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How To Launch Anything

Launching a new product — especially your first — can be incredibly daunting. Even knowing where to turn for help can be hard. So many blog posts are full of free advice on how to successfully launch that I almost didn’t write another one. But many of the posts I read for my first product launch didn’t help me very much. The material was too fluffy, the marketing ideas were vague, or the advice didn’t apply to my tiny business.

Having launched five new products in fewer than nine months, I’ve turned product launches into a science. And while they never go perfectly, these ideas have helped me generate over $200,000 in revenue from online products, starting from scratch.

Let’s jump in.

Further Reading on SmashingMag: Link

Starting From Scratch Link

In July 2012, my blog had 100 subscribers. Two months later, I made $12,500 in sales in just one day. It turns out that you can start without an audience and still find success. I’ll assume you are starting from scratch, like I did.

A Product Link

The first thing you’ll need is a product or, rather, an idea of what your product will be. Waiting until your product is finished before marketing it is a terrible plan. For most products, the marketing should start as — or even before — the product is being developed.

Defining the product, with a tentative title, enables you to start identifying your target audience and putting together a marketing plan, which we’ll cover in a minute.

Expertise Link

For a year, I wrote a meandering blog about nothing in particular. There were a few posts about design, some more on productivity, and the rest were random thoughts that didn’t fit any category. That year of posting was basically wasted because I came out of it with only 100 regular readers.

I was just a designer writing about random topics.

Then, in July 2012, I announced my first book, The App Design Handbook, and something changed. Just by announcing the book with a landing page, I suddenly had a purpose to my writing — to teach iOS app design. More importantly, everyone else’s perception of me changed as well. I wasn’t just another designer writing about anything that came to mind; I was an expert in designing iOS apps, writing a book to teach others to do the same.

My skill level hadn’t changed; I’d been a pretty good designer all along. But just announcing that I was writing a book completely changed the perception of my skill level and expertise.

Take Inventory: What Do You Have? Link

When my brother-in-law Daniel was 13 or 14, I would often find him walking out of a random room in the house. Confused as to why he was in there, I would ask him what he was doing. He would casually shrug and reply, “Just taking inventory.”

And he was. Later during a dinner conversation, someone would mention that they were looking for batteries, and Daniel would jump in and say, “Oh, you have some. They are on the top shelf of the closet.”

It was a strange habit, but also very helpful at times.

You need to take inventory of everyone and everything that could help you with this product launch: friends with popular blogs, an existing following in social media, and forums or communities you are a part of.

I may have felt like I was starting from nothing, but when I really took inventory, I saw that I had a few things going for me: 100 blog readers, 400 to 500 Twitter followers and a few influential acquaintances.

Start Teaching Link

When I learned about marketing in college, there was always one question I never got a good answer to: How do you get potential customers to pay attention to you? I knew about buying ads, building brand loyalty and running focus groups, but what if you didn’t have the time or budget for any of that?

Another Way Link

Back in 2006 I was spending all of my time getting better at Web design — particularly CSS. I was pretty good at coding cross-browser layouts, and I considered myself an intermediate Web designer.

At the same time, Chris Coyier started writing CSS-Tricks54. I remember reading his first articles and thinking, “Oh, I know that already. What qualifies Chris to teach when he doesn’t know any more than I do?”

I was a bit arrogant.

But Chris kept putting out CSS tutorials, and I kept patting myself on the back for already knowing the skills he was teaching. But then, as my friends started asking me questions about CSS, I found myself linking to Chris’ articles, not just because they saved me the effort of having to explain myself, but also because they were really well written.

Fast forward another year or two, and I was consulting his articles myself, sometimes just for reference, but other times to learn new skills. While we started at the same level, Chris had improved much more quickly than I did. The difference was that he was teaching.

None of that shocked me. The real surprise didn’t come until July 2012, when Chris decided to redesign CSS-Tricks54. In order to take some time off to work on the redesign, Chris launched a Kickstarter project, in which his fans could donate to the project and, in return, get exclusive access to a series of tutorials that he planned to record throughout the redesign process. His goal was to raise $3,500.

When the project closed, he had raised $89,697.


How Were Chris and I Different? Link

Chris and I started at the same skill level. Sure, he got a bit better at CSS over time, but what was it that gave him the ability to flip a switch and raise $89,697, when I couldn’t?

Clearly it had nothing to do with skill in CSS.

It had everything to do with the fact that he taught everything he knew, and I kept my knowledge to myself. Through teaching, Chris built an audience that benefited from his work and that was eager to pay him the moment he gave them an opportunity.

Teach Everything You Know Link

Teaching is how you get people to pay attention to you and your product without spending money on advertising. By giving away useful information, you will attract potential customers — and get them to trust you — because you’ve helped them so much.

Then, when it comes time to ask for a purchase, you will have become a trusted advisor, not a random company selling something on the Internet.

Announce Your Product Link

It’s now time to announce your product to the world. If you have a rough idea of the product and a working name, then you have everything you need. The second biggest mistake I see with product announcements is that the creator has waited too long to start generating interest.

A Landing Page Link

In order to announce your product, you’ll need a landing page. You can make this with LaunchRock, a WordPress plugin, some simple HTML code, or ConvertKit7 (my own product). Either purchase a new domain name ( or use a subdirectory, like I do for my books ( Either works. Just decide and move on.

Landing Page Elements Link

The page should lead off with a headline, preferably something that speaks to the pain you are trying to solve (CopyHackers has a guide on this8). Beyond this, I like to include a paragraph or two that goes into detail, and then a screenshot or graphic that quickly gives the viewer an idea of the product. For books, I have a 3-D mockup of the book cover, a screenshot inside an iPhone (to represent an iOS app), and a screenshot inside a browser (for a Web application).


The Most Important Element Link

I mentioned earlier that launching late is the second biggest mistake I see on landing pages. What’s the first biggest mistake? Not using email.

It’s common to see landing pages that don’t offer a way to follow along with the progress. Sometimes the best option a visitor has is to follow the product on Twitter or Facebook.

Compared to email, Twitter and Facebook perform very poorly. Getting open rates over 50% on email is quite possible, whereas engagement on Facebook is often well below 15%. Most people deal with every message in their inbox, but they’ll miss your message on Twitter if they don’t sign in at the right time.

The most important element on your landing page is the email opt-in form. Your message could just say, “Enter your email address to follow the progress and be the first to hear when [product name] launches.”


Plenty of tools will help you capture email addresses. AWeber, MailChimp and Constant Contact all work just fine, but I created ConvertKit for exactly this process.

Start Sharing Link

Once your page is live, you can start promoting it. Start by sharing in social media and in any relevant communities you are a part of. Ask friends to share, introduce yourself to authors of relevant blogs, and ask for a link in relevant email newsletters.

The Blog Posts Link

A well-done landing page will get shared on its own if the product is engaging, but landing pages typically aren’t educational.

To get people in your industry to really advertise your upcoming product, you need to teach. Blog posts are a great way to do that. But don’t write posts like “Five Ways to Do X” or “13 Reasons You Should Care About Y.” Those fluffy list posts don’t convey expertise.

Instead, write a few definitive, in-depth posts on your topic. Each should stand by itself by including all necessary information. Could each article be a chapter in a book? If not, rewrite it until it is of that quality.

That’s the kind of content that will be shared and that will build an audience. This is the time for quality over quantity if you want your industry to really take notice.

Capture Email Addresses Link

In each post, make sure to link to and talk about your upcoming product. I like to do this briefly at both the beginning and end of the post, and in between wherever it makes sense. Just remember that you are teaching, not selling.

Then, at the bottom of every post, include an email opt-in form so that readers can hear more about your upcoming product. This will put the subscriber on the same email list as your landing page form.

Three Posts Link

I think three posts is the minimum to establish expertise and to maintain a good relationship with your subscribers. Many more and you probably aren’t putting enough effort into each one. Fewer than three and you won’t have enough content to build an email list.

Keep in mind that the goal is to get people who are interested in your product to sign up for the email list. Don’t worry about selling up front. Always start by teaching.

Stay In Touch Link

A visitor will come across your landing page soon after it is published, sign up and then move on with their life. When you email them in three months to say that your product is ready, do you think they’ll remember who you are?

Probably not.

Not only that, but they’ll wonder how you got their email address and will be tempted to hit the “Mark as spam” button. You don’t want to find yourself in that situation.

How Not to Kill Your Email List Link

Email lists don’t last forever. Any subscribers who haven’t been contacted in the last month start to go cold. After three to six months, your list is nearly dead.

Of all the assets in my business, my email list of 7,000+ engaged users is the most valuable. Letting anything bad happen to it would be foolish. Just never let the list go cold in the first place.

The easiest strategy is to provide valuable information on a regular basis. Luckily for you, those blog posts you’ve been writing are great content.

Let’s say you are able to get 50 subscribers just from your landing page being shared around the Web. (Don’t forget to ask your friends to share!) Send your first blog post to that list. Because they are interested in your product, they will be interested in your post as well. In that email, include a quick update on your progress with the product. Also, ask your subscribers to share this latest post.

Rinse and Repeat Link

That new post should get you more subscribers because you will have an opt-in form at the bottom. Now it’s time to write a second post. Let’s say you now have 100 subscribers, 50 from the landing page and another 50 from the new blog post. Send out the second blog post to all 100 subscribers, along with two things: a quick update on the product and a request to share the post with their friends and network.

Can you guess what’s next? Yep, repeat the process again. Write another detailed blog post, send it out to your now longer email list, update them on your progress, and ask them to share the post.

Other Sources Link

Sharing on social media isn’t the only way to draw attention to a product. Your landing page and each blog post can be shared on Hacker News, Reddit,, Designer News and StumbleUpon and in email newsletters (especially the ones that just aggregate links). These sources can all drive a lot of traffic.

Hitting the home page on Hacker News alone, which is not too hard with good, relevant content, can bring over 10,000 visits. These visits could turn into hundreds of email subscribers.

Make sure to share each post and your landing page individually with every relevant source.

Launch Sequence Link

Did you know you could do everything right up until this point and still have a failed launch?

I once launched a new workshop to a list of 5,000 designers and didn’t sell a single seat, all because I sprang it on them suddenly. There wasn’t any build-up or sequence to build desire or demand.

Remember how we sent blog posts to the email list as they were published, each with an update on the product? That’s part of the launch sequence, and it is insanely important. But that’s only part of it. You also need to communicate all of the dates and product details well in advance.

Communicate Every Detail Link

While talking a few months ago with a friend who was about to launch a product, I asked one important question, “Does everyone on your email list know that your product is launching tomorrow?”

He’d actually had a great launch sequence up until that point — a large email list and regular updates — but he had failed to mention the exact launch date. The next day his subscribers were going to get an email that they weren’t expecting, an email that asked them to hand over their hard-earned cash.

I always send a pitch email the day before a big launch. I want potential customers to have all the information they need to make a decision the day before they have an opportunity to buy. Then, on launch day, I send a simple announcement email. Most of those who received the launch email decided the day before whether to buy. Then, it is just a matter of getting out their credit cards to complete the purchase.

Whenever I receive an unexpected sales pitch, I try to decide right then whether I am interested. Even if I am interested, I may put off the purchase for a bit (maybe my credit card isn’t handy right then) or do some more research. Soon, I’ll have forgotten, moved on with work and never come back to buy.

That’s why sending all of the details, including the exact launch time, the day before is so important. Do that well and people will be actively refreshing your page to be the first to make a purchase!

Friendly Advice Link

So, that’s what my friend did to complete his launch sequence. Right after we finished speaking, he wrote an email to his list saying that the product would be available the following morning at a specific time. It would have been better had his readers been able to look forward to a launch date for a few weeks, but I’m sure announcing the day before had a big impact on sales.

Launch Day Link

We’ve been talking about product launches for about 3,000 words now, but we’re just now getting to the actual launch. Does that tell you anything?

I hope you’ve learned that the most important aspects of a launch happen long before launch day.

A Simple Email Link

Once the scheduled launch time rolls around, hit “Publish” on your sales page. Ideally, this will just replace the landing page that has been up for the last few months. Then, send the announcement email. It doesn’t need to be anything fancy. Aim for clarity above all else: “The product is live — get it here.” Include a short testimonial or two if you feel inclined.

The goal is to get your audience from the email to the sales page.

If the whole launch process has been done properly, you should get at least a few sales immediately. All three of my books had over $1,000 in sales within the first 10 minutes of the announcement email going out.

Contact Everyone Link

Now, spend some time looking beyond your email list. Contact every person who has helped you with the product. Thank them for their help, give them free access to the product, and ask them to share the sales page. Many will.

Then, submit your website to any news aggregators or blogs that write about you, and post in any communities that you’ve been a part of. Tweet, post to Facebook, and ask all of your friends to do the same.

Did anyone ask about your product in the last few months? (I hope so!) Email them to let them know it is now ready and waiting for their credit card number.

Then, take a break from the computer. You’ll need it.

One More Email Link

This last email is optional, but it tends to print money, so you may want to incorporate it.

I like to run a 20%-off launch day sale, first, to reward my early buyers for trusting me and being so eager, and secondly, to have a reason to send a reminder email at the end of the day saying that the sale is ending. A lot of people had intended to buy upon receiving the first email but, for whatever reason, didn’t. Looking at the sales hour by hour, can you tell when the second email was sent?

Hourly revenue

My second spike is pretty obvious. Sending that email made me at least an extra $4,000.

Let’s Review Link

Your sales will die down. Nothing will be as big as a proper launch, but just know that you went out with a bang and hopefully made some money in the process.

As a short review, here’s what you are going to do to launch your next product:

  1. Figure out what you can teach potential customers.
  2. Announce your product, with a landing page, as early as possible.
  3. Ask visitors to subscribe to an email list to stay up to date.
  4. Share the landing page everywhere possible online.
  5. Write an excellent blog post, and ask people to subscribe to hear about your product.
  6. Send this blog post to your email list, along with a product update.
  7. Share the post everywhere and with anyone who would find it relevant.
  8. Repeat steps 5 to 7 with two more blog posts, each time sending the latest post to the larger email list.
  9. Announce the launch date and other details as early as possible.
  10. Send an email the day before telling all subscribers to expect the launch the next day and telling them everything they need to know to make their decision.
  11. Send a simple announcement email.
  12. Work like crazy to promote your newly launched product.
  13. Send a follow-up email near the end of launch day telling your subscribers that the sale is ending and that they should purchase right away.

That’s it! You can do plenty more for an even more successful launch, such as write guest posts or form partnerships, but if you cover the basics outlined above, you are most of the way there.

A Free Course on Product Launches Link

I don’t want your launch education to end here, so I’ve put together a free three-week course called “Mastering Product Launches10.” There will be some overlap between that content and this post, but the email course will walk you through each aspect of launching a product.


Footnotes Link

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Nathan Barry is the founder of ConvertKit, an email marketing application, as well as the author of The App Design Handbook and Designing Web Applications. His latest book, Authority, teaches authors how to profit from self-publishing.

  1. 1

    Aeon Yuon Miller

    June 28, 2013 12:27 pm

    extremely good & motivating article!!

  2. 2

    Brilliant article. It will hopefully help me launching new services/products that I’m currently working on.

  3. 3

    Fantastic guide, but I am wondering how does this equate if, let’s say, we’re not selling a “product” so much as an idea or a service. How would this work for filmmakers, for example, or perhaps even fiction authors?

    The general scope of this article is wonderful, I’m now trying to answer how I could apply this to a project of mine which, whilst it is a “product”, is not something I’m selling for cash but rather to garner attention in and of itself, and how do you apply this to on-going services?

    • 4

      Nathan Barry

      June 28, 2013 1:43 pm

      It doesn’t fit exactly for every product, but many of the lessons (like a pre-launch list) always apply.

      If you aren’t selling a product think about what you can share to help write a story. The best ideas—the ones we engage with the most—have a story behind them that we can relate to.

      A nice photo of a ghost town? It’s “worth” more if you know that the photographer took that photo as part of a 7 day, 7 town road trip taking one photo per town. If he blogs about that entire process, the photo now has a story behind it. A story that anyone who purchases the print will want to share with their friends.

      Think about what behind-the-scenes stuff you can add to build a deeper connection with your audience and to put a story behind your idea.

  4. 5

    Sarfaraz Ansari

    June 28, 2013 1:05 pm

    Very nice article and found it very helpful. I really loved it and enjoyed reading it. It really inspired me to do something – thanks for sharing!!

  5. 6

    Janna Barrett

    June 28, 2013 3:26 pm

    Great read! I do have a couple questions:

    In the summary, step 5 reads, “Write an excellent blog post, and ask people to subscribe to hear about your product.” Is the blog post supposed to be unrelated to your product (like, whatever you typically blog about), or product-specific?

    Also, is there a particular day of the week that you’d recommend to launch a product? For instance, I don’t think Sunday mornings would be a good time to send out “launch day” e-mails.

    • 7

      Nathan Barry

      June 28, 2013 8:03 pm

      Your posts should be educational and informative on a topic related to your product. I have a product that helps you do email marketing—so I write posts about using email to launch products. Make sense?

      As for day of the week I wouldn’t worry too much. Weekdays are better, but I don’t think a Tuesday is necessarily better than a Wednesday. Focus on the big things that really matter.

  6. 8

    Marcel Havenith

    June 28, 2013 3:42 pm

    Great article. That’s exactly what I needed. Thanks for sharing your experience!

  7. 9

    Thank you for this. I learned so much from this blog post alone. I think this is the perfect example of…
    “Instead, write a few definitive, in-depth posts on your topic. Each should stand by itself by including all necessary information. ”
    Thank you for the outline. I have bookmarked this post 1000xxxtimes!!

  8. 10

    Great article, very informative and interesting.
    Thanks for sharing!

  9. 11

    Tristan Thomas

    June 28, 2013 4:56 pm

    Thanks Nathan – I have got my pen and paper out and have made too many notes already!

  10. 12

    Very helpful article!

  11. 13

    Kristy Oshita

    June 28, 2013 5:31 pm

    Hi Nathan,

    This post is exactly the guidance and inspiration I needed to force myself to just start blogging and begin letting people know about my project. Something is difficult about just starting and putting yourself out there.

    I read somewhere that if your stuff isn’t good, the sooner you put it out there the sooner people find out how not so great you are. So that worried me and after a year of research on my project (it’s something along the lines of a course on How to discover your life’s vision & passion) I still haven’t blogged.

    So today I am telling you and well me that I will blog. I am blogging, going to blog right now, yep opening up wordpress right now… doing it, because of you.

    Thank you,

  12. 14

    Excelent article! I’m right now in the launching stage of a project and this brings a lot of insight about the process. While I overlooked some steps, I feel relieved that I got most of them right. I hope the launch will go according to plan.

  13. 15

    Shaimoom Newaz

    June 28, 2013 5:54 pm

    Even though I always learn more by teaching, I always fail to view the process as a valid and pragmatic tool to improving my skill set. Thank you for your case study about Chris Coyier because that really helped me. I look forward to reading the sample chapter from your guide.

  14. 16

    Jann Alexander

    June 28, 2013 7:12 pm

    A long read, and I did so intently all the way through. Your post is an actual demonstration of the methods you’re suggesting–brilliant–and I especially liked your awareness that your initial blog posts on design and whatever came to mind lacked focus. Focus is what it takes for everything–just like timing is everything. You nailed those key concepts here. I’m looking forward to reading your posts and upcoming books. Thanks for the education!

  15. 17

    Great article, what if you are “relaunching” an existing product? We have pivoted an existing product and I really like some of the things you shared here. To me, I see some of the action items on this list applicable to our situation.

    We already have things working for us like some paid users, 7 months worth of blog content and a growing email list.

    I’m curious to hear your thoughts on using a strategy like this for something that has gained some traction but is being pivoted and relaunched as a better version.

    Thanks again for the great read!

    • 18

      Nathan Barry

      July 1, 2013 3:57 am

      I would do the same thing for a relaunch. Did you see when 37signals launched Basecamp Next? They still built up buzz and got people excited even when they already had a product.

  16. 19

    Raquel Rodriguez

    June 28, 2013 10:15 pm

    Thanks, Nathan! Very useful and thoughtful advice here.

  17. 20

    Matt Morrison

    June 29, 2013 9:34 am

    Hey I’ve been working on a project for building relationships with my audience through social media. Our team has had most of this in place as we are not launching our kickstarter until the end of august, but this has been a great help. I changed our front page to our mailing list, and I’m now working on more blogs to send out as well. Thanks for the tips and look forward to hearing more from ya.

  18. 21

    Best post I’ve read on this subject. Ever. Please, more!

  19. 22

    I absolutely loved this article. The story you told about the CSS tutorials and teaching everything you know really rang true to me. Best thing I’ve read in ages, thank YOU for writing and sharing as I will definitely be changing my attitude towards my own knowledge and will as a result be more generous in order to teach and share with others.

  20. 23

    My Högblom

    June 30, 2013 1:24 pm

    Thanks for the great article, just like Jann said in his commenting, you’re demonstrating exactly what you’re saying in the article. I’m signing up for the free course for more!

  21. 24

    Some useful stuff in there. Most of it is useless for launching any other product like jewlery. But overall i learned some stuff i’ll take into action. Good post!

  22. 25

    Anthony Lee

    July 1, 2013 5:10 am

    Great Article. It inspired me. I am starting a blog!

  23. 26

    Great read.

  24. 27

    Fabio Mangolini

    July 1, 2013 11:09 am

    Really well done article! I will keep all your advice for my new projects! Thanks!

  25. 28

    Chris Casey

    July 1, 2013 5:00 pm

    This is just what I’ve been needing. An inspirational piece that’s helped motivate me to start getting my finger out. I’ve been working on a product for the past 6 months and was always hoping to just release it and expect the masses to come flooding, though at the back of my mind I knew it wasn’t watertight.

    My main concern is and always has been that I’ve not seen anyone else do what I’m working on and I fear if I put too much out there someone will copy it and release it before me. Any advice getting around this mental roadblock?

    Thanks again!

  26. 29

    Very good article, i also have same experience with css-trics, some article I already master it but he doing great job by always adding new tutorial so eventually become huge. Now i really get motivated to share all my knowledge to other and not keep for myself. Thanks Nathan,

  27. 30

    Soonfeeder Richard

    July 2, 2013 6:44 am

    Really useful article Nathan. I reckon that communicating a launch or any online happening “beforetime” is a lot like foreplay. The earlier you start building a story and sense of anticipation around your launch, the more compelling it will be. In fact your beforetime story can be more rewarding for audiences than the happening itself. Working with product launchers at I’ve found that the earlier a launch is communicated beforetime, the more traffic and engagement it will drive in realtime.

  28. 31

    Good work! Encouraging.
    As we are working on a new product (something printed and playful) this really helps.

  29. 32

    Gili Golander

    July 2, 2013 3:16 pm

    Hi Nathan, thanks for posting this. Invaluable advice to aspiring entrepreneur marketers ;)

  30. 33

    A strangely meandering article which, when you strip everything back, offers the best suggestion as capturing peoples emails and doing newsletters.

    And then, when you read the bit about the author; “Nathan Barry is the founder of ConvertKit, an email marketing application.” Quelle surprise!.

    I initially started reading this article which the greatest of expectations but was left mildy disappointed.

  31. 34

    Thanks Nathan,

    I’m in the early part of the launch sequence myself so this is a great todo list to follow.

  32. 35

    Hari S Krishna

    July 9, 2013 11:28 am

    Hi Nathan,

    Thats a pretty good write! And I learnt a few items from your post.
    Also, I did share this link with my close aides, they defintiely would like your page too.

    Thank you,
    Hari S Krishna

  33. 36

    Vadim Zverugo

    July 9, 2013 1:16 pm

    Great article! Gonna translate it to the russian and share with friends.
    Thanks Nathan.

  34. 37

    Phil Reinking

    July 9, 2013 11:06 pm

    Really thank you for this great article!!! Trying this out on my next product launch.

  35. 38

    Chris Parkinson

    July 10, 2013 6:31 pm

    Thank you so much for the article. You inspired my team to put up an email submission form before we launch our new site. I’d really like to hear what you think of it! We are going through a bit of a re-brand as a small indie game development team. You can check it out at We went with a custom e-mail capture solution as well!

    I sent this article to a lot of my indie game partners and they all had nothing but good things to say about it. More Please!

  36. 39

    Patrik Jankovsky

    July 12, 2013 7:46 pm

    I would like to thank you for this article as I am about to start working on a new project and this is exactly what I was looking for!

    I have one question though – let’s say I have 50 subscribers and I send the initial post which gives me another 50 subscribers. Now I have 100 subscribers and I am about to send a second post, BUT when I am writing it I realize that half of my subscribers did not get the initial post.

    How do you deal with this fact? Should I try to repeat myself in every single post to remind them what was in the previous one? Or am I suppose to just not care and rather continue with every new post?

    And this is just an example with one missing post, but there obviously could be much bigger gap like 10 posts.

    Thank you!

  37. 40

    Nikhil Malhotra

    July 31, 2013 10:26 pm

    Its an awesome article!! Extremely well written.Thanks for sharing all the tips and tricks regarding the launch of a product.

  38. 41

    Jasmin Dettelbach

    August 2, 2013 9:00 pm

    Just stumbled upon this article and I have to say it’s great! Not just superficial advice!

  39. 42

    Awe-some, deep, generous help, Nathan. Thank you.

    A basic operational question – you say above, “at the bottom of every [blog] post put an email opt-in form so readers can hear more… This will put the subscriber on the same email list as your landing page form.” When reader clicks on email opt-in, wouldn’t it be easier to take them to the landing page and they fill in email there, so that all landing page email data really are the same list? [can you tell I don’t manage a list yet :) ?]

  40. 43

    Brooklyn Vijay

    September 4, 2013 5:01 am

    I am in the process of writing a book for students on ‘How to study well and Score better and I call it TEN MANTRA”. My friend from Nagpur [India} sent me the link and first I am grateful to him and Billion thanks to Mr. Nathan Barry for Precious article, which has changed my thinking altogether, such as “launch is after two months, so let me finish writing the book first” but now I know, how important is this article and shall follow the steps so that I can reach more number of students, [to whom my book is must – as per a Principal – who could hear me live, during my guidance session to students]. I do not know whether its proper to give link of my student page of our website but at brooklyn-hrd com Student page can be viewed but if you find it ok, then let it be here or you may delete too. Once again thanks Mr. Nathan Barry and soon shall get in touch with you for further details, further advise and of-course for the tool like ConvertKit. With best wishes – Brooklyn Vijay – Mumbai – India

  41. 44

    Best article I read so far!
    Very helpful with direct tips.
    Thanks for sharing your knowledge. Now I am bit confident to launch something :)

  42. 45

    Awesome post Nathan, I have sent this to several of my coaching clients about launching their brands. If it wasn’t for you inspiring me with your book Authority, I don’t think we could have launched Drawn to Business the way we did. Thank you!

  43. 46

    Murtuza Banani

    December 3, 2013 7:55 pm

    Hi Nathan!
    I must say it’s a great post. This post have answered so many questions in my mind.

  44. 47

    Great article! Thank you! I have bought one book for sale to my own website. Now I have to launch it .. Time will show what happens. I have also started to write my own first book. It`s a very exciting =)

  45. 48

    August 24, 2014 2:45 am

    Wow! Finally I got a network site from where I be able of among fact obtain helpful information regarding my study and knowledge.

  46. 49

    Great post my friend!

    For many projects, the time of completion is longer than 6 months. How frequent do you recommend one to interact with their subscribers?

  47. 50

    Thank you!!

    Your advice will be precious to me, really!!

  48. 51

    Great article! Thank you! Just to add more value, if some one is looking for a quick Launch to their startup, they may want to checkout: its a pretty simple tool to launch your startup.

  49. 52

    Freya Shipley

    May 18, 2015 11:53 pm

    This is a fantastic piece! Thank you!! :-)

  50. 53

    Not only is this an amazing article, but a huge inspiration for product ideas, too! The teaching part is sooooo true, and something I wish I had paid attention to sooner. This is the kind of information I’m so thankful it’s freely available. The free email course is awesome, too!


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