Menu Search
Jump to the content X X
Smashing Conf San Francisco

We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. upcoming SmashingConf San Francisco, dedicated to smart front-end techniques and design patterns.

Symmetry: A Balancing Act In Two (Or More) Parts

Symmetry is the ordering principle in nature that represents the center of balance between two or more opposing sides. As a fundamental design principle, it permeates everything: from man-made architecture to natural crystalline formations. In nature, symmetry exists with such precision and beauty that we can’t help but attribute it to intelligence–such equal proportions and organization would seem to be created only on purpose. Consequently, humans have borrowed this principle for its most iconic creations and symbols.


There are several types of symmetry, but the most basic are translation, reflection and rotational. Each of them has specific and practical expressions in nature, and each can be used to communicate intuitive principles when appropriately and subtly integrated in a design. As a simple aesthetic, these opposites that work together can add visual appeal.

Please consider reading our related articles:

Translation Symmetry Link


In its simplest form, symmetry is a repeating pattern of identical elements that are equally spaced out along a line. This is called translation symmetry. It is commonly used as a border to hold more complex patterns “in line” on a two-dimensional space. In architecture, it is used for three-dimensional support by distributing weight evenly across load-bearing beams and columns.

Translation symmetry is also found in the basic notion of reproduction, by which a “lineage” is created by one generation inheriting the previous generation’s characteristics. For example, a row of corn kernels contains genetic information for successive crops, and a pure-bred animal contains specially cultivated traits that will be passed down its line.



To take an example from graphic design, translation symmetry has been used to good effect by the PBS network. PBS focuses on multi-generational and multi-cultural educational programming, delivered in an objective style. The repeating human face in its logo, alternating progressively from black to white and black again, visually conveys this purpose very well.


The repeated visual is an effective way for the PBS to represent its balanced programming and to show its equal consideration of the ethnic, age and gender diversity in its audience. The US Department of Health and Human Services also uses a form of translation symmetry. Not as linear as PBS’, this one gradually morphs from people into an eagle, transforming the US population into the country’s primary symbol.


Think about what these logos accomplish. These public messages emphasize equality and unity. Individually, we may stand alone, but as a group, we are essentially the same. Translation symmetry is a visually subtle way to convey this message. How many examples of translation symmetry can you find in identity design? It’s not as common as the other symmetries explored here because it is perhaps not quite as engaging. Is there a reason why this symmetry was chosen by these particular organizations? Bear in mind, too, that these kinds of design choices are often made at an unconscious level by the designer.

Reflection Symmetry Link


More complex than translation symmetry is reflection symmetry, a fundamental trait of all moving creatures. This symmetry involves coordinated two-sided movement, representing a higher order of symmetry.

The beginning of life itself exhibits this symmetry. After fertilization, an egg splits in half and begins the process of billions of subsequent divisions, resulting in the mirrored symmetry of a bilateral body. Most bodies of animals are bilateral along a mirrored line (i.e. the same on both sides when split down the middle). Whether flying, swimming, crawling or walking, animals must have appendages of equal proportion on both sides if they are to have reliable and balanced movement through space.





A little over 90% of people are born right-handed, regardless of culture, writing preference and racial or linguistic qualities. Why would nature choose the right hand over the left repeatedly for the human species? Language—the most important human attribute because it allows us to communicate across generations and cultures, thus increasing the likelihood of survival—resides in the left hemisphere of the brain, which controls the right side of our body. Most people who can use both hands with facility, called ambidextrous, are self-trained (and often culturally trained).

Being left-handed has never been popular, and left-handed people learn to use both hands. An even smaller proportion—perhaps 1%—are born innately ambidexterous. However rare, some of the most brilliant minds we’ve known were born with this ability: Leonardo da Vinci, Albert Einstein, Dutch artist Maurits Escher and Benjamin Franklin.

Their ability to balance creative invention with practical execution changed the perceptions of entire cultures. And they did it not over generations (as is characteristic of most radical new ideas) but in their own lifetimes. Did their innate ability to bridge opposites give them the dexterity to change protocol?

Speaking of language, most of the upper-case letterforms in the English alphabet have reflection symmetry along either their vertical or horizontal axis. Can you find the letters that exhibit this symmetry? (Hint: all but nine are symmetrical.)


Here’s a fun trick: take one of my favorite words, “CHOICE.” Print it out on a piece of paper, and fold it horizontally down the middle of the word. Hold it up to a mirror, and you’ll see the “either/or” propensity of the human species that separates us from all others. You can also do this in a vector program such as Illustrator or Freehand by cutting away half of the word and horizontally reflecting the remaining half.

This is similar in concept to a logo I designed using mirror symmetry for a client named Body Wisdom. You can see how this kind of symmetry would link the name and idea: the hands represent body work, and “wisdom” is implied by the owl’s face that this particular configuration of horizontal line symmetry created. This principle made for a memorable symbol that balanced the functional aspect of the name with its visual representation.

Rotational Symmetry Link


Rotational symmetry involves a central point around which an image is rotated in equal degrees without distortion or change. By rotating the image evenly around the circle (remember, that’s 360°), you can create two, three, four or more rotational symmetries. For instance, the Aerosmith logotype below displays two-point rotational symmetry (or two identical elements turned 180° degrees).


The Mercedes Benz logo has a three-point (or 120°) symmetry.


And the Sun Microsystems logotype has four-point symmetry (or 90° rotation) of four identical elements. The higher the number of rotations, the simpler the element must be for it to work.


In nature, symmetry is essential to life insofar as movement is dependent on form. And we recognize the importance of this principle in architecture, physics, art and visual design. We derive meaning by relating form to function, and symmetry creates this meaning. We incline in our designs towards this balance that we see in nature.

Applying this principle to our own designs is eminently practical in whatever field, because it employs a universally pleasing ratio that anyone can relate to. In consciously using this principle, we also draw closer to nature, thus imbuing our own designs with usefulness and intuitive logic.

Symmetry is an excellent principle on which to base a logo or a poster—any project, in fact, that is restricted by time or space and that has to resonate deeply with the audience.

Win Maggie’s Book on Twitter Link

We are also giving away 3 copies of Maggie’s book “Decoding Design” on Twitter. To win one, just tweet us with the hashtag “#smgiveaway” and let us know why you want to win the book!


Footnotes Link

  1. 1
  2. 2
  3. 3

↑ Back to top Tweet itShare on Facebook

Maggie Macnab has been recognized as an innovative design communicator and logo designer for over three decades. She has written two books on design theory, Design by Nature (New Riders, 2011) and Decoding Design (F+W, 2008), and most recently hosted Designing Effective Logos, a logo-design training video series. Maggie is a design educator at various universities and colleges, and gives workshops on designing with nature in mind. She is committed to beautiful, functional design and creative problem solving based in nature's richly practical process.

  1. 1

    Nature is full of symmetry. We do use a lot of symmetric objects daily. Actually we love symmetry. But using this we compare and differentiate objects in real life.

    But Asymmetric objects also have their importance .

    • 2

      I think this is the clue. Use symmetry as a base and vary it by bringing some asymetric elements into it. By doing this, you avoid it being boring and you add another meaning. In my opinion the Logo of the US Department of Health and Human Services shows this very well.

  2. 3

    This is great!

    My teacher mentioned something about golden ratio the other day and using the Fibonacci sequence in design.

    It would be awesome if you could find something about that and write an article!

    I find this fascinating!

  3. 9

    Chakib Tsouli

    May 2, 2010 11:17 am

    Wherever we look there’s symmetry, the first letter of my comment “W” is One-Point symmetric, our eyes are symmetric our ears .. our whole body is symmetric , each base on our DNA is magically symmetric , i study Biology, and i daily witness too many symmetrical things in our lives, even before we’re born , during the mitosis (Anaphase state ) Chromosomes are equally yet symmetrically positioned in both sides of the cell …

    Another amazing state of Symmetry is Fractals, the most complicated yet infinite shape ever known by Human being ( ) .

  4. 10

    Chris Pilsworth

    May 2, 2010 12:34 pm

    Oxford mathematician Marcus du Sautoy explores the symmetry in fascinating detail in his book “Finding Moonshine: A Mathematician’s Journey Through Symmetry”. You can get a glimpse of that in his TED talk

  5. 11

    Great post. I recently read Marcus Du Sautoy’s ‘Finding Moonshine’ which discusses these kind of symmetries amongst others (17 different kinds in all!). A maths book, not a design book, but well worth a read if you’re into that kind of thing.

    Many cultures create perfectly symmetrical aesthetic designs that also contain a single deliberate flaw that ensures the overall symmetry is incomplete – many different reasons for doing that, but mostly religious or superstitious ones. It does help to create extra interest in designs, as if to say “it’s not so easy that we should get away with perfection”.

  6. 12

    What a great read! Excellent choice of examples, another great translational symmetry example is the Girl Scouts of America logo. ( ). Very thought provoking when you analyze the world around us and reflect that with natural occurrences and how they apply in design. I try to explain to people who aren’t familiar with the trade that: “…everything in this world we observe had a great designer who made it that way.”

  7. 13

    Very inspiring post, thanks. I love to read more about what influence people’s taste for a design.

    Oh and by the way, that Aerosmith logo is pretty awesome.

  8. 15

    Gabriel Baciu

    May 3, 2010 6:32 am

    Interesting article Maggie. As a interactive designer it’s good to read and learn from other articles than technical ones. I think a web graphic designer should pay as much attention to this kind of information as it does to finding the latest technologies to create the graphics. This way the web will benefit of clean and usable designs that follows the laws of nature.

  9. 16

    Jaime Vasquez

    May 3, 2010 3:25 pm

    Thank you Maggie, great post.

  10. 17

    Very basic info. I felt like it was Introduction to Ultra Basic Design 101 for babies.


↑ Back to top