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Smashing Conf San Francisco

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Smashing Conference Live — Day 2

Today is the second and last day of the Smashing Conference1. As promised, we’ve collected insights, photos and highlights just for you — live from the conference venue. You can also track the tweets from the conference by following the hashtag #smashingconf2 and the permalink for live updates3.

Smashing Conference Live — Day 2

Please note that no live stream is available, but all videos will be made available for free after the event. You might want to check out the schedule of the conferenceas well and the report from day 14.

Here are some of the highlights of Day 2:

Tuesday, September 10th 2013

08.15

Good morning everyone! Are you ready for Day 2?!

Hangover, you say? No worries, we’ve got fresh coffee ready for you! And some beautiful Bavarian accordion music:

But no, he is not the mystery speaker we had planned for the #smashingconf5 event. It’s only a foretaste of what’s to come! ;)

08.20

Unfortunately the weather isn’t really on our side this time (it has been raining all night and still is!)… Please don’t forget to bring along your coats and umbrellas as well as your attendee badges as you head back to the Smashing Conference venue9 this morning! :)

08.36

09.00

Have you guessed who the Mystery Speaker13 is yet? All we know is that his second name is “Klaus Schmidt”! But… WHO IS THIS KLAUS?

09.05

Dum dumm dummm dummmmmm… The moment we’ve all been waiting for… The mystery speaker is… *drumroll*… the one and only, Ethan Marcotte!

09.20

“We are getting away from pages and starting to think of small layout systems.” — Ethan M.

09.25

“We’re starting with the smallest piece of design. With every responsive process we work on we are building a new map of the Web. But we are only just beginning. Our map is far from complete.” — Ethan M.

09.34

“Something is always lost in translation. There is always a gap between a thing and the representation of it.” — Ethan M.

09.42

“How can we design more sustainably for the Web?” — Ethan M.

09.49

“Maybe some problems can’t necessarily solved with more code. And maybe we can invite our users in our design and let them help us solve our problems.” — Ethan M.

09.56

“We are designers and builders, but most of all we are map makers.” — Ethan M.

10.05

Jason Santa Maria on stage explaining how to get ideas out quickly through prototyping, sketching, and iteration. Not only can that help you work and test more quickly, but it can also help you to work smarter!

“Use whatever you need to tell your story… Actually holding type in my hand taught me how type reacts and made me understand type in whole different way. What if I could get people understand the physicality of type? What if I could get them that same idea?” — Jason S.M.

10.18

“Good design happens around good constraints.” — Jason S.M.

10.42

Jason S.M. refers to Wally Wood’s wisdom: “Never draw anything you can copy, never copy anything you can trace, never trace anything you can cut out and paste up.”

11.05

11.20

Designers use type families all the time, but what is the logic behind developing larger type families such as the ever-growing Skolar type system? David Březina discusses various approaches of making type families functional, easy to use, and cross-platform… and also how to stay sane while doing that! ;)

11.37

“I’m really bad at artistic freedom. I don’t know what to do if I don’t have my guidelines.” — David B.

11.46

“Sans are like T-Shirts. They are pretty much all the same.” — David B.

11.52

“What is great type for, if you cannot use it easily?” — David B.

12.00

“How do you test your type faces before you buy them? Do you actually test them? Did you hear of temporary licenses…? Or, what we did is we thought of test fonts. So you can just go and get the font from us and test how it works.” — David B.

12.10

The one and only Addy Osmani on stage now — yeeeehaw!!

12.19

“Become BFFs with how browsers work.” — Addy O.

12.26

“I’ve never built anything without a performance flaw of some kind. We all have to ship things. Face your performance demons! Don’t feel bad poking at pages. Don’t feel like you’re asshole looking at performance issues. It’s ok!” — Addy O.

12.27

12.51

“What defines a great web experience? For example, a consistent frame rate… Why should we care about it? The frame rate can directly impact engagement and conversion rate. It matter if you want engaged users.” — Addy O.

12.52

12.55

There’s no doubt that Addy Osmani rocked the stage — and this picture says it all!

13.05

Time for the lunch break everyone — we’ll be back at 2 PM!

14.00

Natalie Downe is on stage telling us all the story of Lanyrd89 from a two-week proof of concept to a fully-fledged startup, as well as the lessons learned along the way… Lessons like:

  • If you are not embarrassed by the first version of your product, you have launched too late
  • Learn how to take advice
  • Circle yourself with a circle of trust
  • Raise money to last for 18 months

14.21

14.27

If you’re a founder, Natalie suggests you to make an investor checklist including:

  • Elevator pitch
  • Executive summary
  • Pitch deck
  • Answers to common questions
  • Introductions
  • The phone number of a really good lawyer!

14.38

Check out the press pack94 that Lanyrd put together after LinkedIn shut down its events application.

14.44

“Trust your gut instinct.” – Natalie D.

14.55

Nicolas Gallagher starts out talking about CSS Application Architecture with some definitions:

  • Architecture – a plan about how you’re going to structure your application. Your design principles.
  • Framework – the implementation of an architecture. Like scaffolding it gives you something on which you can build out your application.
  • Toolkit – a collection of pre-built patterns that you assemble into an application.

15.05

“The freest human is the one who never has to choose.” Nicolas G cites John Gray in this article.95

15.19

15.21

Nicolas G provides design principles for effective CSS:

  • Single responsibility
  • Extension over modification
  • Composition over inheritance
  • Low coupling
  • Encapsulating
  • Documentation

15.28

“Nothing is perfect. Nothing lasts. Nothing is finished.” — Nicolas G.

15.34

And in the meantime…

16.25

Nishant Kothary is now on stage talking about everyone’s ability to understand and work with others — the project team, stakeholders, and users — that often determines the success of everyone’s work, as well as how they feel along the way.

16.42

16.50

“Logo re-design is like attacking an identity… What do people do if we fight people’s identity? They fight back. It’s normal.” — Nishant K.

17.05

17.06

A few of Nishant’s favorite cognitive biases:

  • Diagnosis bias
  • Loss aversion
  • Confirmation bias

17.06

17.12

17.24

17.28

Aaaand the last speaker of the conference… Welcome Jeremy Keith! Who just announced that he’s not going to use any slides today but instead share with us some of his failures and old works from the past.

17.33

17.38

17.50

18.04

18.30

Of course we were ALL fascinated by our one and only special speaker band and tried our best to convince them to sing another song… and they did! What a fantastic performance guys! Thank you once again — we sincerely appreciate it!

A standing ovation to Dan Rubin, Brad Frost, Nishant Kothary and Dan Mall! Y’all have melted many hearts that night!

Aaaaand… Cut! Link

Thanks again for coming everyone! It was indeed a SMASHING event — we couldn’t have done it without you! See you again next year, maybe? ;-)

Wi-Fi At The Conference:

A huuuuge Thank You to our technical team for taking care of the Wi-Fi. The attendees also sincerely appreciate it:

Feedback & Reviews Link

Here are a couple of thoughts and feedback of the Smashing Conference 2013 by some of the attendees:

Last But Not Least… Link

This year we had Elisabeth Irgens194 attending the Smashing Conference, and we’re so glad she did! Look at all these beauties she put on paper:


Inayaili de León Persson195: “The Most Important Part Of Your Job” (Image credits196)

Nishant Kothary197: “The Design of People” (Image credits198)

Natalie Downe199: “Startup Lessons Learned: From Idea To Exit” (Image credits200)

Luke Wroblewski201: “It’s a Write/Read (Mobile) Web” (Image credits202)

Ethan Marcotte203: “The Map Is Not The Territory” (Image credits204)

Elliot Jay Stocks205: “Where are we now, and from where have we come?”> (Image credits206)

David Březina207: “Rethinking Type Experience” (Image credits208)

Dan Mall209: “Responsive Web Design is Hard/Easy! Be Afraid/Don’t Worry!” (Image credits210)

Brad Frost215213211 Workshop Sketches (Image credits212)

Brad Frost215213211 Workshop Sketches (Image credits214)

Brad Frost215213211 Workshop Sketches (Image credits216)

Footnotes Link

  1. 1 http://www.smashingconf.com
  2. 2 https://twitter.com/search?q=%23smashingconf&src=typd&mode=realtime
  3. 3 /2013/09/10/smashing-conference-live-blog-day-2/
  4. 4 /2012/09/17/smashing-conference-live-blog-day-1
  5. 5 https://twitter.com/search?q=%23smashingconf&src=hash&f=realtime
  6. 6 https://twitter.com/search?q=%23smashingconf&src=hash
  7. 7 https://twitter.com/brad_frost
  8. 8 https://twitter.com/smashingconf/statuses/377330137588432896
  9. 9 http://smashingconf.com/2013/locations
  10. 10 https://twitter.com/search?q=%23smashingconf&src=hash
  11. 11 http://t.co/HP99rcPso9
  12. 12 https://twitter.com/Mrfredclay/statuses/376957374260846592
  13. 13 http://smashingconf.com/2013/speakers/the-mystery-speaker
  14. 14 https://twitter.com/smashingconf
  15. 15 https://twitter.com/beep
  16. 16 https://twitter.com/search?q=%23rwd&src=hash
  17. 17 https://twitter.com/search?q=%23smashingconf&src=hash
  18. 18 http://t.co/fhBpaCsV7t
  19. 19 https://twitter.com/rowdyrabouw/statuses/377327421818953728
  20. 20 https://twitter.com/Armstrong
  21. 21 https://twitter.com/brad_frost/statuses/377331708334317568
  22. 22 https://twitter.com/search?q=%23smashingconf&src=hash
  23. 23 http://t.co/fXDIGEg77p
  24. 24 https://twitter.com/rzierhofer/statuses/377327466135973888
  25. 25 https://twitter.com/search?q=%23smashingconf&src=hash
  26. 26 https://twitter.com/beep
  27. 27 https://twitter.com/relounge_gmbh/statuses/377330450681065472
  28. 28 https://twitter.com/beep
  29. 29 https://twitter.com/search?q=%23smashingconf&src=hash
  30. 30 http://t.co/sWKzCEzCBC
  31. 31 https://twitter.com/sortenke/statuses/377343467355381760
  32. 32 https://twitter.com/jasonsantamaria
  33. 33 https://twitter.com/search?q=%23smashingconf&src=hash
  34. 34 https://twitter.com/search?q=%23Ikea&src=hash
  35. 35 http://t.co/vfeD1fl8V6
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  37. 37 https://twitter.com/search?q=%23Smashingconf&src=hash
  38. 38 https://twitter.com/awenro/statuses/377347792521666560
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  42. 42 http://t.co/xsE3BgmPVn
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  44. 44 https://twitter.com/MrBrezina
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  49. 49 http://t.co/1XvFHzO1Vq
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  51. 51 https://twitter.com/MrBrezina
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  53. 53 http://t.co/YsghpRiGNL
  54. 54 https://twitter.com/verpixelt/statuses/377373604583051266
  55. 55 https://twitter.com/MrBrezina
  56. 56 https://twitter.com/search?q=%23smashingconf&src=hash
  57. 57 http://t.co/Px0fW7iAdR
  58. 58 https://twitter.com/sortenke/statuses/377378873207689216
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  60. 60 https://twitter.com/addyosmani
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  63. 63 https://twitter.com/search?q=%23smashingconf&src=hash
  64. 64 http://t.co/kScnYSrnbF
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  69. 69 https://twitter.com/addyosmani
  70. 70 https://twitter.com/search?q=%23smashingconf&src=hash
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  72. 72 https://twitter.com/addyosmani
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  74. 74 http://t.co/kcIlxHR3RA
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  77. 77 http://t.co/V2DCHdBOMf
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  80. 80 https://twitter.com/studiowolf
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  82. 82 http://t.co/3RVwU64wba
  83. 83 https://twitter.com/AljanScholtens/statuses/377412024436670464
  84. 84 https://twitter.com/search?q=%23smashingconf&src=hash
  85. 85 https://twitter.com/search?q=%23catcontent&src=hash
  86. 86 https://twitter.com/brad_frost
  87. 87 http://t.co/ys8ZSv9eDi
  88. 88 https://twitter.com/ixisio/statuses/377407774042652672
  89. 89 http://lanyrd.com/
  90. 90 https://twitter.com/Natbat
  91. 91 https://twitter.com/smashingconf
  92. 92 https://twitter.com/search?q=%23smashingconf&src=hash
  93. 93 https://twitter.com/danielmall/statuses/377406494402420736
  94. 94 http://lanyrd.com/about/press/linkedin/
  95. 95 http://nicolasgallagher.com/animal-virtues-choice-fetishism/
  96. 96 https://twitter.com/necolas
  97. 97 https://twitter.com/search?q=%23smashingconf&src=hash
  98. 98 https://twitter.com/Emanoule/statuses/377420977497714688
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  100. 100 http://t.co/N90IAHWUXv
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  103. 103 http://t.co/dU4yQOzir9
  104. 104 https://twitter.com/craiginwales/statuses/377515077513281536
  105. 105 https://twitter.com/smashingconf
  106. 106 https://twitter.com/rainypixels
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  108. 108 https://twitter.com/beep/statuses/377442008023195648
  109. 109 https://twitter.com/search?q=%23smashingconf&src=hash
  110. 110 https://twitter.com/rainypixels
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  112. 112 https://twitter.com/smashingconf
  113. 113 https://twitter.com/rainypixels
  114. 114 https://twitter.com/search?q=%23smashingconf&src=hash
  115. 115 https://twitter.com/beep/statuses/377448001092202497
  116. 116 https://twitter.com/rainypixels
  117. 117 http://t.co/ZdZW6dkNNy
  118. 118 https://twitter.com/search?q=%23smashingconf&src=hash
  119. 119 https://twitter.com/brad_frost/statuses/377449624862068736
  120. 120 https://twitter.com/search?q=%23smashingconf&src=hash
  121. 121 https://twitter.com/rainypixels
  122. 122 http://t.co/wciQ3jqS0F
  123. 123 https://twitter.com/sortenke/statuses/377457317891276800
  124. 124 https://twitter.com/search?q=%23smashingconf&src=hash
  125. 125 http://t.co/HVdrC3qrIT
  126. 126 https://twitter.com/EugeneTerehov/statuses/377452510539415552
  127. 127 https://twitter.com/search?q=%23Smashingconf&src=hash
  128. 128 http://t.co/vBzQaKXPci
  129. 129 https://twitter.com/TimSluis/statuses/377452856397553664
  130. 130 https://twitter.com/adactio
  131. 131 https://twitter.com/search?q=%23smashingconf&src=hash
  132. 132 https://twitter.com/g16n/statuses/377454812721197056
  133. 133 https://twitter.com/adactio
  134. 134 https://twitter.com/search?q=%23smashingconf&src=hash
  135. 135 https://twitter.com/rainypixels/statuses/377455393623912448
  136. 136 https://twitter.com/adactio
  137. 137 https://twitter.com/search?q=%23smashingconf&src=hash
  138. 138 https://twitter.com/beep/statuses/377456143955947520
  139. 139 https://twitter.com/adactio
  140. 140 https://twitter.com/search?q=%23smashingconf&src=hash
  141. 141 https://twitter.com/nagare_ip/statuses/377459024696193024
  142. 142 https://twitter.com/adactio
  143. 143 https://twitter.com/search?q=%23smashingconf&src=hash
  144. 144 https://twitter.com/brad_frost/statuses/377459046929805312
  145. 145 https://twitter.com/adactio
  146. 146 https://twitter.com/search?q=%23smashingconf&src=hash
  147. 147 https://twitter.com/Emanoule/statuses/377462550541398017
  148. 148 https://twitter.com/search?q=%23smashingconf&src=hash
  149. 149 https://twitter.com/smashingconf/statuses/377573793301946368
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  151. 151 https://twitter.com/smashingconf/statuses/377474444039442434
  152. 152 https://twitter.com/smashingconf
  153. 153 https://twitter.com/search?q=%23smashingconf&src=hash
  154. 154 https://twitter.com/jkphl/statuses/377022999767285760
  155. 155 https://twitter.com/search?q=%23smashingconf&src=hash
  156. 156 https://twitter.com/smashingmag
  157. 157 https://twitter.com/eblagonic/statuses/377041040244760576
  158. 158 https://twitter.com/search?q=%23smashingconf&src=hash
  159. 159 https://twitter.com/sebastiansebald/statuses/377060503715332096
  160. 160 https://twitter.com/WordPress
  161. 161 https://twitter.com/search?q=%23smashingconf&src=hash
  162. 162 https://twitter.com/alexhris/statuses/377127212014903296
  163. 163 https://twitter.com/search?q=%23Smashingconf&src=hash
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  166. 166 http://t.co/ESp137qPPM
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  168. 168 http://t.co/2XZOsmEkig
  169. 169 https://twitter.com/ArinSime/statuses/377747708007550976
  170. 170 https://twitter.com/smashingconf
  171. 171 https://twitter.com/benmacgowan/statuses/377126203616137216
  172. 172 https://twitter.com/danielmall
  173. 173 https://twitter.com/lukew
  174. 174 https://twitter.com/search?q=%23smashingconf&src=hash
  175. 175 https://twitter.com/nimius_design/statuses/377146240670400512
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  178. 178 http://t.co/4rarjddnnl
  179. 179 https://twitter.com/search?q=%23smashingconf&src=hash
  180. 180 https://twitter.com/klickreflex/statuses/377471850169004033
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  182. 182 https://twitter.com/nagare_ip/statuses/377545863721410560
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  184. 184 https://twitter.com/CodeDivision/statuses/377552989700882432
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  186. 186 https://twitter.com/lblagonic/statuses/378074854651871232
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  192. 192 http://t.co/xR1jtGgwC0
  193. 193 https://twitter.com/hofmannsven/statuses/377728642274455552
  194. 194 http://elisabethirgens.no/
  195. 195 http://smashingconf.com/2013/speakers/inayaili
  196. 196 https://twitter.com/sortenke/status/377024107474604032
  197. 197 http://smashingconf.com/2013/speakers/nishant-kothary
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  199. 199 http://smashingconf.com/2013/speakers/natalie-downe
  200. 200 https://twitter.com/sortenke/status/377424812903530496
  201. 201 http://smashingconf.com/2013/speakers/luke-wroblewski
  202. 202 https://twitter.com/sortenke/status/377093032866512896
  203. 203 http://smashingconf.com/2013/speakers/ethan-marcotte
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  205. 205 http://smashingconf.com/2013/speakers/elliot-jay-stocks
  206. 206 https://twitter.com/sortenke/status/376983957780586496
  207. 207 http://smashingconf.com/2013/speakers/david-brzezina
  208. 208 https://twitter.com/sortenke/status/377378873207689216
  209. 209 http://smashingconf.com/2013/speakers/dan-mall
  210. 210 https://twitter.com/sortenke/status/377000168199290880
  211. 211 http://smashingconf.com/2013/workshops/frost
  212. 212 https://twitter.com/sortenke/status/376690657689366529
  213. 213 http://smashingconf.com/2013/workshops/frost
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  215. 215 http://smashingconf.com/2013/workshops/frost
  216. 216 https://twitter.com/sortenke/status/376646722367520769

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  1. 1

    So many impressive speakers! *shakes fists at impressive speakers* Impart that wisdom you scum bums! Impart it! 8:)

    I’m in the middle of re-reading Ethan Marcotte’s Responsive Web Design book. A great starting place to throw you into the fast-changing world of modern web design.

    Osami’s adage is spot on. This field changes so much, that many times we’re left to learn things on our own, and in the process, we do it wrong. But then we figure out the technology and utilize it properly. And from there, we’re always tinkering with taking that to the next step. Such a fun process!

    0
  2. 2

    Hi! When the videos of the Smashing Conference 2013 will be available and where? Thanks ;)

    0

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