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Showcase Of Web Design In Poland

Vodka, pickled cucumbers and Pope John Paul II might spring to mind when someone mentions Poland. Obviously there’s more to Poland than that. On the world map of design, Poland is marked by creative agencies that produce high-level design and employ some of the best programmers in the world. There’s also a crowd of freelancers and visionaries who have received worldwide recognition.

For the people I interviewed, Web design is life. The art directors and freelancers highlighted here work in all sorts of environments, and they answer questions related to our field. You’ll have the opportunity to see Polish Web design from a number of perspectives — and to form your own opinion while browsing selected productions.

The State Of Things Link

Question: Can you name some of the milestones in Polish Web design? What are the biggest and most important productions in recent years?

Jacek Opaluch of K2 Internet1: If milestones are things that have changed the perception of Web design, we have to mention Internet locations, events and designs. In my opinion, the locations would inlude, a forum that no longer functions and is probably only remembered by people over 30. It was a place where people could share their initial experiences and which, if I remember correctly, had the first carefully selected catalogue of Polish Web designers’ websites.

Then there was the everlasting webesteem.pl2, steadily breaking records as the website with “the layout that never changed.” There were always several people around — some significant, like Bartek Gołębiowski, Jędrek Kostecki, Bartek Rozbicki, Wojtek Krosnowski, Wojtek Piotrowski, Piotr Łupiński and Łukasz Twardowski — whose attitude toward the Internet undoubtedly had great influence on thinking and design. There were many more people whose names I don’t remember, unfortunately, for which I apologize.


Certain designs are stuck in my mind. These were well known, not just in Poland, and sometimes they were great examples to follow. Some have been replaced by newer versions, so giving the URLs here might be pointless, but they definitely include: Max Weber’s, a Flash portal with much character (probably the first in Poland); Nokia (created by K2 Internet); and its subsequent versions; feta.pl6; Sullivan’s Productions; click5.pl7; Ars Thanea1148; cookie.pl9; and recently, StudioKxx10 and huncwot.com11. These are all first-class websites. Unfortunately it’s impossible for me to name every excellent website.

In my opinion there were two other crucial events that gave shape to things: agencies went public (a sort of goodbye to the formative years of Web design) and eBay debuted in Poland. These events showed the quality of our service and proved that the Polish internaut had been highly underestimated abroad.

Question: Are there any significant differences between Web designing in Poland and in the rest of Europe when it comes to artistic development?

Jacek Opaluch: There are differences in budget, in the attitudes of clients and in understanding the Internet’s potential. Statistically, I don’t see any difference in the quality of the things we do: we win awards, we are jurors and we build among the best of the websites that present outstanding design — just like the rest of the world.

Zakochaj się w kolorze.

Kamil Kaniuk of Merix Studio13: Polish programmers and coders are generally well regarded, which results from our observations and experience — often in cooperation with foreign firms. Numerous highly skilled Web developers are in Poland whose code is of world-class quality. Here at Merix Studio, we are searching for such people. The skills of our coders have been appreciated by the British company Independent News and Media, which prepared a series of test tasks for us before they decided to commission us to work on their leading brands (The Independent and Herald, for example).

We are less inspired by Flash achievements and augmented reality (so popular right now) than are other interactive agencies in Poland. We are more interested in the productions of smaller flexible firms such as 37signals, nclud, Reactive and Clearleft. We invest in flexible and cost-optimal open-source software (Drupal, WordPress, Magento), because it can easily substitute for expensive commercial solutions.

Open-source software is regarded slightly differently in Poland than it is in Western countries; the opinion that any self-respecting interactive agency should have its own original content management system (CMS) still prevails here, but this is not so. Just look at the US government: is based on Drupal.

In the current period of economic slowdown, Western companies are looking for ways to reduce costs while maintaining good quality. Many companies outsource to such countries as Poland, and these companies often have funds at their disposal that allow them to be more open to creative ideas. This is encouraging for Polish Web designers.

Warszawska Jesień 200815

Question: When was the starting point of innovative Web design in Poland? When did new media settle in Poland for good?

Łukasz Twardowski of Cookie.pl16: The first thing I remember from the Internet was an interactive advertising campaign for Frugo juice. The campaign was created by an agency, and it was the first Polish viral ad. It probably significantly increased interest in the Internet as a medium for advertising, and it collided with the so-called “Internet bubble,” which burst before any innovative design came into being.

Still, this was the time when most designers I admire became active. Some independent websites on Web design were created, like Mocny Web or Webesteem. They attracted people who already thought of themselves as designers for new media. Looking back, I see that what pushed us forward was energy and optimism rather than skills and knowledge.

I think we became aware of both (i.e. skills and the role of Web design) about three or four years ago, but the awareness wasn’t strong yet. The major problem with Web design in Poland is that the best interactive agencies give priority to advertising, and design is a secondary issue. Small clients such as photographers and architects, who might desire and deserve the best designs, often don’t have enough money to employ professionals. It’s great to see, though, that cultural institutions have more money to spend on the Internet, and they spend it wisely.

Question: Is it possible to identify specific patterns in Polish Web design? Is every significant website really different from all the rest?

Łukasz Twardowski: I wish Polish Web design had German discipline, Scandinavian simplicity and our knightly imagination. Polish designs are often much more daring than those of our neighbours. Still, if we want to develop our philosophy of design and be visible to the world, then we have to make more effort.

The economy in Poland has been improving, and the only thing we need now is more energy and optimism. Mocny Web died naturally, and Webesteem is on its last legs. What we lack is a central forum where young designers (in a sense, all of us are “young”) can see the spectacular Web designs and discuss them.

Flirt Camp

Kamil Kaniuk: We think that in Poland there are still no styles in Web design that would distinguish our country from others — that is, that any styles are unequalled. Although one could fairly easily enumerate some common features of designs created elsewhere (the meticulous detail and profound illustrations of Russia, for example, or the graphic-rich interfaces of the United States), no specific style dominates in Poland. However, the “transfer of ideas” (say from West to East) is much faster now than it was a few years ago.

Too often a design is a compromise between the vision of the designer and the requirements of the customer. Such designs tend to undergo amendments by the customer, which can change their original form. In our opinion, the openness of customers to modern solutions (e.g. non-standard interfaces based on JavaScript, like Xpiritmental) is less common in Poland than elsewhere. Foreign customers seem to be more open to our ideas and give us greater freedom, and they are ready to make use of technologies like JavaScript and AJAX.

That opens the gate to creativity and gives the freedom to implement interesting solutions. In many Polish agencies — including those that work with big brands and budgets — some cheap and mediocre designs are created out of necessity.


Question: What is it like to work as a freelancer in Poland? Is it drudgery or a stress-free job? Is it about keeping loyal clients or constantly searching for new ones?

Jan Stańko: We shouldn’t generalize; every freelancer is different. Starting off is definitely difficult. Without a strong position in the market, you have to look for clients on your own, and you have to convince people that you are trustworthy and deserve opportunities. There are plenty of freelancers, but unfortunately the majority of them are young and immature and have no idea about the business. They finish school and immediately call themselves professionals. It can end badly: very often the honest designers who treat the profession seriously and think of it as their future have to suffer the consequences.

In time, the serious freelancer gets clients and agencies start knocking on their door. Then you can choose the tasks you like the most, and that brings more money. Work gets difficult when you want to earn more money; it can mean sleepless nights, gallons of coffee and in my case, unfortunately, plenty of cigarettes.

There are moments of anxiety as well, usually brought on by people who pretend to know everything about the Internet but actually know very little. I guess the best solution is to cooperate with agencies on a regular basis. Agencies can take the burden of work overload and stress off your back. Also, their complex services give you the opportunity to meet more interesting clients. As for the future, time will tell. I’m not even halfway through my career. Trophies are still a long way ahead!


Rafał Nastały362821: Earning one’s living as a freelancer in Poland without a recognized name can be incredibly tough. Independent clients often don’t want to sign contracts or pre-pay. They also think that preparing a layout is a piece of cake, so when they hear the price, they often back out. It’s very frustrating. It’s much more pleasant to cooperate with several agencies that can give you a fairly constant number of orders.

Piotr Biernawski373122: I have five or six regular clients. Sometimes a client withdraws, and it’s usually because of money. It’s never a disagreement about the terms of the contract but about actually sticking to these terms (payment can be long delayed, etc.). But when some go, others come. I’ve been working with longstanding clients for five years now.

Drudgery or a piece of cake? Definitely not a piece of cake. If it wasn’t for my strong connection to the mountains, which I love and where I do my hobbies, I would probably move to a bigger city and look for a full-time job. I also have a wife and child who are not very keen to move. However, I don’t think freelancing is drudgery; I can’t afford the latest model of BMW, but I work only about two hours a day. Even though you need to be psychologically strong to work like this, the lifestyle is great.

Łukasz Bronisz403223: I think it depends on the individual. Everyone arranges their time and work environment differently. Some people prefer working at night and waking up at dusk in order to meet a deadline. Most of us, however, try to work during regular hours. It allows you to be in touch with agencies, allows you to make light changes and corrections and lets you have a private life too.

I imagine that freelancing in Poland is similar to freelancing in other countries. It can be hard sometimes because of tight schedules or having a number of projects going at the same time. On the other hand, you always have the opportunity to relax or even take a break for a couple of days. No one arranges your time or dictates your schedule.

Also, though, no one checks on you. If you choose to freelance, for which your income depends on how much you work, it’s reasonable to cooperate with several agencies. Doing this usually gives you enough orders that you don’t have to worry about the next month and can concentrate on your work. Of course, it’s always good to look for new projects so that you develop and diversify your designs.

Łukasz Bronisz

Konrad Wysokiński413325: It’s still quite difficult to get by as a freelancer in Poland, although there are probably some people who don’t have to worry about work or can be picky about contracts. I often get the impression that people still don’t know what good design is or know that it costs money. For many people, the Internet is still a must: “People are talking about it, so let’s make a website — but make it as cheap as possible.” Some company owners have this attitude. As a result they ask someone, anyone, who knows a little bit about Photoshop (a brother-in-law’s daughter) to create the cheapest website possible. Thankfully, this has been changing steadily, like our society in general, and I hope that our sensitivity to the profession of Web design will increase with time.

Mateusz Jakobsze443526: The Web design market in Poland has been gradually expanding. A lot of people freelance to get rid of the constraints of working for agencies. They want creative freedom and to earn more money. Undoubtedly, an advantage to freelancing in Poland is the opportunity to work for clients abroad who pay in Euro or American dollars. The ability to choose which clients and agencies to cooperate with is a big advantage as well. I always try to look abroad for new clients and to network. I have some regular clients as well as a couple of interactive agencies that I often collaborate with. We socialize not only at work but also at parties and unofficial get-togethers. It’s good to maintain informal relationships with your clients.

Mateusz Jakobsze

Question: How does the Web design and development market look in Poland? Is it possible to earn one’s living from freelancing alone?

Jan Stańko: It is possible, definitely. Many people are self-subsisting freelancers, including me. There are quite a lot of agencies and enough clients, and whether we get by depends on our hard work, consistency and responsibility. When it comes to cooperation with agencies, it usually goes smoothly; it’s the clients who are the weak link. But even that has been changing. The Internet is still a brand new thing for many people. Non-professionals find it difficult to catch up with the news that keeps popping up in the field, and sometimes this can result in misunderstanding.

Rafał Nastały362821: Freelancing is not for everyone. You need to be self-disciplined and consistent to work as a freelancer. When you collaborate with agencies that know how to communicate with clients and that pay generously, you can have a relatively high standard of living.

One negative aspect is the lack of credibility at the bank (getting a big loan is difficult), so if you’re not a high-profile Web designer, the best option is to have a full-time job and take additional work from other sources now and then. This creates financial stability. A bonus like that — a well-paid creative task — is actually very nice. There are of course some freelancers for whom one layout is worth more than the monthly earning of others.

Warszawska Jesień 200930

Piotr Biernawski373122: It is certainly possible to earn a living from freelancing. I know some people who earn more than ten thousand a month. I’m not talking about famous names here, but about people from small towns, “unheard of” names in our line of business. Considering the time I devote to work, I am not an example of this, but I can afford everyday living: mortgage, alcohol and cigarettes!

Łukasz Bronisz403223: I think that the Polish market is pretty good. It’s a young market. Actually the whole business is young. Polish clients have become more aware of the Internet in recent years. Plenty of talented people are in the trade in Poland. If you know how to organize your time effectively, talk to people and sometimes work more than the standard eight hours, then freelancing is enough to earn a living. The important thing is to be consistent and up to date.

Konrad Wysokiński413325: I’ll quote part of a conversation I had with a colleague, a designer. I asked him once, “Can you earn a living from freelancing?” He said, “It depends on your standard of living.” You can get by, of course, but you probably won’t make a fortune. I often get the impression that in Poland this type of work is considered a craft and is not treated with respect like other “professional” work. We are very far from the image of the Web designer you see in Hollywood movies, who has a five million dollar house with a swimming pool, has his own agent and who is the top Web designer for the most famous brands.

Konrad Wysokiński

Mateusz Jakobsze443526: It’s not much different from what you see in other countries. We have many arenas where graphic designers can display their work, like themed blogs and Internet forums. The majority of creative agencies and independent clients look for employees that way.

Freelance Web designing has been developing in Poland: about a quarter of agencies outsource on a regular basis, and more than a third use freelancers for selected projects. So, there are opportunities to work on different brands for different companies, which is good for both present and future freelancers.

Special workplaces and offices have gradually emerged where there is no boss and all the workers are freelancers. We have such a place in Poznań. It’s a great idea to have freelancers from different professions gathered in one place. I hope for more initiatives like that.

Question: What inspires you? Do you approach every design differently and enthusiastically, or is it sometimes like mass production?

Jan Stańko: Mass production kills creativity, so I avoid it as much as I can. I prefer to do less work better. Then you can show a portfolio that you are really proud of. It’s the only way I work.

Honestly, my inspiration comes from the work of other designers, both from Poland and abroad. is a really amazing source, vast and rich. I don’t have a specific example, but this ocean of artistic ideas fuels creativity and prepares you to bring your own ideas to life. Then it just flows.

Rafał Nastały362821: When I have the freedom of choice and some time on my hands, I try to make something original that appeals to both me and the client. But it sometimes happens that there are several tasks and the deadline is “yesterday.” In this situation, I bear down and work like a robot while trying to maintain a high quality of work. I get inspiration from the Internet. I regularly visit websites devoted strictly to Web design like FWA, DesignFollow and obviously Smashing Magazine. I also visit DesignYouTrust, FormFiftyFive and FFFFound. You can find plenty of great art and designs from many fields.

Piotr Biernawski373122: Sometimes a free mind, a break from work and lack of inspiration are the best sources of inspiration! I work most effectively after a two-week break in which I do absolutely nothing — but such breaks happen only once in a while. This is why a freelancer needs to be psychologically strong, otherwise getting depressed is easy.

As for inspiration, I have bookmarked several links. They are mostly Polish productions, and I visit them now and then. Given how much I work, this may sound strange, but one’s attitude to design makes a difference. Unfortunately for me, the majority of my recent projects were due “yesterday.” A client pays for fast work, and standards have to be met. There isn’t always a sense of achievement when you work quickly, but as long as the client is satisfied, I’m happy as well. Some interesting projects require more involvement. Usually these are not assigned by agencies but by independent clients who come directly to me. Maybe this tells us something?


Łukasz Bronisz403223: I treat every design individually and use new ideas and techniques. When I start a project, I try to get a sense of what the client likes, but I also aim to be satisfied with my own work. It’s nice when everything goes smoothly and both the client and agency like your idea. Working with individuals can be tough; sometimes they just don’t appreciate your effort, which can compromise the result. This is typical both in Poland and abroad — at least, that has been my experience.

Konrad Wysokiński413325: I get inspiration from all around. I sometimes do corporate identity design, which can inspire me. Naturally, I watch the best people at work and keep up with the trends. I’m a fan of grunge design, but very rarely can I use it. Every project is a new challenge for me, so I give my heart and soul to each and every design. I’m never convinced by lines like, “Do it quicker and simpler for a lower price.” I believe it’s impossible to make something look professional without taking a professional approach.


Mateusz Jakobsze443526: Like every creative job, graphic design requires participation. To keep up to date with all the news in both Web and graphic design, I regularly visit the important portals and blogs devoted to this line of work, be they Polish or international. The crucial ones include Behance, Smashing Magazine, DeviantArt, the FWA and New Web Pic. Additionally, I find reading and browsing books on advertising, typography, designing for the Web (including for portfolios, Flash websites and e-commerce shops) and graphic design useful. It can also be a good way to relax and get away from the digital world to some degree.

The last (but most important) sources of inspiration for me are sleep and having a life outside of work (away from my computer). Socializing with friends and going to parties, cinema, opera and other cultural events renew my energy for creative work.

When it comes to designs, I treat every project differently, but I always try to have a plan, an idea of how to do the project, from beginning to end. I make some sketches, and when know exactly what I want, I get down to work. Every design is a new challenge. I set higher standards for myself every day, and I strive to be the best at what I do.

Showcase Of Beautiful Web Design From Poland Link



Teatr Wybrzeże47


Sony Walkman


Modna Nokia


McDonald’s Happy Meal49




Allegro za kulisami53




Mały Głód55




Grey Wolf59


Carlsberg Liverpool61


Skoda Yeti63


Fiat 500 Diesel65


Happiness Factory67


Best Photo69




Festiwal Feta73






Zając Mroku


Amica Scandium79


Kakao Puchatek81


Kalinowe Pola83




KFC Longer Mix87


Justyna Kowalczyk89


Biblioteka Narodowa91


Nowy Teatr93


Mediations Biennale95




Common Wealth99


Pawel Lenar101










Fajne Chłopaki


Showcase Of Interactive And Creative Agencies In Poland Link







Ars Thanea1148

ars thanea115











180 Heartbeats124


Change Connections


Hipopotam Studio126


Golden Submarine128


So Interactive130








Art Flash138


Chigo Design140


Eura 7142


Infinity Group144






Studio Synergia


Xoe Studio


Media Ambassador150




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Yep, that's me! I'm a web-developer, interface specialist at Allegro, one of the largest online marketplaces in Central and Eastern Europe. I am in love with CSS, JS and AS3, ad basically everything front-end related. You can visit my personal blog or follow me on Twitter.

  1. 1

    great collection / it’s nice to see us in Smashin Mag again :) Pozdrowienia

  2. 2

    Przemku świetny artykuł! Bardzo piękne przykłady stron. Od razu widać, że u nas w Polsce też można.

    Great article. Very beautiful web sites in this showcase.

  3. 3

    Kamil Kaniuk (Merix Studio)

    July 5, 2010 4:05 am

    Well done Przemek!

  4. 4

    Well done man well done. Great. Thanks,

  5. 5

    No nareszcie! Polska! :]

  6. 6

    gratz ;)

  7. 7

    You should add also K2 Internet agency

    • 8

      Przemek Matylla

      July 5, 2010 8:10 am

      K2 Internet was mentioned as the *first* one in my original article. It might have been coincidentally deleted while proof-reading.

    • 9

      K2 hasn’t had any decent projects in quite a while, and it has a history of abusing it’s employees and screwing over freelancers, therefore adding it might be seen as somewhat controversial by many :)

  8. 10

    What exactly is the point of this article? Are you just proving that Web Design in Poland is not much different to anywhere else? Or is it an excuse to produce yet another blog post titled “50 of the most awesome pointless things to blog about”.

    • 11

      Vitaly Friedman

      July 5, 2010 4:33 am

      The point of this article is to provide worldwide audience with some insights about the state of creative industry in Poland and provide some exposure for talented Polish designers. Also, the interviews should provide you with some idea of what makes Poland and its design different, what are common problems and issues and how it developed over years. Also, it allows you to find new styles and unusual design solutions in these designs which you wouldn’t be able to find otherwise.

      These are the main points of the article.

      I understand that you may not be interested in it, but please do read this article, I am sure you will find some interesting insights.

      • 12

        noneed does indeed mis the point. I suspect a lot of points are missed by noneed.

        • 13

          So what is the point then smart arse? Perhaps I’ve been around too long to appreciate this type of content, eh?

        • 14

          Hmmm. It seems freedom of speech is only allowed for a select few. Shame.

          I’d appreciate it if ‘zooperman’ could explain the points to me that he thinks I’ve missed instead of insinuating I’m a moron, or have his response removed also.


    • 15

      very … sorry but “noneed” says a little the truth.

    • 16

      You’re an idiot for the way you stated your comment. BUT, and it’s a BIG but, you have truth to your writing. I find none of these designs to be any different than any other styles in the rest of the world, namely America. No matter what, EVERYTHING and I mean EVERYTHING as far as web technology, ie. design, programing, framework, etc. originates in America… We have the upper hand, we have a jump on the world, everything gets exploited here first, then everyone else just spins off of it… This and every other *Web Design In (insert country name here)* article is rather pointless.
      I think we should make collectives of websites from everywhere and not just region specified…

  9. 17

    A ja bym wolał zobaczyć trochę mniej stron, za to same perełki;).

  10. 18


    July 5, 2010 4:40 am

    Nice examples even though some of the words look like after an earthquake (but that’s my own personal opinion).

  11. 19

    Brakuje Kubasiaka…

  12. 20

    Należy jeszcze dodać agencję Codivate do listingu ;)

  13. 21

    Mariusz Czepiec

    July 5, 2010 5:21 am

    No nie wiem, czy to jest lista produkcji, którą bym próbował promować polski webdesign. Nie mniej miły akcent.

  14. 22

    od dłuższego czasu zastanawiałem się kiedy pojawi się coś z Polski:P świetna robota, fajna kolekcja szkoda tylko ze większość stron we flashu ;)

  15. 23

    Bartosz Mazurek

    July 5, 2010 5:31 am

    Finaly Polish showcase ! :D

  16. 24

    Przemek Matylla is ignorant. The examples are a shame for Polish Designers.

  17. 25

    yes, embarrassing

  18. 26

    ok. What the f_ is this?! And where the f_ AM I?

  19. 27

    Don’t be such a drama queen. You’re there..

  20. 28

    Me, that’s another story !

  21. 29

    Well done :) Stil I’m missing at least one site from Poland which was rewarded in multiple categories in Europe (web design, flash, advertising, URL installation, poster biennial (!) ) in 2009 –

    • 30

      Raphael Pudlowski

      July 5, 2010 10:58 pm

      well, this site was highly criticised among Polish designers, as a piece of crap ;)

      • 31

        @Raphael, there are many more ways to hit the target than web usability, if I understand You the right way :)
        Have You checked the rewards for the site? I’m not saying if it is good or bad to receive them, but still it was highly rewarded… More outside Poland than in the country. What could possibly be the reason? I’m serious.

    • 32

      Muzeumerotyzmu is a raging peace of poo created by a full of himself arts major who thinks he’s better than everyone else cause he received a PAPER of graduation from some backward faculty where professors never even touched photoshop with a stick, and think internet comes in jars.

      Than he tried to validate his skill by showing some “awards” it won, awards nobody ever heard of, awards that are basically a circle-jerk between a group of others like him.

      It was actually quite funny to watch as he, like many others, realizes that he spent four or more years learning things that are backward and useless. Take it as a warning, young lads, if you wana excell in web design or related areas, learn them on your own, by reading, observing, experimenting, and interacting with mates from the comunity. 99% of Polish Web Designers are self-made men who worked hard and learned.
      This comic is very true:


      • 33

        Man, You know the creator personally? Why are You so offending? Raphael Pudlowski wrote: “Oh, and one more specific Polish thing in design: people always complain and shoot down in flames other’s design”. Fits like hell.

        Have nobodody really ever heard of European Design Awards? Are You sure? It’s the most improtant (and Red Dot) european design contest. Not web design contest – design for the people contest.

        Last thing – the web is not for web designers. The web is for the people. The site is not designed by web designer and is not for web designers. Still it’s exeptional – and fits beautifully the philosophical aspect of it’s subject – the eroticism. Believe me – You are not the person for whom the site was designed, but the people it was made for exist and are very glad it was made the way it was made.

      • 34


  22. 35

    Za duzo, lepiej mniej a same dobre designy bylo przedstawic, a tu sa tez te srednie.

  23. 36

    Zlatan Halilovic

    July 5, 2010 6:12 am

    Are there any websites here that weren’t built in flash?

    • 37

      Right! You make us look like there are only flash sites in Poland. So unfair!

      • 38


        July 5, 2010 10:27 pm

        It’s very fair! Most of Polish agencies produce flash websites. What’s more, ‘interactive’ for many of them means simply ‘dynamic flash’. Although there are probably too many examples showcased they illustrate our market well.

        • 39

          Pages like Infinity Group website are typical flashmania example. One could easily create website like this with html and small amount of js. What is the point of making this whole site in flash? They do not know how to make it without it? Nice graphic design thou.

  24. 41

    Raphael Pudlowski

    July 5, 2010 6:30 am

    there are many nice webdesigns missing here, but the truth is that some of the best works are made for clients OUTSIDE of Poland ;)
    Yes, Polish clients can be terrible sometimes, that’s why many of us work for foreign customers if they want to be paid a normal price…

  25. 42

    who the hell is opaluch? or kaniuk? and show me one good work they have made.

    • 43

      i agree, opaluch can only talk about design

    • 45

      Kamil Kaniuk (MerixStudio)

      July 5, 2010 11:57 am

      Oh Jesus! There you go :D

      • 46

        After 20 seconds* of waiting I closed the World of Merix site with only background loaded and a information “be patient”. It’s just lame to wait such long time to see some loosy animation. Go away, flash zealots. We don’t need you here, in the world of web designers.

        *) 20 seconds on 20MBit/s connection. Well, that’s lame.

        • 47

          “20 seconds on 20MBit/s connection”

          Really? In my 2MBit/s connection it took 5 sec.

  26. 48

    Mr. ShinyLips

    July 5, 2010 7:01 am

    Less is more. Too much of mediocre design and designers.

  27. 49

    I’m very disappointed.

  28. 50

    Raphael Pudlowski

    July 5, 2010 7:38 am

    Oh, and one more specific Polish thing in design: people always complain and shoot down in flames other’s design (except when they are truly exceptional) ;)

  29. 51

    Large Backgrounds Rocks !

  30. 52

    I love all designs and interviews. Keep up great work!

  31. 53

    It would make more sense if the article was titled Flash Design showcase, and not Web Design showcase.

    Developing something Flash and putting it on a web page is not the same as web design.

    • 54

      Its not web design. It is interactive web development. As opposed to boring looking XHTML/CSS

      Flash is the market leader in rich media content. Get over it.

      • 55

        Andrew Neale

        July 9, 2010 5:58 am

        XHTML/CSS will only be as boring looking as it was designed. There is a hell of a lot you can achieve with it. Flash has its place, but XHTML/CSS is far from useless!

  32. 56
  33. 59

    I think that you should see – winner of Web Star Festival

  34. 60

    Nakul Anand

    July 5, 2010 9:43 am

    I really like all the designs…

  35. 61

    Did something change about smashing magazine in the last few months? It feels as if the articles lately have been average at best, and i just find myself scrolling through them as opposed to reading them as i used to. Anyone else notice this?

    • 62

      @Dustin I agree with you. To be honest above article is rather to promote PremekMatylla’s friends and colleagues. The article is unreliable.

    • 63

      Vitaly Friedman

      July 5, 2010 12:45 pm

      Could you please be more specific? Please take a look at the articles published on Smashing Magazine over the last couple of weeks. Could you please let me know what exactly you are missing? It would help us improve the quality of the magazine, thank you,

      • 64

        I think it is because you are hitting on the whole situations designers face aspect of designing too much and not putting out stuff that the average joe such as myself would find very interesting.

        If you are looking for examples of what caused this shift a good place to start might be looking at the articles that made it on the digg front page, from what i remember there was one every week for a bit, and now nothing.

  36. 65


    July 5, 2010 11:20 am

    Very beautiful collection i can see the future of web design

  37. 66

    Sean McCambridge

    July 5, 2010 11:36 am

    Same old, same old. Is anyone doing anything new in web design?

  38. 72

    Nice collection but where are all the great CSS based webdesigns? We’re not only great at flash designs…

  39. 73


    July 5, 2010 12:13 pm

    @noorb: exactly. Nice CSS based webdesigns:,portfolio

  40. 74

    Nice to see those designs :D

  41. 75

    janis liepins

    July 5, 2010 12:18 pm

    Awesom.. still waiting Latvian showcase

    • 76

      WTF? How do you people in Latvia even know what a computer is? HAHAHAHAHAHA, KEEP WAITING!

  42. 77

    The main problem is that most of those mentioned requires graphics guy, not designer. Those are slightly different things IMO. Webdesign should be based on content and the design should be behind, graphic design (putting in on webpages mostly is the same as in all of the other media) is about nice-looking images. And 90% of the pages you’ve shown are based on graphics.

    My opinion though.

  43. 78

    Mariusz Piekut

    July 5, 2010 12:42 pm

    Przestańcie narzekać :P, może i to nie jest to co bym tu widział ale każdy z was mógł to napisać, nikt nikomu nie bronił :) Sam dostałem propozycję od SM kilka miesięcy temu ale za cienki jestem co by się wypowiadać :D Więc brawa za odwagę :)

  44. 79

    Reed Botwright

    July 5, 2010 12:48 pm

    Wow! That is an impressive list of Polish design! Some truly exemplary work.

  45. 80

    Bardzo milo ze wreszcie Polska! :) skoro na mundialu nas nie ma to chociaz na SM bedziemy…. ;)

  46. 81

    It’s looks like list of the largest advertising agencies in poland, not the best designs…
    Most projects are old and missing here CSS designs


  47. 82

    Good article, with some inspiring website designs. I would also add Cropp – polish clothes brand website, which I really like and, where the design is changing. Also waiting the showcase of design in Latvia.

  48. 83
  49. 84

    Nice, but I’d like to see more art and less advertising. I’m wondering if Polish web design could ever reach the quality of famous Polish posters from the past – and definetely, here in Smashing Magazine, the posters should be mentioned in the beginning as something unique and recognizable about Poland, not vodka and Pope! ;)

  50. 85

    awesome designs… great collection.!!

  51. 86

    Atul Thanvi

    July 6, 2010 12:04 am

    Great Collection….nice roundup once again.

    I disagree with some of the comments posted here as i think that smashing magazine comes up with fresh posts always and you can learn a lot from this kind of roundups also…..use of photography, use of illustration, minimalist approach etc.

    Great Work Guys….Keep it up.

  52. 88

    Nice, really good collection but its not the best Polish designs I’ve seen. I miss for example Janmedia ( ) or Cube Interactive ( ) where is much more CSS. Anyway good job!

  53. 89

    Nicole Bauer

    July 6, 2010 1:26 am

    I love that series! It’s really interesting to see the different styles and there are some great designers from Poland. ^^ Great stuff! Very inspiring.

  54. 90

    Jeetendra Pal

    July 6, 2010 1:57 am

    Where is the showcase of India?

  55. 91

    I love POLISH design. This design is always with the sense

  56. 92

    I see that most of comments here are full of jealousy and bad emotions :( Why do we, Poles, always argue, rather than support and promote our freelance designers and interactive agencies?

    Take a look at comments under other posts from the same category mentioning other countries. Here people fight and attack each other because someone’s work wasn’t listed in the article. There is no way to mention ALL Polish designs and portfolios. Please, let’s show ourselves as proud and happy of these selected samples, not just as angry, jealous and touchy people.

    Zgoda buduje ;))

    • 93

      Hell, I got the same impression as You do. It’s sad.
      Anyway, huge thanks to SM for this showcase.

  57. 94


  58. 95

    This is my first comment around here and I feel like I will not make only friends…
    For what I see, some readers are full of themselves, having a strong idea of what a web design should be (probably their way) and trying to control the editorial line of the magazine, thread after thread. So many “you forgot this website” (unless you list the entire polish websites, chances are that some would be kept in the dark). So many “flash is not the web” but, hey!, you may not like it (I don’t) but flash is a fact and the web is what we do of it, flash included. Web design is design on the web, period. HTML is part of the world wide web, not the web itself. Summons are everywhere around here and its amazing how the smashing mag writers stay cool about it, even apologizing most of the time! The content quality is way above the standards so they shouldn’t apologize at all! There is something pavlovian about the way people react when there’s a list. All lists are not evil. A list of polish websites is just another list but if you see all the related articles so far, it’s a worldwide temperature we are taking and this is awesome and very informative as a whole. Now, you may not agree with the representation of your country but this is not what it’s about, this is not the world cup and there is no need of defending the “pride” and skills of your people. We know there are first class artists and great designers everywhere around the world (even in India, to quote someone around here). Another point is about the “artistic” VS “commercial” purpose of a website: Why the hell should smashing mag only focus on the artisitic ones? Is design only about art? Says who? I thought design was also about efficiency when it comes to delivering a message, whatever the message. Anyway, keep it cool and if an article doesn’t please you, jump to the next one. And if it becomes usual, delete the mag from your bookmarks. Of course you should be able to submit a comment but let’s be honest: there is a huge step between a suggestion and an ultimatum. Some comments are so aggressive or patronizing that it makes other readers feel very uncomfortable. You are the people who allows the mag to live but you are not the mag owners. You can show a dog how to raise his leg on demand, but to such a quality magazine, you just suggest things as politely as possible or you start you own mag to show us all what a quality mag should be, how high your standards are and what the web is about. I’m sorry but I read 90 pages of this mag so far and the comments are often so unfair. Smashing magazine, thank you for what I’ve discovered so far, thanks to you. I don’t agree with each article of course but I don’t have to. Probably my last post. Regards.

    • 96


    • 97

      how about a paragraph break.

    • 98

      I completely agree with you, there’re too many strong opinions on the articles, we can always learn from the good and bad, we all should be grateful that others take time and effort to put these articles together for FREE! is unbelievable that some people moan about it.

  59. 99

    one more:

  60. 101

    people are happy because these are from Poland, not because it is a good design or bad design..

  61. 103

    Interesting interviews, but most of those sites really are horribly generic flash sites, high on imagery, low on content. I hope that’s not really representative of Polish design, because these are not great websites, and they could be made by a big, commercial agency anywhere in the world.

  62. 104

    July 6, 2010 11:32 am

    Wychwalacie swoje projekty, a później się obrażacie, że kolegom zza granicy się nie podobają. Nie wiedziałem, że nawet tutaj znajdzie się typowe polactwo. Cały czas jesteśmy 2, 3 lata do tyłu.

  63. 105

    Tak fajnie się zaczynało / ale Polscy komentatorzy dorwali się do klawiatur :) i już się nie chce tego czytać, / narzekactwo mode-on ?

  64. 106

    Thumb up for a story to come up on SM, but it seems like it’s a part of global agenda (if it’s Wednesday/Thursday it’s Poland) rather than an appreciation of a case worth to be globally mentioned (see list of related posts). Showreel selection will always be criticized, stronger as the choice is broader. Polish webdesign is neither behind nor ahead the rest of the world or region. The Taschen Web Portfolio (example only) does not honour as many Polish designers as from France, UK or Germany for instance, but this may result from poor international recognition, not from design quality. More FWA mentions, more rewards should do the job. Keep on creating!



  65. 107

    hate flash and sounds on websites…

  66. 108

    It’s nice to see websites from my country in SM. Artegence agency webpage is the best, you mast see it.

    Greetings from Polish ;)

  67. 109

    As a Polish designer I find the article to be a rather good representation of Polish design agencies, not of Polish web design in general.
    Polish design is suffering from what I would call everything-flash syndrome. This is mainly due to the complete inability of Polish agencies to persuade clients that there are other possibilities.
    Also, I would like to see some examples of independent Polish designers like Bartek Starak, Jacek Klosiński or a newcomer that I found recently Paweł Durczok.

    • 110

      C’mon, you are Paweł Durczok. Don’t call yourself “designer” please.

    • 111

      Independent – does it mean that you’re not good enough to be “dependent”?

      • 112

        I would like to set something straight. This person, “Tamron”, is not Paweł Durczok, nor is the guy posting a few comments under this one calling himself “Leukocyt”.

        However, this poster should be aware that he is breaking the law by using some else’s logo, because this is in fact Durczok’s logo.

        As for you Michal… you are right, I wouldn’t call Durczok a “designer” either, but as far as I know, he was (and maybe still is) working for one of the bigger agencies mentioned in the article, at lest according to his Goldeline profile.

  68. 113

    Seems more like a collection of Poland’s interactive agencies.
    But yeah, Polish Internet is filled with cumbersome Flash websites. It’s time to change that.
    After working for 2 from the above mentioned agencies I would also say that we are about 2-3 years behind everyone else, mainly due to the complete inability of Polish agencies to persuade their clients that there are other solutions than Flash.

    Also, I would like to see in this article more designs by independent web designers.

  69. 114

    The Polish site is still too many sites that use flash technology. Sounds on web pages – the drama!. But the graphics are great!. Sites are compatible with Web standards.

  70. 115 is also nice website of interactive agency.

  71. 116

    Dominik Porada

    July 7, 2010 5:25 am

    The only thing that crosses my mind while looking at these unrepresentative examples of Polish webdesign:

  72. 117

    Swietny Artykul. Polaczki daja rade ;)

  73. 118

    Artur Czyżewski

    July 7, 2010 8:29 am

    Greetings from Poland :) Nice to read an article about Poland, when Im reading SmashingMag for years.

  74. 119

    Jeez, I hate flash even more now. Didn’t have the patience to load 90% of these.

  75. 121

    Nice article and nice website design from Polish..
    yeahh many Flash sites.
    Greetings from Indonesia..
    i cannot wait to read web design showcase from my country lol

  76. 122

    Yes, Flash definitely needs to go. BUT, I absolutely love the Polish creativity!! Makes my mouth water… :p

  77. 123

    Poland, along with Australia and Brazil is one of the top countries to look for design trends.
    Always great designs in Polish sites.

  78. 124

    An example of good corporate design:

  79. 125

    Holy crap, people are getting upset over this. I was deterred by the fact that each of the 7 sites I clicked on were entirely flash-based, but there is a lot of personal animosity being tossed around for an article on polish web design. The author is ignorant, and a disgrace to Poland? What, seriously?

    Almost all the sites look very cool, but I definitely walk away from the article with the sense that Polish web design = flash.

  80. 126

    Could somebody also hint on the typical price points for a 3-page web design ? Does Poland have a cost advantage vs using american designers ?

    • 127

      The pricing is really broad in Poland. Independant developers can be cheaper, agencies are usually more expensive than in US. The probelm can be not with Polish developers, but rather with the way they are approached by foreign clients. They think that since Poland is “such a poor country” Polish designer will work for scraps. This is not the case. However, I can tell you (from personal experience) that you will get a much better service from Polish developers.

  81. 128

    good article, a najbardziej dobiło mnie to:

    może i nie mam najnowszego bmw ale w końcu pracuje tylko 2 godziny dziennie

  82. 129

    SMashing! You need a new, independent article about Polish Web Design… this is really weak…

  83. 130

    Polak potrafi wykonać kawał dobrej roboty… a nie tylko Angole i Amerykanie ;)

  84. 131

    Very beautiful showcase, but I noticed a lot of mystery-meat navigation. I suppose if their target audience is younger generations, then it’s not too much of a problem.

  85. 133

    What do you think about ?
    I think Marcin’s website should be on this list. Can you add it?

  86. 134

    Nice article and nice piece of Polish design. You wont find here all polish designers / websites / agencies coz there`s too many of them.

  87. 135

    Adam Pieniazek

    July 17, 2010 7:23 am

    I’m no expert on Polish web design (I’m a Polish-American but born, raised, and living in the U.S.) but it seems like there is a certain style to most Polish sites I see. It’s very subtle but bold colors, imaginative illustrations and clean layout seem to be three focal points of most of these sites.

  88. 136
  89. 137


    July 22, 2010 7:48 am

    Creative, Superb and Mind blowing collection.
    Polish Showcase,Polish Designers!!
    Very inspiring.
    Many Thanks,

  90. 138

    Fantastic works! Thks!

  91. 139

    Well, I never saw so many drama queens @ SM in one posting. What’s up with you guys – Polish tradition of self-inflicted suffering? The show reel is good as any other. Some websites are outstanding, the rest is above average. Thanks SM for giving outsiders a look at the Polish “web work”.
    And, as you may noticed, the content @SM is free. So get over it, if you can do it better – start your own blog and stop crying. If I would be from Poland, I would be embarrassed right now – not because the flash websites …because the drama you guys are staging here at SM.

    • 140

      I agree with You. I feel shame to be from Poland and comparing usual comments to comments to this reel. It is so full of rage! But still, I’m complaining now :) Don’w worry, there are nice web designers and web artists in Poland – majority of them just don’t give a f… to all that noise :)

  92. 141

    Fanstatic job. Only that I think the author was looking for online art/illustrations presented in flash than webdesign. So are the designers listed web artists or web designers? Maybe we can see more of web designs in round two? will there be a round two?

  93. 142

    I think they have missed

  94. 144

    Your custom web site design website is the one that would assist you inside getting clients and also clients when it is impressive or perhaps it may furthermore lead to switching your customers aside if it’s not really amazing sufficient.

  95. 145

    Dear Sir/ Madam,

    Please refer to your requirement for software programmer. I, Nimesh
    Jain wants to introduce myself as a freelance programmer from Delhi ,
    India . I am  having over 10+ years of experience in Flex Technology
    and I am currently looking for some freelance work in Flex, Java Web
    Programming I have a high speed broadband connection and telephone
    lines available for calling UK and US. In order start a project i can
    work at USD 12 per hour.

    Please find enclosed my resume for your reference and if you have any
    requirement which matches to my profile please let me know.

    Looking forward to hear from you soon.

    Thanks and Regards

    Nimesh Jain

  96. 146

    Great stuff from you, man. I’ve read your stuff before and you’re just too awesome. I love what you’ve got here, love what you’re saying and the way you say it. You make it entertaining and you still manage to keep it smart. I cant wait to read more from you. This is really a great blog.

  97. 147

    Really poor examples of polish design websites.
    Most of examples are old, not fresh at all, poor and nothing original.

    Lots of great polish web agencies and websites are missing. Too bad!

  98. 148

    Very low quality of graphic work…

  99. 149

    Dear Sir/ Madam,

    Please refer to your requirement for software programmer. I, Nimesh Jain wants to introduce myself as a freelance programmer from Delhi , India . I am having over 10+ years of experience in Flex Technology and I am currently looking for some freelance work in Flex, Java Web Programming I have a high speed broadband connection and telephone lines available for calling UK and US. In order start a project i can work at USD 12 per hour. Please find enclosed my resume for your reference and if you have any requirement which matches to my profile please let me know. Looking forward to hear from you soon.

    Thanks and Regards
    Nimesh Jain

  100. 150

    Great article! I study web development/design and have to do a college project on localisation for which I’m planning to localise a site from English into Polish. This will involve changing content, layout etc and not simply translating. Could you please give any advice on web characteristics which might be different on Polish websites than in the UK – the project is mostly analytical so if there’s anything different such as colour usage, layout, fonts etc it would be really useful. Thanks!


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