Alok Jain leads the User Experience and Design practice at 3Pillar Global, focussing on building innovative products that deliver business results. Prior to 3Pillar he has helped many startups take ideas from just a few bulleted points to a launch and growth stage as well as with Fortune 500 companies designing large content management solutions, eCommerce applications, business applications, collaborations tools and more.
Prior to 3Pillar, Alok led the Design and Product management at Insight Methods, Worked with Federal Communications Commission (FCC) to redesign their entire auction system that generates several billions of dollars in revenue to the US Government, designed a bus route management system for Disney and established one of India’s largest User Experience competencies with over 120 members. He is also an entrepreneur and has founded 2 software product companies.
He is passionate about Design and Innovation. Outside of his work, you’ll find him exploring new technologies like Ardiuno, 3D Printing, Wearables and more. More about him on LinkedIn.
The vast majority of practices from the world of manufacturing have come to influence how things are done when designing and building software products as well. Lean thinking is one of the latest approaches software development companies have adopted to maximize value and reduce wasted effort and resources by breaking down an objective into a series of experiments. Approaches like design thinking tend to be lean by nature. There is a huge opportunity, however, to take this notion even further and align design to the new ways digital products are being built and improved on. Let’s look first at the current approach towards design and how it has an impact on the product.