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Captivating Winery Websites For Your Inspiration


From the Napa Wineries in California to the vineyards of Australia and France, the beautiful designs of these wine maker’s websites embody the spirit of the vine. Trends for winery websites have been leaning towards a dynamic Flash introduction, animation and beautiful graphics, which would give the best representation of the products for the target market.

While sites have gone in the direction of a more modern and contemporary approach with fresh and sleek designs, others have taken the more traditional route by captivating their users with the bold earthy Tuscan colors and impressive graphics and art.

There is much to consider when designing a site for a wine maker. Use your creativity to promote the wine and winery, so that the quality portrayed encourages users to inquire how to contact, where and how to buy, and even obtain information on upcoming events.

Good design ≠ Good visual design Link

Unfortunately, winery sites strongly focus on the visual design, while best usability practices are often ignored. For instance, some web-sites do not offer a search functionality and use hardly readable content (and the size of the text can not be increased, because the text is embedded into a Flash-animation). Besides, since many sites are Flash-based, it’s also impossible to bookmark a specific page, although (in general) it can be achieved in Flash).

When good visual design fails: the font-size of the text on Dancing Bull Wines can not be scaled up; for many users it may be way too small for comfortable reading.

A good design is not a good visual design; good design is rather a balanced combination of good visual design and usability, resulting in the positive user experience. In our experience, too many sites appear to be very complex and hard to navigate, because in the trade-off between visual design and usability designers often decide against the latter one.

Winery Websites For Your Inspiration Link

With that in mind, we share with you 40 captivating wine maker’s websites displaying some examples how it can be a rewarding experience – please notice that these sites often can be improved in terms of usability.

Moët Chandon1



Robert Mondavi Winery4




2 Lads Winery8


Bonny Doon Vineyard10



Dancing Bull13



Red Bicyclette Wines16






Black Estate22


Da Vinci Wine24


Folie à Deux26


Champagne Clerambault28



3 Blind Moose



Pepi Winery31



Rex Goliath Winery34


Domaine Laroche36



Frog’s Leap



Dog House Wine


Tenuta dell’Ornellaia39



Big House Wines42



Gnarly Head


Domaine Carneros


Yellow Tail45



De Saint Gall48



Hatten Wines51



The Little Penguin54


Chateau Lazaridi


Rocky Creek Winery56


Renwood Winery58


Toasted Head60


Rumbaur Vineyards62


Turning Leaf64




Mumm Napa68


Bonus: Wine & Beer Bottle Design Tutorials Link

Wine bottles make exceptional design elements. Following are a few “how to create wine bottle tutorials” – we have added them to this article, since they would add value to this article.

Realistic Decorated Wine Bottle Illustration70


Create a Realistic Wine Bottle Illustration From Scratch72


Photoshop Glass Bottle Technique


Illustrating a Cool Glass of Beer in Photoshop74


Beverage Ad Enhancer in Photoshop76


Design Beer Glass and Bottle in Photoshop78


Further Resources Link

Footnotes Link

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  1. 1

    Just finnished a site for a winery. About to go live!

  2. 2

    wow what a pointless article.

    Why bang on about usability in a visual design showcase?

  3. 3

    Michael Davis

    May 3, 2009 9:29 am

    Take it from a designer (web & print) and major wine geek. The better the site…the worse the wine.

    The best wines come from small producers in rural France/Italy. It sells itself without SEO, Flash or AJAX involved. Not a Twitterer in the bunch.


    • 4

      Joel Salisbury

      September 4, 2010 1:23 pm

      Do you actually believe this? I think some wines become very popular and then can thusly afford to beef up their marketing efforts. It’s not always vice versa.

  4. 5

    These are sadly, almost all the same: dull, drab, and conformist.

    Sad. Really is. There are a lot better examples of progressive interaction design than these (and yes, I am talking about the global wine, spirits, and beverage industry)

    (SM) please share a couple of these examples with us, Craig!

  5. 6

    Abdel Faiz

    May 3, 2009 6:42 am

    very intersting, thanks :)

  6. 7

    Michael Chacon

    May 3, 2009 6:46 am

    Cool, thanks!

  7. 8

    Sergey Kapustin

    May 3, 2009 7:40 am

    One more wine-related website with award winning design

  8. 9

    Erik M Kubitschek

    May 3, 2009 8:01 am

    I am currently working on a winebar site ( Seeking some creative ideas and feedback. (wordpress/flash).

  9. 10

    The Image and the link of “Create a Realistic Wine Bottle Illustration From Scratch” and “Realistic Decorated Wine Bottle Illustration” are mismatch. They should be swapped.

    (SM) thanks, fixed!

  10. 11

    saurabh shah

    May 3, 2009 8:48 am

    nice one …

  11. 12

    Mazhar Khan

    May 3, 2009 8:52 am

    its a nice article awesome!

  12. 13

    As a commercial artist, I really enjoyed and appreciate the creativity that wnet into these sites. Great post!

  13. 14

    nice one … but sorry to say that the google rss feed is no longer working

    (SM) what do you mean? We just checked it and it seems to work just fine.

  14. 15

    Oops! Sorry about the typo. “went” not “wnet”. :-)

  15. 16

    Diego Ghiggi

    May 3, 2009 9:55 am

    Great sites, but the De Saint Gall and The Little Penguin are wrong with the reflection.


  16. 17

    That Nokia ad up top is obnoxious. Way to go Smashing. This is why I deleted your RSS and stopped visiting.

  17. 18

    Black estate has a really cool site!

  18. 19

    There’s a lot of value on the wine labels and the cork, they give the identity to the bottle, and the vineyard, but it seems that’s not taken into account in the design of those websites, since most of them are pretty ugly. (except for a few examples).

  19. 20

    Wine sites really cater to a select group (people who REALLY enjoy wine.) For the rest of us, they are pretty simple, 5 page sites with not much else.

  20. 21

    Leif Miltenberger

    May 3, 2009 2:52 pm

    Thanks for featuring one of our designs (the Rocky Creek Winery site)! I’ve really enjoyed looking through the other sites listed here – quite a few that I hadn’t seen before.


  21. 22

    a lot of them seem to be “all show no trousers”.

    i have a distinct dislike of flash too which precludes me from liking most of those sites!

  22. 23

    Most commenters here are either design snobs and flash police, mumbling about ‘ugliness’ and disliking usage of flash. Grow up people. Keep up the good work Smagzine.

  23. 24

    While the use of flash and other fancy animation is considered by many to be necessary, I abhor it. There is absolutely no need for ANY website to have any flash on the landing page — — especially without a clear way to bypass that page. The landing page for any business website should be plain, simple and informative. As plain as google, but more informative.

    Wineries, for example, should include a product listing, direct or CSS and information about the location of the winery, including the GPS coordinates. I like manyof my fellow wine lovers like to visit wineries, and since consumer GPS devices resolve street address using ‘rubber-band’ technology having the GPS coordinates there in a handy cut-and-paste format is a good thing for those wineries that sell direct to the public.

  24. 25

    hi Leif @no 27
    apart from saying it ‘better’, They’re actually…. some boring looking sites.

  25. 26

    Interesting designs. It seems winery’s are either going Elegant & Sophisticated or Playful in their overall marketing campaigns. I for one enjoy all wines (mainly reds) from the 5$ bottles at the grocery store to the 1000$ Rothchild’s; it’s nice to see vineyards are marketing to all audiences in the modern world. Good stuff Smashing!

  26. 27

    i am unsure how hatten wines got a spot here

  27. 28

    Quite inspiring and beautiful, yet so senseless IMHO. Wine is the last product I would research on Internet…

  28. 29
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    Thanks for the list!

    Here’s an inspiring digital magazine for swedish liquour/wine brand Vin & Sprit (now owned by Pernod Ricard)…in swedish:

  30. 31

    Thanks for the search, it’s great for me, i’m a young webdesigner french and i’ll go to create my first wine website for my school, it’s beautiful description!
    Thanks a lot from france!

  31. 32

    Nice gallery. Given I have worked on several major label wine sites of late this was a good bit of inspiration.

    And I fail to see why some people are so negative against these kind of articles – I have been in this industry for over 19 years and still find some joy in appreciating others work.

  32. 33

    I like that Ozzie website that lists all wine tour operators down under wine tours down I think

  33. 34

    90% of these sites are tacky, over-the-top, themey drivel. Sorry to be such a snob, but maybe SM should focus more on quality over quantity.

    Frog’s Leap? Really?

  34. 35

    Believe it or not, Virginia has been moving up in the wine world – when I moved here in 1989, there were about 60 wineries. The number is up around 175 now.
    Here are a few lovely and simple sites – no flash at all:

    It do think “the better the site, the worse the wine” is a generalization, but is something to think about. Smaller wineries are usually focused on making the wine – and making it the best it can be given their particular location/resources. Marketing is way down on the list unless there is a lot of money to be tossed about.

  35. 36

    susan kime

    May 7, 2009 3:05 pm

    Another excellent label design is Redemption. Each label is produced by a California graphic designer. The Pinot wine is fabulous also

  36. 37

    And another wine related website can be found here

  37. 38

    gr8 article..

  38. 39

    Thanks for this article very useful to find inspiration.
    If you have time I’d be happy you review our websites : see Vinternet Portfolio (vinternet is a web agency specialized in the wine business in France since 1995).
    We put a lot of efforts in trying to find the right approach, content & services and
    design for the website according to client’s profil, objectifs and budget also (;-)).
    Trying not to be over the top nore bellow.
    Always learn a lot on each new project
    I’m looking forward to reading you and see which one’s your fav.

  39. 40

    What are we inspiring ‘Mystery Meat Navigation’? These look like sites ‘designed for designers’ not users.

  40. 41

    “wow what a pointless article.
    Why bang on about usability in a visual design showcase?”

    – This is the most stupid comment i’ve heard in years. Every design must have usability to sell. Why have a website if no one reaches it or if it has a 90% bounce rate. Only poor webdesigners think its impossible to have a beautiful yet clean and usable site.


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