The navigation menu is perhaps a website’s single most important component. Navigation gives you a window onto the website designer’s creative ability to produce a functional yet visually impressive element that’s fundamental to most websites. Because of their value to websites, navigation menus are customarily placed in the most visible location of the page, and thus can make a significant impact on the visitor’s first impression.
The design of a navigation menu has to be outstanding in order to sustain the user’s interest. As the adage goes, “Content is king,” but getting to the content requires navigation. In this post, we’ll be explore some of the more recent trends in navigation design. We’ll look at the aesthetics that recur in today’s best Web designs. The focus here is on the visual direction that leading designers are taking.
You should also read the following related posts:
- Navigation Menus: Trends and Examples1
- 50 Beautiful And User-Friendly Navigation Menus2
- CSS-Based Navigation Menus: Modern Solutions3
- Breadcrumbs In Web Design: Examples And Best Practices4
3-D Navigation Link
Lately, we’ve seen a trend towards design elements that sit on a higher z-plane; that is, they appear closer than other elements on the page. This trend is commonly applied, no surprise, to navigation menus.
Blue Door Baby7
The Blue Door Baby navigation bar is styled like a ribbon that is laid over top of the feature area. The menu items are text-image replacements that have a subtle inset-text effect. (Learn how to create the inset-text effect8).
The Mystery Tin navigation menu is arranged vertically. The active menu item has a background that wraps around the side of the content area. Similarly, hovering over a menu item shows a smaller 3-D ribbon.
Speech Balloons Link
Alexarts features a background of a city waterfront. Navigation menu items are in large speech bubbles that point to different elements of the scene. Hovering over a navigation bubble propels it slightly upward, a subtle indication that it is interactive and is the current target.
This colorful illustrated website depicts a scene of an alien and kids connected to a rocket ship. The vertical secondary menu is creatively integrated into the illustration: they’re spoken by the alien protruding from the top-right of the page.
The active item in the SproutBox menu is highlighted with a darker green, and the corners of the rectangular speech bubble are rounded. Placing your mouse over an inactive menu item displays a similarly shaped speech bubble.
The Contrast website features rectangular speech balloons that have a sketched look. The speech balloon is repeated throughout the design, denoting a clickable element (such as the “Archives” link on the side and the “Read More” link for blog posts).
Design Spartan’s primary navigation bar highlights the current page with a colorful and textured round-cornered speech bubble, which pops out because it’s set against a dark background. Each menu item has a different color, making each section of the website easily discernible.
Robin James Yu33
Speech bubbles are usually rounded, but Robin James Yu opts for rectangles on his portfolio. Speech bubbles recur throughout the design, including for the box of recent tweets in the footer and a more traditional elliptical speech bubble saying “Hi” on the home page.
Bright colors against a dark background and a generous size makes GIANT Creative’s navigation stand out from the rest of the text. Hovering over a menu item reveals the speech bubble’s pointer.
Yellow Bird Project37
The navigation menu on Yellow Bird Project’s seems simple and conventional at first, until you hover over it. Hovering over an item reveals the tip of the balloon, a simple enough technique but one that makes the menu slightly more engaging than before.
Rounded Corners Link
Rounded corners are often used to soften sharp rectangles. The trend has carried over from call to action buttons39 to menu items, whose appearance as buttons is meant to entice users to click on them.
Vistrac’s rounded buttons can only be seen in modern versions of Web browsers such as Firefox, Safari, Google Chrome and Opera because the developers have implemented the working draft specifications of the CSS 3 border-radius property. In other Web browsers (i.e. IE 8 and lower: the browser that’s hindering the progress of Web design), the menu items appear as normal rectangles.
Web designer Viljami Salimen gives the active items in his navigation menu a rounded button look.
Icons In Navigation Link
Elaborate and highly visual designs are now widespread because bandwidth is no longer much of a concern. Over a year ago, we noted that visually appealing icons are increasingly being used56, and this trend has continued. Icons not only are eye candy but help create visual recognition for users. Having said that, one should keep in mind that it’s always important to keep the loading time as short as possible, thus making the page as responsive as possible. In general, it’s more important than additional visual clues; however, used properly and moderately, the latter can assist users in their scanning process and make the content of the page easier to perceive and navigate.
Adii Rockstar has a blog whose navigation is fixed to the bottom of the page. The menu items are complemented by icons above the text, making for a beautiful navigation scheme. In addition, the text is given the CSS 3 text-shadow property for depth (at least in browsers that have implemented the current draft of the W3C’s CSS 3 specifications for the Text module).
Carsonified uses icons to indicate the active menu item; and upon hovering over an inactive menu item, its icon is revealed.
The portfolio of marcusK has a large navigation menu laid out vertically along the left, making it a big part of the design and difficult to miss. Large icons are featured above menu text, reflecting the vivid character of the design.
The company behind this website specializes in creating mobile versions of websites, so the designer made the navigation look similar to the iPhone’s UI61, making it seem familiar to first-time visitors.
This website features hand-drawn elements, and the navigation menu continues that theme with hand-drawn and -sketched icons above the text.
The beauty of RUDEWORKS’ navigation menu is its simplicity. Noticing it at first glance may be difficult because of the menu’s low contrast with the background. When a menu item is hovered over, it fades to dark red.
Bert Timmbermans’ portfolio website is laid out like a notebook, with the primary navigation menu designed like ribbon bookmarks. The menu has only icons; when you mouse over an item, it animates to reveal the text.
Unusual Shapes Link
Because most websites have straight edges and sharp corners, irregular shapes give you a chance to break from the norm. One current trend is to give menus an amorphous shape to make them really stick out.
The main menu for Kutztown University is unusual in many ways. First, it’s positioned in the middle of the page, towards the bottom, whereas primary menus are typically located higher up. The alignment of menu items is staggered, not the usual left aligned. Finally, the lettering of the menu item text is randomized.
Irregular shapes and variable alignment of menu items give this website design a memorable look. The design fits the theme, too.
Carnivale du Vin 2009
The navigation menu on the Carnivale du Vin website is shaped like brushstrokes. Hovering over certain items reveals sub-menus, making it look like the artist has swiped a brush across the page.
Think Up’s menu items are crumpled post-it notes, and the navigation follows the tabbed navigation user interface design pattern96. Hovering over an item changes the color, and clicking on it brings it forward on the z-plane.
Pirata London has a unique and beautiful navigation menu: overlapping and semi-transparent ellipses. The text is given the CSS 3 text-shadow property for a bit of drop-shadow.
Paging For Primary Navigation Link
Some websites have dropped the standard list of primary menu links. You’ll often see magazine-style (or blogazine108) websites do this, to give users an interactive experience, similar to flipping through the pages of a magazine or book.
Jack Cheng opts for individually styled blog posts, and his navigation bar is a chronological timeline of posts. Each post appears as a dot, and hovering over one reveals more information in a speech bubble.
Gregory Wood also custom-styles his blog posts so that you can flip through them using the left and right arrows. To help users get to important pages, he has small icon links for the home, about, RSS and contact pages at the top-left.
The Rich And Powerful
Dustin Curtis’s custom-styled blogazine posts can be navigated using the “Next” and “Previous” controls that are centered in the masthead.
- 1 https://www.smashingmagazine.com/2008/02/26/navigation-menus-trends-and-examples/
- 2 https://www.smashingmagazine.com/2009/02/04/50-beautiful-and-user-friendly-navigation-menus/
- 3 https://www.smashingmagazine.com/2007/03/14/css-based-navigation-menus-modern-solutions/
- 4 https://www.smashingmagazine.com/2009/03/17/breadcrumbs-in-web-design-examples-and-best-practices-2/
- 5 http://www.delibarapp.com/
- 6 http://www.delibarapp.com/
- 7 http://www.bluedoorbaby.com/
- 8 http://sixrevisions.com/tutorials/photoshop-tutorials/how-to-create-inset-typography-in-photoshop/
- 9 http://www.bluedoorbaby.com/
- 10 http://www.mysterytin.com/
- 11 http://www.mysterytin.com/
- 12 http://psdtowp.com/
- 13 http://psdtowp.com/
- 14 http://harrybissett.com/
- 15 http://harrybissett.com/
- 16 http://www.sowerofseeds.org/
- 17 http://www.sowerofseeds.org/
- 18 http://en.wikipedia.org/wiki/Speech_balloon
- 19 http://www.bushtheatre.co.uk/
- 20 http://www.bushtheatre.co.uk/
- 21 http://www.pampaneo.es/tiendastore.html
- 22 http://www.pampaneo.es/tiendastore.html
- 23 http://www.robalan.com/
- 24 http://www.robalan.com/
- 25 http://www.sproutbox.com/
- 26 http://www.sproutbox.com/
- 27 http://kingpinsocial.com/
- 28 http://kingpinsocial.com/
- 29 http://www.designspartan.com/
- 30 http://www.designspartan.com/
- 31 http://www.definitelydubai.com/
- 32 http://www.definitelydubai.com/
- 33 http://www.robinjamesyu.com/about/
- 34 http://www.robinjamesyu.com/about/
- 35 http://madebygiant.com/
- 36 http://madebygiant.com/
- 37 http://www.yellowbirdproject.com/
- 38 http://www.yellowbirdproject.com/
- 39 https://www.smashingmagazine.com/2009/10/13/call-to-action-buttons-examples-and-best-practices/
- 40 http://getballpark.com/
- 41 http://getballpark.com/
- 42 http://www.nosotroshq.com/
- 43 http://www.nosotroshq.com/
- 44 http://newlookmedia.com/
- 45 http://newlookmedia.com/
- 46 http://lemonstandapp.com/
- 47 http://lemonstandapp.com/
- 48 http://www.metalabdesign.com/
- 49 http://www.metalabdesign.com/
- 50 http://vistrac.com/
- 51 http://vistrac.com/
- 52 http://www.gugafit.com/
- 53 http://www.gugafit.com/
- 54 http://www.peepnote.com/
- 55 http://www.peepnote.com/
- 56 https://www.smashingmagazine.com/2008/02/26/navigation-menus-trends-and-examples/
- 57 http://www.sourcebits.com/
- 58 http://www.sourcebits.com/
- 59 http://www.marcusk.co.uk/html/illustration_concept.html
- 60 http://www.marcusk.co.uk/html/illustration_concept.html
- 61 http://www.blogcdn.com/www.engadget.com/media/2007/06/iphone-menu-desktop.jpg
- 62 http://mesonprojekt.com/
- 63 http://mesonprojekt.com/
- 64 http://dreamling.ca/
- 65 http://dreamling.ca/
- 66 http://www.nadamastriste.com/
- 67 http://www.nadamastriste.com/
- 68 http://www.customtoronto.ca/
- 69 http://www.customtoronto.ca/
- 70 http://www.andreashinkel.com/
- 71 http://www.andreashinkel.com/
- 72 http://jonwhitestudio.com/
- 73 http://jonwhitestudio.com/
- 74 http://www.votaw.com/
- 75 http://www.votaw.com/
- 76 http://www.utah.travel/
- 77 http://www.utah.travel/
- 78 http://rudeworks.com/
- 79 http://rudeworks.com/
- 80 http://www.multiways.com/servizi
- 81 http://www.multiways.com/servizi
- 82 http://www.berttimmermans.com/
- 83 http://www.berttimmermans.com/
- 84 http://sixrevisions.com/tutorials/web-development-tutorials/create-an-animated-call-to-action-button/
- 85 http://www.boomawebdesign.com/
- 86 http://www.boomawebdesign.com/
- 87 http://crazylovecampaign.com/
- 88 http://crazylovecampaign.com/
- 89 http://wranglerfaceoff.com/
- 90 http://wranglerfaceoff.com/
- 91 http://hto.ca/
- 92 http://hto.ca/
- 93 http://www.smriyaz.com/
- 94 http://www.smriyaz.com/
- 95 http://www.thinkup.org/
- 96 https://www.smashingmagazine.com/2009/06/24/module-tabs-in-web-design-best-practices-and-solutions/
- 97 http://www.thinkup.org/
- 98 http://www.vanityclaire.com/
- 99 http://www.vanityclaire.com/
- 100 http://innermetrogreen.com/
- 101 http://innermetrogreen.com/
- 102 http://www.custom-tshirts.eu/
- 103 http://www.custom-tshirts.eu/
- 104 http://www.koraykibar.com/
- 105 http://www.koraykibar.com/
- 106 http://www.idea.org/research.html
- 107 http://www.idea.org/research.html
- 108 https://www.smashingmagazine.com/the-death-of-the-blog-post/
- 109 http://jackcheng.com/
- 110 http://jackcheng.com/
- 111 http://72ave.com/
- 112 http://72ave.com/
Hold on tiger! Thank you for reading the article. Did you know that we also publish printed books and run friendly conferences – crafted for pros like you? Like SmashingConf Oxford, on March 15—16, with smart design patterns and front-end techniques.