In this article, Alma Hoffmann discusses six basic variables to establish a typographic hierarchy, explains how to look at each differently, and in turn, designs pieces by intentionally modifying each variable to create a typographic hierarchy effectively.
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Lettering and calligraphy are quickly becoming desired skills in a designer’s toolbox. Designers such as Marian Bantjes, Jessica Hische, Sean Wes and Martina Flor, just to name a few, have become not only an inspiration to the rest of us, but also a standard.
Their work is not only client-based; they have become their own brand by providing products to their followers as well. Other designers have followed suit, and now it would seem that lettering and calligraphy are everywhere.
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In this article, Alma Hoffmann shares her journey as a learner and helps you to get started by sharing tips, practical advice, how-to videos and freebies. A little spoiler alert: Practice makes progress.
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The resurgence of hand lettering, calligraphy, signage, penmanship, or really anything that is graphic and handmade is increasingly difficult to ignore. Along with letters drawn in any of the categories just mentioned, drawing, sketching, sketchnoting, and any hybrid style (combinations of the above) have also been gaining attention among designers, illustrators, and other professionals.
A quick look around social media or simply googling lettering will quickly show impressive and notable work. Last year I deliberately started practicing brush lettering, meaning I had a dedicated time to practice exercises, write out words and practice letterforms.
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Here at Smashing Magazine, our aim is to highlight topics that inspire, challenge, and motivate us to do more and do it better. The design-related content that is published in the Design category of the magazine is dedicated to our cherished community of designers (developers and other are welcome too, of course!) who want to help each other as well as learn from each other.
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What does it mean to be a doodler, to draw pictures all day? Why do we doodle? Most of all, what does it mean to our work? It turns out that the simple act of scribbling on a page helps us think, remember and learn.
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Studying art and design usually starts with a deep exploration of elements and principles. Among these elements, the most basic ones — line, point and plane — usually figure in a work of art or design. Thus, we can abstract art and design compositions to lines, points and planes when analyzing them. Not only is this abstraction useful for understanding the structure of a composition, but it also offers new sources of layout inspiration and experimentation.
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