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The Smashing Guide To Moving The Web Forward

Many of us rely on open source tools, technologies and standards to help improve the work we do on a daily basis. None of this would however be possible without the hard work, commitment and dedication that others, just like you, have invested in giving back to the Web community over the past two decades.

Modernizr131, HTML5 Boilerplate2 and jQuery143 are just a few examples of well known projects which were born from a desire to put something out there that could help others on the Web do more. These projects evolved because developers started using them and thought, “Hey, I could do something to help make this better. I bet it could save someone else’s time if I shared this with the world.”

Further Reading on SmashingMag: Link4

Web standards like CSS3, HTML5 and the foundations of the Web as we know them would also not have been possible without people (just like readers of this post) spending time researching use cases, writing proposals, implementing features and catering to existing and future requirements that could be used by everyone. When you think about it, both standards and open source projects have had a large hand to play in the Web as we know it today.


In this article I’d like to talk about how you can help give back to the Web and a new project that seeks to make this process easier: MoveTheWebForward.org311110. If you’ve ever thought about contributing to the community but weren’t sure just how, I hope this serves as a good starting point for your journey.

Why Help Move The Web Forward? Link

In most cases, developers and designers that contribute back do so because of an inherent passion or desire to either improve an open source project, Web standards or the quantity of educational material freely available online.

What you get back from this is (in my opinion) worth every minute of effort.

Contributing to open source projects, you can learn more about the intricacies of programming languages, libraries and standards implementations than you probably could if you were just been a passive user. This can help you gain a better appreciation for how the Web is built, but also improve the quality of the development work you do as a part of your job.

Whilst not the reason most people do it, open source involvement can also often lead to more fulfilling jobs (and occasionally more pay). Demonstrating you have passion (and skills) in a focused area can help highlight you to recruiters at companies where those skills are highly valued.

Finally, involvement can help improve your knowledge, whether it’s simply writing tutorials about standards for others, actually being involved in submitting patches or feature implementations to browser vendors and libraries or contributing to discussions in standards mailing lists (which I’ll discuss in greater detail shortly).

“For me, open source is not about giving back, but its more about being sociable with the developers you admire. I really like forming small groups to work on projects and challenges together, or just like-minded folks that chitchat and passively learn new skills regularly.

The community has given me back great friends and I think we’ve all found more ways to be fulfilled by the work we create.”

—  Paul Irish, HTML5 Boilerplate, Modernizr, jQuery team

Contributing Link

1. What can you do and how much time can you contribute?
Before we look at what you can do to contribute back to the Web, ask yourself three very simple questions: What are your strongest skill-sets? How you might these be used in an open source project? How much time and effort would you like to contribute to giving back?

Understandably, a lot of us have full-time jobs and it can be tricky sometimes trying to fit in extra side-projects into our schedules. The great thing about the Web is that there’s never too little or too much time that you can spend moving it forward.

10 minutes is enough to help someone stuck on a Web-development problem and an hour here or there is enough to greatly improve existing open source projects. If you have the desire to give back, anything is possible.

2. Pick a project or Web standard/specification you would like to work on
Once you have some rough ideas of much time you can contribute, you’ll need to decide on the project, standards group or area you would like to help with. The good news is that there’s a great new initiative to help with this called MoveTheWebForward.org311110 (MWF), driven by some of the talented people that brought us HTML5 Boilerplate.


MWF is a project that aims to make it easy for anyone to get started contributing to the open source community.

Whether you’re just diving into Web development, or are have been doing it back since tables were cool for layout, there are a number ways for you to give back to the community. MWF makes it easy to help anyone find ways to contribute back to the Web platform by giving you a list of ideas, resources and guides to get you started.

Not sure what projects to look at or where to find lazy-Web requests you can get done in an afternoon? Not a problem. The site breaks down almost all aspects of open source contribution and even separates things based on your level of experience. Regardless of whether you’re a CSS wizard, a JavaScript ninja, or a C++ hacker wanting to play with WebKit there’s something on MWF that everyone can help with.

Don’t see a project that applies to you on there yet? Don’t worry. It’s being updated everyday and other members of the community can submit pull requests to add new things to it. You may also find it helpful reviewing what libraries and technologies you regularly use personally, whether it be a CSS feature like psuedo-selectors or a JavaScript library like Modernizr131 or jQuery143. Beyond the basics, you may have some insights or ideas for how these could be improved in some subtle way.

Do you feel the implementation of a particular feature isn’t quite as usable as it could be? Are there circumstances where a solution just doesn’t give developers everything they need? The learnings you’ve obtained whilst using things on a day to day basis are something you can share with a project to help improve it.

Take a look at MoveTheWebForward.org15 each week and if you’re up for it, consider committing to getting a small task done that can push the Web forward.

3. What would you like your role in the project to be?
Most open source projects (and standards groups) have a number of key areas that they require assistance with. In no chronological order these are:

  • Core development
  • Discussions / Mailing lists
  • Documentation
  • Bug submissions triage
  • Operations
  • Testing
  • Site & UI Design
  • Developer Evangelism
  • Support

Depending on the project there may also be areas such as ‘specification writing’ that are necessary in order for features to be discussed before they are implemented.

Core Development Link

Core development generally involves development of a core set of features, fixes or rewrites for JavaScript libraries, and browser feature implementations or patches when it comes to Web standards.

Whilst beginners won’t generally be directly discouraged from trying to get involved with core development, it’s more often intermediate and advanced users of libraries or features that are better equipped to optimally implement code that is efficient, performs well and passes unit tests.

“I love open source. I’ve been hooked on jQuery since John Resig accepted my first patch in January 2006. It’s been at the center of several profitable projects that I’ve built. Contributing to both jQuery’s code and documentation just seems like the right way to pay that forward.”

—  Dave Methvin, jQuery team

If you’re interested in getting involved with core development, I suggest spending time familiarizing yourself with:

  • The build/setup instructions for the open source project you wish to contribute to
  • How the project is structured so you can later experiment with making patches and running tests
  • The project contribution guide. Most open source projects these days are hosted on GitHub. This means that filing patches is usually as straight-forward as filing a pull request, but make sure to follow the project’s guidelines on doing this. At jQuery, we require developers to file a ticket in our bug tracker to accompany pull requests but it’s a subtle step that we cover in the contribution guide.
  • Where current contributors congregate to discuss issues, features and patches — with Web standards or libraries this could be a mailing list or an IRC channel. Mozilla has dedicated channels for people wishing to contribute to the MDN as do jQuery and many, many other open source projects.

“Whether you’re contributing to existing projects or open-sourcing projects of your own, giving back to the community is a great way to learn about Cool New Stuff™.”

—  Mathias Bynens. jsPerf, HTML5 Boilerplate

Discussions & Mailing Lists Link

Standards Mailing Lists Link

We all know that Web standards are important. They help ensure the code we write works across different technologies, for people of different abilities and most importantly across all browsers. If you have an interest in pushing the Web forward by getting involved with the standards process, there are a number of different mailing lists you can subscribe to (and participate in) should you have particularly strong feelings about the direction particular technologies or features should be taking.

These mailing lists include public-html16, public-webapps17, es-discuss18, www-style19, public-fx20 and WHATWG21. I recommend spending time familiarizing yourself with how contributors to these lists approach discussion as you’ll want to ensure your posts are read rather than ignored – specifically, research proposals, read spec wikis where available and ask other posters for their input offline if you’re unsure about anything.

Note: Chapter 2 of Mark Pilgrim’s HTML5 book contain an excellent discussion of how standards get pushed through mailing lists. It also covers some of the evolution of standards through history and is a recommended read for those interested in grasping how the process works. You can read it for free online here:

The jQuery Standards Team Link

While many of us would like to see change, the reality is due to time restrictions and lengthy formal processes we’re not always able to participate in standards discussions, get involved with writing specifications and contribute to meetings about the future of features. This can sometimes make it difficult for Web developers to have a voice.

Another problem is that for those that do get involved with the process, it can often feel like participating on a particular thread in standards mailing lists has a limited impact because the Web community is so fragmented. There’s also a lot of assumed knowledge required of existing discussions, decisions and historical context that can make it a little more challenging to get involved.

The jQuery project have set out to try changing this. They want you to have a voice in how the future of the Web is shaped which is why they created the jQuery Standards team. The standards team listens to suggestions or feedback you may have about current specs and if there’s sufficient interest in making changes related to your concerns, they’ll file tickets on your behalf in the appropriate format.

For more information see:

Code/Project Mailing Lists Link

Mailing lists for code projects (e.g jQuery, Dojo) tend to work quite similarly to those for Web standards. The only real differences are that discussions can sometimes be more fast-paced and generally target the resolution of features or fixes being targeted for a specific library rather than something as broad as a standard.

You don’t have to be someone that implements library code to be able to get involved with these discussions, but it does help having a good level of familiarity with both the library, alternatives to it and the general space being worked on. As per my early suggestion, spend a little time analyzing the best way to jump in with suggestions or ideas to increase the chances of having a positive impact on the conversation.

Documentation Link

When most developers think about getting involved with open source, their first thought is usually about writing code that can one day be used by many others.Whilst it’s true that implementations are of course important, documentation is an equally if not more important part of the release process.

Think about it: when you first learn about a new specification that’s been implemented or about some new framework that’s just been released, your first port of call is to look at the documentation or the getting started guide so you can figure out just how to use it. Without this documentation, most projects (and indeed, specs) would be nowhere near as popular or widely used as they are today.

The great thing about documentation is that (unlike full-blown patches or implementations), your contributions can be as small or as large as your time permits. I’ve seen developers contribute simple one line changes to documentation whilst others have provided the equivalent of complete chapters of written docs because they wanted to make it easier for others to understand how everything works. If you’re good at writing, consider giving docs a try.

Writing docs is also a great way to increase your knowledge about how to use the software or tool you’re writing it for. If you feel comfortable using a particular project, consider looking at the bugs files on their trackers. This can offer insight into what confuses users and you can try writing out documentation for such workflows or actions that are unclear.

The barrier of entry is a little lower than core development and there are many well known open source projects that could use your help in this area.

Bug Triage (Issue Moderation) Link

Most open source projects (including frameworks like Modernizr and browsers such as WebKit) have their own issue or bug trackers. These are typically used as a central location where users can submit issues, feature requests and track the progress of what’s currently being addressed. As projects become more widely used, the number of issues received incrementally grows and there becomes a need for these issues to be moderated. Reasons issues may need to be moderated include being:

  • Invalid
    In many cases, users will simply submit issues with a project or specification without spending enough time debugging their solution. Sorting the invalid tickets from the valid ones makes it easier for core developers to focus on addressing the important ones.
  • Duplicates
    The issue may have been previously submitted. This is easy to discover as the majority of trackers have their own search options.
  • Patch welcome
    Where an issue is acknowledged but is beyond the scope (or time-constraints) of a project to patch itself.
  • Won’t or Can’t fix
    There are issues users may submit which a project may admit is a valid problem, but which may not be currently possible to fix, either due to the direction the project is taking or the broader implications it may have on a codebase.

Moderators are usually required to help narrow down issues to a list of (valid) confirmed issues and feature requests. The great thing about being involved in bug triage is that you’re regularly required to evaluate code samples and establish why a bug may or may not in fact be, valid.

“Contributing to the development of open source software, such as jQuery and Popcorn.js, is my way of ensuring that the future is awesome – in both the things people create and the tools that they’ll use to create them.”

—  Rick Waldron. jQuery team, Popcorn.js

You’ll often find yourself writing short solutions that address the problem as a workaround and the knowledge you build up from these can greatly help avoid the same problems if you run into them in other projects or at work.

Operations Link

Larger open source projects often have to deal with millions of requests for downloading their library every single day. Even when offering a CDN-hosted version (like we do at jQuery), they still have a large quantity of requests coming in to access their sites, documentation pages and official tutorials. None of these would be able to cope under strain without the hard work that experienced ops people have to offer.

“Being involved in operations has not only given me the opportunity to contribute and sharpen my skills with git, writing tests and streamlining processes, it’s also allowed me to meet some incredibly talented people and make fantastic friends. Contributing to open source has made me better. Period.”

—  Dan Heberden, jQuery team

Operations (ops) also take care of some of the smaller day to day tasks like granting permissions for new contributors wishing to access different parts of a site, setting up scripts to help automate and streamline tasks and generally ensuring the visible public face of a project stays online. If you have strong ops skills, feel free to reach out to projects (both small and large) as they likely wouldn’t mind some more assistance, either now or at some point in the future.

Testing Link

Implementations of new browser and library features require an extensive amount of testing prior to being released. This covers everything from ensuring 100% unit test coverage is reached, tests are written (or provided) for any patches submitted and where applicable, tests are run across all browsers, environments and devices your particular project targets. If you’re a stiffler for ensuring code is stable prior to being pushed to end-users, you may be interested in helping out with testing efforts. Speak to current contributors to the project to find out their current need for members looking specifically at this area.

Site & UI Design Link

Did you know that at projects like HTML5 Boilerplate and jQuery, there are dedicated designers that just focus on ensuring site layouts and UI components look at best as possible in every browser? Every open source site or group, from the W3C to JavaScript libraries generally have front-facing websites and it’s often the case that if a redesign or site maintenance isn’t already in the pipe-line, they could use your help.

“Working on open source projects means you have the skills of several people to tap on. It is a great place to learn Web development, creating workflows that work for collaboration. Moreover, it’s safe – it’s not like you’ll get fired for testing things out. The projects I contribute to are directed towards problems I struggled with myself and wish other designers had.”

—  Divya Manian, HTML5 Boilerplate

Before you approach a project about helping them with any design work, talk to the members to see what their plans are or what they’d ideally like someone to work on. They may ask you to present a mockup of concepts you may have to establish if they’d like to get you involved with their current design team or in taking on your ideas for one of their next versions. A good to strong knowledge of HTML/CSS and a little JavaScript is always useful to have, but even if you just design in Photoshop that’s another piece of work someone else in the community could take further.

Evangelism & Support Link

The role of technical evangelists varies quite a lot in open source projects. Its goals can include:

  • Supporting developers in the community by providing assistance, answering questions and making it as easy as possible for developers to solve problems they may be running into (doing so via IRC, Twitter or forums is quite common).
  • Working with developers in the community to help understand why particular standards, browsers, libraries or tools should be used and can make developer’s lives easier.
  • Writing tutorials, creating screencasts and building demos that help educate others.
  • Generally speaking on behalf of the project at events to further enhance awareness about the project’s goals and offerings.
  • If you enjoy helping people solve problems or have a passion for writing (but aren’t a big fan of writing documentation), consider giving evangelism a try.

Share Knowledge, Share Experiences and Build New Things Link

Beyond assisting with the goals of a specific code project or standards working group, there’s a an array of other useful things you could be doing to help push the Web forward.

Many of the most popular open source projects today once started out as tools and workarounds that a developer or designer worked on to satisfy a personal need. If you love hacking on code, please consider sticking your work up on GitHub24 and sharing it with the rest of the world. There may be many others (just like you) that your work could end up helping or inspiring it’s a great feeling knowing that you’ve saved someone else from dealing with the same headaches you once had to yourself.

Note: GitHub offer a regular free class on the ‘basics’ that you can sign up for25. You can also get a free copy of ‘Pro Git’26 that covers most of the fundamentals.

Although I’m involved in open source projects, my biggest contribution to the Web is still in my day to day technical writing. Teaching through this medium is a great learning tool and you’ll often find yourself learning more as you write and research about the topics you’re conveying.

Remember that your words can be a very powerful tool for pushing education on the Web forward. For this reason I encourage you to consider writing about what you do and learn — write tutorials, create demos, post gists, write essays.

“After being repeatedly nudged by people to start writing about changes to WebKit and Chromium, which I had been monitoring for a long time already, I wrote my first article back in August 201027.

To date, 64 articles have been published and many more people are aware of and get involved in the implementation of cutting-edge features at both projects. I myself am now part of the Google Chrome and WebKit teams, focusing on improving both the browser as the Web, doing that which I love to do.”

—  Peter Beverloo, Google Chrome team

Don’t be afraid to make mistakes (because that’s how we all improve). It’s absolutely okay for you to not be a complete expert or authority on a topic. Share what you do know because it has the potential to help many other developers and designers out there. Reach out to others in the community if you don’t know something — ask questions and prompt conversations.

Contribute to the MDN
For those interested in getting involved with writing, it’s okay if you don’t have your own blog. Almost any designer or developer with HTML, CSS or JavaScript skills can also contribute back to the Web through the MDN28 (Mozilla Developer Network).


The Mozilla Developer Network, also known as MDN.

The MDN is a community of developers building resources to improve the Web, regardless of what browser or platform you’re using. Anyone can contribute to it as the entire site is a wiki (just like Wikipedia). There are sections that detail specs, pages that are just tutorials and others that are just guides to quirks that are useful to be aware of when using particular browser features.

“When I learned about Web standards not much was available out there. The Mozilla Developer Network was one of the first resources I kept going back to when I was stuck. The reason why it still is that way is that it is a living resource that anyone is invited to edit and keep clean.

It is pretty rewarding to be part of this and knowing that what you put on the Web is part of something that by definition is there to keep the Web free, open, and make it easier for the next generation of Web makers not to have to make the same mistakes we did to build something good for the Web.”

—  Christian Heillman, Mozilla

To give you an example, here’s a page I fleshed out during one of the MDN sprints with (reliable) links to get started with learning Web development: Introduction to Web development30. Simple, right? It’s nothing more than an organized page of links, but prior to the new learning section on the MDN site being launched, it helped developers and designers get started with basic fundamentals when they were unsure where to look.

Mozilla evangelists regularly hang out in #mdn on (IRC) and are always happy to help new contributors get started if you have any questions. Consider giving it a try!

Conclusion Link

That’s it for this guide. I’ll be sure to update it if there’s anything I’ve missed out on, but I hope it inspires others to consider giving back to the Web platform. Remember to check out MoveTheWebForward.org311110 if you’re interested in picking a task you can start working on today. Together, we can help move the Web forward.

Further Reading Link

With special thanks to Divya Manian, Nicolas Gallagher and Paul Irish. Images courtesy of the 56 Geeks project34.

(vf) (il)

Footnotes Link

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Addy Osmani is a Developer Programs Engineer on the Chrome team at Google. A passionate JavaScript developer, he has written open-source books like 'Learning JavaScript Design Patterns' and 'Developing Backbone Applications', having also contributed to open-source projects like Modernizr and jQuery. He is currently working on 'Yeoman' - an opinionated workflow for building beautiful applications.

  1. 1

    Fantastic call-to-action article. I’m excited to get involved.

    • 2

      ..and we’re excited to see you get involved! More people giving back to the web is exactly what it needs.

  2. 4

    Great stuff, very well written and informative. Thanks Addy :)

  3. 5

    Timur Ochakovsky

    November 30, 2011 10:16 am

    Looking forward to go through these standards.

  4. 6

    Great article, but I couldn’t help but notice that out of all of those cartoon characters representing the various ways to get involved, the only female represents “Documentation”.

    • 7

      Hi Erica,

      Thanks for your comment! I completely sympathize with your concern about the number of female characters illustrated throughout the post. You bring up a valid point.

      The illustrations used are sourced from the 56 geeks poster ( and for some unknown reason the designer opted to focus on predominantly male characters :/ I intend on reaching out to them to rectify this.

      Please be assured that none of the progress that’s been made to evolve the web would have been possible without women (across all of the categories listed) helping push things forward. I dearly hope most of the guides and messages I tried to convey in this post still come through (and are considered applicable to both men and women) regardless.


  5. 8

    as site & ui designer, i disagree with the concept image used to refer the title, we dont make art, we do the same hard work as a engineer or tester >.<

    • 9

      Hey mota – for what it’s worth, I’m a UI designer and developer so I know what you mean. The illustration used is supported to focus on more of the design aspects of what we do, however that’s not at all to say it’s less than the work of an engineer. The problems we have to deal with are just as painful :)

  6. 10

    Brittany Storoz

    November 30, 2011 12:31 pm

    I think our industry is one of the most unique in terms of our desire to share with and learn from each other. If anybody read Steve Job’s biography, it mentions how his partner Wozniak was ready and willing to share all of his work for free, so it’s definitely a trend that was just born with the industry. Anyway, let’s continue it. Great article to actually get us building instead of just marveling at what everyone else is building.

    • 11

      Thanks Brittany. I’m glad you brought up Wozniak as ‘open’ visionaries like him really helped encourage others in the earlier years to consider giving away their work for free. I’m glad to see this way of thinking has only gone from strength to strength over the past decade :)

  7. 12

    A big thanks to everyone that’s been committing to (try) getting tasks done through We appreciate anything you can do to help push the efforts forward.

  8. 13

    Why is the t-rex’s leg broken?!

  9. 15

    Federico Bucchi

    November 30, 2011 3:14 pm

    I’m similar to the little guy of “Core Development” :-)

  10. 16

    Thanks for the article. I love your work. Be as such good designer and awesome developer like you makes me so jealous :)

  11. 17

    Nice work Addy Osmani, thanks for great article.

  12. 18

    As usual, another great article from Addy. m/
    I’ll start contributing to MDN from now.

    [There is a small typo. “Evangelism” was mistyped as “Evangalism” in the “What would you like your role in the project to be?” section]

  13. 20

    Amazing article, you described the project so compelling that I have to give it a try. In fact, I’ve ever wanted to contribute in some way. Let’s join the team! ;)

  14. 21

    Matt Oettinger

    December 1, 2011 11:31 am

    Great article and great resource going “forward.” I think the main problem these days is that we have way to many devs in the “learning” camp and not enough in the others such as “help others,” “write,” etc. I include myself in the “learn” camp.

    I guess my (and others’) issue is finding the time to contribute as it takes so much longer than the it does to learn from someone else’s hard work and contributions. I think sites like will give us the impetus to step up to the plate and contribute, just as you have done.

    Thanks again for the great article and great resource.

  15. 22

    Thanks for the great article and great resource.

  16. 23

    Hi great article and a great job from the guys behind MWF

    you wrote this:
    “Don’t be afraid to make mistakes (because that’s how we all improve). It’s absolutely okay for you to not be a complete expert or authority on a topic. Share what you do know because it has the potential to help many other developers and designers out there. Reach out to others in the community if you don’t know something — ask questions and prompt conversations.”

    This scares the hell out of me. I understand (as it is easy to) that by blogging I would be helping others (maybe just those that are starting in this industry) and pushing myself but the idea of getting something wrong, or not being able to provide enough information on a topic is the reason why I hesitate to start blogging. But yes I think I am going to start and hope for the best- should I?

    In average do/should people start blogging when they are 100% confident on the topic they are writting about. – I guess the qoute above answers that question but

  17. 24

    Oscar Nilsson

    January 26, 2012 1:18 am

    Really fun reading! Very nice! Keep it up!


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