Adrian James is a senior graphic designer at Aristotle Interactive. Designing award-winning work, he has produced a string of fifteen Bronze Quills, Addys and WebAwards. Adrian has crafted responsive website designs for tourism destinations such as Utah, Kentucky and Atlantic City. His knowledge of design extends to award-winning advertising campaigns and print work for a wide range of clients. A classically-trained violinist and studio musician in his spare time, Adrian is especially proud of his design work for pop culture icons Bob Marley, Elvis, Evanescence and Moby, including movie soundtrack and album covers, logos and websites.
Matt Shull is a husband, father and Aristotle Web Producer extraordinaire. Matt is instrumental in the on-going development of Aristotle’s culture of Web Performance. He tweets and retweets tons of practical development and performance techniques via @themattshull.
HTTP Archive shows that images make up 64% of a web page’s total size on average. Given this, image optimization is key, especially considering that many users will abandon a request if it doesn’t load within a few seconds. The problem with image optimization is that we want to keep file sizes small without sacrificing quality. WebP is an image format that was created in 2010 and is currently being developed by Google. This format delivers lossless and lossy compression for images. Several big names are campaigning for WebP, most notably Google, Facebook and eBay.