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Web Designers, Get Out There and Make Something!

When people ask me what I do, I tell them I make websites. They usually smile and nod and then ask whom I might make these sites for. I’ll ramble off a random list of clients I perceive to be most impressive. They, again, smile and nod. The conversation moves on. This has happened to me somewhere north of one hundred times. It always feels a little disingenuous.

My day job and clients aren’t the issue. I enjoy most of the projects I get to work on. My coworkers and clients are smart people, with good ideas, who usually have reasonable expectations and goals for their campaigns. At times, the deadlines are long and the budgets are bursting; other times they need something yesterday and for a largely discounted rate. Both scenarios are enjoyable: one allows for lots of iteration and produces a refined end product. The other is a sprint to the finish line.

Further Reading on SmashingMag: Link

Finding Inspiration I Wasn’t Looking For Link

October 2010 Link

In the middle of browsing through my inspiration bookmarks, looking for something to catch my eye and spur an idea for a design, I had a moment of clarity. My perusing had brought me to Dribbble, the brainchild of Dan Cederholm and Rich Thornett. I knew they had started started small, built and designed the site themselves, issued invites to friends to test out the service, and are now a household name in the design community. They made something, and they made it themselves.


I had set out to find design inspiration, instead I found inspiration for an idea: a self-driven project. I recently sent Dan an email, asking him some questions about Dribbble. Why did you build it? What was challenging about answering to yourself, instead of for a client? What drove you to keep going? He graciously wrote me back:

“I love making things. It’s why I love the Web so much — that you can build things, in some cases entirely on your own, that can be seen and used by potentially millions of people.

For someone who typically designs and hands things off to clients for implementation, creating and building your own stuff can be a tremendous learning experience. I’ve learned more about business, development, server administration, customer service, community management, etc., from building my own products, and that broader understanding of how the whole entire process works can be invaluable even when you return to your specialty with clients.

It also allows you to care about something from start to finish — to take ownership over something and watch it grow over time. It’s fun. And being able to collaborate with someone with complimentary skills (like Rich on Dribbble) helps me learn about the other side of the coin in a way I wouldn’t with clients.”

Dan’s mentality in his first sentence is a sentiment shared across our industry. I’ve said those same words many times, and I think it’s what draws me in to this idea of not just creating something, but making something new that I can run from start to finish. That’s really attractive when you spend your creative time answering to clients.

Realistically Getting Your Project Underway Link

Once I decided to make something, I felt energized, and wanted to get underway immediately. Forget that I had no idea what I wanted to make, and between my 60-80 hour a week job and my family, I had little to no time to execute anything anyway. But I was excited to set off and create something.

Let me just quickly add a note in here. I figured this was something I could probably bang out in about a weekend. Hell, I’ve designed and produced entire campaigns that have gone on to successes just working completely through a single weekend. And that was client work, with someone to go through revisions and their opinions. I’d just think up a great idea, throw some stuff together in Photoshop, toss it into WordPress, and it would probably be a huge success in no time.

I started thinking about the prospects constantly. I could design posters with cool sayings like “Live What You Love” and “You’re Only As Good As Your Last Typeface”. But upon further research, decided it was too much trouble to keep inventory. The market was ridiculously saturated with people just like me anyway. I kept coming up with ideas and I used Evernote to keep track of them. They ranged from books, to t-shirts, to legitimate online business ideas. I struggled with this for weeks.

In retrospect, writing things down, no matter how silly or stupid they seemed at the time really helped. I now have a collection of nearly a dozen ideas I could act on. One or two are probably legitimate business ideas that I could pursue. If you’re not carrying a notebook, Moleskin, smartphone with notation software, or even just jotting things down on napkins, you’re doing yourself a great disservice: don’t let ideas slip away!

Finding Clear Direction Means Running Into Walls Link

Early November 2010 Link

I finally decided one idea just seemed better than the others: a website that helped promote great designers in a given city and connect them with people needing their services. If you Google, “Web designer in baltimore”, you get a litany of ridiculously outdated and obviously unskilled Web workers, with a few gems mixed in by the time you reach page ten. By creating a curated list of these designers — say ten per city to start with — I could point unknowing decision makers to great firms, and spread even more groundbreaking creative throughout the world. It’s like meets you’re only seeing the best of the best.

Devising a goal is really the first step in this process. You can’t start designing, coding, or writing until you have at least a loose idea nailed down. At the same time, don’t be afraid to pivot halfway through the project if you hit a wall, or see a more desirable avenue.

Internet broadcasting pioneers originally set out to produce original content. But how would they broadcast their shows? When another avenue looked more advantageous, they jumped (from the article Why Starting Was A Really Bad Idea, But I’m Glad We Did It Anyway5):

“We were willing to learn, and to pivot. After quickly realizing the initial show wasn’t a sustainable model, we decided to go the platform route, and built the world’s largest live video platform (both on the Web and in our mobile apps, which have millions of downloads).

Some people wait until the stars are aligned before they jump in. Maybe that’s the right move, but plenty of businesses get started with something that seems implausible, stupid, or not-a-real-business but turn into something of value (think Groupon). If we hadn’t started then, would we have later?”

Try, Fail, Repeat: Your Goals Are Just Guesses Link

Late November 2010 Link

I wrote down some goals in my sketchbook:

  • To get the site live by Christmas.
  • To recruit a select group of firms. I wrote out about ten for Baltimore, Washington DC, and Philadelphia.

That’s basically all I had. Simple enough — like I said, I could get an entire site live in WordPress in a few hours. This was going to be a piece of cake!

The first thing I decided to do was settle on a name. Worldwide domain name lookups probably spiked during this time as I tried every conceivable, catchy name. I had figured this would take an hour at most. I had some ideas and keywords in my head, and one of them *had* to be available. Alas, they weren’t. So I moved on to things like writing copy, planning and, oh yeah, the mountain of normal client work.

Don’t let the name of your project stall your progress. If you know what the overall goal is going to be, there’s other work to be done. Marketing plans need to be written, design needs to get underway, there is a ton of research to do, and coming up with goals doesn’t require having a name. If anything, these steps will help you think more creatively about your project and might give you the boost you need to come up with the perfect name.

February 2011 Link

Client work has returned to a normal busy pace, which allowed me to take back some nights to work on my project. I had this great idea. What if I built the entire site on a custom platform? I can code HTML, CSS and some Javascript, so picking up another skill set would be helpful anyway. I posted on Quora and asked around for a scripting language that I could learn and implement quickly. Ruby on Rails seemed to be the flavor of the week, so I settled on that.

I’m going to save you the pain and suffering of what transpired in the next few weeks. I watched YouTube how-to videos, I read tutorials, I set up Ruby on my machine and learned some commands. My attitude day one was probably that of a confident puppy, and by the end of December resembled one of the guys from Grumpy Old Men. There was just no way I could learn how to make a complex Web application with signup, login, an admin area, approval area, image resizing, categories and tags, and a litany of other necessities anytime this year. RoR, I’m assured, is easy to learn. Just don’t expect to rewrite your CMS by day nine.

This was a huge mistake. Building something is already a monumental task — even without the stresses and responsibilities of everyday life. Even the simplest idea has lots of layers you can’t predict at the start. Keep it simple. Do something reasonably within your abilities to start out with, see results, and then move on to larger goals. Alternatively, try and partner with someone with a complementing skill set. If you’re a designer, chances are someone on your tech team at your day job would jump at the chance to make something cool in his off-time instead of playing more Halo. I wasted weeks of time and energy learning this.

I was at a crossroads. I had planned on doing this project completely alone, but at this point that didn’t seem feasible. So I caved. I hired a respected developer. I wireframed every page on the site, wrote a twenty page brief full of variables and instructions, broke out the old credit card (don’t tell my wife), and waited.

Again, don’t be afraid to pivot! My original plan of doing this alone just didn’t work out. That’s fine, I considered other options that still achieved the end goal. Being stubborn and trying to force my way through learning enough Ruby on Rails to possibly completing a subpar product months and months from now seems silly now that the site is functional. Don’t be too proud to admit defeat. Fail, and then find a way past that failure.

Time Moves Quicker Than Your Goals Link

Late February 2011 Link

To recap, I still had not picked a name, I had exactly zero companies signed up, and haven’t even told more than three people about this entire project. Working at least 10 hours a week on the project, and missed my personal goal of launching by Christmas by months, I was growing frustrated. My day job always has to come first, and with an abundance of client work to be done (certainly a good thing), my precious side project had taken a backseat on many nights and weekends.

So I take a close friend out to lunch and we sit down over spaghetti at a list of nine potential names. We cross them off one by one until only the victor remains. We both agree it’s the best option, and I quickly sketch a logo idea. It sticks.


Getting someone else familiar with the project also gave me motivation not to give up. It wasn’t just my little secret anymore. I now had someone in my corner to bounce ideas off to. This would prove to be invaluable many times over.

Don’t Say It Won’t Work If You Haven’t Tried It Link

Late March 2011 Link

That night, riding high on my new domain purchase, I made a list of companies I wanted to launch the site with. I lean back to look at the 13 names I wrote down. I have interacted with exactly two people at all 13 of these companies — this is discouraging. I write up a loose form email, and just find the highest-ranking person’s email at each company I can find. I try to personalize every email and fire all of them off in one night. The next morning I had exactly zero responses. That afternoon, still none. The next morning, they start to trickle in. Three weeks and one hundred and seventy six emails later, every single one of those 13 original invites has accepted. I still don’t know how I pulled that off.

If I learned anything from this stage, it’s that people are willing to help the little guy. I reached out to some pretty busy and important people, and almost all of them replied to my first cold email solicitation. Granted, my project only helps to promote their firm, but they could have easily ignored me. Most of them engaged me in pretty detailed email and phone conversations to learn more about my goals for the site. The networking aspect of reaching out to others to get them involved was invaluable.

Launch Before You’re Comfortable Link

Late April 2011 Link

The developer has delivered a really nice product, I design through code (a la Andy Clarke6), I’m knee deep in site updates, emailing my new members, talking ideas with these powerful industry insiders I respect (who have never heard of me) more site updates, working with my developer, and the work starts to mount. That’s when I realize I’m no longer building the site. I’m doing upgrades and maintenance work. The site is “done”. Time to flip the switch and share it with the world.

I’m a true believer in perfect is the enemy of good. I could perfect the design until every pixel is exactly how I want it, until every feature and filter is live on the site, but for what? My own personal satisfaction? That’s just silly. Launch now, provide value now, and sweat the details later. No one remembers what Quora looked like when it launched, but these days it’s widely being touted as a UX masterpiece. That didn’t happen overnight, and it certainly wasn’t like that on launch day. There probably isn’t one page on my entire site that I’m content with, but I’m at least satisfied that they’re all usable and acceptable right now.

This isn’t a unique idea. 37 Signals’ Jason Fried spells this out on their Signal vs. Noise blog, and again in their book Rework. Here’s from a 2008 blog post7:

“As far as knowing exactly where the cutoff point is, that’s more art and gut than science and stats. The way we usually do it is to ask ourselves: Does what we have now solve most of our problems now?

There’s always more to add and plenty of things to refine, but does what we have now get the job done reasonably well most of the time? If you’re using your product as you build it, and as long as you’re careful not to confuse your needs with, wouldn’t it be cool if you then naturally get to the ‘yup, it’s good to go’ point soon enough. That’s when you launch.”

Flipping The Switch Link

Early May 2011 Link

Today my project, YayTalent goes live with the only intention of exposing amazing local talent to companies that need amazing creative. It’s currently live in Baltimore, Washington DC, Philadelphia and Greenville, SC with plans to add ten more markets this summer.


This is not a money-making venture by any stretch and probably won’t ever be. If my project had to pay me minimum wage, I’d be owed a couple thousand dollars. It’s solely about me scratching my itch to make and own something, while doing some good in our industry (which I love deeply as you can read in my previous Smashing article8). I just had no idea how long it would take to get here, but Dan’s words ring very true: I’ve learned more bootstrapping in a self-driven project than on almost any client project I’ve ever done. And now I can take those things I learned back to my day job.

It’s also a project that helps create quality work in smaller markets. I can’t tell you how excited I am about this. The average business owner doesn’t really know how to choose a designer, and this tool will help them as well. Everyone wins.

Other Side Projects To Check Out Link

I’m certainly not unique. There are so many other talented designers and developers out there working hard on long nights after their families have gone to sleep to make cool and interesting things. Some of these are moneymaking ventures. Some are just proof of concepts. Others try to simply make your everyday a little easier.

TeuxDeux is a simple to-do application which was created by Tina Roth Eisenberg and Fictive Kin. The product is a visually compelling and user-friendly app which allows you to use it at work/home and then take your to-dos on the road with the iPhone app. As developers say in the description, “Yay for checking things off!”


This tool allows you to express thoughts quickly and easily on any webpage. You just use a Get Markup bookmarklet and when you want to make notes on a webpage, click it, type some text and publish it when you’re ready to share your thoughts with your colleague or clients.


7courses is a very simple application that allows you to easily manage your special recipes. A nice small project for those who love cooking.


Fast Customer13
This tool helps you to connect with customer service at more than 1,000 companies without waiting on hold. A small, yet very useful side project.


pen.io15 allows you to create beautiful text-based pages in seconds and share them with the rest of the world.


Goal Finch
Goalfinch is a goal setting tool built on a principle that economists have known for centuries: incentives matter. If there’s a goal you want to accomplish, you have the best chance of succeeding when there are incentives in place to reward you for getting it done. That’s exactly what the tool does: it helps you create incentives to accomplish your goals.


What Does This Mean To Me? Link

The purpose of this editorial piece isn’t to toot my own horn. I learned a lot of lessons and just like I want to help promote other firms I have no stake in, I really want to encourage other “makers” and “creatives” out there to start making something of their own.

I hear lots of friends in agency jobs talk about how miserable they are with the everyday monotony of client work. Make something you’re proud of, that offers value, which makes you happy. Working towards and achieving your self-imposed goals will not only fill you with a sense of pride. I’ve found that it sheds a new light on my client work and has lit a new spark in my work. It has balanced my professional life to a degree I could not have previously imagined.

If you take nothing else away from this, I’d challenge you to keep your ideas written down somewhere. I think once you actually start putting them down, you’ll eventually find that one spark that ignites your entire project. If you’re building or running a project at any stage, please share it with us in the comment section below.

I’d also love to see designers and developers link up — even if you don’t have an idea yet. Who knows, one of these little ideas could change everything. And now when people ask you what you do, you have more to talk about than just rattling off some names they’ve heard of — the most interesting of all will be a little project they likely haven’t heard of… yet!

(vf) (il)

Footnotes Link

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Michael is a designer working in Washington DC to create beautiful and useful web experiences for an array of organizations and their users.

  1. 1

    Thanks Michael, awesome post. The markup thing is awesome, will try to use it for customers in near future.

    • 2

      Richard Williams

      May 17, 2011 12:57 am

      +1 Awesome Post.

      I agree it’s a great way to learn about everything else that goes into a project. I’m a PHP developer (in a team of devs) by day, and by night/weekend I make things too! My main project is – helps self employed couriers pickup work and courier companies cover areas where their capacity is thin.

      • 3

        This article is really awesome – and i’ve learned never using more than one “awesome” in one comment. :-)

  2. 4

    Luke SNowden

    May 16, 2011 6:55 am

    Nice read… is this not just a great way of boosting the launch of your new venture? :-)

  3. 5

    Nice article. I was thinking about starting up an iPhone/ web app alone but it’s difficult not having the technical know-how as I’m primarily a designer.

    It’s good to see the process you went through to make the site – and the preparation shows!

  4. 6

    Sorry not gonna read this, I have to make stuffs! ;-)

  5. 7

    I am currently working on a project but it isn’t easy when you have to try and earn a living at the same time. I need to spread the word a bit more and spend more time adding to the site but it is only me doing it, so it will take some time!

  6. 10

    Suddenly inspired!

    May 16, 2011 6:59 am

    Great article – can’t stop to write more, must dash because you’ve inspired me to go create something – thank you!

    p.s. Best of luck with Yay Talent!

  7. 12

    I just did get out there and make something – – a visual unicode navigator. To your point about launching before your comfortable, this morning I noticed that the screenshot in my launch post yesterday demonstrated a bug! But no worries, that creates a dialog if nothing else.

  8. 13

    Luke SNowden

    May 16, 2011 7:07 am

    O yes, my million money making idea if anyone wants it is to create, 1 single app loading in web page applications (htmls/css/jquery) into your account. No need for making apps for android and iphone, 1 single app! hahaha!

    • 14

      its called adobe air. But I don’t think apple likes adobe very much, so they’ll continue to sit in the corner by themselves.

  9. 15

    Bennie Mosher

    May 16, 2011 7:20 am

    Thank you so much for this post. I am going to take what you have shared here and start a new project to help promote, I have some create ideas and can’t wait to get things created and live!

  10. 16

    nice Article!, let do this!!!…that’s how i feel lol
    good luck!

  11. 17

    Really really helpfull!

    Thanks a lot!

  12. 18

    Excellent article, great idea, now put me in an email list to be notified with the Indianapolis, Indiana market get’s added to your list of cities!!

    • 19

      Michael Aleo

      May 16, 2011 8:58 am

      I’m trying to decide on next markets. We just added Greenville, SC and have our next city lined up. Indy could definitely qualify. Tweet me and we could get that ball rolling :)

  13. 20

    Thanks for the great article, Michael. Can you elaborate just a little on how you found a “respectable developer”? Was it a friend or did you have to some research there?

    • 21

      Michael Aleo

      May 16, 2011 9:00 am

      I wasted some time here too. I ended up using a job board after bugging lots of devs I personally know. In the end it was worth spending the money versus nagging a friend or trying to “master” RoR.

  14. 22

    Great article and motivator! Thanks for sharing your experience and for the wonderful examples.

  15. 23

    Michael Aleo

    May 16, 2011 8:57 am

    It’s a custom-built CMS with no frills and really only does what you see on the site. Some of the text is hard coded, but I really just wanted a backend that let me set up cities, practice areas, manage signups, the approval process, and the featured sections.

    It was written in a pretty lightweight way, so I’m able to mess with a lot of it. I’m a designer with a lot of front-end knowledge, and just enough PHP to be dangerous :)

    I’m really happy I didn’t try to shoehorn this into WP.

  16. 24

    Great article. I’m also working on a side project, which has taken almost a year now, but was supposed to take only 3 months. I’ve learned many things a long the way, so not all has been failure, but we’re hoping to launch by September! #1 thing we’ve learned, don’t try and do everything yourself.

  17. 25


    May 16, 2011 9:24 am

    Nice article. I like how this shows that a project isn’t just about the design and the code.

    I’m wondering though, are you still interested in and learning RoR? Or are you sticking with design?

    • 26

      Michael Aleo

      May 16, 2011 9:41 am

      RoR is really interesting, but my 9-5 title is Art Director and design is my first love. I can get away with an expert knowledge of HTML/CSS and a rudimentary knowledge of PHP for 99.9% of what I do every day – including YayTalent.

      So in short, just sticking with design :)

  18. 27

    Richard Bland

    May 16, 2011 9:34 am

    Inspirational… In fact after I launch my new company website I have a couple of projects I am planning so it was a real strange coincidence that this post came up on the news feed. Someone trying to tell me something perhaps! ;-p

  19. 28

    I can relate to this article so much. I too had this itch of creating something, from end to end, uncompromised by politics or any other constraint. A project I could run like a creative dictator. And I did. I simply combined my 3 main hobbies (web development, wildlife, photography) into this:

    All your advise is true and I made most of the mistakes you mention. Some of the things I developed that took a lot of time, are hardly used. Turns out I was just guessing there. I also launched way too late, because I wanted it to be perfect before launching. I also underestimated a lot of secondary tasks (infrastructure, marketing, SEO, etc). Finally, I worked too much in isolation.

    All in all, its hard work to do on top of a day job, but I can recommend it to all. Even if you fail, you will have a kick-ass portfolio project and an incredible amount of added experience, both technical and non-technical.

    If you ever go this route, take note of the lessons in this article, they are very true, I can testify.

  20. 29

    Todd Plumblee

    May 16, 2011 11:08 am

    Nice to see Marco listed on Yay. I had the pleasure of working with him on a project a few years back. I work for a small design firm based in Greenville, SC as well.

    • 30

      Michael Aleo

      May 16, 2011 1:50 pm

      I’ve only heard good things about him. If you work for a firm in Greenville, submit on the site! I check submissions daily.

  21. 31

    Thanks Michael. This is a great article and it came at just the right time, as I find myself with a personal project that I was almost ready to give up on. But after reading this I’m excited to revisit it and give it another go.

    And good luck with YayTalent.

  22. 32

    Moncef Belyamani

    May 16, 2011 11:42 am

    Great motivational post! In some cases, you don’t even need expertise in design or worrying about finding the right developer in order to make your idea happen. I created 3 sites using WordPress and Tumblr, with a little bit of Theme editing on my part. I’m not an expert, but I know HTML, CSS and PHP well enough to tweak sites to suit my needs. – interviews with musicians, focusing on the tools they use to shape their sound – building the largest collection of office fridge photos – creative and quirky photos of/with fridges

  23. 33

    Yes…just built stuff that you know you will use and what people need. Even if it exists. Take whats out there and make it better.

    My current projects are – Reporting gas prices and helping users find cheap gas prices before they fill up – Not launched yet. A photo group sharing tool.

  24. 34

    Thanks for the article, Im fighting with my “little” project for four months now. Your article came to the right time, because I am loosing the drive to finish the last 20%. And everything you write I can agree. Maybe if I get it finished in the next month, I post a little link here.

    • 35

      Michael Aleo

      May 16, 2011 1:14 pm

      If you’re to the last 20%, what’s stopping you from launching now? Who cares if the paint isn’t dry.

  25. 36

    Dany Duchaine

    May 16, 2011 2:00 pm

    Great article! And great website too!

    I’m actually working on a small project wich will be a site for premium freebies, you can take a look at some of them on my dribbble acount :

    Keep up the great work!

  26. 37

    Shameless self promotion. I remember the days when Smashing Magazine had quality articles.

  27. 38

    Hey Michael – great article…..
    you should consider Vegas as one of the future markets. Lots of great talent out here!!

  28. 39

    Well, I’m glad you’re up and running and have achieved your goal.

    However, I was hoping to read about such subjects as protecting your idea, hiring skilled people, patents, fund-raising, marketing, generating revenue, etc.

    I have some very strong, original ideas for projects but really need a lot more, real-world advice on procedure and implementation before I can move forward.

    Can anyone point me to an article or two?


    • 40

      Michael Aleo

      May 16, 2011 5:26 pm

      You’re right, this was a very 30,000 foot view of what happened.

      For specific questions on some of the topics you’ve asked about, you can find real-world answers from people who have been there on Quora. This article needed to have a storyline, and getting into LLC research and fundraising were a little too nitty gritty.

      The other side of the coin is that I haven’t figured some of this stuff out. YayTalent has a major problem: how do I get the people doing the actual hiring of creative talent to the site? That’s the marketing angle. It generates no revenue, and I don’t plan on needing to, but what if solving my problem involves advertising for the site? How does that make the members feel? Etc.

      There’s a whole novel I could have written here!

      Definitely check out Quora for some of those high-level questions, or maybe I’ll come back with a more technical follow-up in six months :)

  29. 41

    Axel Rodriguez

    May 16, 2011 5:38 pm

    Thanks, that’s the inspiration that I needed.

  30. 42

    Great great post. I loved your down to earth and frank discussion of the highs & lows. I’ve ‘almost’ been going to build something for myself so many times and always found excuses not to make the effort or dedicate the time.
    I think your article just gave me the push I needed… thank you

  31. 43


    May 16, 2011 8:12 pm

    Hi Michael,

    Really a motivating article for a designer like me, I always spend hours working on my client projects day & night. But once i start working on my portfolio website, i too pass through the phases you shared here. Even my approach to the work changes after i complete the work. So i suggest all here to always try for some side projects, which could help you to horn your skills better than just be a pixel pusher for your client.

    All wishes for you yaytalent and keep posting your ideas :)

  32. 44

    Kanchan Rai

    May 16, 2011 9:58 pm

    Hey there! thanks for sharing!!

    You’ve mentioned some wonderful things and helpful points out there!! Making something on your own, that’s what I’ve been planning for a long time now but I missed one thing. I forgot to jot my ideas down. I’m surely going to write them from now onwards!

    I’ve had some of this experience when I was making a website for a non-profit organization of my area. Though I had a client in this case, we were close and I had been trusted with full authority regarding this site. I had to register the domain, manage emails, design the website, code it and do whatever I wished to do. This might sound funny to you, but this was my very first project on my own, without help from my marketing agents, senior designers and more.. And yeah, that was a hell of a experience.

  33. 45

    Nice work! Have you considered to add a price range selector?

    Greetings from Rome, Italy.

  34. 46

    Ionut Zamfir

    May 17, 2011 12:00 am

    Awesome post, Michael! Really helpful.

  35. 47

    Saeed Ahmad Rafay

    May 17, 2011 12:05 am

    article is like a can of some energy drink.. ;)
    Thanks a lot!

  36. 48

    The first video about inspiration, that you should not look until the end.

  37. 49

    Kenneth Jensen

    May 17, 2011 1:04 am

    Thanks for this spot-on article. I already have a lot of ideas, a partner in crime to do all developing, myself as a solid designer, and even a great copywriter to help with content.

    My problem is finding the time to do this, as I need to pick a project that seems the best one and find the time besides my studies and job…

    All in all I really like the points you make in here, and will try to keep them in mind for my first adventure.

  38. 50

    Great article !

  39. 51

    AnasKA | antzFx

    May 17, 2011 2:34 am

    Dear Michael,

    Absolutely inspiring piece. And, I know perfectly what you mean by advocating self-driven designs to designers.

    While at college, with the help of my brother, I floated a wedding card creation website — We were not looking for profits and the idea of this website is not at all unique. We did this to challenge ourselves in solving a problem that we perceived.

    I landed in my first job as a UI designer/analyst only because of this amateurish looking website that we floated! People who interviewed me liked it because I told them the mistakes that we did, how we solved the problems, how we ‘tried’ to differentiate from the gazillion other similar sites, the ‘moral of the story’ that we learned…

  40. 52

    Wow, absolutely fantastic read! As I’m sure everyone else has commented, highly inspiring; you have no doubt lit the fires under many of us. Congrats on your project’s launch!

  41. 53

    Andrew Timmins

    May 17, 2011 4:57 am

    Great artical, thanks for sharing.

  42. 54

    Hey Michael would you want to do an interview on for YayTalent?

  43. 55

    Greetings from Slovakia!

    Really great article, helps me a lot, because I trying to make my own project now, and I have read Rework already but your article remembered me golden rule – simplycity. Perfection is next :D

    You are inspiration for me, this is problably the only one article in SM, which I read from start to end. I wish you and your YAY! Talent many success :)


  44. 56

    Alicia Smith

    May 17, 2011 10:49 am

    One of the keys to success is creating an online experience. I recently read an interesting post by Codebaby about how to “Creating an Emotionally Engaging Online Experience” ( that I thought you would find interesting.

  45. 57

    Absolutely great article, you hit the nail on the head! For months I found myself head down, nose to the grindstone on a million client projects. Every time I looked up it felt like coming up for air. But as a good workaholic not working was not an option so I started working on some small project ideas. The culmination of trimming an hour here or there from client projects resulted in and a few more things to come. It feels good to launch something of my own for a change of pace.

  46. 58

    Melissa Klotz

    May 17, 2011 2:27 pm

    Great post, very inspiring!! Congratulations!

  47. 59

    Frank Kiigan

    May 17, 2011 2:58 pm

    I don’t know a thing about design or development but I know about business and CodeMyConcept has show all of what you put on this post and it is what makes a difference between all the companies out there, their people.

  48. 60

    Karen Fojas Lee

    May 17, 2011 4:49 pm

    Fantastic blog! Very inspiring. Great business model of paying it forward. This is very social. I can’t wait for you to be available in my city! I’m in Fontana, CA. Please be available in Fontana…

    Lets keep in touch via Twitter @nomadchique

  49. 61

    Great article. I’ve been there with many ideas and finally finished one.
    I find inspiration in dvd menus so I decided to create a website that showcases them, nothing fancy using php and mysql.

  50. 62

    David Wickland

    May 18, 2011 8:57 am

    Inspiring!!! Thanks for sharing your experience and process. ‘Yay Talent’ looks awesome! Nice job.

  51. 63

    Atta Elayyan

    May 18, 2011 8:41 pm

    Couldn’t agree more, the amount of satisfaction and learning to be had when working on your own projects is awesome.

    I’ve been applying this motto for the past 18 months and it’s really helped me push myself to the limits. In this time I’ve managed to design and develop websites, desktop software and smartphone applications. I find it much easier to empathize and connect with my employer and clients now that I have ‘stepped in their shoes’!

    As you said, it also makes for a much richer conversation when describing what it is that I do.

  52. 64

    Cool article… You just inspired me!

  53. 65

    Thanks for reminding me why I do this off work. I work all day coding and managing clients but, by nights and weekends, I manage a completely other thing : Breakdance.

    I’ve built a community to organize jams and practices spots for everyone in the province of Quebec. It’s true that nothing beats to be able to do everything from A to Z. Check this out (french warning!) :

    It’s really rewarding even if at time I wonder why I’m doing it.

    … and then I read this and remind myself why I do it.

    Thanks for that ;)

  54. 66

    Less is always more :)

    A site is never finished so if its usable in some respect get it online. It drives you to add on quicker in modules to your site rather than it gather dust behind the scenes where no one else sees it. There is nothing more demotivating. If you site is online and ticking its growing and drives you on keeping up your motivation levels.

    Best advice is to get something online asap even in a basic format. As said at the start less is more. When starting the project KISS is one of the best principles you can keep in mind.

  55. 67

    Nice article….Thanks for posting this useful article…..

  56. 68

    Very inspirational, this entire post it’s like a review of the past 6 years of my life.
    Inventing and thinking of online business opportunities it’s like trying to find the holy grail, it’s my personal crusade, looking for the perfect thing, ergo, nothing is done.

    I might just try and finish something for a start.

    Great article.

    BTW how can I get invited by Quora? any ideas ?

  57. 69

    Anabel Doudelet

    May 22, 2011 10:15 am

    Really really great article. I just loved it. I’m trying to do something like that and this inspire me. Thanks for the article and good wishes for your project.

  58. 70

    It’s simply invigorating to know that someone else, some where else was going through the exact same struggle at the exact same time as me. I’m working on project and it the largest, most time consuming most expensive project I have even embarked upon. The late nights/mornings, the stress and the satisfaction of meeting milestones is all a bittersweet joy. I’m glad I read this post, I really needed to. Thank you!

  59. 71

    Thanks for sharing. There’s nothing more inspiring than other people’s stories about their projects!

  60. 72

    Sue Alexander | Inspired type

    May 24, 2011 4:54 am

    I absolutely agree ~ making a project for yourself is very liberating!! Six months after being laid-off last year, I realized I needed to have a structured means to feel engaged, creative and inspired on a daily basis. I needed to design stuff, and I wanted some positive focus… and so I created a blog and started spreading a little kindness. I only have very basic web skills, so I did use a WP theme and modified from there, … it’s all my own personal design work. “where good thoughts are designed”

    Thanks for your amazing articles, I always love reading and I’d love to hear what you think of my project.


  61. 73

    Wonderful article!! Quite inspiring and informative!
    Keep writing / sharing

  62. 74

    Nice blog,thanks for this post.

  63. 75

    Very interesting article, Thanks for that :)

    I think that nowadays every designer/developer is thinking about making his/her own app, maybe also because all the actors of the market (Apple, MS, but also Google, Blackberry and others) now all generously give their SDK away (who said “waiting for their 30% back..”?) and provocate a rush for innovation / copies of / crap apps, which inventors think they will get rich or famous from.
    Sometimes i see there a kind of parallel with the Star-system: “YOU can also become the new Zuckerberg!”.

    Actually, i also had this in my mind for the last 15 months and still didnt find a project good enough to be started. No way i’ll make a new “Angry bird” or “iLamp” or “find the nearest petshop” app, i’d rather wait longer and try to find something that could actually really HELP people or make this world a bit better, so the main idea stays for me the hardest step to take in the process..

  64. 76

    Great article, true we do take a lot of time for granted that can be used to create amazing and creative ideas that would certainly make life easier I’m loving the TUEXDUEX makes things a lot easier for me that’s for sure.

  65. 77

    I am really inspire on this article…



  66. 78

    And then there is the issue of targetting an international market.

    One thing that we have an abundance of here in New Zealand is coupon websites that have all just blatantly copied Groupon. There is already such a saturation that I am not even sure the limited reach of Groupon managed to get a hold in our market (as small as it may be, I am sure 20M Australians have the same issue).

    It’s great being able to target the local market, but you certainly can’t expand beyond on your own. I imagine it is the same across North America – it being so large and all.

    Which, of course, is why this article is great – you will no doubt have found contacts for moving forward.

  67. 79

    Jonathan Devine

    June 7, 2011 6:28 pm

    This is a great article. I’m the other side of the coin, lots of ideas but I’m more of a designer than a developer so actually doing the development is difficult for me. I’ve been sitting on for 6 months now. I need to make it happen. Got several other ideas too.

  68. 80

    Manfred Dahli

    July 5, 2011 7:34 am

    inspired me! – nothing more to say

  69. 81

    Great Work! It really makes me want to work more on my side project. – Dedicated to finding the best sammiches around and broadcasting them to you!

    Thanks for the inspiration!

  70. 82

    You inspired me when I tried to find something to get me inspired. Thanks a lot for sharing!


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