

    Sticking with free, I’m migrating to Prestashop

  77. 77

    Hum, interesting conversation here…
    All this reminds me a bit on typo3 in the very beginning. In the early days typo3 was slow as hell, too. Everyone who tried it for a few hours said that it was worst coded ever, too difficult to install, all that imageMagick and typoscript stuff was stupid, etc., etc. Within the last few years it developed quite nice, all the code got better in structure, and a quite nice and friendly community got formed. i made sites with typo for 5 years and in the beginning it was hard to get into it, too.
    so i will just wait and see where it all goes with magento…

  78. 78

    so good!


  79. 79

    I quit a good-paying job with great benefits and reasonably intelligent coworkers because I was told I’d be working with Magento again.

    As a (mostly web) programmer with 10 years of programming experience and 8 years with PHP, I can tell you that Magento is horribly designed, terribly executed and impossible to extend, never mind the disgusting list of bugs and impossible ‘upgrade’ procedure.

    Magento was written to cash in on open source: It’s an impossibly, unnecessarily complicated labyrinth of inheritance; it’s undocumented and the staff are unresponsive to the community. The only possible reason for this software to exist is as a vehicle for support sales. The software will not handle any reasonable number of connections, it makes absolutely no attempt to spare your database (go read up on EAV and see how frighteningly awful Magento’s use of it is — then go track database queries and see how many HUNDRED each page load makes).

    I don’t know how the hell this article found its way into my feed reader; I didn’t think I’d subscribed to something that would support something so horrendous.

  80. 80

    @ET. No offense man, you don’t sound too intelligent yourself. With so many years of php, you can’t figure it out?

    Are you 15 years old like the rest of the idiots here?

  81. 81

    Yep. I am officially confused on this post. I am / was very close in choosing Magento to start a shopping cart.

    Was going to host with and use a theme from as my solution. Anyone have any feedback on these?

  82. 82

    I was on the process to start a small e-commerce site and wanted to try out Magento. All the negative comments led me to test Prestashop and while it’s somewhat ok (and French wouhou!), it could not do some simple things I needed.

    So I tried Magento and I am playing with it for some days now and I must say that the backend is really impressive. I won’t say it’s well coded (I don’t plan to hack it …) and it is a bit slow (not that much) but it’s really well thought and usable.

    On the frontend side I can’t say much right now but all the comments here scared me ;)

  83. 83

    i dont know what the big deal is with you people hating on magento

    its not hard, i have little OOP yet i am fully capable of customizing magento to my needs and i am now developing a mega-e-store for a company that i started working for almost a month ago. keep in mind i have no prior experience with any e-commerce CMS and i just learned as i went along. magento is fine, stop being so stuck up because the internet is changing. its people like you that stick to the same thing and will cause the web 2.0 bubble to pop and history repeats itself once again.

  84. 84

    I’ve worked with 3 top opensource carts, osCommerce, Zen cart, and Magento. Although I’m still new to Magento, but I really think the developer should really need to path way to much better coding and system. This script is way slow than the two carts. Also upgrade is nothing but the pain in the ass. But the good things, it has excellent design/graphics, and more complete in-built features.

    I still prefer Zen cart for few reasons:
    – Much better coding, easy to understand, easy to modify, flexible.
    – modules are easy to port to higher version.
    – Upgrade is easy, even non technical user can upgrade it.
    – Stable, running fast, but a little issue in database queries, lot of queries though
    – I’ve tested on a client stores with 6000-20000 products and keep adding, with thousand of customers, very big shops, and ZERO bug so far. I mean it.
    – Public Forum support is enormous! You can get response within minutes, no kidding.

    But he weakness of Zencart
    – New release tend to be late recently
    – Poor default design/graphic, it is like having a car with GTR engine on Mini’s body. most likely new user will have to buy a template.
    – Developer a bit kind of conventional, not like varien which is so aggressive to make market and dare to put new inventions.

    I predict, in the future, Zen-Cart and Magento will stays at the top, it is depend on the developer of each script to overcome their weakness, and to make our life easier.

  85. 85

    Dainis Valtas

    June 13, 2009 6:26 am

    As web designer and developer I like Magento. After reading the fine manual for designers (do you remember? RTFM?) I have no problems with translating my psd files in to Magento skins, templates or interfaces. Just my 2 cents :).

  86. 86

    Dear, a question please.

    I have to enable popen or not into my phpini?

  87. 87

    WOW! I was looking around for a more robust cart solution (i like wordpress but i know its limitations) and magento (i call it magneto too!) came up. And it LOOKS great and backend is nice but didn’t really crack open the hood yet. I am a wordpress guy learning drupal (UGGGGH but i am starting to like it) so learning ANOTHER platform would not be a stretch. either way, great post/comments thread. Brought up good points as well cautions.

  88. 88

    I kinda like Magento. I used ASP shopping carts before. Now I use PHP shopping carts. I always have a few shopping carts available and use them for my needs. If I need a simple site I use prestashop or OSCommerce, If I need complex sites like having 2 or more stores or domains I use magento. It is not easy, but nothing is easy now a days. I also use WordPress and Joomla. I even design modules and components for them. Believe nothing is easy if you don;t know how to code. But if you know how, everything is easy.

  89. 89

    If you look at some of the most popular and successful e-commerce sites (amazon, threadless, etc..) you tend to notice that the design isn’t really cutting edge, but the functionality is on point. These themes are nice, clear and are a good resource for designers to look at. I am working on a e-commerce site and while my design will be different, it is a good reference to start from.

  90. 90

    Why would you not just build a shopping cart yourself? e-comm is fairly straight forward, just build in the usability you like and improve when you have time.

  91. 91

    Hi Daniel Kerr,

    Is there any chance to switch from magento to opencart? i mean any solution.

    I am with magento now and its have lot of values in it and need to make changes to the entire system. Hard to understand first.

    But a good ecommerce solution it is i agree. But i have seen opencart, really simple and speed.

    Magento some what slow. And i found many answers to fast the loading time is really not understandable.

    Please let me know any solution available to convert from magento to opencart.


  92. 92

    Another interesting e-commerce solution is Prestashop.

  93. 93

    It’s all good…

    i just hate the upgrade system…

  94. 94

    I Liked it its really nice system and business for Singapore Ecommerce Software

  95. 95

    Sounds like you are an amateur coder and “created” your own bugs. Learn to code before you advance to Magento.

  96. 96


    May 27, 2010 11:56 am

    Daniel, you’re obviously not a developer. I’ve built e-commerce/shopping-cart/inventory-management solutions for many clients, and besides from-scratch core-coded solutions, Magento is the first and only to work issue-free for the clients who we have implemented it for. It also takes redesign very well. The last project we did was for, which you can see has more than 30 products, and has worked flawlessly from day one. Plus, the client has come back for code modifications to customize the solution further (taxes, shipping, etc), for their needs, and those have also been implemented with no hiccups. We’ve done this for over 27 clients so far, and will continue to push Magento as the best available e-com/cart solution there is.

    Need a Magento solution?

  97. 97

    Sandeep Goyal

    August 6, 2010 10:46 am

    well.. I am very beginner to magento. Looking great at first glance.

  98. 98

    I don’t know if you all are just hating, reps from other shopping cart solutions, or what . .. but when I first looked into Magento, I read a lot of posts like these of people complaining about how slow it is, how hard it is to install, how limited it is, etc. etc. It almost scared me away from trying it. If I wasn’t the type of person who likes to see things for myself, I would have missed out on a piece of great software. I tried Volusion, CoreCommerce, Pinnacle Cart, Interspire, and WordPress eCommerce, and Magento was hands down the easiest to install. I didn’t have any of the issues and headache I had with any of the others. Volusion is money-hungry and overpriced, not too mention a purposely dreadful nightmare to customize so the they can rack up in design services. CoreCommerce and Pinnacle Cart have great features, but their templates suck, they have no premium ones for sale, and design starts in the $3000 price range. Interspire is great, but they have the same lack of design features as the CC and PC. WP eCommerce was great actually. But it was hard to install at first, and unless I’m wrong – WP eCommerce themes are very scarce. I literally installed Magento (after uploading the files) in less than 5 minutes. Refreshed my page, logged in, and was good to go asap. It has everything a small company could need to start up. And whatever it lacks there are plenty of free/paid extensions to add it. The support is awesome because it’s opensource, and you can usually find any info you need just by doing a google search. I know I did. It’s free, and already integrated with almost every payment gateway (including FREE which some make you pay hundreds for) and to set it up all you have to do is enter your log in credentials in the back end. Not to mention, Magento has by far the BEST themes available for purchase, for a low cost, and most designers/developers don’t mind customizing them for you at no additional costs. You can also just put in an extension key for a blank Magento theme, and it will install it automatically and you can add your own PSD images/files to customize it for your own unique design. Hard?? I think not.d

    I could go on and on, but it would take forever. All I can say is, if any of you are just trying to slander Magento out of jealousy or monetary gain . . . shame on you. You’re scaring away people from getting ahead for your own selfish reasons.

    My site is still in progress, and the rules are no link dropping, otherwise, I’d post a link to my store.

    For everyone else who reads this, try things for yourself and never ever ever just take someone’s word for it. Reviews are helpful, but it’s free to try so what would it hurt? If you are a small biz you can find good reliable hosting and install Magento simply and just use it as a starter package until your biz generates more income. At which point you’ll be able to afford moving it to whatever host/shopping cart solution you choose.

    Best wishes!
    PB Cookie ♥

  99. 99

    Yo prefiero usar Prestashop o Joomla+VirtueMart antes que Magento.

  100. 100

    Kudos to Magento…. Its simplicity and openness makes my life easy… not to mention the flexibility and availability of themes and extensions. Thanks to the designers, developers and community who helps improve this powerful e-commerce technology. I am learning to love this product. cheers to all!!!

  101. 101

    wow! it’s really nice list. Other highly recommended list of magento themes here

  102. 102

    Ashish @ Magento Themes

    September 13, 2010 9:52 pm

    We typically create Magento themes for the community to download and use for free. It’s an honor for the theme developers to see their themes showcased in great sites like this. I hope this is a small encouragement from your part.

  103. 103

    I m also moving to open-cart just transffered it stylomart com

  104. 104

    hello friends very nice magento templates

    i want to use one of these on my website there i want to integrate it to sell web hosting, reseller hosting and seo services through my agents does anyone knows the best suitable template to sell these products/services.

    Thank You

  105. 105

    Noel Cosgrave

    October 12, 2010 7:28 am

    As the developer of OpenCart, your opinion on a rival product could hardly be described as unbiased. As things stand, a quick web search will pull up plenty of instances where legitimate security and/or design issues were raised with you and received a puerile, expletive-ridden and ego-laden response. I wonder can the same be said of the Magento team?

  106. 106

    Ashish @ Magento Themes

    October 13, 2010 4:53 am

    These are really cool themes but i don’t know whether these are compatible with Magento 1.4. Check out Magento 1.4 compatible themes here

  107. 107

    Maybe you should make changes to the blog subject 25 Magento Templates For Your E-Commerce Business – Smashing Magazine to more suited for your content you write. I liked the blog post yet.

  108. 108

    Seriously! Image looking google all night because of this and i also as a final point thought it was the following!

  109. 109

    These templates are really wonderful and will sorely play a major role in one’s website success.
    Thanks for sharing these information with us. I have sent this link to my designers for inspiration and to get some ideas.

  110. 110

    Sam @ RocketTheme

    January 31, 2011 10:36 am

    Not really feeling any of these designs. Aside from the “Art & Photo Store”, everything still looks too much like Magento. Would like to see some more variation in the themes currently available. Magento’s definitely not the easiest system to work with, especially for designers, but once you get to grips with it you start to really see how well put together it is. We decided to make our own extensions for our templates in the end, as a sort of framework for helping cut down development time by having most of the options for the design configurable in the admin section. Definitely seems like the way to go.

  111. 111
  112. 112

    these templates are really awesome. good work done! What do you think of

  113. 113

    Red theme of Magestore is also free and definitely not sloppy at all.

  114. 114

    Great submit, very informative. I’m wondering why the other experts of this sector don’t understand this. You must continue your writing. I’m confident, you have a huge readers’ base already!|What’s Happening i am new to this, I stumbled upon this I have found It positively useful and it has aided me out loads. I’m hoping to contribute & assist other customers like its aided me. Good job.

  115. 115

    Free Magento extensions must be very great for all web-store owners. I also want to share some of my experience of Magestore templates: I was impressed by the price and full-design as well as full-function of their themes. I think your store will need such templates for the better.

  116. 116

    Nice post. Anyone has free templates for Abantecart?


  117. 117

    I’m so happy to read this. This is the fast cash advance type of manual that needs to be given and not the random misinformation that’s at the other blogs.
    Appreciate your sharing this best doc.

  118. 118

    David Hoang

    March 9, 2013 9:11 am

    Thanks for sharing this article. I would like to recommend new responsive magento:

    Hope you enjoy it

  119. 119

    Kathy Daunt

    June 6, 2013 11:20 pm

    Magento provides complete ecommerce shopping cart development with different internet marketing modules which could be customized accord to the requirements.
    The themes are awesome. You have missed out some good themes in above list,
    you can view here:

  120. 120

    we’d published some free magento themes here:

    hope that more choices for you!


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