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The New Smashing Mystery Riddle: Have You Figured It Out Yet?

Yep, one of those mystery1 riddles2 again3? To celebrate the launch of SmashingConf NYC4, we’ve prepared yet another riddle, and this time it will be a matter of patience and following clues. As usual, we’ve hidden secret keys hashtags in a series of animated GIFs. There are 5 levels in total.

Below you’ll find the first animated GIF, containing a location clue. To move to the next level, you have to find a hidden hash tag and follow a link in a tweet containing it. Once you’ve reached the last level (you’ll know when), just tweet all of the keys in one single hash tag (or a screenshot if there isn’t enough characters left!) to @smashingmag5 on Twitter! Not that difficult, right?

All right, let’s get down to business. Are you ready? Action! (And good luck!)

Smashing Book Mystery6

Seek out the address. Spaces are overrated. Watch out for file names. (View large version7)

So, What Can You Win? Link

We’ll be giving an extraordinarily smashing prize — and a couple of other smashing extras (see below) — to the first couple of readers who tweet the correct hidden hash tags to us!

  • a ticket to the Smashing Conference NYC 20168;
  • any Smashing workshop ticket of your choice;
  • full access to the Smashing eBook Library;
  • a signed edition of the Smashing Book #59;
  • your very own Smashing caricature, designed just for you.

Please note that, to avoid spoilers, comments are closed for this post. And sorry, we aren’t going to make it that easy for you. The winners will be announced on Monday, February 1st.

All right! Let’s get to work. Or have you already figured it out? ;-)

Update (31.01.2016): we’ve got a few winners! It took the first winner 1h 48mins to find a solution. The riddle will be resolved next week, here on Smashing Magazine, of course. Stay tuned!


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Vitaly Friedman loves beautiful content and doesn’t like to give in easily. Vitaly is writer, speaker, author and editor-in-chief of Smashing Magazine. He runs front-end/UX workshops, webinars and loves solving complex UX, front-end and performance problems in large companies. Get in touch.

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