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Smashing Conf Barcelona

You know, we use ad-blockers as well. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf Barcelona, dedicated to smart front-end techniques and design patterns.


Aarron Walter was born after the dinosaurs but before the Web in a town not far from where Captain Kirk will be born in 200 years. His education includes a BFA degree in painting from the University of Iowa and a MFA graduate degree in painting from Tyler School of Art, Temple University. He lives in Athens, Georgia, where the music is as beautiful as the people. Aaron is the leader of the User Experience Design team at MailChimp. He has written two books, the latest of which is Designing for Emotion (2011). Before joining MailChimp in 2008, he spent eight years teaching interactive design courses at a few colleges around the US. His favorite color is black, and he dreams of becoming a barista when he grows up. As advice to readers, he claims that trying is always better than wondering What if?

Twitter: Follow Aarron Walter on Twitter

Redesigning With Personality

We are very happy to present a sample chapter by Aarron Walter from the upcoming printed Smashing Book #3. In this chapter, Aarron explains how sharing our personalities can help us create lasting relationships with users, and how it can improve the bottom line of our business. The sample is also available for free download in PDF, EPUB and MobiPocket.—Editorial Team

Redesigning With Personality, by Aarron Walter

Redesigning a website can be the seven-layer taco dip of hell. You’ve searched for inspiration on dozens of websites, captured screenshots, jotted down notes, consulted friends and colleagues, maybe even interviewed users. But despite your due diligence, your vision for the new website remains unclear.

I feel your pain, my friend. I have been there many times. A redesign brings with it the pressure to innovate, to reimagine, to make a better version of the website so that it lasts for years to come. It can be paralyzing.


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