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To Sketch or Not to Sketch – That is the Question

Close your eyes and picture this scenario. You have just landed a dream contract with a client and you are anxious to start working. You have already consulted with them regarding the subject matter (a logo, a website, a brochure, etc.) and you’ve written up a design brief. It’s time to let your creative juices flow. For goodness sake, this is why the client signed the contract and sent the check. Now, go ahead and “wow” them!


But wait! “Houston, we have a problem!” You have launched your design application (insert your app of choice) and nothing is happening. You have one hand on your mouse and another waiting for you to enter some key strokes to make the magic happen. But, guess what? Your mind is a void. And the harder you attempt to mine one nugget of creative gold, the more it would seem to elude you. And, before you know it, a couple of hours have passed and all you have to show for it is an open application with a saved file name.

Also consider our previous articles:

Now, If you are one of those individuals who can sit at your desk, fire up an Adobe Creative Suite product and start working, I am both envious and am in awe of your aptitude. But, whenever I try this feat of dexterous skill, I end up gazing at my monitor telepathically willing something to happen. I simply think I am not wired for this type of production. As a designer, I cannot begin to conceive of a piece of work until I have spent some time sketching out ideas.

Don’t force creativity. Allow it to come to you. Link

I find that one of the benefits of sketching out my ideas is that I am not forcing my brain to come up with something tantalizing from the onset. I have always felt that designing is a process of trial and error. With a piece of paper and a pencil, I can, in a free form manner, just let the ideas come to me.

I will scribble them down. I will cross them out. I will scribble some more. I allow the process to organically ebb and flow and, at some point, I will stumble upon a concept that I would like to further investigate.

This relieves the undue pressure on myself “to produce” which will adversely affect the end product and also waste valuable time. Tara Roskell, a freelance designer, put it best on her post.

By spending a short time sketching you can save yourself hours on the computer. Not only will you save yourself hours, you may even afford yourself some peace of mind. Whenever that evil monster of ‘designer’s block’ creeps in, it inevitably leaves a path of destructive self doubt in its wake. I challenge you to start employing sketching as a part of your process and you will see a dramatic decrease in the amount of times you hit that virtual wall of nothingness.

Sketching can make you a more efficient designer. Link

By attempting to digitally design something before sketching, I am essentially forcing my hand. The computer only allows me the ability to work on one concept at a time (unless I miraculously grow three more sets of arms and hands). I find it to be more efficient to play around with ideas and solutions on paper first. This way I am avoiding the pitfalls of potentially losing focus or muddying the waters of a particular project. Since we have tasked ourselves with the duties of intelligently and shrewdly communicating a message through art, isn’t it a better idea to properly conceptualize that message before adding all of the pretty pixels?

Website Sketch

I would argue that this applies to whatever you are designing. If you are laying out a web page, aren’t you doing yourself a disservice by not sketching out the layout of the page first? Your first idea may actually be your weakest and if you have committed yourself to a digital version, you have just spent some time working on something that is not useful. The same holds true for print and logo work.

My talent for drawing is limited to stick figures. Link


I’ve seen this as a reason for skipping the sketching process lately and I am here to say that, if this applies to you, you may want to rethink this. The process is not intended for you to create a detailed sketch like Leonardo da Vinci’s Vitruvian Man every time you put pencil to paper. In fact, if you ever get the chance to view some of da Vinci’s other sketches, you will see they are dominated by endless explorations. That is what the process will help you do. Explore ideas, layouts and shapes before committing to any one motif. Don’t worry if you are not knocking yourself dead with your drawing skills. This is not a drawing contest. The sketches are for you only. Nothing more. Nothing less. So, whether you have taken art and anatomy classes or you can barely draw a perfect ellipse, it simply doesn’t matter. The goal is the exploration, not the journey.

Make it a part of your routine. Link


Only out of habit will this be beneficial to you. I swear by my Moleskine notebook and various other sketch pads I have accumulated over the years. I keep one in a bag that I take with me wherever I go. There are also stacks of old ones that I like to thumb through from time to time to find unused ideas and inspiration.

Start with your next project. Before you go anywhere near your computer, sit down with a piece of paper and a writing utensil (preferably a pencil) and see what happens. Do it for as long as you feel comfortable, either in silence or with your favorite playlist blaring in the background. Take a break from it and come back to your sketches with fresh eyes. You may find a diamond in the rough you never knew existed.

The End

Footnotes Link

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Erik, a New York City native, is the co-owner and lead designer of we are pixel8, a boutique graphic design and marketing agency. Besides hand crafting visual goodies for his clients, he is a proud father, music addict and life long NY "Football" Giants fan. You can follow his shenanigans on Twitter or read more of his ramblings on his blog.

  1. 1

    Brilliant!! I loved the way in which you have customized this post :) The footnotes remind me of Colly’s Blog.

    I agree that sketching is an essential part of designing. In fact, it is the best way to quickly get ideas out of your head.

    • 2

      Thank you Adit. I’m glad you liked the post design. Yes, Colly’s site inspired me to create footnotes for this particular design. Anyway, thanks again!

  2. 3

    Jad Limcaco

    March 4, 2010 4:52 am

    Hey Alan, I’m actually the same way as you are, but lately, I have really been trying to sketch out ideas first, and so far, with web design, it has really worked for the better.

  3. 4

    Jad Limcaco

    March 4, 2010 4:53 am

    Hey Janko, hope you didn’t get confused too much. :)

    Anyway, ditto on what Erik said, I’m definitely going to invest in that book.

  4. 5

    Matt Hernandez

    March 4, 2010 7:43 am

    This is a step too many designers either forget, or leave out on purpose. I have to admit I’m guilty some times too, but I can always tell my finished product ends up better when I sketch first. It allows you to think of things you otherwise wouldn’t when just sitting down in PS or AI and going.


    • 6

      Hey Matt! I agree, I used to leave it out on purpose as I didn’t really find it important until I realized I was wasting a lot of time just staring at a blank PS canvas, waiting for things to ideas to appear.

  5. 7

    Nice one Erik. The pencil – my favorite tool (and cheapest). I totally agree with you on sketching to find your way with a new brief. It’s both relaxing and productive – lets your mind explore, gives your eyes a rest from the screen (hey, don’t we all need that), and you’re not confined by what the software can do – think totally outside the square.

    Once you have the scribbled concept you’re going to knock it out much quicker, and it’s exciting to see a design transfer from paper to screen.

    • 8

      Hello Michael, you are definitely spot-on. I think what happens to a lot of people is they start on the computer, then they get nowhere so then they start to browse inspirational galleries, which I have nothing against, but I find that my best and unique ideas seem to always come when I’m sketching them out first.

      BTW, love your site, it even has a pencil on the homepage. :D

      • 9

        Hello Jad
        Firstly, thanks for the compliment on my site!

        Yes, couldn’t agree more – nothing worse than getting on that “I’ll browse some galleries for inspiration” merry-go-round. Best to understand your brief, let it brew in your mind, then get your own inspiration. Mine often comes from the most unlikely places, and unexpected times. Sketching helps loosen up the gray matter… and get those ideas out :)

  6. 10

    Awesome Article Erik, its right on target for me. Concise, clear, to the point and at the same time so informative. I dont know about other designers but as a management graduate who has never been to any design school and looking forward to start up with designing (logo and website) this articles means a lot. I really enjoyed reading it and at the same time it is great source of information. I would really look forward to post where you can really share the sketching process logo designing (recently done by Sneh, LBOI which was great).

    Thanks and Keep Posting.

  7. 11

    Nice article, well written and informative.
    My answer is: to sketch! I always have a sketchbook and a pen (black or blue) and I take them everywhere: yesterday I was waiting at the doctor’s and doodling all the time :-) Some good ideas come when you really don’t expect them (at least it happens this is how it happens to me).

  8. 12

    Great post, I actually just recently started using a sketch book after a few hours of staring at my screen

  9. 14

    To sketch! That is the answer. I think that every good design starts on the paper and the goes digital, I can’t imagine myself working just on the computer.

    • 15

      Hey Ilie, I’m glad to know that you sketch. Your Illustrator tutorials and characters are really awesome and I’m not shocked that you actually sketch them because it seems like something you would do.

  10. 16

    You are absolutely correct.

    Sketching is a vital aspect of every design, its the first step in the design process and potentially one of the most important. It fleshes your ideas out and give you a quick visible reference to things that may or may not be working.

    Saying all that… I really need to sketch more. I constantly get into the habit of jumping onto my computer before doing any design work. Sometimes it works (depending on the project) but I find my ideas are always more thought out once its been sketched first.

    Thank you for this post, a fantastic read and something all designers should check out themselves (if not to remind them)!

    • 17

      Thanks Jason, you pretty much summarized the entire post with your comment.

      I really need to sketch more as well. ;)

  11. 18

    Nothing beats pen and paper when coming up with ideas. Some think that sketches have to be perfect or look pretty, but they must realize it’s all about brainstorming or having fun letting your imagination go.

    • 19

      Hey Noel, thanks for the comment. That definitely is a common misconception about sketching, and hopefully, this article has helped clear that up a bit.

      BTW. did you know that one of your favorite artists, James White, starts off by sketching as well? Pretty awesome huh? :)

  12. 20

    I agree wholeheartedly with this article. A designer that can draw is a very powerful asset to an agency and as a freelancer. I always begin my projects on a sheet of paper. Every website I do begins by sketching on sheets from the 960 grid system sketch page pdf.

    It is important to keep a sketchbook with you and draw everyday. The more you draw, the better you become. Drawing/sketching is 90% observation and 10% drawing.

    A sketchbook is a creative diary. Doodles that you do may inspire something greater in a logo, illustration or layout later on. Famous illustrators fill entire sketchbooks with one subject.

    Don’t trust your memory. Draw from source. Your memory is wrong.

    • 21

      Don’t trust your memory. Draw from source. Your memory is wrong.

      Excellent point you bring up Chris. Sketching can definitely help you remember ideas. I can remember thinking of an idea while I’m in Photoshop, telling myself that I’ll add it to my comp later, and then forgetting what the idea is and being really mad at myself. LOL! :D

  13. 22

    you were right ! at first , i never draw- i thought why wasting time in paper and bring it to pc. i was wrong. the sketch is good for bring ideas, now i always keep a notebook to scribble my ideas there and save it for future works. –
    thanks for sharing very important article – kudos

  14. 24

    Nothing beats pen and paper when coming up with ideas. Some think that sketches have to be perfect or look pretty, but they must realize it’s all about brainstorming or having fun letting your imagination go.

    (Yes, I copied nOeL’s post. Because he said exactly what I wanted to but did it more concise than I could.)

  15. 26

    Kristaps Lazda

    March 4, 2010 8:57 am

    Just starting my journey to becoming a web-designer and I am so thankful that I stumbled upon your site. Every post is great and so helpful. Officially – this is my favorite site now!

    I also found that sketching on paper helps me to get a feeling of how the end result will look like. Trying to keep piece of paper and a pencil always with me cause you never know when the design inspiration will strike you.

    • 27

      Kristaps, I’m really glad that you enjoy the site. It’s an honor to be your favorite site. ;)

  16. 28

    I can’t… sketch. Haha. I know, there are so many designers that sketch, not only that, they love to tell the pros about sketching, but I just can’t!

    I’m not the kind of person that only knows draws sticks, actually, I draw long before I started to truly design things. But I can’t! At least on paper. It fells unconfortable.

    I always sketch a lot on pc, using my mechaninc arm – errr… tablet. It’s less messy sketch on computer for me, and, like illustrating, some times, I just can’t visualize what the hell I’m doing until I place it on screen. With details. And some effects. And colors. I just know the elements I’m going to use, where they’re going to be used, but I can’t see nothing in my mind, I need to “do” it. And it’s useful do it on the same media I’m going to use to work on project, so, I get a clear idea if it’s going to work.

    • 29

      Hey really cool illustration on your homepage. Did you draw that? :D

  17. 30

    Yeah i fully agree.

    I have found that you can easily work out if an idea is going to work, especially specific components by just throwing them down onto paper. This has saved me hours by not designing something that’s not going to work with the overall project and then trying to force it to fit.

  18. 31

    Excellent. Not only do I completely agree with the approach to sketch before pushing pixels – I love the fact that this article is custom designed.

    Will we be seeing more blogazine style articles on DesignInformer in the future?

    • 32

      Hehe, thanks Jeremy. Glad you liked it. You know that your blogazine has been one of my inspirations right?

      Anyway, I’m definitely heading that direction. I think I’m going to be doing blogazine style posts twice a month. :)

      I really find it refreshing when I’m designing a unique post. Who knows, I might start a blogazine later on, but not about design though. Just about anything that I like.

  19. 33

    Not at all! Btw, I love the design :)

  20. 34

    This is an excellent post! I always sketch my ideas first…even though they may morph into a completely different design later :) BTW…The post layout rocks!

    • 35

      Hey, that’s exactly what usually happens to my designs as well, but it definitely helps to have a basis, a good skeleton of what you want your design to look like.

  21. 36

    Great post, also love the post layout ;)

    I’m one of those designers who jumps straight into Photoshop, usually I end up coming to a nice conclusion after a while, but the time between revisions could quite easily be avoided if I sketch ideas first.
    I’m not confident with my drawing but know that the sketches are more so to get the idea across, and not the finished product, so this shouldn’t be a problem, yet it is.

    Would you suggest showing these sketches to the client to choose from? Or would you say stick to your gut and choose your preferred sketch / idea? As with my sketching the client may be put off, even though this is not the end product…if that makes sense.

    Great post as usual, thanks, very insightful.


  22. 37

    I’m actually jealous of those that can sketch out their ideas. I’ve tried to get into the habit of sketching first, but when I do, everything falls apart – like Erik said in one of his comments above – I get “stuck in the proverbial mud.” When I get a project I am one of the ones that has to fire up the program right away. But, in a weird way, Photoshop becomes my sketchbook because I use it to create my concept sketches. If I come up with something that I really like, then I will eventually re-develop it in the proper program. If I’m stuck for an idea, then I’ll spend a few hours on research to get out of my block.

    Great article Erik! Nice work. :)

    • 38

      Hey Firgs, I do the same thing with logos. Usually, after a quick sketch, I like to go ahead and work on it in Photoshop as that’s the software the I’m comfortable with, and once I have something that I like, I go ahead and use Illustrator to remake it as a vector.

      Not a very efficient way, but it works for me.

  23. 40

    Great article in an original and inspiring layout : )

    After a too long break, I recently started sketching by hand again. I still don’t sketch quite enough and I’m still practicing the whole bringing a sketchbook along with me always – thing (sometimes it just feels a bit strange to be doodling in public places – but it’s probably just a question of habit ; )

    Anyway, I love sketching / doodling and when you start to think of it, I guess that almost all kids do a lot of sketching in kindergarten – just for the sheer fun of it. Some continue while a lot unfortunately give up sooner or later to let math assignments or soap operas on the TV take over … I guess that what I’m trying to get at is that sketching and doodling is both fun and rewarding, especially when you get in to the habit : ) My guess is that most non-sketching designers (or people with a creative urge in general) will not be willing to give up sketching after a while once they get started. So – at least after a while sketching will have a self-reinforcing effect; you’ll be doing better designs based on more solid concepts and you’ll be having fun and gaining energy from the sketching process itself : )

    • 41

      Excellent comments mate!

      Creativity is definitely something that children exemplify the best. I can still remember, when I was younger, how often I used to draw. I even won a competition when I was growing up. Then eventually, I started to get older, play sports, use the computer, and I soon forgot about drawing, which I used to really like.

      Anyway, I’m also trying to get back to doing it as well, although I can’t say that I’ve doodled in public yet. ;)

  24. 42

    Nice article! Sketch first, for sure – faster and more productive!

    • 43

      Yes, it’s fast. And I think that the more we do it, the faster and better we will be at it as well. Also, I think that especially in web design, it is very productive because we don’t get caught up trying to work on the very specific details.

  25. 44

    Great Article! I too prefer sketching before even cracking open photoshop.

  26. 45

    Sketching is definitely very useful. In fact I even think useful of it in other matters than design. Actually I’m a student in informatics and I use sketching often if I’ve got to solve some more complex problems in these matters.

    I would even go as far as speaking of sketching as a basic technique for all kinds of problems. I think of it as a kind of clipboard for your mind. If you’ve got a complicated job to do you can break it down into smaller chunks by taking one step, putting it to your sketchbook and taking the next step. The result will be a sketch that contains all of these steps needed to get that job done.

    I like that lovely layout. It creates an inspiring atmosphere.

  27. 46

    I am one of those people who’s drawings are reminisint of what a five year old might have hung on a refridgerator, but I completely agree that sketching things out before starting in on photoshop or illustrator is time well spent. It doesn’t matter if your sketch looks pretty, it only has to help you to come up with something that works. And if you want your sketches to look a little more polished, try using graph paper. I find that it helps me to keep my lines straight.

    Great article Erik! Thanks for posting. ~ Chris

  28. 47

    Hi Erik,
    It’s a wonderful article, I am also not too good in sketching and never did before, but I will implement those ideas for my own in near future. You inspired me alot for sketching, just because of my weak sketching skills… but now onwards I will try my best and make my hands dirty with sketching…

    Can you suggest some basic tips / trics for beginners ? I will appreciate..

    Thanks alot for the wonderful article..


    • 48

      Thanks Erik,

      I started sketching and I am really very happy to see the results. I am saving lot of time and getting better results too .. Thanks for the article :)

      you rock :)


  29. 49

    Very thought provoking article!

    Quite often I do start projects right in Photoshop. After reading your article though I’m sitting here reflecting on my work flow habits and I’ve come to an interesting conclusion. On the occasions that I sketch before opening Photoshop, I’m a lot more focused.

    If I have not done any sketching previous to opening Photoshop I find myself doing it there in the form of multiple revisions and complete re-designs. During this process I change my mind a lot and work in several directions. In the end I generally get a result I’m happy with, but there is no record of the journey itself and I’ve missed out on the opportunity to develop some of those other ideas later.

  30. 50

    Yooo this was cool! Post these custom posts more often!

  31. 51

    I really learned trough time that the sketching process is a must to every designer to achieve good results with less headaches and more confidence on what we`re working on. Great article Erik!

  32. 52

    To sketch!

    Before I start on any project, whether it be for school or something personal, I always grab a pencil and my sketchbook. I’ve always been a sketching type of guy, so I find it helps solidify my ideas. Jumping straight into photoshop or illustrator without a clear plan of attack really hinders my performance. I either stare blankly at a screen for what seems forever, or I get distracted by the internet.

  33. 53

    A great article, sketching is a great idea to get your mind working, I also look at old design books, not to copy, but to get ideas and the mind working.

  34. 54

    Very important points made. I always find that I am much more productive when I sketch my ideas first, then head to Photoshop later, when I have a working concept. Thanks for the post.

  35. 55

    Sketching allows the creative process to get going. A computer only slows it down for certain brainstorming activities. In some cases, you see what you want right away – an inspiration – and you can sometimes do well going straight to Illustrator. Other times, you need to free associate with a pencil, which can’t be beat.

    I did a post on this, and posted the results for a logo design. I was all over the place in the early stages:

  36. 56

    “On hand on your mouse”? Well THERE’S your problem right there. Yes, I’m a design snob, but “desginers” who think they can work without a tablet are making life (and their design process) much harder than it needs to be. In my not so humble opinion.

    Seriously, if you want to be a proper designer with clients and money and a job and all that fun stuff, you NEED to get a drawing tablet. Because you don’t always have time to get out the paper sketchpage and box of HBs, a tablet will allow your artistic brain-to-hand connection come out naturally, and save you the effort of scanning and tracing afterwards.

    Again, this is just one guys opinion. But I doubt many other professionals out there would disagree.

    • 57

      Excellent article Erik,

      I really enjoyed and thought it was presented very nicely.

      I recently used a tablet myself however I definitely used the approach you have suggested in your article. There is nothing worse than sitting at the computer with block. I just can’t sit at the computer and work that way.

      Instead, I sketched my ideas on to A4 paper and when I was happy with what I had created, I simply scanned it into Photoshop.

      Using my tablet i was able to simply trace around my sketch using the pen tool. I found this process very fun.

      I really like your approach and I agree definitely.

      Thanks Erik


  37. 58

    My sketches are usually very loose concepts as well but they help to set a foundation of what I’m going to be designing once I’m in Photoshop. ;)

  38. 59

    “To sketch” it is! Wow, you stumbled upon the site? Very cool. Thanks for the compliment on the design theme.

    Just checked out your site as well and you have some really good articles.

  39. 60

    Yes, patience is key. I’m also in the same boat as you, often jumping into Photoshop right away after sketching for a little bit.

    This article and the comments have really opened my eyes though, for the better.

  40. 61

    I’ve seen that as well. But as for me, no showing my sketches to the clients, as my sketches are just not very appealing. :)

  41. 62

    Hey, thanks for letting us know your thoughts. I was going to leave the header, but I think it just occupied too much space on the top of the post. :)

  42. 63

    Recently, since I have started sketching, I’m definitely having a lot of fun translating my ideas into paper. It’s very refreshing to step away from the computer a bit.

  43. 64

    Hey Tamia, that’s point of sketching for me as well. It helps me stay on track when designing as I already have a concept. I do however, am still open to ideas and I stay flexible once I start converting my sketch into an actual PS design.

  44. 65

    Actually, at my workplace, we use whiteboards as well, especially since it’s very easy to erase and start over quickly.

  45. 66

    Hi Lee, your professors were right after all? ;)

    Anyway, glad you liked the post design.

  46. 67

    That’s great Matt. I on the other hand, will probably lose clients by showing them my sketches. ;)

    Anyway, that’s great that you are a sketcher. Glad you liked the post. Nice site you have as well.

  47. 68

    Hey, that’s a unique perspective. It definitely does remind me of storyboarding.

    BTW, really like your blogazine as well. Looks great mate!

  48. 69

    Thanks mate! Just checked out your portfolio and you have some great designs there. :)

  49. 70

    Kendell Burton

    March 5, 2010 8:04 am

    As a design student , I find some of my professors rushing me for immediate digital results. I, However have become totally against that since about a year ago. I must say the pencil is quicker and mightier then the mouse will ever become

  50. 71

    I sketch in Photoshop. Seriously.

    Sketching isn’t so much about the medium, rather it’s the portion of the design process where you’re exploring concepts, instead of polishing pixels.

  51. 72

    This is great!
    I am a big advocate for sketching out concepts, logos, layouts etc. I am also a big fan of sketching in general. Sketching is something I enjoy and encourage people to do. It is pretty much the whole premise of my website, Twetches. I passed this around my job in an email so hopefully it catches on. Great Read!

  52. 73

    I agree with you 100% on the need to sketch. Pencil to paper first, hand to mouse second. It’s the same trick I use with writing. Scribble first, type later.

  53. 74

    I agree completely that starting a blank photoshop document is not the most ideal way to go. I find and teach that instead starting out with 10 – 20 design sketches will help get the creative thoughts going with out investing too much time in a layout or approach that is completely useless.

    I created the web designers sketchbook for this reason and use it daily in my firms design practices. , I find putting the design in context (browser) also helps me plan repeating / larger backgrounds, whitespace, etc…

  54. 75

    Jeremy Newton

    March 5, 2010 6:49 pm

    Great article. I will admit I’m one of those people that is an amazing stick figure artist and I usually stay away from the pencil and paper, but you make a very viable argument and it would definitely increase me design flow and help me not to spend so much time in front of the computer making changes to find what works and what doesn’t instead I could come to the computer already having this knocked out before I start.

    Again amazing article it challenged me.

  55. 76

    Hey Erik,

    I suffer from the same. I have now taken up sketching first and everything later. I am both enjoying it and seeing results !
    Thanks for the lovely article. Re-enforces my take on sketch as a first.

  56. 77

    Excellent post. Not only will scare away the infamous block. I come to realize that my productions as a designer are more profesionals and funtionals that the ones i make on the go for the lack of time.
    One of the best reads lately. Cheers

    • 78

      Sketching is indeed the best way to capture creative energy. it is an important tool. It appears to me to be similar to mind mapping.

      Thanks Eric for the great post. Very concise and cool tips.

  57. 79

    “Close your eyes and picture this scenario.”
    Haha, how could I if I’m try to read this…? I digest… =P

    Seriously, this is a classic case of web designer not gone to design school (including myself). Telling a traditional designer (graphic, industrial, interior, etc) that he/she should sketch is like telling someone that in order to write an essay in English, one must first practice their ABCs. It’s an extremely basic principle.

    If anything, this screams for the need for web designers to get out of their bubble and engage with other professionals. Find a print designer and become their best friend, enroll in an art class, …you get the picture.

    On a related note, checkout Bill Buxton’s “Sketching User Experiences”. It’s an excellent book for understanding how one can begin to solve problems by sketching.


  58. 80

    Awesome article and I love that notebook template you used..very creative. Sketching was not one of my favorite things to do, but as my design teachers said…”your first idea is never your best” I grew to love going through the process especially when designing logos, I find that my mind has more ideas than I could ever imagine. :)

  59. 81

    Awesome post. As I get more into design, I find myself trying to go for the computer on the first shot. Most times I am unable to have that lead-off, digital home run, and I reluctantly resort back to the pencil, but after some luck, I always ask myself why I didn’t do it sooner. It helps so much. Anyway, great article content, beautiful layout, and Erik, awesome website!

  60. 82

    I love this. Love, love, love this. I have always felt inadequate because I can’t draw anything worth cow dung. I thought maybe I’d picked the wrong industry because of it. Thanks for this – it was just what I needed to read.

  61. 83

    This topic has been one of my bugbears for years. Being an old-school designer (graduated 1976), we had no other option but to sketch ideas first. One of my best ‘lessons’ came when I was showing a Creative Director my sketches on A4 sheets of paper. He laughed and said that I’m constraining my creative and thought processes to such a small area. From that day on, all my concept development was done on A1 Pads and it made a huge difference. Fast Forward to the Digital Age and I saw people designing everything on a 17″ Monitor. (24″ Monitors nowadays, but same diff). Can you imagine people brainstorming on A4 sheets instead of massive Whyteboards? The only time I would ever show my initial sketches to a client was the longevity of our association. New clients rarely comprehend, but long-term clients can understand thought processes. Finally, irrespective of your ‘drawing ability’, you cannot achieve the freedom and flow of pencil on a large ‘canvas’. That’s my two cents worth (when two cents was worth something). ;-)

    • 84

      I remember the old agency days too (fondly) – all that was plugged in was your desk lamp. :) We’ve come a long way. But I still feel that pencil/pen on paper is the most direct way kicking ideas around.
      Even a tablet just doesn’t quite cut it for those initial idea-creation in my book, although it’s a great tool.
      Unplugged is the way to go. And yeah, a large canvas is even better!

  62. 85

    When i’m on tight deadlines and I’m sure of the idea then I go straight to app. Sketching is just a way to quickly realize your ideas.

  63. 86

    Great article, thank you. I started designing before computers were part of a designer’s armoury, so sketching was a natural part of the process. Everything was more hands-on, tactile.

    Nowadays, although I use computers all day long for web/graphic design, I still scribble down initial thoughts. It’s a way to focus on the idea rather than the implementation. In fact, the sketch itself isn’t important – I often end up with results that are nothing like the original sketch.

    I also recommend other tactile methods, like using post-it notes to organise website content and structure, to help inspire and clarify ideas before hitting the keyboard.

  64. 87

    Wonderful article. I think each of us has different way of designing things. Well personally, I do like to sketch first before engaging to the real action.

  65. 88

    Since I started sketching BEFORE starting up photoshop my life has changed so much for the better.

    I still shudder when I think of the designer block staring a blank PSD file for hours on end. Now I listen to music, watch TV, read a book and whenever I get an idea it goes on my trusty pad.

    Combine this with an in-depth set of questions to ask a client about their website (See my blog) and I never have problems anymore.

  66. 89

    I love the design of this post. Great work

  67. 90

    Jason Robinson

    March 10, 2010 10:11 am

    I really enjoyed your article, Erik. Sketching has proven to be my best tool for idea generation and communication. Whether it’s getting an idea on paper before it fades away into the night, or explaining a concept to a client, sketching seems to be the best way to capture the essence of an idea. I believe in it so much that I’ve featured it prominently on my own site.

    Looking forward to reading more of your tweets and posts.

  68. 91

    Althought I would say sketching is a must as it save time I got to admit sometimes just opening Photoshop and tinkering does do the trick :)

  69. 92

    I absolutely love this article. So much in fact, that I believe you should go into detail and make it a book. Personally I’d buy it. And I thank many others would support it as well. 5 out of 5 from me. -Ronald H. Thanks

  70. 93

    I haven’t tried sketching yet but it’s not a bad idea. Maybe it’s worth a shot on my next design.

  71. 94

    I will certainly use this method on my next project, thanks for this article!

  72. 95

    Sketch! Sketch! Sketch!
    This may sound retarded and old school, but it does make a big difference. The concept of a design should always be done with a pencil and a piece of paper. I end up spending less time on the computer.

  73. 96

    I love the look of your article…that being said – Yes, I do scribble and sketch sometimes. But not every project requires that type of development…don’t you agree? It works well for logos and maybe website layouts and brochure, but sometimes a “cigar is just a cigar.”

  74. 97

    Thanks for the Article, will use for our next project

  75. 98

    nice article… :D

  76. 99

    nice writeup, nothing new but true all the same…

    what I especially love is the styling of the article. it fits the subject and shows your creativity! and it’s always nice to see sketches by others :)

  77. 100

    I think a lot of people are different. Sketching can be a great idea, but with me sketching usually distracts me. I am pretty good at just opening Photoshop and creating (albeit often times I end up changing a lot of my design process as I go and ending up with something totally different).

  78. 101

    Nice article. I started to sketch several times and left. Now I am really inspired. I should start sketching again. I am doing a 365 days project and most of the time I can’t get any idea to design. I think sketching will help me to overcome idea problem.

  79. 102

    Very impressive article! I think I will immediately start to sketch for my next project. Thank you very much four your inspiration.

  80. 103

    I love the article Eric! I am for
    sketching also, and you covered one very important part as well: sketching is only for you! It doesn’t matter how it looks, it is a refference of something in your head :)

  81. 104

    i just love the way you wrote that. makes me realise why i feel crap at designing at times. but i know deep down its then … so from now on, im taking your advice and keeping a notebook and pencil with me. thanks a million.. :)

  82. 105

    I’d like to see more of your sketches :) I don’t offer design services anymore, so I really don’t get to sketch anymore either (unless im working on my own project) but I love seeing the way other web designer’s draw out their sites and logos :D

  83. 106

    To generalise for a second, I think this is one of the biggest differences between self-taught and formally-educated designers. In university no matter how good your work is, without a thorough collection of sketchbooks to back it up you will fail.

    I’m not sure how I feel about this – in the past I have found sketching for its own end (i.e. to please a tutor) a barrier, because I come up with concepts quicker than I can visualise them on paper. On the other hand I think it is a necessary part of the creative process.

    Of course for a quick logo or flyer you don’t need multiple sketchbooks like you’d fill in a several months long project, but I don’t think you’re doing yourself justice by not sketching.

    I’m not suggesting those who don’t sketch don’t research or properly think out concepts, but to bring GTD in to it, by dumping those thoughts on paper you’re freeing your mind to think more clearly.

  84. 107

    I guess it really is useful to sketch your ideas, because it really is helpful to map out everything that’s on you mind and its kinda hard to do that on the computer. Wish I could draw but I cant event sketch some basics but for people who can I guess it really is helpful for the whole design process. I think its kind of a must really. Thanks for this interesting article. Love the fact that the page design changed for this one.

  85. 108

    Very Great Article! Its really nice and direct to the point. I am looking for a complete article about what I wanted to share with my student, and yours is really great.
    I always tell my student not be mentally block by their fear, I know the most difficult part in sketching is the starting point. And I always tell them to “just let your imagination flow, and the hands will follow.” And now, I can see some students who really has a talent, and some who is still in the dark. It really challenge me to have students who can’t draw, and your article really helps me a lot. Keep posting!

  86. 109

    All my work starts out from sketches, I certainly wouldn’t rely on ever finding any quick sketch I make on my computer – a sketchbook is always at hand, on train, etc .. so much easier to start and ponder things than on a computer. All the end work though tends to be on the computer

  87. 110

    Great article. I’ve recently started sketching my designs first mostly because, like you state, it’s often easier to get the creative juices going. It’s much easier to just doodle some designs and let your mind wander on a topic!

  88. 111

    I love the way this blog post is uniquely laid out.

    Sketching is important, however brief it is. But I would say that coding / designing straight into html from the sketch is the next step. Skip the psd phase and start seeing the site as it will appear on the web to speed up the launch phase and make iterations easier for you and your clients.

  89. 112

    Great article. I, too, struggle with the “application open and file saved but nothing in it” issue sometimes. I’m learning to step back and just think and sketch more.

  90. 113

    Eyal Marcos Levit

    March 29, 2011 4:01 am

    I have also sinned with not sketching on paper even though I knew it wasn’t the way to roll. Also been staring at the monitor for hours no kidding. Thank you for this amazing article, it kinda puts what I already knew in perspective and it motivated me to go on and start with the sketching. Thanks again! Beautiful article, love it.

  91. 114

    This is something that most of the people like me ask themselves, I am certainly one who has asked this myself, thank you for sharing something that I can relate to.
    Gajan Dave

  92. 115

    Hi Paula,Oh my goodness. I’ve msseid a month’s worth of your work in just two week’s time. These are just marvelous, as always. I’ll just comment on the one at hand. I love the way you did the cat sharpening his claws. I can feel his muscular strength. The flower is just beautiful. I’m intrigued by your mention of Paint. That blue is just stunning. I’ll have to ask a young person for a demonstration.You inspire me so much!

  93. 116

    My work may or may not start from sketches all the time, but I do believe that great ideas start from sketches. Innovative typography usually starts from sketches. Thanks for the article. Good stuff.


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