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Designing “Coming Soon” Pages

Deciding what to do once you’ve purchased a domain but haven’t yet launched the website is always a bit of a conundrum. Leaving up your domain registrar or Web host’s generic page seems unprofessional, especially if you’re trying to drum up advance press for your new project. At the same time, you don’t want to spend too much time on a temporary page when you really should be working on the website itself. [Content Care Dec/12/2016]

The best thing to do is create a simple “Coming soon” page to notify visitors of what will eventually be there. Good “Coming soon” pages come in two basic varieties: the informational design, which simply tells visitors what will be there after launch; and the page that invites early visitors to sign up for updates or even to request a beta (or alpha) invitation. Below are some great examples of each, followed by some best practices for creating your own “Coming soon” page. You definitely won’t see among these the generic “Under construction” page (with the cute construction graphic) that used to litter the Web.

You may also want to check out the following Smashing Magazine articles:

1. Tips On Designing A Good “Coming Soon” Page Link

Here are some best practices and tips to keep in mind when designing your own “Coming soon” pages, as well as examples.

Tell Us What to Expect Link

When someone lands on your “Coming soon” page, they should get an idea of what your website will be about and why it might be useful to them. This is especially important if you’re asking visitors to sign up for updates or to check back regularly. If we can’t tell what the website is for, why would we bother coming back?

Give us at least some indication of the website’s purpose. This doesn’t mean you have to spell out everything the website will offer; rather, hint that it’s something we might be interested in. For example, if you will be offering a time management app specifically for Web designers, you might say that the website will help streamline the workflow of Web designers. It gives a taste of what the website will do, while maintaining some mystery. Design a Successful Coming soon Page5 is an article from SitePoint that covers some essentials of a good “Coming soon” page and includes some great examples.

KISSmetrics provides a ton of information on its “Coming soon” page, including a form to sign up for updates and a blog to keep abreast of new developments. It’s a great example of a “Coming soon” page that keeps visitors informed and gets them excited about the pending launch.


Birdboxx gives a basic explanation of the services it will provide when the website launches.


Anipals gives plenty of information on the website’s features without giving away too much.


This “Coming soon” page explains what the new page will be about, when it will be released and also allows its visitors to sign up for the future updates.


Should You Provide Updates? Link

Letting visitors sign up by email to be notified on the website’s launch can be a useful marketing tool. If you don’t offer this feature, by the time your website does launch, those visitors may have forgotten about you. Of course, how often you send out an update is entirely up to you. Some websites send out an announcement only when the website has actually launched. Others send out regular updates on the progress of website’s development.

If you’re trying to build advance buzz around your website’s launch (which, in all likelihood, you are), then sending updates on a semi-regular basis could go a long way to building your website’s credibility and name recognition. If you send an update every week or two, your prospects likely won’t forget about you. Just indicate on the sign-up page that updates will be sent that often, to avoid being labeled a spammer.

You have a couple of alternatives to the standard email sign-up form, though. One is to run a blog that keeps visitors updated on your progress. This is most commonly done for Web apps, with the blog offering regular updates on development. Another common method is to use a Twitter account to keep prospective users updated. Just make sure that the link on your page to your Twitter account is prominent.

MyNiteLife lets visitors sign up for updates via email.

My Nite Life

DesignSvn gives visitors the option to sign up for updates via email or to follow it on Twitter.


Remindness lets visitors sign up for email updates.


Brand Your “Coming Soon” Page Link

If you already have a logo, a basic design or color scheme and font picked out, include them on your landing page to start building the brand in your visitors’ minds. Advance branding sets your website apart from your competitors and generally doesn’t cost any more to implement or take additional time. Even something as simple as using your website’s eventual font or color scheme can make you much more recognizable to future visitors. When your website finally does launch, it will have an air of familiarity to your visitors.

Fontdeck includes its logo and what will presumably be the website’s color scheme on its “Coming soon” page.


Silverback used the gorilla cartoon and basic design theme of its website on this “Coming soon” page.


Foundation Six uses what will presumably end up as its logo and color scheme.

Foundation Six Web Design Studio

Create Some Intrigue Link

The point of your “Coming soon” page is to get people to talk about, and come back to, your website. Even if you want to give some information on what the website will be about, creating some mystery around the launch is helpful. Curiosity is a great motivator and may get more people to sign up for updates. It also gets people talking, because visitors will ask their friends if they have any new information about the pending launch. Advance buzz can bolster your launch traffic and even attract media attention.

Better Blogger gives us a basic idea of what its web site will be about without giving away too much.

Better Blogger

Good Morning gives away virtually no information about what the app might do, but the name suggests that it might be related to time management or productivity.

Good Morning

uoOo seems to be somehow related to video, but it doesn’t give us any more information than that.

uoOo TV

Remember SEO Link

While a “Coming soon” page won’t likely make a big difference in your search engine ranking, that’s no reason not to optimize it for search engines. Use keywords and proper meta tags, and encourage those linking to your website to use good anchor text. And if you use good SEO practices to begin with, you won’t be penalized by search engines (and might even gain some decent credibility among search engines), meaning that when your website does launch, its search engine ranking will climb that much faster.

2. Informational Designs Link

Informational designs do what you would expect: inform early visitors about the current and future status of your domain. This design can be very simple, with just a name and text like “Coming soon,” or it might go more in depth. In either case, it is usually a single page, sometimes with an additional information page. In some cases, it also includes the owner’s contact information.

A great design with basic information about the return of a well-known podcast.


This website takes a slightly different approach, providing a link to a video with more information.


A unique “Coming soon” page that links to the website’s MySpace page.

This page include a quite lengthy introduction to the site as well as links to Twitter and Facebook.

Another very simple “Coming soon” page, with contact info of the owners.

Zombie Corp

A simple page that gives information about the website owner’s current business activities.

A minimalist page with a link to more information.

A fun page that includes contact information for the website’s developers.

A very minimalist page design, but with a fun twist.

Another really fun page design that gives plenty of information on what the website will eventually hold.

A more advanced page that includes a link to a website preview and pricing information.

Another very minimalist design that includes plenty of hints on what the upcoming website will include, as well as a link to the Twitter feed.

A very well-designed page, with links to various social media feeds.

3. Page To Receive Updates Or Request Invitation Link

These pages allow visitors to sign up for updates or receive an invitation to a beta or alpha test. They’re especially popular for online apps, but other websites use them as well. Sign-up forms are generally short, with a field for an email address and maybe one for a name. The page often includes some information about the website, too, though emphasis is kept on signing up for updates.

The title gives sufficient information on what the website will feature, and the sign-up form is simple.


A simple page with a single-line sign-up form for receiving updates.

A basic page that includes a single-line form for requesting an invite.

A simple and clean “Coming Soon”-page with a newsletter web form.

This page gives some basic information as well as a single-line form to sign up for the newsletter.

A unique page design that includes a single-line form to request a beta invitation.

A “Coming soon” page that includes both informational and beta invitation request elements.

Hello Human Icons Icon Collection One offers information on the upcoming launch and invites visitors to sign up for updates with just their email address.

Another page that incorporates both informational and sign-up elements, plus a link to the group’s Twitter feed.

A slightly longer update sign-up form.

A basic sign-up form that includes a teaser to generate more interest.

An informational page that includes a beta test registration link.

A simple two-field sign-up form to get updates.

A “Coming soon” page that lets visitors choose between updates via RSS and email.

A very simple page, with a couple of lines on what’s coming and a one-field sign-up form.


A simple page with basic information and a one-field sign-up form.

Inhouse Grind

Another very simple form that lets you sign up for a beta invitation.


A graphically bold page with a simple sign-up form and basic information about the website’s purpose.


Further Resources Link


Footnotes Link

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Cameron Chapman is a professional Web and graphic designer with over 6 years of experience. She writes for a number of blogs, including her own, Cameron Chapman On Writing. She’s also the author of The Smashing Idea Book: From Inspiration to Application.

  1. 1

    Paddy Donnelly

    November 10, 2009 1:49 am

    Some great design points there but you forgot the number one rule of Coming Soon pages. Don’t let anyone see it twice. There’s nothing that puts me off a website more, even before I’ve seen it, than constantly being confronted with a coming soon page for months. It’s very important that people remember that a coming soon page is not a temporary/replacement site. Every effort should be made to get your project/site up and running asap because people won’t wait around on the Internet for too long and someone else will surely build it faster.

    But great article, thanks. :)

  2. 2

    Design Informer

    November 10, 2009 1:33 am

    Awesome post! Lovin’ these examples!

  3. 5

    Nicolas Crovatti

    November 10, 2009 1:38 am

    Great inspiration, thanks for this awesome collection!

  4. 6

    Hey I’ve been looking for this actually… so thanks!

  5. 8

    Great post with some fantastic examples. I think using the “coming soon” page as a platform for not only fore-mentioning a websites release but gaining early information and signups is a great idea. And no more ugly, text only, “under construction” pages!
    Thanks Cameron and SM for sharing.

  6. 9

    Good Post, But I think this discussion all ready done before.

  7. 10

    Awesome and interesting post! thx

  8. 11

    Nice article, just the inspiration I need :)

  9. 12

    Nice one, just working on such a page!
    Anybody knows a good WordPress plugin to collect these email addresses in a “WordPress” style way?
    And not a complete mailinglist system like mailpress but just a plugin to collect the email addresses.

  10. 13


  11. 14

    Some great inspirations here, nice list!

  12. 15

    As always you guys are the one who inspired us.Thank you for featuring my site. :)

  13. 16

    so true. awesome examples of beautifully designed pages too. makes me wonder how you’re able to find so many. :) it’s quite a useful collection.

  14. 17

    Rochelle Dancel

    November 10, 2009 3:15 am

    Wow, not only do we get some great looking pages, but also the heads-up on some forthcoming intriguing products and services!

  15. 18

    I think Paddy (above) is right that you need to carefully manage how long the page is up for, and if you do give an actual launch date (which some do) then you need to stick to it.

    As an idea, how about a page with some sort of ‘progress bar’ that lets people see how close the launch is? You know, a bit like while you’re waiting for an OS to install. That would be an interesting approach.

    Another idea I’ve seen is that a designer will put up a few screen designs on the ‘coming soon’ page that let the visitor get a glimpse of what the site will look like. That can work well I think.

    You mention several times keeping a sense of mystery and not giving away too much information. I was thinking about Google Wave and thinking about how they did the exact opposite of this. It certainly generated a *ton* of interest. But maybe it then set up expectations a little high too?

  16. 19

    And by the way, I think using rel=”nofollow” for comments on this site is fine. But of course it’s nice to be able to click to learn a little more about a commenter sometimes. So why make it so difficult for people to leave their URL? It seems like the way to add it is to leave a comment, then click to ‘edit’ the comment, and add the URL at that point… maybe add it to your initial comment form?

  17. 20

    The myNiteLife page has been there for a few years now I think. It’s been there ages and still no site!

    Wonder whats happening as I live in Sheffield.

  18. 21

    “1. Tips On Designing A Good “Coming Soon” Page”

    Here’s a tip – don’t put a page up until you have some content to put on it! Putting a “coming soon” page about a product or service you are launching is one thing, but “under construction” pages are just unnecessary dilution.

  19. 23

    nice sites !

  20. 24

    just needed at the moment

  21. 25

    Damn, too late for me…

  22. 26

    I’m not even in this phase. Very interresting post. You forgot the important comming-soon-site: “Chrome for Mac” :)

  23. 27

    Ryan Rampersad

    November 10, 2009 5:33 am

    I think that some kind of count down or progress bar would be a useful if the “under construction” page will be around for a while. Other things would be offer “before launch” beta access to those that sign up with their email.

    The biggest problem, I think, is that most “under construction” pages need to looks good, and I have the hardest time with graphic design. So I can’t get too fancy.

  24. 28

    Far too fancy for my liking… what’s wrong with the good-old traffic cone and ‘under construction’ text?

  25. 29

    It’s not necessarily up to the same standards as these, but we threw up a quick ‘coming soon’ at also.

    For anyone that has done this in the past, what sort of conversion rates and or sign-up stats are you seeing?

  26. 30

    Thanks “Cameron Chapman” reallly awesome post….

    Thanks for SM :)

  27. 31

    Thanks Cameron, nice post. Many insightful comments also.

  28. 32

    Matthew Crouch

    November 10, 2009 7:25 am

    @Mark Goddard Hi Mark,

    It has had to take a shelf for a year, we have had too much work on to get anything sorted out with it, but it will be coming soon!

  29. 33

    Lovely! I think a new job title for “Coming Soon Page Designer” could be cropping up soon!

  30. 34

    Chris Robinson

    November 10, 2009 9:19 am

    Great roundup, definitely some inspiring pieces in there.

  31. 35

    Amazing stuff, I love it. It’s very inspirational, thank you so much!

  32. 36

    There are some really amazing ideas here. Thanks for putting it together.

  33. 37

    Good tips and great inspiration. Thanks!

  34. 38

    Thanks for this inspirational coming soon page round-up. Trying to come up with a design for one right now, and it’s been so long since I had to make a coming soon page, this sort of thing is just the inspiration I was looking for.

  35. 39

    Nikhil Kumar C

    November 10, 2009 7:20 pm

    Awesome..! Thanks Cameron..

  36. 40

    awesome stuff! congrats @shabith :)

  37. 41

    great designs i’ve seen after a while.

  38. 42

    Very good examples thanks

  39. 43

    Great Collection

  40. 44

    good and valuable information

  41. 45


  42. 46

    I like a lot…
    Nothing worse than a coming soon but doing nothing page!

  43. 47

    awesome collection ….

  44. 48

    Love the collection. I never thought of creating such pages when any of my site is under construction.

    Thanks for the inspiration.

  45. 49

    Thanks for this wonderful article.

    A “Coming Soon” page was always a difficult design decision for me. It was always a struggle to find the balance between a minimalist design and a teaser to entice people to check for more.

  46. 50

    unconsciously i’m already using one of these. :)

  47. 51

    Lots of nice designs here :-)

    My favourites are “remindness” and “human binary”.

  48. 52

    Joshua Schaible

    November 16, 2009 9:21 am

    Thank you for posting up my design!

  49. 53

    Great examples, and tips! Thanks for putting this together.

  50. 54

    Just want to say a big thanks to Cameron for selecting our Birdboxx site as an example, much appreciated.

  51. 55

    Rosti The Snowman

    December 1, 2009 3:20 am

    Great Advice cheers

  52. 56

    Edison A. Leon

    December 1, 2009 8:30 pm

    Awesome, just what I need… I got to work on my new domain (under-construction page) now, so tomorrow I don’t have to worry while building the whole site. Thank you.

  53. 57

    Awesome designs… unique……

  54. 58

    thanks for sharing your tips i was really looking for information on something like this

    thanks alot one more :)

  55. 59

    I found it very informative as I have been researching a lot lately on practical matters such as you talk about youtube videos. Then sıcak video fans says to me erotik video spam emails going on sex video fans private pages..

  56. 60

    Liviu Anghelina

    February 2, 2010 3:20 am

    This are very nice collections!!! Awesome, really good inspiration!

  57. 61

    ts of great inspirational posts/links here. Thanks for the share favori video siteniz thanks

  58. 62

    Thanks for the great ideas! Here is our approach:

  59. 63

    This one isn’t listed, but hopefully you’ll enjoy it!
    It’s equipped with downloads, a video and a pretty hot pic. :)

  60. 64


    The article was pretty helpful in me making my new coming soon page.
    There were some really creative ideas but some odd choices too.
    However, a great selection overall.

  61. 65

    a href=”” title=”diş hekimi” rel=”nofollow”>diş hekimi

  62. 66

    Useful post can i translate into Dutch for our blogs visitors? If so what type of acknowledgement would you prefer?

  63. 67

    In cases where the “coming soon” never comes …
    …best to distract attention:

  64. 68

    Christopher Johnson

    June 20, 2011 8:32 am

    Also I really like the links from nikolas and julia above who’s pages have a dynamic element to them.

  65. 69

    Alec Riddlebarger

    September 6, 2011 1:04 am

    I have to express thanks to you for rescuing me from this particular dilemma.

  66. 70

    Great collections. My favorites are the ones with simple clear calls to action. The silverback one, for example, is great.

    Shameless plug – Our platform lets people create pages like this very simply so you can spend your time designing the product instead of the coming soon page.


  67. 71

    I love that this article is from 2009 and yet some of the example sites are still showing their coming soon pages.

  68. 72

    I would like to share our under construction site. you can play around with it. Feel free to visit it.


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