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Smashing Conf Barcelona 2016

We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. upcoming SmashingConf Barcelona, dedicated to smart front-end techniques and design patterns.

The Smashing Book: Pre-Order Now!

Update (02/12/2009): The fourth SM Book Newsletter. The books are being sent out now. Pre-ordering isn’t possible any longer.

Update (20/11/2009): The third SM Book Newsletter.

Update (27/10/2009): The second SM Book Newsletter with detailed explanations of delays and production problems.

Update (18/10/2009): Again, we sincerely apologize for the delay and we promise that we will ship your book to you as soon as possible! Thank you for your patience and trust – we will do our best to meet your expectations!

Update (29/09/2009): The first SM Book Newsletter1. We are still working hard to deliver your dearly awaited Smashing Book to you as soon as possible. Because of the huge demand for the book and some layout problems (the book will now have 12 pages more than announced), we experienced some production delays along the way. We sincerely apologize for the delay in delivery, and we will of course make sure that your copy of the Smashing Book is shipped to you as soon as it comes off the press. We expect shipping to begin in the mid of November. Please stay tuned.

Although The Smashing Book won’t be published until late September October November, you can secure your copy today. Now, why would you do that? For one reason, you will get the huge discount: 20% off the regular price. If you pre-order now, you’ll pay just $23.90 USD (update: pre-order isn’t possible any longer — you can buy the book, though.). And, of course you will be among the first to get The Smashing Book fresh off the press.

Buy the Smashing Book Now!

The Smashing Book is a printed book about best practices in modern Web design. The book shares technical tips and best practices on coding, usability and optimization and explores how to create successful user interfaces and apply marketing principles to increase conversion rates. It also shows how to get the most out of typography, color and branding so that you end up with intuitive and effective Web designs. And lastly, you will also get a peek behind the curtains of Smashing Magazine.

  • paperback, 300 pages,
  • full-color images on coated paper,
  • available worldwide,
  • free shipping to the US and Germany,
  • reduced shipping costs to other countries,
  • 30-day 100% money-back guarantee,
  • pre-order your Smashing Book now and save 20% off the regular price!
Leser aus Deutschland können das Buch auch versandkostenfrei im Dr. Web Shop für 18,99 € vorbestellen.

We want to make the book affordable to everyone and therefore are subsidizing shipment of the book worldwide. However, shipping costs are extremely high to some parts of the world. Please help us minimize these shipping costs for folks who are worse off by voluntarily paying more for the shipping of your copy. This is what we call “social shipping.”

Shipping may take between several days and weeks, depending on your country of residence. Currently, the book is in the final stage of production.

Buy the Smashing Book Now!

What about shipping costs? Link

We tried to do our best to keep the costs for the book as well as shipping costs as low as possible. Shipping costs are simple (per book):

  • United States and Germany – free shipping + (optional) social shipping
  • Europe (except Germany) – 3,50 € Ground mail, 5 € Air mail
  • Rest of the world – 5 USD Ground mail, 10 USD Air mail

Yes, it’s that simple. We pay parts of the shipping costs by ourselves to make it possible for everybody worldwide to purchase the book – nevermind where he or she comes from. No hidden costs, no tricky calculations.

What will you get for your money? Link

The book has 300 pages in all, full of practical and useful knowledge for designers and Web developers. It contains 10 chapters and is printed in full color. The book is a paperback and is 8.27 × 5.5 inches (21 × 14 cm). The book contains colorful illustrations, created by Russian designers from SoftFacade (Anton Zykin, Dmitry Tsozik, Anna Myagkova).

The book is available exclusively from Smashing Magazine and nowhere else. This first and only Smashing Book looks at Web design rules of thumb, color theory, usability guidelines, user interface design, best coding and optimization practices, as well as typography, marketing, branding and exclusive insights from top designers across the globe.

It was written by Jacob Gube (SixRevisions), Dmitry Fadeev (UsabilityPost), Chris Spooner (Spoongraphics), Darius A Monsef IV (, Alessandro Cattaneo (with co-editing by Jon Tan), Steven Snell (VandelayDesign), David Leggett (UXBooth), Andrew Maier (UXBooth), Kayla Knight (regular writer on SM), Yves Peters (, René Schmidt (system administrator of our servers) and the Smashing Magazine editorial team, Vitaly Friedman and Sven Lennartz.

Previews of the book Link

Here are two previews of the upcoming Smashing Book. Please click on the images to see the enlarged versions.



Content of the book Link

The Smashing Book contains the following chapters:


The Art And Science Of CSS Layouts

In modern Web design, developing a layout is a craft that requires patience, precision and solid knowledge of CSS. While design elements create flow and hierarchy in the design, Web layouts build up a skeleton of the website, providing a space and structure where design elements can breathe and serve their purpose. However, laying out a page is often a tricky and time-consuming matter that can be undermined by numerous browser inconsistencies and trade-offs between various types of layouts.

There are some practical guidelines to help you approach this issue in a manageable and effective way. This article throws light on various kinds of layouts, discussing their advantages and disadvantages and suggesting situations in which each would work best. It also talks about techniques and related issues that will help you gain a better understanding of CSS layouts in general.


User Interface Design In Modern Applications

User interface design isn’t just about buttons and menus. It’s about the interaction between the user and the application or device, and in many cases about the interaction between multiple users through that device. This means that user interface design isn’t about how a product looks, but about how it works. It’s not just about arranging buttons and picking colors, but about choosing the right tools for the job. Does a particular interface even need buttons? If so, what do they need to do? What do you need to provide for the user to figure out how your application works and accomplish what they want with ease?


Web Typography: Rules, Guidelines And Common Mistakes

Typography covers a wide range of topics and applications, even wider now with the Web and the digitization of information. Typography is not just about choosing a nice font. It is a complex meta language that brings value to communication, that increases the readability and legibility of content, giving tone to a brand and corporate image, helping to sell products and making information better understood by the audience. However, the poor application of a few common rules of typography is enough to make readers turn away.


Usability Principles For Modern Websites

We don’t know a single Web designer who wouldn’t want an outsider’s opinion of their website. Bonus points if you find a designer willing to give you feedback. Keep in mind, though, that a designer’s opinion isn’t your user’s opinion. To identify with our users, we must focus on much more than the outward appearance of our websites, as difficult as that is to do. To complicate matters, modern websites quickly become huge multi-faceted structures. Competing websites often offer similar functionality, but one will win out because it provides a superior user experience. This is where the Web is headed, a sort of evolution of website design.


The Guide to Fantastic Color Usage In Web Design and Usability

Considering the cultural implications of the colors on your website is important, especially if you expect international traffic. Green, for instance, a popular color, is taken in Western society to mean environmental consciousness. In China, a green hat could imply that a man’s wife is cheating on him. The color is sacred in the Islamic world, and it has significance in Catholicism. In some African countries, green represents the natural richness of Africa. It has also been associated with money, jealousy, growth, sickness, inexperience, evil, fertility, hope, youth and death. This is just one example of the cultural and psychological implications that color can have for your website’s audience.


Performance Optimization For Websites

Slow and unresponsive websites are annoying. And if your website is annoying, your visitors are unlikely to buy goods or contact you, and you will lose money. Hence, optimizing your website to provide a good user experience is important. Yahoo’s Firefox plug-in YSlow provides tips on how to make websites more responsive. We will not settle for YSlow’s tips alone, though, but take two further steps by optimizing MySQL and PHP as well.

In this chapter, we get technical. You will require root-level access to your server machine. If you are in a shared-hosting environment, you may not have this level of access. But the section will still be useful to you because you can check if your Web host’s machine meets your requirements, and if it does not, you will know what to demand from your host.


Design To Sell: Increasing Conversion Rates

Most websites are not works of art or things made to be appreciated solely for their beauty or expression. Websites are functional interfaces that serve a specific purpose. If you run an online store, the purpose of your website is to sell goods. If you run a Web application, your website is there to get people to sign up. Whatever industry you operate in and whatever type of business, organization or community you run, you want your website to perform by getting those sales, sign-ups, subscribers or clicks.

“Conversion” is an online marketing term that describes an instance of a visitor to your website performing an action that you deem to be desirable. The main question is, how do you turn a new visitor to your website into a loyal customer? To answer this, we’ll look at what it takes to sell effectively.


How To Turn A Site Into A Remarkable Brand

The term “remarkable” means being worthy of notice or attention or, in the context of Web development, naturally persuading the viewer to mention or recommend a website to a friend. Developing a remarkable brand for your website means that people will likely give credit or refer to your website voluntarily, which is a big bonus when you are starting to build and develop your website.

Any niche or industry has hundreds or thousands of websites all based on the same topic, but from the crowd always emerges a bunch of websites that re-appear time and again. These websites are often mentioned in conversation and cited in sources of information or are the homes of highly sought after products. Given their high profiles, they can all be classified as remarkable, but how did they manage to build this great reputation?


Learning From Experts: Interviews And Insights

Many of the most successful and well-recognized designers are willing and eager to provide guidance to others who want to improve their own skills. We posed a series of questions to leading designers and developers in an effort to get some answers to common questions. The participants bring a great deal of diversity in skills and expertise, and all have valuable insight that can help those looking to grow.

This chapter contains ideas, insights and tips from Dan Rubin, Jason Santa Maria, Paul Boag, Jeff Croft, Andy Budd, Collis Ta’eed, Wolfgang Bartelme, Keith Robinson, Jonathan Snook, Elliot Jay Stocks, Khoi Vinh, Veerle Pieters, Chris Coyier, Dave Shea, Darren Hoyt, Henry Jones, Kiam McKay, Nick La, Jon Hicks, Larissa Meek and others.


The Smashing Story

How did Smashing Magazine come into existence? How do we work, and what happens behind the scenes? What is our secret recipe for success? Our readers are asking, and Smashing Magazine is answering.

The Smashing Magazine story is not the classic story of two guys coming up with a great idea in the right place at the right time. It is a story of dedication, patience and hard work… truly hard work. Perhaps the most unusual thing about Smashing Magazine’s birth is that we never actually sat down together to discuss the whole thing. We never threw up a whiteboard and brainstormed on a groundbreaking concept for a successful magazine with a solid marketing model. In fact, Smashing Magazine is the result of a random experiment, initiated by two like-minded Web workers with shared passion and knowledge, as well as valuable experience (Sven) and energetic motivation (Vitaly).

Buy the Smashing Book Now!

Please spread the word! Link

We tried our best to make the book affordable and useful to every designer and web-developer worldwide. Please spread the word about the upcoming Smashing Book in your blog posts and tweets4. We really appreciate your support.


Footnotes Link

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  3. 3 /wp-content/uploads/images/the-smashing-book/preview-large.jpg
  4. 4!%20(via%20@smashingmag)
SmashingConf Barcelona 2016

Hold on, Tiger! Thank you for reading the article. Did you know that we also publish printed books and run friendly conferences – crafted for pros like you? Like SmashingConf Barcelona, on October 25–26, with smart design patterns and front-end techniques.

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The Smashing team loves high-quality content and cares about the little details. Through our online articles, Smashing Books, eBooks as well as Smashing Conferences, we are committed to stimulating creativity and strengthening the web design community’s creative forces.

  1. 1

    Awesome! Thanks for making this awesome book, SM

  2. 2

    Joseph Socorro

    August 5, 2009 10:47 am

    Hi from Venezuela,

    Wonderful book!!!

    I can’t wait

  3. 3

    Wonderfull! Can’t wait!

  4. 4

    Nice…can you upload some pdf chapters for preview?

  5. 5

    Thanks. Pre-ordered. Can’t wait.

  6. 6

    Gr8 job guys………….
    Can we have a short overview of the chapters in visual format….

  7. 7

    Check the paypal redirect. Keep getting an error.

    (SM) Can you please give us more details? What’s your IP, which country should it be delivered too? We tested PayPal intensively and it worked just fine.

  8. 8

    Very nice! Just Pre-Ordered a copy, can’t wait to read it :)

  9. 9

    Dainis Graveris

    August 5, 2009 11:21 am

    ah, sounds lovely !! ordering right now, cannot wait to receive it! :)

  10. 10


  11. 11

    Great.. Just ordered. Keep up the good work.

  12. 12

    Hi from Greece. The book looks great, just preordered.

  13. 13

    Looking forward to reading your book! I love your website and articles! Also your shopping cart is gorgeous, great work on the layout and interface.

  14. 14

    I already! =D

  15. 15

    Try to checkout using my Visa but get this message : reference wurde bereits verwendet. :/

    Delivry in France ? Maybe that’s the problem :/

    I just try again and work fine :)

    (SM) Ooops, it worked the second time?

  16. 16

    Awesome – preordered. Good to see Magento getting another chance to show off.

  17. 17


    I keep getting the “…is not available in in Europe” message… I’m in Portugal, can’t I really buy it? I would love to have it and I would obviously pay shipping costs…

    (SM) Oops, it seems to be a bug. Please try to use Forced view “Spain” in the footer. And let us know if it works!

  18. 18

    Wow, this is the first time I realize SM is a German company (as I wondered why there’s free shipping to DE). Nice to know and lucky for me :) *ordered*

  19. 19

    just got mines! can’t wait til late sept!

  20. 20

    Just ordered to the US.

    Looks awesome! Normally I would wait a few months, read the reviews, and buy it used for cheaper. However, at under $25.00, I decided to buy it now. I have faith in Smashing to deliver a remarkable book, and after reading the snippets, I’m already excited!


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