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Smashing Conf Barcelona

You know, we use ad-blockers as well. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf Barcelona, dedicated to smart front-end techniques and design patterns.

Author:

Akar Sumset is a hands on product management, user experience design and gamification consultant. He has degrees in engineering and persuasion. His portfolio includes startups like FitWell, Zeplin and global enterprises like Coca-Cola, Vodafone. He speaks and runs workshops at global conferences and deeply enjoys writing. He is a top writer on Medium and curator of Methodical Product Design newsletter.

The Surprising Relationship Between Gamification And Modern Persuasion

If you're like me, then being persuaded requires a scientific approach and concrete examples. And that's exactly what this article does. It explains how gamification can work by showing the relationship between gamification, UX design and BJ Fogg's modern persuasion phenomenon, "mass interpersonal persuasion." And it has a lot of practical gamification examples that you can apply to your own products for more engaging experiences.

The Surprising Relationship Between Gamification And Modern Persuasion

Today, virtually all companies (except for special ones like Basecamp) have to grow non-stop. Why? Well, that's simply how the capitalist engine works. Investors pour money into startups, banks loan money to entrepreneurs, employees accept stock options instead of cash, all in the hope of the company growing much bigger.

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