Advertising and Promotional Signs Part 2

About The Author

Katrín Svana Eyþórsdóttir is a media artist and designer from Iceland. You can follow her on twitter. More about Katrín Eyþórsdóttir ↬

This gallery presents the collection of photos submitted for the World Of Signage Photo Contest by the readers of Smashing Magazine. We received over 2,500+ photos from our readers across the globe, and present a selection of the most interesting photos in the overview below.

The topic of this gallery is Advertising and Promotional signs and displays a few examples of promos and ads people around the world encounter in their everyday life. Please notice: each photo has a certain license, provided in the description of the photo. Before using the images for private or commercial projects, make sure that the license allows you to do so. Also, you can click on the photos for a larger preview.

Please feel free to take a look at other submissions as well (links to other galleries are listed in the end of this gallery).

Advertising / Promo signs

Small Town Pride

Small Town Pride [ large preview ]
“” Photo taken by Tracey L. Warner from An abandoned bed & breakfast at Valley of the Gods, Utah.

Wayfinding and Typographic Signs - small-town-pride

Green Bull

Green Bull [ large preview ]
“Ladders Brand.” Photo taken by David Alvarez from USA.

Wayfinding and Typographic Signs - green-bull

One pesito olny

One pesito olny [ large preview ]
“Public telephone in Plaza de Armas torreon mexico.” Photo taken by Miguel Angel Herrera Marmolejo from Mexico.

Wayfinding and Typographic Signs - one-pesito-olny

Food Station New YorkMarathon

Food Station New YorkMarathon [ large preview ]
“This photo was taken in the start zone of the New York Marathon 2006 while volunteering in the early morning. Balloons were used to indicate different areas within the start zone, such as food, first aid or storage and allowed participants quick navigation throughout the entire area.” Licensed: Attribution-ShareAlike Creative Commons. Designed by Thomas R. Stegelmann from Germany.

Wayfinding and Typographic Signs - food-station-new-yorkmarathon

Nature VS Signage

Nature VS Signage [ large preview ]
“Hong Kong Street.” Photo taken by Nama Saya Manu from France.

Wayfinding and Typographic Signs - nature-vs-signage

The Spirit of Mobility

The Spirit of Mobility [ large preview ]
“A fascinating use of color, a powerful phrase and eye-catching design to attract the traveller.” Photo taken by Ralph de Pagter from Netherlands.

Wayfinding and Typographic Signs - the-spirit-of-mobility

I love slovenia signage

I love slovenia signage [ large preview ]
“It’s more of a Logo on a public map in Ptuj, Slovenia.” Photo taken by Lisa Schilhan from Austria.

Wayfinding and Typographic Signs - i-love-slovenia-signage

Sex Machine

Sex Machine [ large preview ]
“Near Dotonbori in Japan. A bar?” Photo taken by John Lang from USA.

Wayfinding and Typographic Signs - sex-machine

Pizzeria Beach

Pizzeria Beach [ large preview ]
“Pizzeria Beach sign in Punta del Diablo (Uruguay).” Licensed: Creative Commons Attribution Non-Commercial No Derivatives. Designed by Gabriela Costoya from Uruguay.

Wayfinding and Typographic Signs - pizzeria-beach

Meet me here

Meet me here [ large preview ]
“Streets of Vancouver.” License: All rights reserved. Created by Goga Bayat from Canada.

Wayfinding and Typographic Signs - meet-me-here

Looking Up at McDonalds Pylon

Looking Up at McDonalds Pylon [ large preview ]
“iPhone picture from the field of a giant McDonalds sign and it’s details.” Created by Mike Carsten from USA.

Wayfinding and Typographic Signs - looking-up-at-mcdonalds-pylon

Uneeda Biscuit

Uneeda Biscuit [ large preview ]
“Mural on side of building in Roanoke, VA.” License: Creative Commons Attribution-NonCommercial-ShareAlike 3.0 United States License. Created by Chris Raymond from USA.

Wayfinding and Typographic Signs - uneeda-biscuit

The mega mall

The mega mall [ large preview ]
“The mall named, MegaMart.” Photo taken by Mayur Mutha from India.

Wayfinding and Typographic Signs - the-mega-mall

Magic laundry

Magic laundry [ large preview ]
“Services available in Sumatra.” Photo taken by Ronan McKenna from Ireland.

Wayfinding and Typographic Signs - magic-laundry

Signage Graffiti

Signage Graffiti [ large preview ]
“Taken at Allahabad, India.” Photo taken by Hayavadhan from India.

Wayfinding and Typographic Signs - signage-graffiti

Jatiwangi Artist Residency Sign

Jatiwangi Artist Residency Sign [ large preview ]
"A signage to guide artists involved in the Jatiwangi Artist Residency 2010 to its headquarters at the T-junction in Jatiwangi, Indonesia." Licensed: All rights reserved. Designed by Haidar Afandifrom Singapore.

Wayfinding and Typographic Signs - jatiwangi-artist-residency-sign

Singapore2010 yog countdown timer

Singapore2010 yog countdown timer [ large preview ]
“Countdown timer for Singapore 2010 Youth Olympic Games.” Photo taken by Joel Chua Dy from Singapore.

Wayfinding and Typographic Signs - singapore2010-yog-countdown-timer


Flippers [ large preview ]
“Flipper’s fish punt at 8.55pm.” Licensed: Copyright Steven Clark with permission granted to Smashing Magazine to use in relation to this competition. Designed by Steven Clark from Australia.

Wayfinding and Typographic Signs - flippers


Milk [ large preview ]
“International Milk Packaging.” Licensed: Attribution License. Designed by Maren Graser from Ireland.

Wayfinding and Typographic Signs - milk

Sunnyside Squares 03

Sunnyside Squares 03 [ large preview ]
“Image of dilapidated signage in Sunnyside, Queens.” Licensed: Creative Commons Attribution Non-Commercial No Derivatives. Designed by Jim Brown from USA.

Wayfinding and Typographic Signs - sunnyside-squares-03

Fudge before veggies

Fudge before veggies [ large preview ]
“Taken in cape breton, nova scotia.” Photo taken by kymberlie birkenkamp from USA.

Wayfinding and Typographic Signs - fudge-before-veggies


BileBeans [ large preview ]
“A legendary sign in good old York.” Photo taken by Daniel Gray from UK.

Wayfinding and Typographic Signs - bilebeans


Vodka [ large preview ]
“Cheap booze in Paceville - Malta’s nightlife district. (The currency is Maltese Liri - 95c = Euro 2.20. Taken the summer before the currency changeover to Euro).” Photo taken by Andrew Vincent Fernandez from Malta.

Wayfinding and Typographic Signs - vodka

Graduation Bag

Graduation Bag [ large preview ]
“Bag presented at graduation ceremony.” Licensed: You can use this image only during the contest. Designed by Puvan from Singapore.

Wayfinding and Typographic Signs - graduation-bag

Weekly Beast

Weekly Beast [ large preview ]
“Pick your animal at One Market.” Photo taken by Rachel Rochelle from USA.

Wayfinding and Typographic Signs - weekly-beast

Miet mich

Miet mich [ large preview ]
“A blue trash container.” Created by Christian van Elten from Germany.

Wayfinding and Typographic Signs - miet-mich

Udderly Tall

Udderly Tall [ large preview ]
“Best place in town for sweet iced tea & your weekly 2%.” Created by Carissa Katz from USA.

Wayfinding and Typographic Signs - udderly-tall

Chichen Itza2

Chichen Itza2 [ large preview ]
“In the wall of Chichen-Itza pyramid there are signs used to communicate the ancient Mayas. first advertisements in a wall.” Photo taken by Gerardo Chaves from Colombia.

Wayfinding and Typographic Signs - chichen-itza2

Desert meat sign

Desert meat sign [ large preview ]
“Hooded traffic sine with ducktape.” Designed by Derk Peter de Rijk from Dutch.

Wayfinding and Typographic Signs - desert-meat-sign

Rust night club sign

Rust night club sign [ large preview ]
“This is a nightclub for dancing and alternative music. I like the typeface because it raw and heavy and because of the black tiled background makes the place stand out.” Licensed: © Attribution-NonCommercial License. Photo taken Nanette Gaborit from Denmark.

Wayfinding and Typographic Signs - rust-night-club-sign

Real black music in Tokyo

Real black music in Tokyo [ large preview ]
“People in Tokyo are always looking for authentic hip hop and rap music. Sometimes clubs would employ a Nigerian to stand outside just to lure passers-by. Nevertheless, this club says it straight up with a sign.” Photo taken Yi Chen from Japan.

Wayfinding and Typographic Signs - real-black-music-in-tokyo

Clubbing At Sunset

Clubbing At Sunset [ large preview ]
“This is a square glowing “lightbox” sign shot at an angle. Notice the highlights on the edges of the metal faceplate. And the color is great at night.” Licensed: All Rights Reserved. Photo taken by Stephanie King from USA.

Wayfinding and Typographic Signs - clubbing-at-sunset

Internet members only

Internet members only [ large preview ]
“Sign hanging outside a social club in Berlin Wedding.” License: GPL nc by. Photo taken by Sabine Reichel from Germany.

Wayfinding and Typographic Signs - internet-members-only

The Club

The Club [ large preview ]
“Outside sign of The Club.” Photo taken by Chris Nager from USA.

Wayfinding and Typographic Signs - the-club

Thank you!

Thanks to all participants for taking their time for preparing and sending submissions for the contest and creating a unique and diversified gallery presented above. We truly appreciate and respect your efforts and your time, folks!

Further Galleries

You may want to take a look at other contest galleries, too: