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We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf London, dedicated to all things web performance.


Adrian James is a senior graphic designer at Aristotle Interactive. Designing award-winning work, he has produced a string of fifteen Bronze Quills, Addys and WebAwards. Adrian has crafted responsive website designs for tourism destinations such as Utah, Kentucky and Atlantic City. His knowledge of design extends to award-winning advertising campaigns and print work for a wide range of clients. A classically-trained violinist and studio musician in his spare time, Adrian is especially proud of his design work for pop culture icons Bob Marley, Elvis, Evanescence and Moby, including movie soundtrack and album covers, logos and websites.

Matt Shull is a husband, father and Aristotle Web Producer extraordinaire. Matt is instrumental in the on-going development of Aristotle’s culture of Web Performance. He tweets and retweets tons of practical development and performance techniques via @themattshull.

Using WebP Image Format Today

They say a picture is worth a thousand words. But online, a picture can be worth a thousand kilobytes or more! HTTP Archive shows that images make up 64% of a web page’s total size on average. Given this, image optimization is key, especially considering that many users will abandon a request if it doesn’t load within a few seconds.

WebP Images And Performance

The problem with image optimization is that we want to keep file sizes small without sacrificing quality. Past attempts to create file types that optimize images better than the standard JPEG, PNG and GIF formats have been unsuccessful.


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