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Akar Sumset is a hands on product management, user experience design and gamification consultant. He has degrees in engineering and persuasion. His portfolio includes startups like FitWell, Zeplin and global enterprises like Coca-Cola, Vodafone. He speaks and runs workshops at global conferences and deeply enjoys writing. He is a top writer on Medium and curator of Methodical Product Design newsletter.
If you're like me, then being persuaded requires a scientific approach and concrete examples. And that's exactly what this article does. It explains how gamification can work by showing the relationship between gamification, UX design and BJ Fogg's modern persuasion phenomenon, "mass interpersonal persuasion." And it has a lot of practical gamification examples that you can apply to your own products for more engaging experiences.
Today, virtually all companies (except for special ones like Basecamp) have to grow non-stop. Why? Well, that's simply how the capitalist engine works. Investors pour money into startups, banks loan money to entrepreneurs, employees accept stock options instead of cash, all in the hope of the company growing much bigger.