We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf London, dedicated to all things web performance.
Alex Fedorov is the co-founder of Fresh Tilled Soil - a team of designers, coders and UX experts that helps entrepreneurs and businesses build bloody brilliant user interfaces and experiences for web and mobile applications through consulting, training, education and events. Since 2005 the firm has helped 300+ clients including General Electric, Microsoft, MIT, Harvard, Bill & Melinda Gates Foundation, Walgreens, Hubspot, TEDx, Time Warner Cable among many others.
Alex is passionate about clean, data-driven design that helps increase efficiencies and solve business problems. When he’s not working with the Fresh Tilled Soil UI team, researching or designing an interface, he's most likely making rap music.
As UI designers, we’re always interested in learning, reading user research, understanding best practices and keeping up to date on all the latest approaches and tactics for building websites and applications.
One of the most exciting concepts we’ve started to apply to our thinking is the mobile-first approach, famously pioneered by designer Luke Wroblewski on his blog and then in his subsequent book. Generally, this approach provides a healthy way to gain focus, cut the fat and get to the heart of what’s important — for both content and interaction.