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A Look Inside Smashing Magazine

Today is the day when it all started — the day when this little website launched back in 2006. We are celebrating our six-year anniversary party, and you, being the ones who made the website possible and kept us going, are our special guests. We couldn’t possibly have a party without you!

But who are we? Who are the people working behind the scenes to make Smashing Magazine truly smashing? Today we’d like to publish something rather different. Being chummy as we are, we’d like to give you a peek behind the scenes — a little insight into how we work, who we are, where we live and where we come from. It will be quite a ride, so get yourself a beverage, make yourself comfortable and set a few minutes aside.

Smashing Magazine is Getting 6 Years Old!

How We Work And Tinker: Slow Is Good Link

So far, you have seen only one side of our little publication. Articles get published, and you, dear reader, take care of the rest: promoting the article throughout your social channels and sharing it with colleagues offline. Sometimes an article instigates new discussions on and beyond Smashing Magazine, while sometimes one doesn’t quite manage to spark the conversation we had anticipated. But in either case, at that very moment when the article gets published, we are absolutely confident that it is delivering value to you.

Further Reading on SmashingMag: Link

All of Smashing Magazine’s articles have to have a certain… signature, a certain something that justifies their reason for existing online. That “something” has to pass the judgement of our editorial team, which never compromises its strongly held values. However, finding that signature isn’t easy. In fact, the route that an article has to take until that “Publish” button gets clicked is usually quite long. So how exactly does it work? We’re glad you asked.

Smashing Parrot4

Smashing Magazine's Photos5
We love animals in the office. And the office itself looks a bit like a jungle. Apart from the shiny, clean work spaces of course. Image credit: Ana Flašker.

The Editorial Process Link

Five years ago we established our “Publishing Policy6,” a sacred set of editorial principles that we adhere to for every single article published on Smashing Magazine. We always protect your interests, dear reader, and ensure that the content published always merits your attention. We never publish any sponsored articles or hidden advertisements. We don’t participate in affiliate marketing. We don’t accept guest posts, and we don’t work with bloggers. Our lovely advertisers and sponsors have no influence on our content whatsoever. Everyone who contributes to an article published on Smashing Magazine (be they an author, reviewer, editor, proofreader, etc.) gets paid for their work — whether they want to be or not. Also, we never accept “free” articles, and we always require that contributors send us an actual invoice — “forgetting” to submit one is unacceptable.

These rules help us guarantee a fertile environment in which useful, high-quality articles can be born. Our authors are usually quite surprised by the attention that every single draft gets. We don’t set any deadlines for our authors, and we never push them to deliver an article by a particular date. We never shy away from sending critical or challenging feedback, and we take time to do proper research and quality control to ensure that an article delivers the value that we strive for. In fact, before an article gets published, it has to stand the judgement of at least two independent experts from our experts panel — a board of over 120 invited professionals from the Web design community who submit their feedback anonymously and who also get paid for their time and effort.

Up To Date Across Time Zones7
Working across time zones. We’re working with authors, editors and proofreaders from the different parts of the globe. Skype calls require us to know exactly what time it is in different time zones. Image credit: Marc Thiele.

That’s the reason why articles usually take time — and the process in general is slow and time-consuming. Most articles go through three to four rounds of revisions, which is why our new authors have a high dropout rate. Being slow enables us to focus and tinker — to work on the little details that make the article feel right.

Working With Authors Link

Sure, some authors don’t like the process — justifiably so. We are certainly not always a pleasure to work with, but we don’t have to be — what we do have to be is confident that we can stand behind every single article published in the magazine. And we don’t try to hunt down as many articles or as many authors as possible. In fact, we always publish the most valuable articles first — even if other articles have been waiting in the queue for months. Now, if that doesn’t make an author angry, what would?

Other authors feel grateful that we help them develop their ideas and techniques as the article progresses. We always do our best to take our authors out of their comfort zone; to challenge them, to make them think differently about their craft and their process. We don’t make it easy: we question the status quo and we obsess over all of the little details such as image captions and image credits and sources and front page images and links to related resources. Every single bit of it takes time and effort, but it’s worth it. We are not perfectionists, but we do try to make sure that everything is as it should be.

At The Workplace8
The focus of our work is high quality content. It’s no wonder some things keep getting lost around the office. Image credit: Marc Thiele.

Our (Simple) Tools Link

How do we manage it all? Well, it’s not as difficult as it sounds. We don’t use any sophisticated tools; we prefer to work with simple tools — some of them we developed ourselves as creative weekend projects. For every article, we follow our custom editorial guide, which was thoroughly developed for the magazine as well as for our eBooks and printed books. We have developed a style and tone guide as well, which clearly states what is important to us, what our values and principles are, and what we pay attention to in terms of copywriting, customer service, code and visual design. And we tend to use quite a few checklists as well.

We group our Google spreadsheets together, which we all use to coordinate the workload. All editors and proofreaders share these spreadsheets to coordinate the status of upcoming and published articles. Experts receive articles for review via email along with a short questionnaire, and their rating is added to the spreadsheet as well. All email accounts are set on IMAP to allow for quick access when away from the office. Occasionally we’ll take an hour or two on the weekend to handle the most important tasks and to make sure that our authors, customers and readers don’t have to wait too long for a reply.

We use Dropbox for public data such as our templates and style guide, and we use our own “Smashbox” for private data. The Smashing Email Newsletter9 is written and edited in-house, and we use MailChimp to send out the emails to our dear subscribers. We have developed custom tools to make it easier for us to write, coordinate, edit, proofread and produce email newsletters, but we follow a thorough editorial procedure here as well. The magazine itself still runs on (heavily customized) WordPress; our advertising is managed by OpenX10; and for our Smashing Shop11 we use Magento12.

A Workplace At Smashing Magazine13
A workspace in the Smashing Magazine’s main office. It’s good to have a break sometimes. Image credit: Marc Thiele.

Each of us work on two displays, some of us on Windows, others on Mac. For editing work (especially for all those em and en dashes, email addresses and common text snippets), we use TextExpander (Mac), Alfred (Mac) and PhraseExpress14 (Win). When working on articles, we find we have to split our desktops into multiple areas, so inevitably we use tools such as SizeUp15 to arrange application windows evenly across the available space (we can, for example, split a desktop between two windows with a quick keyboard shortcut).

In fact, don’t be surprised if you visit our office and stumble upon printed cheat sheets with weird characters and abbreviations throughout the office. Notes are often taken with iA Writer, and to-do notes are managed in simple plain-text to-do.txt files. Images and screenshots are created using SnagIt16 and InstantShot. Coding is often done in Aptana17 and Sublime Text 218, while design sketches often happen on paper or in the browser. Most of us use Chrome and Firefox as our primary browsers.

When working remotely, we usually use Skype for internal meetings and communication. However, we tend to avoid phone calls and Skype conferences. Rather, we love email fiercely. Being a passive medium, email gives us time to think, to research and to provide meaningful, thorough feedback.

We try to avoid distractions. Choosing an office space where avoiding distractions is easy was, therefore, the right decision for our small enterprise.

Smashing Magazine: Made In Germany Link

No, our office isn’t located in the UK or the US. As some of you already know (although many of you don’t), we have lived and worked in Germany from the day the website went live. We worked remotely from each other in the beginning; today, we live and work in Freiburg im Breisgau, a beautiful small city on the western edge of the Black Forest, in the border triangle of Germany, France and Switzerland. Freiburg is known for its medieval buildings and Mediterranean flair, but it also has a renowned university. From our office, we enjoy a very nice view of a lot of big trees, beautiful church steeples, and forests and green hills. The city is one of the sunniest and warmest in Germany — surely a good reason to enjoy a cool German beer now and then.

Schlossberg Beer Garden in Freiburg19
A beer garden in Freiburg. Enjoying a cool beer on a sunny day. Image credit: Benediktv20.

Admittedly, not much happens in Freiburg in terms of Web design or development meetups. The area isn’t a particularly large hub for creatives, which might at first sound like a huge disadvantage for a company such as ours. And it certainly is when it comes to finding designers and developers to work with or organizing a conference21. But it turns out to have one major advantage as well.

If all you need is passion, devotion, technology and good people, why not choose a beautiful and pleasant location for your office? Having an office in a city with a peaceful atmosphere, where there are no frequent meetups or large conferences, actually turned out healthy for us. It helps us avoid distractions and focus instead on the quality of our work and minding our own business. And when it comes to networking, travelling from Freiburg — located in the heart of Europe — to major conferences and events hasn’t been a problem22, especially because quite a lot of editing work is done offline — on trains, planes and even ships, where Internet connectivity is not available.

Southwest View From Our Office
Yes, this is Freiburg. A sunset view from our office. No Photoshop in use.

Environment Around Freiburg23
Another side of Freiburg. The nature of the Black Forest is all around us.

While a major part of our work requires being available online, over the years we’ve learned to appreciate the distinct appeal of being offline. A lot of planning, editing and design work is deliberately done offline — in sketchbooks with pencils, with sticky notes and doodles, sometimes with large headphones on. Especially when writing feedback for articles and discussing ideas, finding a calm area is often helpful. In fact, we don’t have fixed working hours or times when everyone must be in the office: we care that things get done, and we care that things get done properly. Sometimes they are done on the go, in the office or in a coffee shop.

The Smashing Team: A Melting Pot Link

Looking back at our team in these last years, we can’t help but wonder how such different people have ended up working together, arm in arm, in a small German town, supporting an international online English-language publication.

Only a few of us actually come from Germany. But we all ended up in one or another German city at some point, only moving to Freiburg24 later on25. What started as a random experiment of two like-minded individuals in 2006 has become a company consisting of 16 people in the Freiburg office and hundreds of authors, editors, reviewers, proofreaders and illustrators worldwide. In preparing this very article, we were surprised to recall the many exciting experiences that so many of us have shared before joining the Smashing team. We usually don’t get the opportunity to reflect like this in the fuss and busyness of our daily work, but when a birthday comes along, it’s a good idea to pay a little closer attention to the birthday kid.

Sven Lennartz (CEO) Inge Emmler (Support Manager) Vitaly Friedman (CEO & Editor-In-Chief) Iris Lješnjanin (Senior Editor) Eugenia Hermann (Office Manager) Richard Utner (Support Manager) Lisa Meier (Office Manager) Robin Schulz (Web Developer) Jan Constantin (Junior Editor) Esther Arends (Editorial Team) Melanie Lang (Trainee) Talita Telma-Stöckle (eBook Manager) Stephan Poppe (Public Relations & Marketing) Andrew Rogerson (Marketing Assistant)
Our team in Freiburg (from top left to right): Sven, Inge, Vitaly, Iris, Eugenia, Richard, Lisa, Robin, Jan, Esther, Melanie, Talita, Stephan, Andrew.

In the office in Freiburg, we are all shaped by countless moments, encounters and feelings, and each of us carries a suitcase full of experiences. The people behind Smashing Magazine have many different nationalities and religions and have all kinds of educational, professional and cultural backgrounds. Germany is just one of the countries we come from. (You might want to look closer at the people around you, too — you’d be surprised.)

Some of the Places We Were Born Link

  • Malaysia
  • Slovenia
  • Brazil
  • Canada
  • Germany
  • Belarus
  • Kazakhstan
  • The US

Some of the Places We Grew Up Link

  • Egypt
  • Indonesia
  • Bosnia
  • United Arab Emirates
  • Sudan
  • The US
  • Brazil
  • Germany

Smashing Magazine's Photos
Andrew Rogerson (on the left) is a Brazilian born in Canada; Stephan Poppe (on the right) grew up in Egypt and Indonesia. Both are working together in the eBooks/Marketing team at our office.

Some of the Places We’ve Lived and Worked Link

  • Tanzania
  • Fiji
  • Australia
  • Germany
  • The US
  • New Zealand
  • The Netherlands

Some of the Languages We Speak Link

  • English
  • German
  • Russian
  • Dutch
  • Polish
  • Portuguese
  • Bosnian
  • Arabic
  • French
  • Indonesian
  • Serbo-Croatian
  • Spanish

Some of our Areas of Study and Degrees Link

  • Computer science
  • Mathematics
  • Media and communications
  • Historical anthropology
  • Industrial management
  • Law
  • Cognitive sciences
  • Chemistry
  • History
  • Radiology
  • Spectacle optics
  • Philosophy, Politics and Economics
  • International business
  • Linguistics
  • Russian Studies
  • Architecture
  • Islamic studies
  • Project management

Smashing Magazine's Photos
Inge Emmler, the head of our support team. In the past, she used to teach women to sew with a sewing machine in Nigeria.

More or Less Ordinary Things We Did Before Coming to Smashing Magazine Link

  • Rounding up funds to build a middle school in East Africa
  • Counting animals in Tanzania’s national parks for the WWF
  • Teaching women to sew with a sewing machine in Nigeria
  • Delivering the Sun newspaper in Toronto
  • Working in a scuba-diving shop in the US
  • Selling water filters on the streets of Sao Paulo
  • Working in a hotel on Copacabana Beach in Rio de Janeiro
  • Teleselling benches for the Pope’s visit in Freiburg
  • Working as a motorhome rental agent in Calgary
  • Driving tractors and marking lambs in New Zealand
  • Working in parliament in Berlin
  • Working with disabled children and elderly in Freiburg
  • Working at the Hard Rock Cafe in Paris
  • Driving people around in a rickshaw in Amsterdam
  • Cleaning airplanes in Dortmund
  • Working as a barista at Lindt Cafe in Sydney
  • Running a mobile breakfast service on a scooter in Freiburg
  • Selling auto parts in a car dealership in Freiburg
  • Working as a stablehand in a competition yard

Some of Our More Unusual Experiences Link

  • Hitching a ride on a local fisherman’s boat out to a reef break in Indonesia and then having to paddle back to shore on our surfboards for about an hour because, halfway there, the vessel turned into a bathtub and the fisherman told us to get off the boat so that it wouldn’t sink.
  • Working as a night owl, writing an 800-page book in the parents’ kitchen while the rest of the world was asleep.
  • Scuba diving in the Great Barrier Reef.

The Smashing Cat: Our Mascot Link

Some of you have met him already, the Smashing Cat, our adorable fellow who made his first appearance back in 2009 on the back cover of the Smashing Book 1. Being humble and modest, the Smashing Cat has lived calmly in the Smashing office most of the time, but it has also toured the world, visiting some of our readers out there. In fact, even a year after having said good-bye to us, he sends us a postcard every now and then from somewhere in the world! If you’d like to have this adorable little fellow as well, get him now before another owner grabs him!

Smashing Cat In Freiburg
The Smashing Cat takes a day off in our home city of Freiburg.

Smashing Cat In Singapore
The Smashing Cat has been to Singapore as well.

It’s Just The Beginning Link

The last six years have flown by. We’ve published over 1,700 articles by over 890 authors, most of them peer reviewed by 120 expert reviewers. We’ve gone through a total of over 6,000 drafts, many of which never made it to the final stage. We’ve received over 750,000 (non-spam) emails over the years and have put in plenty of editing hours to make sure that every article feels as smashing as it should.

But we’re just getting warmed up. We have big plans, and we are hungry to experiment — just as we were six years ago. We want to make a difference, and we want to keep providing value to each and every one for you. Our commitment to delivering quality work to the design community is what brings us back to the office every single day, and it is what keeps us excited about the future of Smashing Magazine.

Our stellar authors deserve credit for taking time to share their ideas and experiences with you, our dear reader. Working with such remarkable, talented, hard-working and friendly people has been a genuine privilege. Only when you find yourself developing an idea for an article with an author at 3:00 in the morning do you realize what remarkable qualities our authors and the design community in general have. Thank you.

Francisco InchausteTom GiannattasioMichel BozgounovJeff StarrDerek AllardAlexander CharcharKeir Whitaker Kieran MastertonAndrew LoboRicardo Gimenes
Our editors and proofreaders (from top left to right): Francisco Inchauste, Tom Giannattasio, Michel Bozgounov, Jeff Starr, Derek Allard, Alexander Charchar, Keir Whitaker, Kieran Masterton, Andrew Lobo. Last but not least, our illustrator Ricardo Gimenes.

Our fantastic editors also deserve credit for following and helping to establish these values in the various sections of Smashing Magazine. Francisco Inchauste takes care of the UX design section; Tom Giannattasio helps us out with Photoshop articles; Michel Bozgounov hunts down articles about Fireworks; Jeff Starr handles articles dealing with WordPress; and Derek Allard prepares mobile-related articles. In the past, we’ve worked with Alexander Charchar, Keir Whitaker and Kieran Masterton as well, and we’d like to sincerely thank all of them for the fantastic work they do. Thank you.

Our thorough proofreader Andrew Lobo, has to be applauded for his meticulous work in ensuring that every article conforms to the strict 16-page style guide. Editing all of those commas, dashes, typos and unclear sentences and getting everything into shape isn’t easy with articles that often require vast technical knowledge. We know that from experience. Thank you.

Thank You To Our Team! Link

Of course, Smashing Magazine wouldn’t be possible without the tremendous team of dedicated people who are ready to work day and night to make sure that Smashing Magazine remains strong and valuable.


Thank you:

  • Iris, for those occasional bulletproof editing night shifts;
  • Inge, for making our customers happy (and for the one and only cheesecake!);
  • Robin, for lengthy coding sessions in the mornings, at nights and on the weekends;
  • Talita, for pushing the pixels to make our eBooks just right;
  • Stephan, for spreading the word about our brand and our values worldwide;
  • Andrew, for your creative energy, which is present everywhere in the office;
  • Eugenia, for keeping us from descending into creativity chaos and for paying our invoices swiftly;
  • Lisa, for helping us to get things on time and well-organized;
  • Richard, for always being helpful to our customers and readers;
  • Christiane, for all the research on our articles and the tweets since the very first day;
  • Ursula, for helping us manage the flood of emails;
  • Ricardo, for your beautiful illustrations and your unique fantastic style;
  • Michael and your team, for managing the advertising spots on the magazine;
  • Elja, for building all of the editorial tools that we use (and for those desktop wallpaper posts!);
  • Sweta, for collecting article ideas and making sure that all articles validate;
  • Sven, for your valuable strategic input and your vision for the future.

Also, thank you to:

  • Our dear trainees, Jessica, Katrin, Luca, Ana, Melanie, for your hungry curiosity and your unique perspectives;
  • Our understanding advertisers and sponsors, who help us cover our costs;
  • All of the fantastic designers and developers who have worked with us meticulously over all these years.

It’s All Your Fault! Link

The reason why this website exists and why this article is even being published is because you, dear reader, keep coming back to Smashing Magazine and recommending us to your friends and colleagues. Having such a large audience, we are fully aware of our responsibilities to the design community, and we’ll make sure to stay true to our values and principles in future. Six years ago today was the day it all started. Today is also your day because you’ve made it all possible, and for that we are eternally grateful to each of you.

Smashing Magazine's Photos27

A huge thank you to you for being so helpful, engaging and supportive, and for staying with us all this time.

It means the world to us.

Cheers, everyone! Here’s to the next six years!


Footnotes Link

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Vitaly Friedman loves beautiful content and doesn’t like to give in easily. Vitaly is writer, speaker, author and editor-in-chief of Smashing Magazine. He runs front-end/UX workshops, webinars and loves solving complex UX, front-end and performance problems in large companies. Get in touch.

  1. 1

    Happy Birthday!!! Thanks for all the ressources, the good articles, the free fonts ;-) and the good inspiration for the day-to-day work.

    Longue vie à vous,
    Vincent – Luxembourg

  2. 2

    Happy birthday!

    A nice look insight smashing magazine, rock on guys.

  3. 3

    Beautiful Insight! I just loved the Jungle offices.
    Thank you for all the great work and happy Anniversary!

  4. 4

    Happy birthday SM!

  5. 5

    Happy Birthday :)

  6. 6

    Congratulation! You are beautiful team, and thanks for details about you.

    You stay the best example of good blogging in our domain (web design and development).

    Good luck!

  7. 7

    Congratulations !!!! I’ve been your fan since you started

  8. 8

    James Young (@welcomebrand)

    September 5, 2012 11:04 am

    Congrats and happy birthday!

    I’ve had the pleasure of writing twice for Smashing Mag and it’s been a fantastic experience working with the team.

    You’ve really raised the quality of the site and content in the last few years and it’s great to see a bit more about how you all work.


  9. 9

    Happy Birthday and big big congratulations! Smashing magazine continues to be one of the best and the most elaborate resource for Web Designing stuff for newbies and pros alike.

    Wish you all the success for future!

  10. 10

    Long live Smashing Magazine…!!! Thanx for everything u gave… ;)

  11. 11

    Happy birthday!

  12. 12

    Venkatesh Bashetty

    September 5, 2012 11:22 am

    Happy Birthday Smashing Magazine:)

  13. 13

    Happy Birthday Smashers :)

  14. 14

    Dear Smashing Mag and the Smashing Team!
    Thank you for all the hard work and dedication that you’ve put throughout the years. Smashing Magazine is a truly a go-to destination for designers and developers worldwide. All the amazing, thoughtful and inspiring content you present to the world really makes a difference.

    Happy Birthday! Keep the creative juices flowing.

    Serge (Latvia).

  15. 15

    rupam { xhobdo }

    September 5, 2012 11:28 am

    Happy Birthday Smashing Magazine and best wishes to all team of Smashing Magazine. Thank you.

  16. 16

    Happy birthday Team! I’m sure that it is just the beginning of the rise.

  17. 17

    Thank you for the all the good things you taught me. You are my best guide and an inspirer. I wish to learn many more things from you. You are the best. Happy Sixth Anniversary!

  18. 18

    Happy birthday! I’m looking forward to see you at your conference in Freiburg.

  19. 19

    Happy B’day! My entire passion on design and web started learning from smashingmag. There has been time when for a design decision, I would have suffixed ‘smashing magazine’ at the end of my google query.

    Thank You for that!

  20. 20

    Happy Birthday! I can’t think the world without Smashing Magazine. You guys rock!

  21. 21

    Happy Birthday! Thanks for a great magazine.

  22. 22

    Happy Birthday SM and you guys keep rockin’ !
    …from Italy w/ Love ;-)

  23. 23

    well done smashing magazine – your resources and articles have helped kickstart plenty of my projects.

  24. 24

    Feliz cumpleaños! :)

  25. 25

    Happy Birthday Smashing Magazine ! Wow, what an interesting place to work !

  26. 26

    Happy Birthday SM, i’ve been learn anything about design.. its all about :D SM
    you guys keep rockin’ ! Love from Bandung Indonesia :)

  27. 27

    Happy Birthday Smashing Magazine :)

  28. 28

    Umut Muhaddisoglu

    September 5, 2012 12:19 pm

    Happy birthday SM.

    Thanks for all the effort (which I can guess is huge) and again thanks for all the quality content.

  29. 29

    Md. Hifzur Rahman chowdhury

    September 5, 2012 12:21 pm

    happy anniversary and of course keep publishing more and more smashing article.

  30. 30

    Congratulations you guys! you do an amazing job! Keep it up and thanx for all the information and new knowledge!

  31. 31

    Happy Birthday guys, thanks for all the great articles.

  32. 32

    Happy Birthday!! Thank you and keep doing what you’re doing!!

  33. 33

    Happy birthday guys !

  34. 34

    Happy Birthday Smashing Magazine!

    Love your site, love the articles to!

    ps. today is my birthday to.. So double the fun!!

  35. 35

    Zorionak Zuri! and thanks for each post, news, tutorial, article, ….

  36. 36

    Happy Birthday!!!

    Nice articles I found in here, over the couple since I’ve known you!
    Every day I’m making my way to read or just browse to your website

    Keep it up!

  37. 37

    Happy B’day Smash and Keep Smashing!!!

  38. 38

    Selamat ulang tahun and congratulations Smashmag! You’ve been the resources of inspiration and knowledge. Love your quality content and looking forward to a better Smashing ahead.

  39. 39

    Happy Birthday SM! Thanks for all the wonderful resources! Keep up the excellent work!

  40. 40

    Happy birthweek!!

    As often the promotions and contents of this week’s birthday are OUTSTANDING!

    Congratulations, and thanks for the fish!

  41. 41

    Happy Birthday! All the above shows in every article published, well done to you all :)

  42. 42

    H A P P Y — B i R T H D A Y

    …and good luck for the future. Keep it up!!

  43. 43

    Best wishes for Smashing. Keep rocking!!!!!!!!!!!!!

  44. 44

    Chigicherla Sivaiah

    September 5, 2012 1:54 pm

    Happy Birthday!!!
    Thanks for all the ressources

  45. 45

    Pankaj Parashar

    September 5, 2012 2:05 pm

    Thanks! Smash Mag for being such an inspiration for developers like us…

  46. 46

    Happy Birthday! SM! :)

    Thank you for your hard work and such a great articles for sharing!

  47. 47

    Happy Birthday
    You guys (and gals) are simply Smashing!

  48. 48

    Always a pleasure to be and to work with you, Smashing-Team! And my congratulations for the past and future Smashing years! Cheers, Markus Seyfferth

  49. 49

    You guys do great work and are a huge benefit to many lives. Happy Birthday!!

  50. 50

    Happy Birthday SM! One of my favourite online resources.

    I ordered the Smashing Anthology collection just the other day for my OWN birthday and now read that they’re a third off this Friday! Boo. Consider it my gift to you.

  51. 51

    Happy Birthday :)

  52. 52

    Happy Birthday guys!
    Actually it’s my birthday too! :)

  53. 53

    Happy B’day SM… Keep up the great work!!!

  54. 54

    Happy birthday from Brazil! You guys rock!!! Long life to SM!

  55. 55

    S M Happy Birthday!!! Thanks for all the wonderful experiences

  56. 56

    Congratulations on 6 amazing years! It will be exciting to see what is in store for the future of Smashing Magazine.

  57. 57

    Congratulations and Thank you for bringing awesome stuff to the creative web community…you guys rock !!!

  58. 58

    Thanks for being an inspiration and your careful work!

  59. 59

    Thanks for being there. I don’t comment enough to show it, but you’re a big part of our industry, the community, and the magic thing that makes our niche so special.

  60. 60

    Please stop saying ‘THE US’.
    There is no such place or country called THE US.
    There is, however, a country called The United States Of America sometimes referred to as ‘USA’.

    For a team with so many editors and such a long approval process for articles as outline above – you’d think this major mistake would have been caught! lol.

    • 61

      I agree. should be fixed!

    • 62

      Do you know any other country in the world containing the wording “United States”?


      • 63

        Nope. that is why we should use ‘united states’. There is no country called The US.

    • 64

      Actually, “US” seems to be the standard across the news and magazine industry. All of the news agencies that we consulted about this (including Reuters, The Guardian, The Associated Press and The New York Times) recommend this. Some advise to use periods (“U.S.”), but none recommend “USA” or “United States of America” (most, in fact, advise against it). Here on Smashing Magazine, we’ve been using “US” (and “UK”) pretty consistently.

      • 65

        This is not true. having worked for both reuters and the new york times for years, ‘The US’ is not used. A quick search on the new york times website will return ZERO results for ‘the US’ and thousands for ‘the u.s.a’ – try it sometime. this is a pretty big country. magazines and news outlets do not get it wrong. you should not either.

        • 66

          Nathan, thanks for sharing your experience. Is there any chance you could share some written evidence; I’d be interested to see. Below are excerpts from the style guides of both Reuters and the New York Times. What do you think?

          From the Reuters Style Guide:

          United States
          Spell it out at all references in text when used as a noun. It may be abbreviated to U.S. in a headline. As an adjective it can also be abbreviated at first reference, e.g. the U.S. State Department. Do not use USA except in quoted passages. Do not use the noun America as a synonym for the United States, although you may use American instead of U.S. as an adjective.

          From the New York Times Manual of Style (printed edition):

          U.S. for United States, but only in headlines, tables and charts, and when unavoidable in picture captions. If an organization’s name officially includes the abbreviation, use it: the U.S. Trust Company. Also, in highway designations: U.S. 40.

  61. 67

    Thanks for all the fish and see you at the conference in my hometown ;)

  62. 68

    Happy Birthday!

    and thank you for being there for me, teaching me with the best content in our beloved industry, I wish you all the success and happiness… very inspiring article, thank you again…

    !Nos vemos!

  63. 69

    SmashMag is a great source of inspiration for me.
    I hope for the next 6 years (min.)
    Happy birthday SM!

  64. 70

    Happy Birthday!

    Waiting for your 60th anniversary ;)

  65. 71

    Love You, Guys!!!

  66. 72

    Ryan Baillargeon

    September 5, 2012 3:51 pm

    Happy Anniversary and Congratulations on all your success.
    I think I started coming here for the free fonts around 4 years ago. Soon after, SmashingMagazine became a source of inspiration and a key tool in my development as a designer and a coder.

    Around the same time I started needing to dive into CMS development you began focussing more on WordPress. When I began plugin development, you seemed to immediately have new articles on best practices and techniques. As the web has grown, we’ve grown together.

    When I meet young designers and developers, I immediately introduce them to you and encourage them to become a part of the community. You have become a key resource for anyone interested in the web, and you hold the standard with a sincere application of the values of collaboration, creativity and openness.

    Today I was able to round out my collection of printed and ebooks. Thanks for the all the hard work and see you in 6 more years.

  67. 73

    Joyeux anniversaire !
    Live long and prosper.

  68. 74

    happy birthday !! Thanks for the hard work and the nice articels!

  69. 75

    Happy birthday to your entire creative team, and thank you very much for living up to your name! Smashing, indeed.

  70. 76

    I want to thank you for being probably the best web magazine in the world. Happy Birthday!

  71. 77

    Congrats and Happy Birthday! You guys have put out an amazing thing!

  72. 78

    A big fan of yours……. keep the good work going on….. long live SM

  73. 79

    Happy Birthday, thank you for everything!!!

  74. 80

    Happy Birthday!!

  75. 81

    Nikunj Tamboli

    September 5, 2012 6:36 pm

    Congratulations SmashingMagazine on Completing Six Smashing Years.

    Wish You All the best for Smashing years to come.

    Thank You For all the hard work you guys put-in, it helps people like us a lot.

  76. 82

    Happy Birthday! Thanks for all the great articles.

  77. 83

    Loved the peek into Smashing’s offices and people! Happy birthday to you all and thank you for Smashing on!!

  78. 84

    Seçkin "Adoxus" Kılıç

    September 5, 2012 7:36 pm

    Happy Birthday Smashing Magazine!.. Remembering your image-less era and living in a responsive version now, one thinks how the web changed and was changed. Aah, past years. Thank you!

  79. 85

    Congrats and Happy Birthday!!!!!!

  80. 86


  81. 87

    Congratulations to you, Smashing, you’re great.

    And Freiburg does have a lot of web talent, actually.

  82. 88

    Happy Birthday and thanks for all the info over the years. Keep it coming!

  83. 89

    Happy birthday, Smashing Magazine! I’ve been a huge fan since I started my life as a UX Designer, and your posts have been referenced many times!

  84. 90

    Happy Birthday!
    Thank you for yours work. I appreciate yours articles.
    Finally I found what I was looking for, just a pity that they do not in mine native language. But it’s good way to learn english with you.
    (100 lat niech zyje nam Smashing Magazin!!)

  85. 91

    Happy birthday Smashing Magazine! Keep up the great work!

  86. 92

    Happy Birthday smashing team…You guys are awesome..Just One word


  87. 93

    Wow, Freiburg looks like a beautiful place to live and work.

    Congratulations on your six years of service.

    May you enjoy many more!

    – Atlanta, GA USA

  88. 94

    HAPPY BIRTHDAY ! Thank you to everyone at Smashin’ for all your hard work!

  89. 95

    Dear people of Smashing
    All blue?
    All green?
    You know where this heaven?
    Then run to find their drawings in the clouds!!

    Much joy for all

    Queridas pessoas da Smashing
    Tudo azul?
    Tudo verde?
    Vocês sabem onde esta o céu?
    Então corram para encontrar seus desenhos nas nuvens !!!

    Muita alegria para todos


  90. 96

    Happy birthday smashing magazine.

  91. 97

    Happy Birthday! And Thanks to all for creating an amazing (smashing!) magazine that I LOVE to read!

  92. 98

    I just started reading your site, and so far I love it. The design and content is excellent.

  93. 99

    Happy Birthday!

    Greetings from Mexico

    : )

  94. 100

    Happy Birthday smashing team.. .

  95. 101

    Happy Birthday Smashing Team!

    Every Morning, I start the day by logging into your site (before even checking my emails). You’re the Bible to Designers and Development Community.

    Thank you for all the Smashing resources and the Smashing inspiration all through these years.

    Keep the awesomeness flowing in :)

  96. 102

    —All my good wishes for a “Happy Birthday” and for a “Bright Tomorrow!!!”

  97. 103

    Happy 6th Birthday to Smashing Magazine Team.

    Thank you for the articles. They are really helpful.

  98. 104

    Happy B’day SM,

    You are a true mentor for me. In my 6 years of working experience you helped me to learn , understand & share latest technologies, ideas, opinions in finest way i can think of. Wish you good luck for upcoming years.

    PS: Please post B’day party pics also

  99. 105

    Congratulations on your anniversary. Half the things I know today I learned with your help. My own website was a mess, I learned from you, bought the perfect theme, made changes to the theme of my own with some help from our developer and finally I am getting positive feedback from our users. I can just go on and on. My world would shatter without your WordPress Section and forgot to mention the Smashing Books which I am a proud owner of. I just love you all.

  100. 106

    Herzlichen Glückwunsch, schön dass es Euch gibt, vielen Dank für alles.

  101. 107

    Happy Birthday SM! … Fantastic!

  102. 108

    Happy Birthday smashing…… you are one of my best friend, you help me to develop my knowledge base… :) Thank you and i love you…

  103. 109

    Happy B’day Smashing Magazine:)

  104. 110

    dendy b sulistyo

    September 6, 2012 8:12 am

    selamat ulang tahun smashing magazine!
    long live smashing magazine!

  105. 111

    Thanks for 6 years of wisdom! By far the best online resource for me as a web designer.

  106. 112

    Happy Birthady :)

    You guys are my navigator for WEB.
    I learned a lot from your articles.
    Keep it up for next 60years.

    Thanks :)

  107. 113

    Happy Birth Day!

    Love you SM :)

  108. 114

    Felicidades y enhorabuena por vuestro aniversario!!!!

  109. 115

    !! so, Party Time ya !!

    SM is lucky enough, because SM has a such a great team and that’s why whole world know SM very well. I am web artist, and yes learn many things from such great site(learning too :-) process is on going).

    One name come in my mind for SM today and it is “SM THE GURU”. ( will send you soon surprise as a gift with this name)

    !!Have a good Journey ahead!!!

  110. 116

    2000 odd days down and much more to follow…
    You guys master “The Art of Doing Nothing” (read CREATIVE DiSCOVERiES).
    Like a 6 yr old kid, it’s time now to pull up your shorts and run random and loose to uncharted areas, discovering.


  111. 117

    Happy Birthday !

  112. 118

    Happy birthday and greeting from Fribourg/Freiburg (Switzerland) !

  113. 119

    Happy birthday!

    Love you SM :)

  114. 120

    Muchas Felicidades!

  115. 121

    Herman Slatman

    September 6, 2012 9:54 am

    Happy Birthday SM!!

    What I liked the most in your magazine over the past years, is that it always feels very refreshing to read. Of course there’s new stuff nobody really explained in a clear way, but there’s also old stuff you look back to; it’s always written fresh though, and that’s how I like it the best.

    I come to your website every day for the daily article, and I like those too. The one above especially, as it gives a great insight on how you make your great magazine.

    For the future I would say: keep on rocking web development, and stay fresh!

  116. 122

    Happy Birthday from Slovenia, where at this age, you’re now old enough to go to school. Nursery school is over. Good luck! ;)

  117. 123

    Happy birthday and thank you for your hard work!

  118. 124

    Happy Birthday Smashing Magazine.
    It takes role models, like Sven and Vitaly, to form such a successful team.
    Thank you, Smashing team, for being so engaged all the time and for making a positive difference in the life of so many.
    I love and appreciate your work. All the best for you and your customers and readers.

  119. 125


    September 6, 2012 10:27 am

    Bon Anniversaire de France

  120. 126

    Always appreciated your work…will continue to do so … Happy Birthday !

  121. 127

    Congrats! Keep up all the good work from the last six years.

  122. 128


  123. 129

    Congrats for the Sixth Anniversary! Keep up the good work! I’ve grown along with you guys, your articles are the major source of my improvement and updates on the web industry.

    Thank you guys!

  124. 130

    Congrats guys and girls! Keep up the great work and fantastic books!

  125. 131

    happy birthday and thank you for everything so far!!

  126. 132

    To 6 (or more) years of amazing writing and extremely informing articles! :)

    Happy Birthday Smashing Magazine! :)

  127. 133

    Herzlichen Glückwunsch zum Geburtstag!
    Thanks for all the great content and keep up the good work :)

  128. 134

    Herzlichen Glückwunsch!
    Danke für eure Sinnvolle und Hochwertige Arbeit!

  129. 135

    Michel Bozgounov

    September 6, 2012 1:05 pm

    When I first started reading the magazine a few years ago (I think the first article I ever read here was “5 designers by 5 questions”), I never imagined that one day, I’ll be helping (even if so moderately) the magazine myself.

    Happy 6th Anniversary, Smashing Mag! :-)

  130. 136

    Great 6 years! I grew with SM :) Thanks for the support..

  131. 137


  132. 138

    Jafar Muhammed

    September 6, 2012 1:33 pm

    Many Many Happy Birth Day the Great Smashing Mag….
    Keep rocking…

  133. 139

    Smashing us with your write ups. Gives a lot of breather from exhausting design job of mine. Been reading most articles that are relevant and don’t mind peeking in to unknown topics too. Cool as you people are, this is one of the never to slip from your mind site.

    Like you style and attitude (like that of chilled Beer) Keep throwing them, will try not to miss many. Keep Smashing :)

  134. 140

    Happy Birthday!!! Always good articles… at the right time!

  135. 141

    Ihr seid super, vielen dank für all eure arbeit!
    Weiter so!

  136. 142

    Wishing you many more happy returns of the day :)

    Smashing Magazine – A modern encyclopedia for web developers and designers.

  137. 143

    Felicidades por su aniversario !! Congratulations I have been learning with your magazine , I would like a latinamerica version.
    from Ecuador.

  138. 144

    Which one from the team was born in Slovenia? :)

  139. 145

    Tracy Scherrer

    September 6, 2012 8:10 pm

    Happy Birthday!

    I cannot thank you enough for the thoughtful, quality articles & info you publish. When I have font questions, layout puzzles, or philosophical design quandaries I turn to you, dear Smashing.

    Such a talented, fascinating team – I very much enjoyed peeking into your offices & lovely, lovely town.

    Warm regards from Washington State (US)

  140. 146

    Gratulations SM !!!

  141. 147

    Please share some photos of your workspaces and desktop environments! xoxo

  142. 148

    Happy Birthday Smashing Magazine :)
    Wish you many more!

  143. 149

    ravi suryawanshi

    September 7, 2012 6:19 am

    many many happy returns of the day !!!

  144. 150

    Have a smashing Birthday! Thanks for keeping us updated & all the learning.

  145. 151

    Happy Birthday smashing!! :)

  146. 152

    Happy Anniversary SM.

    I wonder if you explain in words SM. working values and principles ?


  147. 153

    Happy Birthday Smashing Magazine

  148. 154

    Congratulations! You’re awesome. Here’s to many, many years to come.

    (California, USA)

  149. 155

    Happy Birthday SM, and a big thank you for all the great advice and interesting articles.

    (Golden Bay, New Zealand)

  150. 156

    Congratulations from Brazil. Your work is amazin.

  151. 157

    Srećan rođendan od srca vam svima želim!
    (Happy birthday, speaking from my heart!)

    Vuk, from Serbia

  152. 158

    Bon anniversaire !
    Bravo, et bonne continuation !

  153. 159

    Catarina Clemente

    September 10, 2012 5:06 pm

    Long live Smashing Magazine!!!

  154. 160

    Happy Anniversary…!! You guys are absolutely smashing..!!!

  155. 161

    Kelvin Castelino

    September 12, 2012 7:44 am

    Just love the articles posted on the site! Specifically the way they are put up, the format, everything, just blows my mind, and surely makes me take a priority in reading them :) :)

  156. 162

    Happy Birthday… and many more to come…. all the best

  157. 163

    Surprise surprise! There is a Malaysian in the team, awesome!

    Happy Birthday Smashing Magazine!

  158. 164

    Happy Birthday! Thank you for being a true inspiration.

  159. 165

    Happy Birthday! Maybe I will drop by next time I’m to Freiburg, maybe we can have a beer at brauhaus ;) – Would you mind sharing some details on your style and tone guide? It would be interesting to know what values and principles helped shaping such a great magazine!

  160. 166

    oh okay it does look awesome and i detnfiiely would have bought that too if i saw it even tho i have the regular SB. Hopefully they put some special edition ones on their website at some time that would be cool.

  161. 167

    Now you should think about India Because a huge circle of your subscriber are Here.


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