About The Author

More about Sharon ↬

Captivating Winery Websites For Your Inspiration

          From the Napa Wineries in California to the vineyards of Australia and France, the beautiful designs of these wine maker’s websites embody the spirit of the vine. Trends for winery websites have been leaning towards a dynamic Flash introduction, animation and beautiful graphics, which would give the best representation of the products for the target market. Unfortunately, winery sites strongly focus on the visual design, while best usability practices are often ignored. For instance, some web-sites do not offer a search functionality and use hardly readable content (and the size of the text can not be increased, because the text is embedded into a Flash-animation). Besides, since many sites are Flash-based, it’s also impossible to bookmark a specific page, although (in general) it can be achieved in Flash).

          From the Napa Wineries in California to the vineyards of Australia and France, the beautiful designs of these wine maker’s websites embody the spirit of the vine. Trends for winery websites have been leaning towards a dynamic Flash introduction, animation and beautiful graphics, which would give the best representation of the products for the target market.

          While sites have gone in the direction of a more modern and contemporary approach with fresh and sleek designs, others have taken the more traditional route by captivating their users with the bold earthy Tuscan colors and impressive graphics and art.

          You may also be interested in the following related posts:

          There is much to consider when designing a site for a wine maker. Use your creativity to promote the wine and winery, so that the quality portrayed encourages users to inquire how to contact, where and how to buy, and even obtain information on upcoming events.

          Good design ≠ Good visual design

          Unfortunately, winery sites strongly focus on the visual design, while best usability practices are often ignored. For instance, some web-sites do not offer a search functionality and use hardly readable content (and the size of the text can not be increased, because the text is embedded into a Flash-animation). Besides, since many sites are Flash-based, it’s also impossible to bookmark a specific page, although (in general) it can be achieved in Flash).

          Screenshot
          When good visual design fails: the font-size of the text on Dancing Bull Wines can not be scaled up; for many users it may be way too small for comfortable reading.

          A good design is not a good visual design; good design is rather a balanced combination of good visual design and usability, resulting in the positive user experience. In our experience, too many sites appear to be very complex and hard to navigate, because in the trade-off between visual design and usability designers often decide against the latter one.

          Winery Websites For Your Inspiration

          With that in mind, we share with you 40 captivating wine maker’s websites displaying some examples how it can be a rewarding experience – please notice that these sites often can be improved in terms of usability.

          Moët Chandon

          Screenshot

          Screenshot

          Robert Mondavi Winery

          Screenshot

          Screenshot

          Screenshot

          2 Lads Winery

          Screenshot

          Bonny Doon Vineyard

          Screenshot

          Screenshot

          Dancing Bull

          Screenshot

          Screenshot

          Red Bicyclette Wines

          Screenshot

          Chandon

          Screenshot

          Caduceus

          Screenshot

          Black Estate

          Screenshot

          Da Vinci Wine

          Screenshot

          Folie à Deux

          Screenshot

          Champagne Clerambault

          Screenshot

          Screenshot

          3 Blind Moose

          Screenshot

          Screenshot

          Pepi Winery

          Screenshot

          Screenshot

          Rex Goliath Winery

          Screenshot

          Domaine Laroche

          Screenshot

          Screenshot

          Frog’s Leap

          Screenshot

          Screenshot

          Dog House Wine

          Screenshot

          Tenuta dell’Ornellaia

          Screenshot

          Screenshot

          Big House Wines

          Screenshot

          Screenshot

          Gnarly Head

          Screenshot

          Domaine Carneros

          Screenshot

          Yellow Tail

          Screenshot

          Screenshot

          De Saint Gall

          Screenshot

          Screenshot

          Hatten Wines

          Screenshot

          Screenshot

          The Little Penguin

          Screenshot

          Chateau Lazaridi

          Screenshot

          Rocky Creek Winery

          Screenshot

          Renwood Winery

          Screenshot

          Toasted Head

          Screenshot

          Rumbaur Vineyards

          Screenshot

          Turning Leaf

          Screenshot

          Mumm

          Screenshot

          Mumm Napa

          Screenshot

          Bonus: Wine & Beer Bottle Design Tutorials

          Wine bottles make exceptional design elements. Following are a few “how to create wine bottle tutorials” – we have added them to this article, since they would add value to this article.

          Realistic Decorated Wine Bottle Illustration

          Screenshot

          Create a Realistic Wine Bottle Illustration From Scratch

          Screenshot

          Photoshop Glass Bottle Technique

          Screenshot

          Illustrating a Cool Glass of Beer in Photoshop

          Screenshot

          Beverage Ad Enhancer in Photoshop

          Screenshot

          Design Beer Glass and Bottle in Photoshop

          Screenshot

          Further Resources