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We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf London, dedicated to all things web performance.

Author:

Aidan Sliney was the wiley CTO and Founder of Soundwave (acquired by Spotify). He is also the creator of Learn How To Draw Android app and co-owner of http://www.retropatents.com.

Twitter: Follow Aidan Sliney on Twitter

Launching An App? Make App Store Optimization Your Foundation For Growth

Most apps developed and released in Google’s Play store are abandoned by their developers. Over half of these apps get fewer than 5000 downloads, and most apps are considered unprofitable. This article is not going to make you the next Instagram, but it will hopefully help you get a nice base level of users that you can grow from.

Launching An App? Make App Store Optimization Your Foundation For Growth

To give you some better understanding of numbers, the example app in this article received 100,000 downloads in eight weeks. This is with a marketing budget of zero and very little work since launch. We’ll cover the basic app store optimizations that will help bring people to your Google Play page. Getting them to download and stay is up to you and up to the value your app provides.

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